This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report. 1 Presented by Al Vrancart EuroForum Industry Advisor/Founder Emeritus Munich | October 9-10, 2014 Global and European Market Trends and Futuring
Transcript
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
1
Presented by Al Vrancart EuroForumIndustry Advisor/Founder Emeritus Munich | October 9-10, 2014
Global and European Market Trends and
Futuring
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
2
Disclaimer & CopyrightICMA Market Statistics Reports Disclaimer and Copyright
The International Card Manufacturers Association (ICMA) produces its Global Market Statistics Reports for the Card Manufacturing and Personalization & Fulfillment sectors of the Card Industry as a convenience to its members. These Market Statistics Reports are also made available at a fee to non members and organizations and others with an interest in the Card Industry. The contents of the Market Statistics reports are derived from a number of public and industry sources. Some industry data is estimated using statistical models.
Although ICMA makes efforts to ensure the information in the Market Statistics Reports and related ICMA event presentations is reasonably complete and accurate, ICMA does not warrant it to be so. ICMA and its member companies shall not be considered as having made any covenant, representation or warranty, express or implied, as to the accuracy, completeness, adequacy or appropriateness of the information contained in the Market Statistics Reports or related ICMA event presentations . Use of or reliance on the Market Statistics Report or related event presentations will be at the user's sole risk and ICMA shall have no liability whatsoever with respect to such use or reliance regardless of their fault or negligence. The Market Statistics Reports are available online via the password protected ICMA website for members and by request for a fee for non members.
The Market Statistics Reports and related event presentations are the copyright of ICMA. Recipients of the Market Statistics Reports and related event presentations may, however, make use of it as a source for external presentation and other similar purposes with the prior expressed written consent of ICMA, and must refer to the ICMA Market Statistics Reports or related event presentations as the source.
ICMA is pleased to respond to inquiries by telephone, e-mail or other forms of communication. The above disclaimer also applies to statistical data and other information provided by ICMA in response to such inquiries.
ICMA International Card Manufacturers Association191 Clarksville RoadPrinceton Junction, N.J. USA 08550Phone: 1 (609) 799-4900Fax: 1 (609) 799-7032E-mail: [email protected]
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
2013 Regional MarketsCards Manufactured
Millions of Cards – Units
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Asia Pacific North America Europe MEA Latin America
12,085
9,036
5,7075,216
2,137
Global 2013 34.2 Billion Cards2012 33.6 Billion Cards
1.9% Increase
4
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
2013 Regional MarketsCards Manufactured
Millions of Cards - Units
Asia Pacific; 12,085; 35.3%
North America; 9,036; 26.4%
Europe; 5,707; 16.7%
MEA; 5,216; 15.3%Latin America;
2,137; 6.3%
Global 34.2 Billion Cards
5
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
Asia Pacific Europe North America Latin America MEA
$7,045
$4,153
$2,605
$1,562
$760
2013 Regional MarketsCards Manufactured
Millions of Dollars Global2013 $16.1 Billion 2012 $15.1 Billion
6.5% Increase
6
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Asia Pacific; $7,045; 43.7%
Europe; $4,153; 25.7%
North America; $2,605; 16.2%
Latin America; $1,562; 9.7%
MEA; $760; 4.7%
2013 Regional MarketsCards Manufactured
Millions of DollarsGlobal $16.1 Billion
7
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Global
Global Product CategoriesCards Manufactured
2013 – Millions of Units & Dollars
34.2 Billion Cards $16.1 Billion Dollars
Trad'l Units;
24,121; 70.6%
Chip Units;
10,060; 29.4%
Trad'l; $2,571; 15.9%
Chip; $13,554;
84.1%
DollarsUnits
8
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Global Cards Manufactured2013 Market Segment Analysis
Millions of Cards - Units8,750
5,4404,580
3,935
2,483 2,3161,884 1,760 1,458
726 582 2670
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000 34.2 Billion Global Cards Manufactured
9
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Global Cards Manufactured2013 Market Segment Analysis
Millions of Dollars
