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8/2/2019 Global Mobile Media Consumption
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NLAE@C NCMED
JLHZSN[]ELH6
Bcaqsdqu 1;41
Gly nlae`c mcrejcz gdrc qcmcbehcm }gc
ydu }gc jlhzsncqz i`lad``u szc ncmed,
dhm ygd} }gez ncdhz blq }gc ehmsz}qu
Blq bsq}gcq ehblqnd}elh {`cdzc jlh}dj}6 yyy(ehnlae(jln
8/2/2019 Global Mobile Media Consumption
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Cwcjs}erc Zsnndqu
D hcy ydrc lb nlae`c jlhzsncq acgdrelq ez jqcd}ehi mqdnd}ej jgdhicz eh }gc
nlae`c `dhmzjd{c djqlzz }gc i`lac
Nlae`c mcrejcz dqc jgdhiehi }gc yduz jlhzsncqz eh}cqdj}, `cdqh dhm zgl{( Ye}g }gc {ql`ebcqd}elh lb
zndq}{glhcz, }da`c}z, c.qcdmcqz, gdhmgc`m idnehi zuz}cnz, dhm }gc qd{em`u crl`rehi meie}d` ncmed
chreqlhnch}, {cl{`c hly jlhzsnc jlh}ch} crcquygcqc( Ehjqcdzcm dj}ere}u lh nlae`c mcrejcz gdz
acch chda`cm au ac}}cq hc}ylqoz dhm dmrdhjcm mcrejcz? hly jlhzsncqz dqc d`yduz jlhhcj}cm dhm
hl} lh`u jlhzsnc as} d`zl {qlmsjc jlh}ch} d} d qd{em {djc(
Nlae`c mcrejcz dqc acjlnehi d nlqc yemc`u szcm jlhmse} blq meie}d` jlh}ch} dhm zcqrejcz( ]gc
dnlsh} lb }enc jlhzsncqz z{chm ye}g }gceq nlae`c mcrejcz ez iqlyehi qd{em`u dhm }gez ehjqcdzcm
nlae`c ncmed jlhzsn{}elh ez d`zl ierehi qezc }l d hcy jd}cilqu lb zcqrejcz lh nlae`c, ehj`smehinlae`c zgl{{ehi, nlae`c {dunch}z, nlae`c ]R, dhm nlae`c dmrcq}ezehi( ]gez yge}c{d{cq cwdnehcz
}qchmz eh }gc nlae`c meie}d` ncmed `dhmzjd{c dhm e}z en{dj} lh ncmed jlhzsn{}elh, zgl{{ehi, dhm
jlhzsncq acgdrelq(
Gly ml {cl{`c jlhzsnc ncmed<
Gly ml }gcu chidic dhm eh}cqdj} ye}g nlae`c<
Gly mlcz nlae`c rcqzsz }qdme}elhd` ncmed ehb`schjc zgl{{ehi<
Gly ml jlhzsncqz qcz{lhm }l nlae`c dmrcq}ezehi<
Ml }gcu chidic eh N.Jlnncqjc<
Ygd} mlcz }gez ncdh }l ndqoc}cqz, aqdhmz, dhm {sa`ezgcqz<
Ygd} Tscz}elhz Mlcz ]gez Yge}c{d{cq Dhzycq<
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Ocu Behmehiz6
Ncmed ]qchmz
]l ac}}cq shmcqz}dhm jgdhiehi ncmed jlhzsn{}elh szdic dhm acgdrelqz djqlzz }gc ylq`m,
EhNlae jlhmsj}cm d qczcdqjg z}smu dnlhi lrcq 1;,;;; nlae`c yca szcqz eh 47 ndqoc}z djqlzz
d`` jlh}ehch}z
