Company Confidential. ©2010 Nokia

Global International Recycling Networks

Pia Tanskanen

Greener and Smarter ICT, Kingdom of Bahrain

May 2012

Recycling behavior 11 groups: Paper/cardboard Plastic bottles Cans Glass Metals Clothes/shoes Batteries Mobile phones Televisions Refrigerators Computers

Reported recycling of last phone

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Why electronics recycling is challenging

People do not know that you can recycle electronics- Collection amounts are low Technically products are challenging- they contain almost every element from the periodic table – recyclers need to know what they are doing Product range is wide- some products contain value, some are expensive to process

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Mobile Phone Recycling

•Only 9 % recycle their phones today •Lack of awareness on where and how to recycle is the main obstacle for not recycling •76% of consumers agree that they would like to buy a phone from a company that makes it easy to recycle the old phone •Nokia phones can be fully utilized in environmentally safe and efficient recycling process – nothing goes to landfill •Nokia offers takeback for obsolete phones in almost 100 countries

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Consumer facing Collection /Take back 1. Nokia own

collection 2. Partnerhips

(operator, NGO etc)

Downstream companies Material recycling 1. Aluminum smelter 2. Ferrous smelter 3. Integrated Cu smelter 4. Plastic compounding 5. Cobalt chemistries

We require name of these companies in our recycling vendor contacts to ensure best practises

Nokia contracted E-waste recycling company

Sorting/ Pretreatment 1. Manual 2. Mechanical Recycling companies separate materials and sell them as secondary raw material to downstream Batteries are separated in this step and have own preprocessing b4 next step

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E-waste recycling companies Nokia operates according to internal sourcing process to manage e-waste recycling companies

– This ensures that Nokia selects, assesses and makes contracts with recycling companies that fulfil Nokia´s requirements, comply with relevant legislation and operate according to requirements in international standards (ex. ISO14001)

Main steps in sourcing process

– Scope definition (geographical area and local needs, logistics, covered materials) – Analysis and planning (benchmark, technology, current/new sustainability

requirements, stakeholder requirements, market dynamics) – Negotiation & contract (evaluations, cost breakdown, contracts) – Operational management (working meetings, reviews, self-assessments, site visits,

reporting)

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Mananging recyclers: Reporting and Operational Management

Site visits – Nokia templates – Meeting reports – Development needs

Running Reports for each pick-up – Mass balance – Invoice – Certificate of destruction

Quarterly reporting to central reporting system – Consolidate data – Allows internal analysis of global data

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Nokia’s Take back

Permanent services for consumers – Nokia Service Points – Electronics waste producer associations in

EU27 countries + Australia + Canada – Customer cooperation China , LTA, SEAP – Free postage in USA, Finland, Norway and

Singapore – Take back bins at Nokia branded retail

For Nokia Employees – Take back bins at large Nokia office lobbies

Take back campaigns – Country campaigns: USA, Malaysia, Indonesia,

Latvia, South Africa, UAE, India etc. – Take back at Nokia events (Nokia World, AGM-

annual meeting, MWC) – Cooperation with schools& universities, NGO’s,

suppliers, customers and retail – Social media (Twitter I # recycling, You Tube…)

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Case1: Finland

(

•Service incentive

•17.000 items recycled

•Online & Post office

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Case 2. India

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Case 3. Eco-School in South – Africa

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Case 4. Local Recycling Activation in Malaysia- Recyclimpics

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Case 5: Twitter I#recycling

Internally

Intranet

Nokia twitter

RT, following,

recycling info

Phone personalities

Daily posts, limited

life span

Nokia YouTube

Animation Nokia blogs & WOM

marketing

Blog article, film

Nokia facebook

Film & competition

www.nokia.com/sust

ainability

Film, blog article,

hero banner,

recycling home

Local markets

Support the project

via own social

media channels

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Thank You !