Date post: | 14-Jun-2015 |
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Entertainment & Humor |
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Global Consumer Preferences for Longer Mobile Videos
Survey Questions1. In two hours of mobile viewing, which of the following would you prefer?Watch one movie OR Watch four serial television episodes OR Watch multiple song clips OR Watch multiple short movie scenes
2. If your favorite TV serial were available, would you watch on your phone?Yes OR No
3. If your favorite movies were available, would you watch on your phone?Yes OR No
4. What is your biggest concern with watching longer videos on your phone?It’s expensive OR Video buffers OR My phone doesn’t support videos OR Can’t find long videos I want to watch OR I already watch long form videos on my phone
5. Gender:Male OR Female
6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<
Global Results
GLOBALOverview
Female21%
Male79%
GENDER
September 24START DATE
October 1END DATE
8 DaysDURATION
54,084RESPONSES
6 QuestionsLENGTH
6,760/DayRESPONSE RATE
Under 1816%
18-2536%
26-3532%
36-5512%
Over 554%
AGE
GLOBALIn two hours of mobile viewing, which of the following would you prefer?
9%
22%
13%
56%
ALL
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
12%
24%
19%
45%
FEMALES
8%
22%
12%59%
MALES
GLOBALUNDER 18 18-25 26-35 36-55 OVER 55
8% 9% 9% 10% 11%
14%21% 24%
30% 26%13%
15% 12%13% 13%
66%55% 55%
48% 50%
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
In two hours of mobile viewing, which of the following would you prefer?
GLOBALIf your favorite TV serial were available, would you watch on your phone?
16%
84%
ALL
No Yes
18%
82%
FEMALES
15%
85%
MALES
GLOBALUNDER 18 18-25 26-35 36-55 OVER 55
8%16% 17% 20% 14%
92%84% 83% 80% 86%
No Yes
If your favorite TV serial were available, would you watch on your phone?
GLOBALIf your favorite movies were available, would you watch on your phone?
11%
89%
ALL
No Yes
14%
86%
FEMALES
10%
90%
MALES
GLOBALUNDER 18 18-25 26-35 36-55 OVER 55
6% 11% 12% 14% 11%
94% 89% 88% 86% 89%
No Yes
If your favorite movies were available, would you watch on your phone?
GLOBALWhat is your biggest concern with watching longer videos on your phone?
11%
26%
32%
11%
21%
ALL
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
13%
28%
20%
14%
24%
FEMALES
10%
25%
35%
10%
19%
MALES
GLOBALUNDER 18 18-25 26-35 36-55 OVER 55
8% 11% 11% 12% 9%
14%
27% 30% 28%25%
56% 28% 27% 28% 34%
9%
12% 11% 10% 11%
13%22% 22% 23% 21%
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
What is your biggest concern with watching longer videos on your phone?
India Results
INDIAOverview
Female21%
Male79%
GENDER
September 24START DATE
October 1END DATE
8 DaysDURATION
7,993RESPONSES
6 QuestionsLENGTH
1,000/DayRESPONSE RATE
Under 1816%
18-2536%
26-3532%
36-5512%
Over 554%
AGE
INDIAIn two hours of mobile viewing, which of the following would you prefer?
6%
25%
13%
56%
ALL
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
11%
29%
18%
41%
FEMALES 6%
24%
12%58%
MALES
INDIAUNDER 18 18-25 26-35 36-55 OVER 55
5% 7% 7% 7% 9%9%
31% 28% 33% 28%6%
16% 15%16% 13%
79%
46% 50% 45% 49%
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
In two hours of mobile viewing, which of the following would you prefer?
INDIAIf your favorite TV serial were available, would you watch on your phone?
19%
81%
ALL
No Yes
23%
77%
FEMALES
18%
82%
MALES
INDIAUNDER 18 18-25 26-35 36-55 OVER 55
5%
23% 23% 29%21%
95%
77% 77% 71%79%
No Yes
If your favorite TV serial were available, would you watch on your phone?
INDIAIf your favorite movies were available, would you watch on your phone?
11%
89%
ALL
No Yes
16%
84%
FEMALES
10%
90%
MALES
INDIAUNDER 18 18-25 26-35 36-55 OVER 55
3%15% 11% 12%
19%
97%85% 89% 88%
81%
No Yes
If your favorite movies were available, would you watch on your phone?
INDIAWhat is your biggest concern with watching longer videos on your phone?
12%
20%
39%
10%
19%
ALL
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
16%
27%
25%
13%
19%
FEMALES
12%
19%
41%
9%
19%
MALES
INDIAUNDER 18 18-25 26-35 36-55 OVER 55
5%15% 14% 16%
9%8%
22% 25%32%
23%
75% 25%29%
25%
37%
5%
12%12% 9% 10%
7%
25% 20% 19% 22%
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
What is your biggest concern with watching longer videos on your phone?
United States Results
USAOverview
Female17%
Male83%
GENDER
September 24START DATE
October 1END DATE
8 DaysDURATION
455RESPONSES
6 QuestionsLENGTH
56/DayRESPONSE RATE
Under 1810%
18-2544%
26-3529%
36-5514%
Over 553%
AGE
USAIn two hours of mobile viewing, which of the following would you prefer?
9%
25%
20%
47%
ALL
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
10%
24%
33%
33%
FEMALES
8%
25%
17%
50%
MALES
USAUNDER 18 18-25 26-35 36-55 OVER 55
13% 9% 5% 11% 7%
17% 23% 27%31%
29%
17%23% 17%
16%21%
53%45% 50%
42% 43%
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
In two hours of mobile viewing, which of the following would you prefer?
USAIf your favorite TV serial were available, would you watch on your phone?
