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Giro d’Italia Big Start Toolkit 9 – 11 May 2014
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Giro d’Italia Big StartToolkit9 – 11 May 2014
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Contents1. The Giro d’Italia 3
2. On your doorstep 11
3. Throw a Giro party 22
4. Do it right 37
5. Over to you 43
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The Giro d’Italia
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The epic spectacle that is Giro d’Italia 2014 arrives in Northern Ireland9-11 May 2014
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The epic spectacle that is Giro d’Italia 2014 arrives in Northern Ireland9-11 May 2014
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CompetitionCourageCarnival!
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The world’s elite cyclists battle it out...
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...165 countries will be watching
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The Giro d’Italia is one of the cycling world’s elite and iconic events. It commands a huge worldwide audience of 775 million and it is coming to a town near you!
The start of the Giro d’Italia is rarely taken outside Italy but in 2014 Northern Ireland will host The Grande Partenza or ‘Big Start’ - a four day celebration of elite professional cycling with three competition stages visiting Belfast,the Causeway Coast and Glens and Armagh.
On your doorstep
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On 8 May 2014 over 200 elite cyclists and entourage will descend on Northern Ireland in search of glory. Belfast will host a welcome celebration to remember!
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Start Titanic Belfast
FinishCity Hall
Donegall Square
Stranmillis Embankment
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• Titanic Quarter • • Holywood Arches • Ballyhackamore • • Stormont • Ormeau Embankment • • Stranmillis • University Road • • Belfast City Hall •
Start Titanic Belfast
FinishCity Hall
Donegall Square
Stranmillis Embankment
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Day 1 Friday 9 May 2014 21.7km*
Titanic Belfast – Stormont – Donegall Square North, BelfastOn 9 May 2014 the first stage will take cyclists on the exciting team time trials around Belfast as they zip through the streets, beginning at the Titanic Quarter and ending at the City Hall.
*distance in km is approximate
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Day 2 Saturday 10 May 2014 218km*
Belfast – Causeway Coastal Route – BelfastOn 10 May 2014 competitors will cycle to the Causeway Coast and Glens and back to Belfast via the stunning Causeway Coastal Route.
• Antrim • Ballymena • Ballymoney • • Bushmills • Ballycastle • Cushendall •• Waterfoot • Carnlough • Glenarm •• Ballygally • Larne • Whitehead • • Carrickfergus •
*distance in km is approximate
StartTitanic Belfast
Templepatrick
Antrim
Ballymena
Ballymoney
Portrush
Giant’s Causeway
Ballycastle
CushendallWaterfoot
Glenarm
GlenariffCarnlough
Ballygally
Larne
Whitehead
WhiteabbeyCarrickfergus
FinishDonegall Square North, Belfast
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• Antrim • Ballymena • Ballymoney • • Bushmills • Ballycastle • Cushendall •• Waterfoot • Carnlough • Glenarm •• Ballygally • Larne • Whitehead • • Carrickfergus •
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FinishDublin
StartArmagh
Markethill
Keady
Fews Forest
Dundalk
Castlebellingham
Ballbriggan
Swords
Loughgall
Richhill
Newtownhamilton
Forkhill
Day 3 Sunday 11 May 2014 187km*
Armagh – DublinOn 11 May 2014 Armagh Cathedral City will host the final Northern Ireland stage of the heroic event en route to Dublin.
• Armagh • Loughgall • Richhill • • Markethill • Keady • • Newtownhamilton • Forkhill •
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*distance in km is approximate
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FinishDublin
StartArmagh
Markethill
Keady
Fews Forest
Dundalk
Castlebellingham
Ballbriggan
Swords
Loughgall
Richhill
Newtownhamilton
Forkhill
The Giro d’Italia offers a unique opportunity to change global perceptions and showcase Northern Ireland. Together we hope to achieve the following targets.
775 million
people watching globally
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What can we achieve together?
£10m media coverage for
Northern Ireland
140,000 visitors to
Northern Ireland
£2.5m of economic
activity
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Throw a Giro Party
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This is a fantastic opportunity for Northern Ireland to market itself to a global audience. We can make the most of this by ensuring that the race becomes a spectacle at every opportunity, showing the very best of Northern Ireland to the world.
Let’s show that we have taken Italy to our hearts! Whether it is cycling or celebrating food, fun or fashion, Italy provides you with fantastic opportunities to theme your event, so get creative!
Think PinkPink has become a symbol of the Giro d’Italia. The rider with the lowest aggregate time is the leader of the race and wears the coveted pink jersey. It was chosen in 1931 because the newspaper that created the Giro d’Italia, La Gazzetta dello Sport, is printed on pink paper.