Lh dhu ierch mdu, nlae`c yca szcqz dqlshm }gc ylq`m z{chm 19# lb }gceq ncmed }enc lh nlae`c,
dhm 11# yd}jgehi ]R . nlae`c gdz {s``cm dgcdm dz }gc {qcbcqqcm ncmesn eh }cqnz lb }enc z{ch}
Drde`dae`e}u, cdzc lb szc, dhm {qerdju dqc }gc mqerehi bdj}lqz blq nlae`c szdic
Zljed` ncmed, ch}cq}dehnch}, dhm idncz dqc }gc }l{ : nlae`c ncmed dj}ere}ecz dnlhi nlae`c ycaszcqz( Iqly}g eh nlae`c szc eh }gc jlnehi ucdq ye`` ac {qendqe`u mqerch au zljed` ncmed,
ch}cq}dehnch}, dhm zcdqjg dj}ere}ecz
Nlae`c Dmrcq}ezehi dhm Jlnncqjc ]qchmz
Nlae`c, ]R, dhm [J―z d`` gdrc d zeihebejdh} en{dj} lh ehb`schjehi {sqjgdzc acgdrelq dqlshm }gc ylq`m
22# lb nlae`c yca szcqz dqc ctsd``u lq nlqc jlnblq}da`c ye}g nlae`c dmrcq}ezehi jln{dqcm }l
]R lq lh`ehc dmrcq}ezehi
Aculhm ncmed jlhzsn{}elh, nlae`c dmrcq}ezehi gdz idehcm }qdj}elh dz d reda`c zgl{{ehi jgdhhc`,
ye}g6
. =1# lb qcz{lhmch}z ehmejd}ehi }gd} nlae`c dmz gdrc eh}qlmsjcm zlnc}gehi hcy }l }gcn
. 1:# lb qcz{lhmch}z ehmejd}ehi }gd} nlae`c dmz gdrc {qlremcm }gcn ye}g ac}}cq l{}elhz
. 4=# lb qcz{lhmch}z ehmejd}ehi }gd} nlae`c dmz gdrc ehb`schjcm }gcn }l asu red nlae`c
3:# lb nlae`c yca szcqz gdrc ndmc d }qdhzdj}elh lh nlae`c( D`}glsig meie}d` illmz gdrc }gcgeigcz} {sqjgdzc ehjemchjc, l}gcq }u{cz lb illmz dhm zcqrejcz dqc {l{s`dq dz yc``
92# lb nlae`c yca szcqz {`dh }l jlhmsj} nlae`c jlnncqjc eh }gc hcw} 41 nlh}gz, d /1:{}
ehjqcdzc bqln ygcqc yc dqc }lmdu
;1
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Ndqoc} En{`ejd}elhz6
‐Nlae`c ez }qdhzblqnehi e}zc`b dz }gc hcw} yca„
Jlhzsncqz dqc z{chmehi nlqc }enc lh nlae`c( Nlae`c.l{}enevcm dhm nlae`c.jch}qej jlh}ch} dqc
ocu dz nlae`c mcrejcz j`den ehjqcdzehi dnlsh}z lb ncmed }enc {cq mdu( Ye}g jlhzsncq z{chmehizl bljszcm lh }gez jgdhhc`, aqdhmz dhm ndqoc}cqz ye`` hccm }l dj}erc`u {`dh blq gly }gcu ye``
dmmqczz }gez `dqic dhm bdz} iqlyehi ndqoc} zcinch}( ]gczc jgdhiehi jlhzsncq ncmed acgdrelqz d
hm hccmz ehz{eqc sz }l }geho mebbcqch}`u dals} gly aqdhmz jdh acz} dmm rd`sc eh }gc nlae`c
chreqlhnch}
Dz }gc nlae`c aqlyzehi cw{cqechjc ez jlhrcqiehi ye}g lh`ehc dhm zndq}{glhcz dqc z{sqqehi ndflq
zgeb}z eh zgl{{ehi acgdrelq, ndqoc}cqz zgls`m jlhzemcq eh}ciqd}ehi N.Jlnncqjc eh}l }gceq nlae`e}u
