Setup Guide: Adding a New Site

Step One Start by adding a site to your GinzaMetrics account. After you’ve completed the onboarding wizard, you’ll be prompted to add a new site. After that, every time you log in, you will have the option of adding a site from your Account Dashboard. Click the green “New Site” button to add a site. You’ll follow the same procedure, beginning with “New Site” for each account you add.

Step TwoEnter the website URL you wish to track. Enter in the website for the account you’re creating. We accept several different formats for your URL. Use the guide below the URL entry field for more information on how to enter your domain names correctly. Save and continue.

Step Three Choose a country to target for this domain. By selecting a country to target for this domain, GinzaMetrics can automatically deliver the most relevant three search engines and data for this geographic area. Select the country of origin for the website URL. You can select any country easily using our dropdown menu.If you wish to track multiple geographies for a single domain, simply repeat the first two steps and continue to select new countries each time. You’ll see your complete list of domains by country in your site list.Save and continue.

Step Four Select three search engines or devices to track. We provide a list of the top three search engines associated with the country and language you have chosen. We also provide a list of the most popular mobile devices. Remember, our platform is completely scalable, so contact us if you need modifications.Save and continue.

Step Five Connect Analytics. Choose the analytics system you would like us to use. We list the most popular ones in a drop down menu, but you can choose any system not listed by selecting “other”. Once selected, you will be asked to give us permission to access your account. Be sure to grant access GinzaMetrics access to your provider by clicking “accept”. If you don’t currently have an analytics provider, contact us for questions on how to get set up.

Step SixConnect Webmaster Tools. Connecting Webmaster Tools is a two step process.1. Add gwt@ginzametrics.com to your Webmaster Tools set of users2. Click the green “authorize” button to give us access to your dataSave and continue.

Step SevenAdding and Managing Keywords. There are several options for adding keywords to your account. Click on the tab you want to use to import your initial keywords. Don’t worry about getting all your keywords imported now. You can always go back, add more and manage your keyword settings. The tabs allow you to import keywords in three ways: add, import, or discovery.Using the Add tab, you can manually add the keywords you want to track. Although you don’t have to decide on all your keywords now, you must add at a least five keywords to get started. Remember to separate keywords by hitting “return” after every keyword you type in. You can also determine your keyword groups from this tab. Later, you can access this from your site settings to add or subtract keywords and groups.

Step SevenAdding and Managing Keywords. Using the import tab you can import your keywords directly from Google Analytics or Webmaster Tools. Once we find the keywords, you can select the ones you want to track from the list.Our keyword discovery tool with automatically find keywords based on any of the following parameters that you determine: product or service, specific landing page, language, geographic location.

Step SevenAdding and Managing Keywords. Based on keywords you’re already using, our suggested searches tab will help you find keywords you may not have considered before.

Step SevenAdding and Managing Keywords. If you select Automated Keyword Management, GinzaMetrics will manage keywords for you according to the rules you set for each site. You can turn AKM off at any time.Manage your keywords and keyword groups from the manage tab. You will be automatically set up with a “branded” keyword group that is unpopulated at setup. Add or delete keywords at anytime from your account settings pull down menu.

Step Eight Social and Offsite Settings. GinzaMetrics will automatically discover the most important social profile, blogs, and other offsite content associated with your domain name. Check the URL we’ve discovered and make any changes here. We have you covered with key social channels including: Twitter, Facebook, Google+, LinkedIn, YouTube, Pinterest, Instagram, and SlideShare.

Step Nine Set Up Keyword Groups. Set up your keyword groups next. We’ve already set up a branded group, so that you can set up your generic keyword groups separately. You can choose to automatically add existing keywords into your defined groups by clicking “apply rules”.

Step TenTrack Competitors. Add competitors to track in your GinzaMetrics account. You will be able to track and compare keyword and content information across search engines and social channels. You can track up to 20 competitors per site. Add the domain name and a short nickname for each competitor you want to track. Once we have the URL, we’ll track their onsite as well as their offsite properties.

Advanced SettingsCustomize Your Site. You have several options to customize your site.1. General Options: Change the title of your site 2. Indexing Options: Set your preferred indexing options – simply check the box of the option you want to keep.3. Ecommerce Options: Track Ecommerce events on your site. Choose the currency you want to track from the drop down menu

Setup Complete! Save Your Data. Once you save your data, you’re all set. You can continue to manage your settings for the individual account site through the site settings drop down menu. You should start to see data within a few hours, with a full population of data within 24-48 hours. You can always delete a site that is no longer in use. CAUTION: Once a site is deleted, all data associated with that site will be lost. If you have questions, please contact support@ginzametrics.com

Next StepsAdding Content and Content Groups. Once setup is complete, visit your main dashboard site settings. We recommend creating content groups as one of your first steps after setup. Content groups allow you to easily monitor campaigns, marketing objectives, product lines, geographies, and more. From your dashboard, you can segment data by content groups to monitor, analyze, and report on performance by each campaign, group, or goal.

Ultimate Flexibility Make Changes as You Go. Once your initial data population has been completed, you have total flexibility to go back and make any changes to your site settings. Simply click on the site settings tab at the top of your dashboard and use the drop down menu to see our interactive site settings choices.Notice that all the settings you initially entered into the platform are available for you to review and revise.