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Put up the decorationsMake the moment memorable! Festoon your locality with buntings, balloons and ribbons. Think of site specific, show-stopping ways of dressing up your area that will turn heads and attract cameras! Invite artists to become involved in creating eye-catching pink or cycling-related artworks that will get people talking.
Dress upWhy not get together with your school, club or friends and become a living artwork. Encourage everyone to wear pink. Bring pink alive with dance, music or art by inspiring youth and community groups to get involved. Make sure they are all well positioned to feature in as many photo and filming opportunities as possible!
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Say it with flowersIf you are planting in spring, plant with pink. NITB is working with Translink Ulster in Bloom to find the best ways to do this. Within the council areas entered into the competition, there will be a competition for the ‘Best Local Authority Giro Floral Display 2014’. If you would like to get involved in planting in your local community green space you can find suggestions for flowers and shrubs online at nitb.com/Giro2014
Put on some entertainmentThink family fun! Find the jugglers, street performers, unicyclists, samba bands, dancers and musicians in your area and invite them all to the party. Northern Ireland has a host of carnival, circus and entertainment expertise just waiting to be asked to participate.
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We have created a unique character that is being used to dress the Giro route and provide a little added personality to the Giro Big Start in Northern Ireland. His name is Freddie Forte and you can use him to identify your event, publicity or location as being part of Northern Ireland’s Giro celebrations.
We like to think that Freddie’s great grandparents came to Belfast from Italy with many other families in the 1930’s settling in the area of Belfast that became known as ‘Little Italy’ from where they practised their crafts in carving, cookery and ice cream making.
Freddie can be painted, printed or recreated in any way you want from a small image on an invitation to a giant collage in a field and maybe you will be captured by one of the media crews.
We will be placing cut-outs of Freddie along the route and painting him on walls and on grass but you can use your imagination to make him pop up anywhere you want – shop windows, gardens or websites, the opportunities are endless!
Have fun with Freddie
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Have fun with Freddie
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Also, we are creating some site-specific Freddie installations for special locations such as the Giant’s Causeway so why not show Freddie alongside some of the landmark places in your area or ask some artists – young or old – to interpret Freddie in their own way?
He can be downloaded in a variety of forms for inclusion on publicity material and you can also print out a range of resources for use in schools.
Visit Freddie’s resource page at nitb.com/Giro2014
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RestaurantsCreate a locally inspired Italian dining experience by using our fantastic Northern Irish food. Produce grown and reared locally, cooked and prepared ‘al dente’ and served ‘al fresco’. Or perhaps present a simple ‘taste of Italy’ menu option using our fabulous fresh food or a healthy menu option ‘Fuelling the Giro’ inspired by the athletes.
From pannacotta to panettone, tiramisu to torta di riso, you can taste the love in Italian sweet bites! Gelato is the Italian word for ice cream, and here in Northern Ireland we make amazing ice cream - so engage those creative ice cream flavours, that are unique to Italy, within the menus!
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You can get into the spirit of the event by turning everything Italian.
Make the Giro work for your business
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CafésItaly is famous for its coffee! Espresso, Caffè Americano, Latte, Cappuccino; sometimes it seems that there are as many types of coffee in Italy as there are pastas so why not create a special Giro coffee deal – or even a pink cappuccino?
Bars & Pubs Think Prosecco, Chianti, Barolo, Sambuca, Amaretto and any of the ice-cold beers that bring an Italian flavour to our pubs. Think Operas, Troubadours and Teatro. Programme entertainment with an Italian twist and let our visitors enjoy a little piece of Italy on our doorstep, Northern Ireland style!
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Retailers Whether it’s Armani, Dolce & Gabbana or Prada the Italians know how to do things in style so let’s showcase Northern Ireland on the world stage through amazing shop window displays, creative couture, festival competitions and the best customer service.
Cycle Tours & Cycle Hire Exploring Northern Ireland and Belfast by bicycle can be an ideal way for visitors to meet local people, get a sense of our culture and heritage and work up an appetite to enjoy our delicious local produce. Why not offer special Giro themed tours or create special deals on bike hire over the Giro period?
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#Girostart2014
Shout about what you are planning for the Giro Big Start on your business social mediaplatforms and include #Girostart2014 to ensure maximum visibility. This will allow NITB to find and curate industry posts on social media.
Don’t forget during the event tokeep up the live communications/updates so we can see what everyone is doing and share it with the world.
discovernorthernireland.com/giro2014
Engage, Interact & Get Social
Facebook/discovernorthernireland
Youtube/discoverni
Pinterest/discoverni
Twitter@DiscoverNI #Girostart2014
Instagram@DiscoverNI #Girostart2014
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Check out some of the amazing Giro events happening across Northern Ireland, especially in Belfast, the Causeway Coastal route and Armagh. There will be lots of free family entertainment and great opportunities to watch the awe-inspiring athletes and the splendour of the FIGHT FOR PINK!