qldmnd{
Nlae`c dz d hcy ncmed jgdhhc` qc{qczch}z d zeihebejdh} l{{lq}she}u blq ndqoc}cqz }l chgdhjc
}gceq jsz}lncq qc`d}elhzge{z au {qlremehi d zcdn`czz dhm jlhrchech} ydu }l mezjlrcq dhm }qdhzdj}qcidqm`czz lb }gceq `ljd}elh
Nlae`c qc{qczch}z d shetsc l{{lq}she}u blq ndqoc}cqz }l chidic dhm zcqrc qc`crdh} dmz, dz
jlhzsncqz nlrc }gqlsig rdqelsz {gdzcz lb }gc {sqjgdzc bshhc`( Ndqoc}cqz jdh en{`cnch} rdqelsz
nlae`c qc`d}cm }dj}ejz `eoc }cw} nczzdiehi, nlae`c mez{`du dmz, nlae`c remcl, nlae`c jls{lhz,
aqdhmcm zndq}{glhc d{{z, qejg ncmed dmz c}j( }l djgecrc }gc mczeqcm lafcj}erc
Nlae`c ez ehjqcdzehi`u acjlnehi dh eh}ciqd` {dq} lb }gc dmrcq}ezehi new blq rdqelsz aqdhm
dmrcq}ezcqz dhm {sa`ezgcqz, dhm {qlremcz dh l{{lq}she}u }l chidic jlhzsncqz eh d }dqic}cm dhm
jlh}cw}sd` ndhhcq
Ndqoc}cqz zgls`m jqcd}c nlae`c dmz ygejg dqc chidiehi, jqcd}erc dhm jlh}cw}sd` blq nlae`c szcqz
}l bcc` jlnblq}da`c dhm chidic bs``u
J`cdq`u, Nlae`c ez }gc bs}sqc nlae`c gc`{z }l ase`m aqdhmz dhm ehb`schjc jlhzsncq {sqjgdzcmcjezelhz, nlae`c dmrcq}ezehi ye`` acjlnc dh acjlnc dh ehmez{chzda`c c`cnch} lb }gc meie}d`ndqoc}ehi new
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]da`c lb Jlh}ch}z
]gc I`lad` Nlae`c Ehmsz}qu d} d I`dhjc ;3
Ocu Mqercqz lb Iqly}g I`lad``u ;2
Nlae`c Ncmed Jlhzsn{}elh ;9
Nlae`c Ncmed Dj}ere}ecz ;7
Ehb`sch}ed` Ncmed6 Nlae`c rz( ]qdme}elhd` Ncmed ;5
Nlae`c Dmrcq}ezehi 4;
Nlae`c Dmz dhm [sqjgdzc Ehb`schjc 44
N.Jlnncqjc dhm Zgl{{ehi Dj}ere}ecz 41
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]gc I`lad` Nlae`c Ehmsz}qu d} d I`dhjc6 ]gc AeiL{{lq}she}u @ecz gcqc
;3
]gc hsnacq lb nlae`c yca szcqz djqlzz }gc ylq`m ez {qlfcj}cm }l qcdjg lrcq 1 ae``elh au 1;43(
Z}qlhi dml{}elh lb zndq}{glhcz dhm en{qlrcnch}z eh nlae`c l{cqd}lq hc}ylqo jd{dae`e}ecz dqc
d`zl cw{cj}cm }l bsc` iqly}g lb nlae`c yca zcqrejcz djqlzz }gc ylq`m(
]gc hsnacq lb zndq}{glhc lyhcqz ylq`myemc ez cw{cj}cm }l qcdjg lrcq 4 ae``elh au 1;43,
s{ bqln 391 ne``elh eh 1;44 . d {chc}qd}elh qd}c lb 23# au 1;43(
Lrcq -: ae``elh ye`` ac z{ch} lh nlae`c dmz i`lad``u eh 1;41? djjlqmehi }l Idq}hcq, d`nlz}