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000 $7,605
$3,051
$1,827$1,136
$727$378 $360 $312 $308 $271 $88 $62
$16.1 Billion Dollar Value Global Cards Manufactured
10
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
11
Global Regions• Europe• Europe• Asia/Pacific• Latin
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Personalization & FulfillmentIssuing Distribution
Central Issuing: Distribution:
Card Plant P & F Bureau Direct
Indirect
Instant Issuing:
Indirect Distribution Card Plant Personalisation & Fulfillment at Issuing Location Customer picks up card
At Bank, Telco, Gov’t office
• At Card Plant
• At Independent Bureau
• At Issuer Bureau
Delivery Customer receives card
• Post Office
• Courier
Issuer Location
• Bank
• Telco Customer picks up card
• Gov’t Office
• Highly developed countries use Central Issuing with Direct Distribution to customer • Countries with less developed Postal/Delivery systems have customers pick up cards at specified locations • Instant Issuing growing and widely available in all countries
12
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
13
• Data Sources include primary, secondary and statistical models• Global and 5 Geographic Regions• 12 Market Segments• Measures TAM – Total Available Market for Card Personalisers & Fulfillers• Excludes Instant Issuance services• Excludes revenues derived from
• Minimum order fees• Set up fees• Special project fees
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
0
2,000
4,000
6,000
8,000
10,000
12,000
Asia Pacific North America MEA Europe Latin America
Millions of Cards - UnitsGlobal 30.2 Billion P & F Cards
1.7% Increase over 2012
14
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Millions of Cards - UnitsGlobal 30.2 Billion P & F
Cards
15
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
$0
$500
$1,000
$1,500
$2,000
$2,500
North America Asia Pacific Europe Latin America MEA
2013 $6.4 Billion P & F Services2012 $5.9 Billion P & F Services
8.8% Increase
16
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
18
2013 Global Card and P & F Dollar Market
Cards $16.1 BillionP & F $6.4 BillionTotal $22.5 Billion
A Significant Global Industry!
7.1% Increase Over 2012
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
0
200
400
600
800
1,000
1,200
1,400 1,280
890775
405
575475
250
575
185 130 12542
EuropeCards Manufactured
2013 Market Segment AnalysisMillions of Cards - Units
5.7 Billion Cards Manufactured
19
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$102
$1,406
$886
$39
$730
$533
$93$231
$9 $18 $59 $47
EuropeCards Manufactured
2013 Market Segment AnalysisMillions of Dollars
$4.15 Billion Cards Manufactured
20
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Europe
EuropeProduct Categories
Cards Manufactured2013 – Millions of Units & Dollars
5.70 Billion Cards $4.15 Billion Dollars
Trad'l Units; 2,994; 52.5%
Chip Units; 2,713; 47.5%
Units
Trad'l; $359; 8.6%
Chip; $3,794; 91.4%
Dollars
21
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
0
200
400
600
800
1,000
1,200
1,400 1,280
890775
405 460 475
125
575
20 65 38 21
EuropePersonalisation & Fulfillment Cards
2013 Market Segment AnalysisMillions of Cards - Units
5,129 Million P & F Cards
22
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
$500
$138
$260
$497
$87
$240 $257
$37$80
$1$35 $28 $15
EuropePersonalisation & Fulfillment Cards
2013 Market Segment AnalysisMillions of Dollars
$1,675 Million P & F Services
23
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
24
Prepaid PhoneEurope
Market Segment Profile 2013
Applications: Mobile phone, pay phone, Internet Card Description: Plastic or paper based, pin scratch off or memory chip Card Type Ratio: 81% Traditional/19% Memory Smart Card Issuance: Central from card mfr. bureau or independent bureau Distribution: Typically Indirect Other: Usually purchased at convenience store to “top up” mobile phone,
payphone use or internet service Future Growth: Declining
Millions Prior Year Market Share Ranking Rating 1-5Card-Units: 1,280 -7.9% 22.4% 1
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
25
SIM Mobile PhoneEurope
Market Segment Profile 2013
Applications: Mobile phone, tablets, devices with SIM’s Card Description: 30mil. plastic with chip Card Type Ratio: 100% Smartcard Issuance: Central from card mfr. bureau or independent bureau Distribution: Indirect, usually from mobile network operator Other: Usually inserted in device at issuer location and activated Market Drivers: Smartphones, Tablets & Devices, Declining Chip Prices Future Growth: Moderate-Embedded SIM threat?