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Northern Ireland VisionDo it right4
Define our unique and special qualities to ensure Northern Ireland should be top of everyone’s destination wish list.’
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Hosting the Giro d’Italia reflects NITB’s vision for Northern Ireland:
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We have a unique offering that needs to evolve and be celebrated. We need to take our story to a wider audience and the Giro d’Italia will provide the perfect opportunity to do just that!
Northern Ireland Values
We want to communicate our values to visitors and potential visitors. The type and scale of events that we host shows us to be forward thinking and full of self-belief that we can deliver on a global scale. We remain authentic and self-aware treasuring and telling stories about our heritage and valuing our environment.
Our core messages should be vibrant, celebratory, invitational, confident and inclusive and when we speak to the world we want to:
• Be positive and forward looking
• Be warm and inviting
• Have a strong call to action
• Demonstrate broad appeal
• Extend an invitation
• Challenge perceptions of Northern Ireland
Want to know more about the Northern Ireland tourism brand? Visit: nitb.com/ni-brand
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BE Y
OURSELF
BE CELEBRATORY BE BRAVE
BE CHALLENGING BE REALISTIC
BE ENGAGIN
G
FORW
ARD THINKING SELF-BELIEVING
AUTHENTIC
SELF-AWARE
BrandConfidently moving on
Brand
Values
Behaviours
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Permission to use the Big Start Logo needs to be granted by NITB’s key partners, RCS and Shadetree Sports.
Please contact the NITB’s Visitor Information Unit and they will assist you with the process.
T: 028 9044 1512 E: [email protected]
Official colours
1. Please allow 72 hours turnaround for this process during Monday to Friday.
2. The logo should be placed on a white background and not used for commercial use.
3. The Big Start Logo is the only logo to be used in connection with the event.
View detail of this process at nitb.com/Giro2014
This event has been brought to Northern Ireland through Funding received through the European Union ERDF Programme. Therefore where possible please give due recognition to the EU and include the Giro logo.
c-0, m-80, y-25, k-0 / Pantone 1915C
c-30, m-10, y-10, k-80 / Pantone Cool Grey 10C
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Over to you5
We are here to help and we want to do all we can to assist every business sector where possible. This creative guideline toolkit is all about giving you an insight into how we’ll be talking to people about the Giro Big Start. By using the simple guidelines you’ll see how you can cut through the tape and get across the line...
This Toolkit includes a range of links to resources to get you started.
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The spectacle that is Giro d’Italia showcases Northern Ireland on a global stage and helps us achieve our events strategic vision to 2020. For further information please contact the Events unit :
T: 028 9044 1579 E: [email protected]
Get OnlineIf you have a themed-event which you would like to appear on Discovernorthernireland.com, please email the details through to us for consideration. In addition if you would like to provide a special offer over the period please email details or call the Visitor Information Unit on:
T: 028 9044 1512 E: [email protected]
How to use the Big Start LogoIf you would like to incorporate the Big Start logo into your creative artwork please contact the Visitor Information Unit for more details. Note that usage is subject to approval.
T: 028 9044 1512 E: [email protected]
Get CreativeIf you have an amazing community or school group idea please send it to us. The winning submission will receive a Giro Community/School Kit and we will arrange for our digital team to tell your Giro story!
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Making Northern Ireland home of great events
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Get Social with #Girostart 2014Be part of the Big Start by joining the conversation on Facebook and Twitter and share your updates using #Girostart2014. Follow @DiscoverNI on twitter or Discover Northern Ireland on Facebook for all the very latest Giro news, photographs and videos. Contact us for digital promotional opportunities and content sharing.
Want to know the latest travel updates?Route information is currently held on discovernorthernireland.com /giro2014, details of other spectator related information such as public transport and road closures will be added to this page when available.
Giro Toolkit DownloadRemember the toolkit is available to download at nitb.com/Giro2014
Spread the wordWe want to hear your unique stories so anything cycling or Italian related that we can use to spread the word about Giro Big Start. Please contact Pauline Gormley.
T: 028 9044 1650 E: [email protected]
NITB Events UnitNorthern Ireland Tourist BoardSt. Anne’s Court59 North StreetBelfast, BT1 1NB
T: 028 9044 1579F: 028 9024 0960E: [email protected]: nitb.com/events
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Every care has been taken to ensure accuracy in the compilation of this brochure. NITB cannot accept responsibility for omissions or errors but these will be rectified in future publications when brought to our attention. Comments and feedback should be addressed to [email protected]
To request a copy of this document on disc, in large type, in other accessible formats or in minority ethnic languages please contact the Communications Department.
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