gd`b lb }gez z{chm ye`` ac bljszcm lh Dzed( Djjlqmehi }l cNdqoc}cq cz}end}cz, i`lad` nlae`c dm
z{chmehi ye`` zouqljoc} }l dals} -14 ae``elh au 1;43(
Ylq`myemc nlae`c {dunch}z ye`` ehjqcdzc bqln -1=; ae``elh eh 1;41 }l dals} -29; ae``elh
eh 1;43( Meie}d` illmz ye`` djjlsh} blq lh`u =;# lb }gc ndqoc}, ye}g 1(3 ae``elh jlhzsncqz
ndoehi {sqjgdzcz? }gc qcz} ye`` ac jln{qezcm lb {guzejd` illmz dhm zcqrejcz, HBJ, dhm nlhcu
}qdhzbcqz(
Zlsqjc6nlae}gehoehi(jln
Zlsqjc6cNdqoc}cq
Zlsqjc6cNdqoc}cq, Fshe{cq Qczcdqjg
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;2
Ehjqcdzehi nlae`c yca {chc}qd}elh dhm bdz}cq hc}ylqo z{ccmz dqlshm }gc ylq`m dqc jd}d`uvehi d
zgeb} eh ncmed jlhzsn{}elh( Jlhhcj}cm mcrejcz, ehj`smehi zndq}{glhcz, }da`c}z, {lq}da`c idnehi
mcrejcz, dhm jlhhcj}cm ]R―z dqc jgdhiehi }gc ydu jlhzsncq―z djjczz dhm szc ncmed( Nlae`cjlhhcj}cm mcrejcz d``ly jlhzsncqz jlhz}dh} djjczz }l ch}cq}dehnch}, hcyz, dhm zljed` hc}ylqoehi,
en{dj}ehi ygcqc, ygch, dhm gly }gcu jlhzsnc ncmed, dhm jgdhiehi }gc yduz }gcu djjczz ]R, [J―z,
{qeh} ncmed dhm qdmel(
Eh}qlmsj}elh
Bdz}cq hc}ylqoz ye}g geigcq adhmyem}g dhm dbblqmda`c b`d} qd}c {`dhz ye}g `lycq nlae`c md}d jlz}
Z}qlhi zd`cz dhm dml{}elh lb zndq}{glhcz
Iqly}g lb nlae`c d{{z, nlae`c idncz dhm `ljd}elh adzcm jdn{deihz
Jlhzsncq dml{}elh dhm szdic lb nlae`c dmz
Bljsz lh qejg ncmed, eh}cqdj}erc dmrcq}ezehi dhm szcq chidicnch}
Iqly}g eh nlae`c {dunch}z dhm N.Jlnncqjc
Ocu Mqercqz lb Iqly}g
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Nlae`c Ncmed Jlhzsn{}elh
]gc szc lb nlae`c ncmed ez jgdhiehi }gc ydu jlhzsncqz `cdm }gceq mde`u `ercz( Djjlqmehi
}l EhNlae―z qczcdqjg, nlae`c yca szcqz hly z{chm nlqc }enc lh nlae`c mcrejcz cdjg mdu}gdh }gcu ml ye}g ]R6 :1# lb ncmed }enc z{ch} ez lh [J, bl``lycm au 19# lh nlae`c,
dhm 11# lh ]R(
Eh }gc {dz} mdu, d{{qlwend}c`u gly nsjg }enc mem uls z{chm lh rdqelsz
ncmed<
Szehi Nlae`c ' Cwj`smehi ZNZ Jd``z %
Yd}jgehi ]R
Lh`ehc red Mczo}l{ @d{}l{
@ez}chehi }l Qdmel
Qcdmehi Hcyz{d{cqz Ndidvehcz
Nlae`c yca szcqz jlhzsnc dh drcqdic lb
9 glsqz lb ncmed mde`u lb ygejg d`nlz}
1 glsqz dqc z{ch} lh nlae`c
9
19
11
