Fundraising with Mobile Technology

About Give by Cell

• Division of Guide by Cell

• Largest provider under the Mobile Giving Foundation

Mobile Trends

•90% of Americans own a cell phone

•40% of the top 1,000 sites have a mobile website

• Mobile strategy – mobile giving is just one piece

3 Components of a Mobile Strategy

1. Marketing (texting + mobile web)

2. Education/Awareness (Audio + mobile web)

3. Fundraising (Mobile Giving)

Mobile Marketing

Education & Awareness

Education Using Mobile Web

Mobile Fundraising

• Apps• QR• Near Field Comm.• Text2Pledge• Text2Give

Mobile Fundraising-

Apps

Mobile Fundraising Apps

• Many choices coming out

• PayPal app – one of first

Mobile Fundraising

• QR Codes

Mobile Fundraising

NFC (Near Field Communication)

Mobile Giving – Text2Pledge

• NO $ limit• NO requirements • Donor texts name and pledge • Processed thru credit card

Try it!

Text Demo, Pledge, Your Pledge Amount and your name to

56512

ExampleDemo Pledge 50 Mary

Text2Screen

Text2Screen

Mobile Giving – Text2Give

Try it!

Text Demo Donate to 56512

Text2Give

• Began 2007 • Regulated by Mobile Giving Foundation• All U.S. phone companies• Donor texts KEYWORD to a SHORTCODE

– “Heart” to 20222

• Donor pays through cell phone bill• Charity must meet eligibility requirements

Mobile Giving Trends

• 40% of donors interact with charity for first time through mobile giving

• 79% of donors still give through traditional means• 60% of donors are in the 16-44 age range• 6 million people donated in 2010• Over 1,000 charities currently use mobile giving • Typical amounts raised from $50 - $5,000

– Exceptions – Red Cross, MDA Telethon, Imus Radio

• In the future: higher price points

Three reasons to try Text2Give

1.New donors

2.Raise more $

3.Part of mobile strategy

Mobile Giving vs. Traditional Fundraising

Mobile giving...

...will not replace traditional giving –it’s just a new method

...is growing in acceptance as a medium

...is more environmentally friendly

Getting started – For Charities

• Give by Cell agreement• Mobile Giving Foundation documents• 2-4 weeks for approval by carriers

Getting started – For Charities

Choose keyword(s)

Choose $5 or $10 amount

No tech knowledge needed

Getting started – For Charities

Eligibility Requirements

• 501(c)(3) • Min. $500K annual revenue• At least 1 year

Donation Amounts

• $5 or $10 donations• Up to $30/month per donor

Text2Give: How it works

Step 1:• Your donor

sees or hears call-to-action with keyword and shortcode

Text2Give: How it works

Step 2: • Donor texts the

keyword to the short code

Text2Give: How it works

Step 3: • Donor receives a text

asking them to confirm their donation

Text2Give: How it works

Step 4: • Donor texts back “YES”

Text2Give: How it works

Step 5: • Donor receives a

thank you text

Text2Give: How it works

Step 6: • Donation is billed to

donor's cell phone bill.

Payment Flow

Step 1:

Donor pays cell phone bill.

Step 2:

Mobile carriers remit 100% of

donation to the Mobile Giving

Foundation.

Step 3:

The Mobile Giving Foundation remits

100% to Charity.

Step 4

Give by Cell invoices for admin fees.

Reporting

• Cell phone number• Time and date of donation• Carrier used• Content of text messages• 24/7 access to full reports• Optional: donor name and email address

Donor Name & Email Collection

Donor Name & Email Collection

• View names/email addresses • in web-based report

Secondary Keywords

• SUPPORT Florida• DONATE Sarah

Adoption Barriers

Adoption Barriers

• Upfront fee• 2-4 week set-up time• Still growing in acceptance• Marketing ineffective• International audience• Eligibility requirements

Success Stories

Success Stories

• 826 National - $3,250

• Lehigh University and Lafayette College - $6,000

• Cooperative for Education – $8,000

• Imus Ranch - $12,000

• Muscular Dystrophy Association -- $60,000

Mobile Giving can

work

...but only if you get the word out.

• Marketing is EVERYTHING!

Marketing Best Practices

• Use at live events• Make a personal connection• Have a clear cause • Promote anywhere and everywhere!

Sample call-to-action for a live event

• Thank you all for listening! Now before I go, I’d like to show you an exciting way you can help our charity.

• I'd like you all to get out your cell phones and switch them...ON. That's right, turn them on, hold them up and show them to me!

• Ready? Now, text GIVE TO 20222

Make your cause clear

Promotional Card Hand-outs

On your website

Social Media - Facebook

Video promotion – Auburn University

Video promotion – Pathways to Housing

Metropolitan Ministries

Boston Ballet

Outdoor Marketing – Services for the Underserved

DesertAids Project

Vehicle Wrap – Masbia Soup Kitchens

Saving Promise

St. John Fisher College

Field Museum in Chicago

How Much Does it Cost?

Introductory Package • 6 month trial• $79/month base fee• $0.48/donation

• $500 in setup fees to Mobile Giving Foundation

Mobile Giving: By the Numbers

12-month campaign• upfront fee to MGF = $500• first 6 months @ $79 = $474• next 6 months @ $99 = $594

• Total (before per donation charge) = $1,568

• Break even point (at $10 donation level): 165 donations/year* or 14 donations/month

*(includes per donation fee)

Corporate Sponsorship

The next phase of mobile giving

• Autocollect contact information• Subscription donations• Social media integration• Any $ amount• More flexibility on wording• Faster payment

Contact Information

Dave Asheim, President

dave@givebycell.com

(415) 297-6677