Millions Prior Year Market Share Ranking Rating 1-5Card-Units: 890 +2.5% 15.6% 2
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
26
FinancialEurope
Market Segment Profile 2013
Major Brands: Visa, MC, Amex Applications: Credit, Debit, Prepaid, ATM/PIN Card Description: 30mil. plastic with mag stripe and/or chip, usually hologram and multi color printing Card Type Ratio: 25% Traditional/75% Smart Card Issuance: Central from card mfr. bureau or independent bureau or issuer bureau Distribution: Direct with developed Postal & Courier systems; Growing Instant Issuance Other: Security and Audit extremely important Market Drivers: Prepaid growth, EMV Penetration, M&A Activity, Declining chip prices, Contactless,
Dual Interface Future Growth: Modest growth through 2018
Millions Prior Year Market Share Ranking Rating 1-5Card-Units: 775 +2.0% 13.6% 3
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
27
Gift CardsEurope
Market Segment Profile 2013
Applications: Retail Gift Cards Card Description: 24-30mil. plastic usually with mag stripe and some barcode and multi color printing Card Type Ratio: 100% Traditional Issuance: Central from card mfr. bureau or independent bureau Distribution: Typically Indirect Other: Usually merchandised in sophisticated packages on display racks and activated at checkout Market Drivers: Q3 Holiday Season Future Growth: Significant growth
Millions Prior Year Market Share Ranking Rating 1-5Card-Units: 405 +8.0% 7.1% 7
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
28
Government/HealthEurope
Market Segment Profile 2013
Applications: Government benefits, healthcare, national ID, drivers license, passport card Card Description: 30mil. plastic with mag stripe and/or chip, some with photo Card Type Ratio: 36% Traditional/64% Smart Card Issuance: Central from card mfr. bureau, independent bureau or gov’t bureau Distribution: Usually Indirect depending on issuing country and level of security required for card
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
29
Retail/GasEurope
Market Segment Profile 2013
Applications: Retail stores, Gas stations Card Description: 30mil. plastic with mag stripe and/or chip Card Type Ratio: 30% Traditional/70% Smart Card Issuance: Central from card mfr. bureau, independent bureau or issuer
bureau Distribution: Direct with developed Postal and Courier systems Market Drivers: Retail Loyalty rewards, Visa/MC cobranding Future Growth: Modest
Millions Prior Year Market Share Ranking Rating 1-5Card-Units: 475 +3.3% 8.3% 6
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
30
Loyalty & PromotionalEurope
Market Segment Profile 2013
Applications: Points and Premiums for Loyalty, Airlines, Hotels, Car Rental Card Description: 20-30mil. plastic with or without mag stripe, some with barcode Card Type Ratio: 81% Traditional/19% Smart Card Issuance: Central from card mfr. bureau or independent bureau Distribution: Direct or Indirect depending on country and issuer requirements;
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
31
TransportationEurope
Market Segment Profile 2013
Applications: Bus, Subway, Train, etc. (closed system) Card Description: 20-30mil. plastic with mag stripe and/or chip Card Type Ratio: 69% Traditional/31% Smart Card Issuance: Central from card mfr. bureau to transit system Distribution: Indirect Other: Cards usually vended by transit system, therefore no fulfillment services required Market Drivers: Trend to contactless smart card, Trend to open system – Visa/MC/Amex Future Growth: Increasing – Open system threatens card volume – Mobile apps
Millions Prior Year Market Share Ranking Rating 1-5Card-Units: 575 +6.1% 10.1% 5
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
32
Unprinted Blank CardsEurope
Market Segment Profile 2013
Applications: Imaging and single card printers for ID and other cards Card Description: 30mil. white plastic with or without mag stripe Card Type Ratio: 100% Traditional Other: Some Cards with mag stripes are encoded by these blank card
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
33
ID/MembershipEurope
Market Segment Profile 2013
Applications: Club/rganization membership Card Description: 20-30mil. plastic with or without mag stripe or barcode,
some photos Card Type Ratio: 100% Traditional Issuance: Central from card mfr. bureau or independent bureau Distribution: Direct or Indirect Other: Instant issuance significant and growing (not included in this report) Future Growth: Declining