17%
83%
ALL
No Yes
22%
78%
FEMALES
16%
84%
MALES
USAUNDER 18 18-25 26-35 36-55 OVER 55
4%19% 17%
24%
7%
96%81% 83%
76%
93%
No Yes
If your favorite TV serial were available, would you watch on your phone?
USAIf your favorite movies were available, would you watch on your phone?
12%
88%
ALL
No Yes
10%
90%
FEMALES
13%
88%
MALES
USAUNDER 18 18-25 26-35 36-55 OVER 55
6%14% 8%
21%7%
94%86% 92%
79%93%
No Yes
If your favorite movies were available, would you watch on your phone?
USAWhat is your biggest concern with watching longer videos on your phone?
14%
25%
20%
15%
27%
ALL
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
20%
20%
13%16%
30%
FEMALES
13%
26%
22%
14%
26%
MALES
USAUNDER 18 18-25 26-35 36-55 OVER 55
15% 14% 14% 13% 14%
17%27% 28%
16%21%
36% 17% 19%
23%21%
15%
15%16%
15% 0%
17%28% 23%
34%43%
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
What is your biggest concern with watching longer videos on your phone?
Indonesia Results
INDONESIAOverview
Female27%
Male73%
GENDER
September 24START DATE
October 1END DATE
8 DaysDURATION
5,074RESPONSES
6 QuestionsLENGTH
634/DayRESPONSE RATE
Under 1823%
18-2540%
26-3524%
36-558%
Over 555%
AGE
INDONESIAIn two hours of mobile viewing, which of the following would you prefer?
9%
18%
20%
53%
ALL
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
10%
22%
28%
39%
FEMALES
9%
16%
16%58%
MALES
INDONESIAUNDER 18 18-25 26-35 36-55 OVER 55
10% 10% 8% 8% 12%
12% 15% 24% 26% 24%
21% 21%16%
18%24%
56% 54% 53% 48% 41%
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
In two hours of mobile viewing, which of the following would you prefer?
INDONESIAIf your favorite TV serial were available, would you watch on your phone?
11%
89%
ALL
No Yes
16%
84%
FEMALES
9%
91%
MALES
INDONESIAUNDER 18 18-25 26-35 36-55 OVER 55
11% 11% 9% 13%4%
89% 89% 91% 87%96%
No Yes
If your favorite TV serial were available, would you watch on your phone?
INDONESIAIf your favorite movies were available, would you watch on your phone?
8%
92%
ALL
No Yes
13%
87%
FEMALES 6%
94%
MALES
INDONESIAUNDER 18 18-25 26-35 36-55 OVER 55
7% 9% 7% 7% 4%
93% 91% 93% 93% 96%
No Yes
If your favorite movies were available, would you watch on your phone?
INDONESIAWhat is your biggest concern with watching longer videos on your phone?
9%
28%
26%
19%
19%
ALL
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
11%
30%
15%
25%
19%
FEMALES
8%
28%
30%
16%
19%
MALES
INDONESIAUNDER 18 18-25 26-35 36-55 OVER 55
8% 9% 8% 13% 10%
20%30% 32%
33%26%
40% 23% 21%16%
15%
17%19% 21% 15%
22%
16% 20% 18% 23% 27%
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
What is your biggest concern with watching longer videos on your phone?
Saudi Arabia Results
SAUDI ARABIAOverview
Female27%
Male73%
GENDER
September 24START DATE
October 1END DATE
8 DaysDURATION
12,503RESPONSES
6 QuestionsLENGTH
1,562/DayRESPONSE RATE
Under 1823%
18-2540%
26-3524%
36-558%
Over 555%
AGE
SAUDI ARABIAIn two hours of mobile viewing, which of the following would you prefer?
12%
27%
13%
49%
ALL
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
16%
30%
15%
39%
FEMALES
11%
25%
12%
52%
MALES
SAUDI ARABIAUNDER 18 18-25 26-35 36-55 OVER 55
8% 12% 12% 14% 13%
19%25% 28%
34%28%
10%
12%14%
15%13%
63%51% 46%
37%46%
Watch four serial television episodes Watch multiple short movie scenesWatch multiple song clips Watch one movie
In two hours of mobile viewing, which of the following would you prefer?
SAUDI ARABIAIf your favorite TV serial were available, would you watch on your phone?
17%
83%
ALL
No Yes
21%
79%
FEMALES
15%
85%
MALES
SAUDI ARABIAUNDER 18 18-25 26-35 36-55 OVER 55
8%17% 19% 21% 15%
92%83% 81% 79% 85%
No Yes
If your favorite TV serial were available, would you watch on your phone?
SAUDI ARABIAIf your favorite movies were available, would you watch on your phone?
13%
87%
ALL
No Yes
19%
81%
FEMALES
11%
89%
MALES
SAUDI ARABIAUNDER 18 18-25 26-35 36-55 OVER 55
7% 14% 14% 18% 14%
93% 86% 86% 82% 86%
No Yes
If your favorite movies were available, would you watch on your phone?
SAUDI ARABIAWhat is your biggest concern with watching longer videos on your phone?
11%
23%
33%
10%
23%
ALL
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
14%
25%
21%
10%
31%
FEMALES
11%
23%
37%
10%
20%
MALES
SAUDI ARABIAUNDER 18 18-25 26-35 36-55 OVER 55
7% 12% 13% 13% 10%
14%
23% 26% 26% 25%
58% 29% 26% 27% 33%
5%
11% 11% 11% 10%
16%25% 24% 23% 23%
Can't find long videos I want to watch I already watch long form videos on my phoneIt's expensive My phone doesn't support videosVideo buffers
What is your biggest concern with watching longer videos on your phone?
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