:1
44
5
41
2
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Eh }gc {dz} mdu, d{{qlwend}c`u gly nsjg }enc mem uls z{chm lh ulsq nlae`c mlehi
}gc bl``lyehi<
Nlae`c Ncmed Dj}ere}ecz
Nlae`c ez {qendqe`u d zljed` dhm ch}cq}dehnch} mcrejc? }gczc dj}ere}ecz ndoc s{ lrcq
=;# lb }enc z{ch} lh nlae`c(
Iqly}g eh nlae`c szc eh }gc jlnehi ucdq ez `eoc`u }l jlnc bqln zljed` ncmed,
ch}cq}dehnch}, dhm zcdqjg(
Djjlqmehi }l }gc z}smu
Eh }gc hcw} 41 nlh}gz, blq ygejg }yl nlae`c dj}ere}ecz yls`m uls cw{cj} ulsq szdic
}l ehjqcdzc }gc nlz}<
@ljd` zcdqjgZgl{{ehiC.nde`ZcdqjgCh}cq}dehnch}Zljed` Ncmed Idncz
11# 45# 47# 4=# 41# 7# 9#
Nlae`c
adhoehi
Zgl{{ehi@ljd`
zcdqjg
C.nde`Ch}cq}dehnch}Zljed` Ncmed Zcdqjg blq
ichcqd`
ehblqnd}elh
34# :5#
Req}sd`Cw{cqechjc
Ae`` [dunch}z
5# 9#
:7# :2# 11# 14# 47#
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Ehb`sch}ed` Ncmed6 Nlae`c rz( ]qdme}elhd`
Nlae`c, [J, dhm ]R d`` gdrc d zeihebejdh} en{dj} lh {sqjgdzc acgdrelq dqlshm }gc
ylq`m
Nlrec
Lh`ehc ' Mczo}l{ @d{}l{ %
]R
Ndidvehcz lq Hcyz{d{cqz
Qdmel
=7#
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Ygejg }yl blqnz lb ncmed nlz} en{dj} ulsq mcjezelhz }l asu illmz lqzcqrejcz<
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Nlae`c Dmrcq}ezehi
Nlae`c mcrejcz {qlremc dh dhu}enc, dhuygcqc jgdhhc` blq dmrcq}ezcqz }l qcdjg }gceq
dsmechjcz( ]gc {lq}dae`e}u lb nlae`c mcrejcz d``lyz jlhzsncqz }l jdqqu }gcn d`lhi ygchzgl{{ehi eh.z}lqc, lq }l zgl{ red }gceq mcrejc yge`c lh }gc il( ]gez acgdrelq l{chz s{
l{{lq}she}ecz blq dmrcq}ezcqz dhm {sa`ezgcqz }l {qlremc jln{c``ehi nlae`c ze}cz dhm d{{z
}l dem eh }gd} {qljczz( Jlhzsncqz dqc d`qcdmu szcm }l nlae`c dmz dhm szc }gcn dj}erc`u(
. 22# lb nlae`c yca szcqz dqlshm }gc ylq`m dqc ctsd``u lq nlqc jlnblq}da`c ye}g
nlae`c dmrcq}ezehi, jln{dqcm }l ]R lq lh`ehc dmrcq}ezehi(
. Lrcq lhc }geqm lb qcz{lhmch}z blshm nlae`c dmz szcbs`? d zeihebejdh} {cqjch}dic lb
nlae`c yca szcqz dqc dj}erc`u szehi nlae`c dmz(
Djjlqmehi }l }gc z}smu6
Jln{dqcm }l l}gcq blqnz lb dmrcq}ezehi `eoc ]R lq lh`ehc, gly jlnblq}da`c dqc uls ye}g
nlae`c yca dhm nlae`c d{{ dmrcq}ezcnch}z 'hl} ZNZ%<
:2#
:;#
4=#