Millions Prior Year Market Share Ranking Rating 1-5Card-Units: 130 -3.7% 2.3% 10
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
34
Access ControlEurope
Market Segment Profile 2013
Applications: Company ID Badges, Door access, Security access Card Description: 30mil. plastic with mag stripe and some with chip and photo Card Type Ratio: 68% Traditional/32% Smart Card Issuance: Central from card mfr. bureau or independent bureau Distribution: Direct or Indirect depending on issuer requirements, however
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
35
OtherEurope
Market Segment Profile 2013
Applications: Miscellaneous, Non Financial Secure, Pay TV, College Campus
Card Description: 30mil. plastic with mag stripe and/or chip Card Type Ratio: 36% Traditional/64% Smart Card Issuance: Central from card mfr. bureau or independent bureau Distribution: Direct or Indirect depending on issuer requirements Future Growth: Moderate growth
Millions Prior Year Market Share Ranking Rating 1-5Card-Units: 42 +5.0% 0.7% 12
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
36
Total 2013 European Card and P & F Dollar Market
Cards $4.15 BillionP & F $1.68 BillionTotal $5.83 Billion
Represents 26% of Global Market
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Outlook for 2014 and Beyond GLOBAL MARKET will sustain selective, limited growth through 2018 in
most geographic regional markets and then could begin to decline, especially in unit volume. Chip cards will continue to displace lower priced traditional magnetic cards, thereby fortifying the dollar mix. Newer alternative technologies will penetrate and begin to displace plastic cards in several market segments.
ASIA PACIFIC will continue to grow albeit at a slower 6% to 8% rate as consumer demand grows in China and India. This region will out perform all others in future years.
NORTH AMERICA will experience limited growth with some selective segment declines. Growth in Gift, Gov’t/Health, Transportation with Financial cards remaining strong driven by EMV, debit and prepaid growth.
EUROPE will experience slow declines in some market segments except Gift, Gov’t/Health, Transportation and Access Control.
37
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Outlook for 2014 and Beyond LATIN AMERICA will be driven by growth in Mexico, Argentina and Brazil,
with moderate growth in most market segment except prepaid phone cards. MIDDLE EAST AFRICA will decline in Prepaid Phone Card category while
segments like Gift, Transportation, Gov’t/Health and Access Control will grow. CHIP CARDS will continue to grow while TRADITIONAL CARDS decline, this
trend is driven by chip card penetration and growth in:
PREPAID PHONE CARDS will continue to decline in MEA, Asia and Europe and Latin America as alternative “prepaid loading” grow.
SIM MOBILE PHONE CARDS will subside in the saturated smartphone, tablet market. Embedded SIM’s are becoming a threat to SIM cards.
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
Outlook for 2014 and Beyond FINANCIAL will grow in Europe driven by EMV migration penetration and in Asia
Pacific driven by China Union Pay and could begin to slowly decline after 2018 as alternative payment technologies begin to impact most regions.
GIFT CARDS will moderately grow in Europe and U.K. while Asia Pacific and Europe will dramatically grow.
GOV’T/HEALTH CARDS will globally increase as various government benefit and ID programs grow and demand better security to thwart fraud.
RETAIL/GAS CARDS will moderately grow as these cards trend towards becoming a “rewards” based loyalty transaction card.
LOYALTY PROMOTIONAL and ID/MEMBERSHIP could decline as smartphone applications displace these cards in future years.
TRANSPORTATION “closed system” transit companies are displacing traditional tickets and cards with contactless chip cards or creating an “open system” using Financial contactless chip cards.
ACCESS CONTROL will globally increase as the demand for security drives growth.
39
This information cannot be reproduced in any way without the expressed written consent of the International Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
40
Overall European Unit Card Growth is stable…For now!
European Cards and P&F Dollars are moderately growing…Smart card penetration.
Chip cards continue to penetrate, cards are more expensive.
SIM Mobile Phone represents almost 34% of the European dollar market.
The rate of change has been slow, but is accelerating.
