15
Global @dvisor A Global @dvisory –December 2012 – G@39 New Year’s Eve New Year’s Eve Citizens in 23 Countries Share Their Plans for New Year’s Eve for a Total Global Perspective
| Date post: | 24-Dec-2015 |
| Category: |
Documents |
| Upload: | tobias-phelps |
| View: | 216 times |
| Download: | 1 times |
Global @dvisor
A Global @dvisory –December 2012 – G@39New Year’s Eve
New Year’s Eve Citizens in 23 Countries Share Their Plans for
New Year’s Eve for a Total Global Perspective
2A Global @dvisory –December 2012 – G@39
New Year’s Eve
SURVEY METHOD
• The survey instrument is conducted monthly in 24 countries around the world via the Ipsos Online Panel system.
COUNTRIES
• The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
SAMPLE
• For the results of the survey presented herein, an international sample of 18,500 adults age 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary Indonesia, Mexico, Poland, Russia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.
WEIGHTING
• Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. For more information on credibility intervals, please visit the Ipsos website.
These are the findings of the Global @dvisor Wave 38 (G@38),an Ipsos survey conducted between October 2nd and October 16th, 2012.
3A Global @dvisory –December 2012 – G@39
New Year’s Eve
Plans on NYE
4A Global @dvisory –December 2012 – G@39
New Year’s Eve
Global Summary
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Having a gathering of close friends and/or family together to count down the New Year
Staying home
Going out to the home of friend's and/or family
Spending time with just my spouse or partner
Having an alcoholic drink like champagne or similar cocktail
Going out to a special place or gathering to watch fireworks
Having food and non alcoholic drinks
Will not stay up, will be sleeping
Going out to a restaurant for a special dinner
39%
33%
22%
21%
21%
11%
11%
9%
6%
5A Global @dvisory –December 2012 – G@39
New Year’s Eve
Having a gathering of close friends and/or family together to count down the new year
Total
Sweden
Brazil
South Africa
China
Mexico
India
Indonesia
Germany
Italy
Poland
Hungary
Spain
Turkey
Argentina
Belgium
France
Canada
Russia
South Korea
United States
Australia
Great Britain
Japan
39%
64%
55%
54%
53%
52%
43%
43%
42%
42%
41%
39%
39%
39%
38%
36%
36%
34%
33%
32%
32%
31%
30%
13%
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
6A Global @dvisory –December 2012 – G@39
New Year’s Eve
Staying Home
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Total
Japan
Russia
South Korea
Hungary
United States
Germany
Belgium
Great Britain
Argentina
Poland
Canada
Indonesia
Spain
France
China
Mexico
India
Turkey
Australia
Italy
South Africa
Sweden
Brazil
33%
56%
47%
43%
42%
42%
40%
37%
37%
35%
34%
32%
32%
32%
31%
29%
29%
28%
24%
23%
23%
22%
22%
18%
7A Global @dvisory –December 2012 – G@39
New Year’s Eve
Going out to the home of friend's and/or family
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Total
France
Italy
Brazil
Argentina
India
Spain
Belgium
Poland
Canada
Mexico
Great Britain
Russia
Sweden
China
Germany
South Africa
Turkey
United States
Australia
Indonesia
South Korea
Hungary
Japan
22%
42%
37%
32%
30%
29%
29%
26%
26%
24%
24%
21%
21%
21%
20%
20%
20%
20%
19%
18%
17%
17%
9%
7%
8A Global @dvisory –December 2012 – G@39
New Year’s Eve
Spending time with just my spouse or partner
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Total
China
Hungary
United States
India
Indonesia
Italy
South Africa
Canada
France
Great Britain
Belgium
Turkey
Russia
South Korea
Australia
Japan
Poland
Germany
Sweden
Brazil
Mexico
Spain
Argentina
21%
38%
34%
31%
29%
29%
28%
28%
25%
24%
22%
20%
20%
19%
19%
17%
17%
17%
16%
15%
12%
10%
10%
9%
9A Global @dvisory –December 2012 – G@39
New Year’s Eve
Having an alcoholic drink like champagne or similar cocktail
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Total
Sweden
Germany
Poland
Belgium
South Africa
United States
Great Britain
Russia
Argentina
Canada
France
Hungary
Spain
Australia
Italy
China
Mexico
Brazil
Turkey
India
South Korea
Japan
Indonesia
21%
40%
31%
30%
28%
27%
27%
26%
26%
24%
24%
24%
24%
24%
23%
21%
17%
17%
15%
14%
13%
11%
8%
2%
10A Global @dvisory –December 2012 – G@39
New Year’s Eve
Going out to a special place or gathering to watch fireworks
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Total
Indonesia
India
Brazil
Australia
South Africa
Russia
China
Sweden
Belgium
Germany
Great Britain
Poland
United States
Argentina
Italy
Mexico
South Korea
Canada
Turkey
France
Hungary
Japan
Spain
11%
30%
23%
20%
18%
18%
15%
14%
13%
12%
12%
11%
10%
10%
9%
8%
8%
8%
7%
6%
5%
4%
4%
3%
11A Global @dvisory –December 2012 – G@39
New Year’s Eve
Having food and non-alcoholic drinks
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Total
India
China
Brazil
Indonesia
United States
Germany
Argentina
Mexico
Canada
Hungary
Sweden
Poland
Australia
Russia
South Africa
Spain
Turkey
Belgium
Great Britain
South Korea
France
Italy
Japan
11%
23%
19%
16%
16%
15%
14%
13%
13%
12%
11%
11%
10%
9%
9%
9%
9%
9%
8%
8%
8%
7%
7%
5%
12A Global @dvisory –December 2012 – G@39
New Year’s Eve
Will not stay up, will be sleeping
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Total
Japan
Australia
China
United States
Canada
Great Britain
Hungary
Turkey
Belgium
Indonesia
Poland
South Africa
France
South Korea
Spain
Germany
Mexico
Russia
India
Italy
Sweden
Argentina
Brazil
9%
23%
19%
17%
13%
11%
11%
8%
8%
7%
6%
6%
6%
5%
5%
5%
4%
4%
4%
3%
3%
3%
2%
2%
13A Global @dvisory –December 2012 – G@39
New Year’s Eve
Going out to a restaurant for a special dinner
FV1. When it is midnight on December 31, 2012, as it switches over to the new year of 2013, will you stay up and celebrate by:
Total
India
China
Indonesia
United States
Canada
Germany
South Korea
Turkey
Italy
Mexico
France
Great Britain
South Africa
Australia
Belgium
Russia
Argentina
Spain
Sweden
Brazil
Hungary
Poland
Japan
6%
29%
21%
10%
9%
7%
6%
6%
6%
5%
5%
4%
4%
4%
3%
3%
3%
2%
2%
2%
1%
1%
1%
0%
14A Global @dvisory –December 2012 – G@39
New Year’s Eve
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.
Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.
15A Global @dvisory –December 2012 – G@39
New Year’s Eve
For information about this and other Global @dvisor products contact http://www.ipsosglobaladvisor.com/ or:
John WrightSenior Vice President and Managing Director, Global @dvisorIpsos Public Affairs +1 (416) 324-2002 [email protected]
Keren GottfriedResearch Manager, Global @dvisorIpsos Public Affairs +1 (416) 572-4481 [email protected]
The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact:
Chris DeeneySenior Vice President and Managing DirectorIpsos Public Affairs +1 (312) [email protected] Visit www.ipsos.com for information about all of our products and services.Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos.