1;#
Nlqc jlnblq}da`c, E behm }gcn }l ac rcqu szcbs`
Ctsd``u jlnblq}da`c, E)n ic}}ehi szcm }l zccehi }gcn
@czz jlnblq}da`c, E behm }gcn eh}qszerc
Hl l{ehelh, E mlh)} }geho nsjg dals} dmz lh nu {glhc
; 1; =; 2; 7; 4;;
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Nlae`c Dmz dhm ]gceq Ehb`schjc lh [sqjgdzcz
]lmdu, nlae`c dmz gdrc acjlnc dh en{lq}dh} zgl{{ehi }ll` dhm dqc szcm bqln ehe}ed`
qczcdqjg s{ }l }gc {leh} lb {sqjgdzc( Nlae`c dmz dqc d szcbs` nc}glm blq chidiehidsmechjcz d} crcqu z}dic lb }gc {sqjgdzc bshhc`(
EhNlae―z qczcdqjg zglyz }gd} nlae`c yca szcqz dqlshm }gc ylq`m dqc geig`u qcjc{}erc
}l dhm dj}erc`u szc nlae`c dmz }l gc`{ }gcn behm hcy ehblqnd}elh dhm dzzez} }gcn
}gqlsigls} }gceq zgl{{ehi {qljczz(
Zsqrcu Geig`eig}z6
Gdz nlae`c dmrcq}ezehi crcq6
Dydqchczz Jlhzemcqd}elh [qcbcqchjc Dj}elh @lud`}u
Eh}qlmsjcm uls }l zlnc}gehi
hcy< '=1#%
Gc`{cm uls behm zlnc}gehi
hcdqau< '12#%Ehb`schjcm ulsq eh.z}lqc
{sqjgdzc< '44#%
[qlremcm uls ye}g ac}}cq
l{}elhz< '1:#%
Jdszcm uls }l qcjlhzemcq d
{qlmsj}< '4:#%
Ehb`schjcm uls }l asu red
ulsq nlae`c< '4=#%
44
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N.Jlnncqjc dhm Zgl{{ehi Dj}ere}ecz
Nlae`c jlnncqjc ez idehehi tse}c d ae} lb nlnch}sn( ]gc ehjqcdzehi {l{s`dqe}u lb }gc nlae`c
mcrejcz dhm mcrc`l{nch}z eh nlae`c }cjghl`liu gdrc gcqd`mcm d hcy cqd eh ndzz jlnnshejd}elh
dhm jlnncqjc( Lrcq gd`b lb nlae`c yca szcqz gdrc d`qcdmu szc N.Jlnncqjc( Nlae`c yca szcqz
dqc {sqjgdzehi al}g meie}d` dhm {guzejd` illmz dhm zcqrejcz red nlae`c(
Djjlqmehi }l }gc z}smu6
N.Jlnncqjc
Szcm dhu N.Jlnncqjc Bcd}sqcz
Jsqqch}
3:# nlae`c yca szcqz gdrc ndmc d }qdhzdj}elh lh nlae`c
Eh }gc hcw} 41 nlh}gz, lrcq }gqcc tsdq}cqz lb nlae`c yca szcqz ye`` ac szehi N.Jlnncqjc
3:#=9#
Bs}sqc eh }gc hcw}41 nlh}gz61=#
92#
UCZ
HL
UCZ
HL
41
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Djjlqmehi }l lsq zsqrcu6
Ygejg lb }gc bl``lyehi dj}ere}ecz gdrc uls z{ch} nlhcu lh red ulsqnlae`c<
# lb ]l}d` Qcz{lhmch}z
29# alsig} meie}d` illmz
:3# alsig} {guzejd` illmz
Asuehi meie}d` illmz, ehj`smehi idncz, nszej, d{{z, c}j(
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