G U R G A O N

Organised by:

AMITY BUSINESSSCHOOL

INTERNATIONAL CONFERENCE ON

SEPT. 11 & 12, 2014 • AMITY UNIVERSITY GURGAON

BUILDING AND SUSTAINING COMPETITIVENESS

Global Performance Challenges

PREAMBLE AND OBJECTIVE

Corporations across globe are operating in an

increasingly competitive landscape. Achieving business

success in emerging markets has become a key factor for

multinational corporations worldwide seeking new

growth opportunities and greater global supply chain

efficiency. With the prospect of modest growth in

developed markets, and cut throat competition in the

emerging markets, there is an imminent challenge for

the corporates around the world to look forward for new

avenues which can enhance their business performance

and let them win new markets. Globalisation has on the

one hand forced the domestic organisations to work

hard to match the competitive advantages of their

new global rivals and also on the other hand created a

highly competitive environment for the multinational

corporations to operate. Therefore, in these situations,

both domestic and multinational corporations are

opting for continuous innovations and integrating

themselves on their core competencies for building and

sustaining competitiveness.

Further, competition between multinational corporations

has now transformed from hard competitiveness to soft

competitiveness, from simple reliance on technology

and product competitiveness to reliance on concepts like

Corporate Social Responsibility and Social Ethics.

Advanced Corporate Social Responsibility ideas and

practices already constitute the heart of business

competitiveness which has now extended from

enterprise level to societal level. The patterns have been

shifting to innovative business strategies and practices

that can deliver profits from responsible behaviour of

business leading to responsible competitiveness. This

has surely galvanized the corporations acorss world to

do a better analysis of themselves as well as the

environment on a global scale and assimilate its benefits

to a scalable level and win more markets by shaping

their strategies in line with the economic and social

goals.

In the above backdrop, the present international

conference aims to:

• Bring together academics, Govt. policy makers,

business entrepreneurs, management practitioners

from all over the globe to discuss and analyse all the

factors responsible for enhancing the competitive

factors in organisations and the challenges visualised

with the dynamic environment changes happening at

all levels.

• Provide a forum for fruitful thoughts taking place in

view of the latest developments happening in global

markets and various researches being done based

on the world-wide policy implications as well as

challenges emerging from these dynamic situations.

• Inspire thinking in the embracing of new information

technologies that present new market opportunities

and innovative ways of increasing business

performance as well as creating value for customers,

shareholders and other key stakeholders.

BUILDING AND SUSTAINING COMPETITIVENESS

Global Performance Challenges

INTERNATIONAL CONFERENCE ON

CALL FOR PAPERS

This conference will bring together corporate

people, business representatives, academicians,

consultants, researchers and scholars to discuss a

broad range of topics related to the given theme.

Original research and review papers are solicited

from all disciplines on topics including but not

limited to:

Contemporary Business Management Practices

• Global Corporation and Environment

• Ecopreneurs: Need of 21st Century

• Ethics in a global context

• Intellectual property and knowledge management

• Trans-boundary risks in business

• Corporate governance

• Corporate social responsibility leading to

sustainability

Competitive Marketing in the Global Context

• Traditional & contemporary marketing

communication issues

• E-tailing - A growth opportunity

• Integrated marketing communication

• Assessing marketing performance

• Green marketing and procurement

• Marketing strategy in the emerging environment

• CRM practices

• Service marketing management

• Innovations in services, logistics and supply-chain

management

Finance in Integrated Global Environment

• Financial innovations for creating value in the

global era

• Financial engineering

• Emerging trends in financial markets and market

integration

• Strategic financial management

• Value creating through mergers & acquisitions

• Foreign investment and global diversification

• Recent accounting practices and challenges

Corporate Strategy Initiatives in the Global context

• Balanced scorecard for superior organisational

performance

• Building and sustaining competitiveness through

strategic restructuring

• Business value chain analysis in achieving superior

organisational performance

• Business strategies in global context

HRM and Organisational Behaviour

• Building organisational excellence through strategic HRM

• Cross cultural and global Human Resource

Management

• Effective performance management system for

enhancing growth

• Talent management strategies for sustaining

competitiveness

• Managing cross-cultural diversity

• E-Recruitment strategies

• Organisational change and development for

sustainable growth

• Leadership in the changing scenario

• Contemporary HR practices

Information Technology and Services

• Technology and emergence of new business model

• Technology in building and sustaining competitiveness

• Risk assessment and security issues

• Cloud computing

• Cybercrime and ICT security issues

• Web technology and management

• Legal & ethical aspects of IT

• Service oriented computing for E-Business

• Security and legal aspects of social media

• Human and societal issues in information systems

Operation Challenges in Global Era

• Resource management through operations and supply

chain management

• TQM in achieving superior performance

GUIDELINES FOR SUBMISSION

Selection of papers for presentation will be based on

abstracts. An abstract must include a clear indication of

the purpose of research, methodology, major results,

implications and key references. They should adhere to

the following:

Length of Abstract: The abstract should not exceed

300 words including the title and references.

Page margins: The page margins should be one inch

on all sides.

Font: The abstract should be typed in Times New

Roman in 12 point font size.

Line spacing: The abstract should be typewritten in 1.5

line spacing.

Title Page: The abstract should be accompanied by a

separate title page. The title page should include the

title of the paper in about 5-10 words, the authors of the

papers along with their institutional affiliations and

contact details.

Keywords: The authors are requested to provide at

least four keywords associated with the submitted

paper.

All papers will be blind reviewed and only those papers

approved by the reviewers will be selected. All papers

must be submitted at conference@ggn.amity.edu Authors

will be notified of acceptance. Acceptance of the paper

implies that at least one of the authors will register and

present the paper.

BEST PAPER AWARDS

The three best paper awards will be given during the

valedictory session of the conference. The best papers

will be selected on the basis of the quality of the

research paper and the decision will lie with the jury

consisting of eminent experts of the area.

• The first best paper award will carry a cash award

of INR 15000/- and citation

• The second two papers will also get recognition

PAPER PUBLICATION

Selected papers will be published in the Conference

Proceeding with ISBN, which will be available at the

time of the conference. Extended papers will also find

place in the special issue of University bi-annual

refereed journal ‘Amity Management Analyst’.

REGISTRATION FEES

Business Academics/ Students

Executives Researcher

Speakers/ USD 75 USD 75 USD 50

Delegates ` 1500 ` 1500 ` 500

Registration fee should be submitted in the form of

Demand Draft/Bankers cheque drawn in favour of

“Amity University Haryana” payable at New Delhi

along with the attached registration form. Participant(s)

may also submit the fees directly to the University

account.

Beneficiary Name : Amity University Haryana

Bank Name : Axis Bank

Account No. : 910010023405214

IFSC Code : UTIB0000720

(for transfers from India)

Swift Code : AXISINBB056

(for transfers from Abroad)

In case of paper presentation at least one of the authors

will have to be registered. Paper in-absentia will be

accepted by paying the fees as indicated above. The

conference fee includes Kit along with the tea/

lunch/refreshments, participation certification and the

proceedings of the conference.

AMITY BUSINESS SCHOOL, GURGAON

The Amity Business School (ABS), Amity University Gurgaon, provides students an ambience to learn, grow and mature into leaders capable of shouldering responsibilities of future. The mission of the Institute is to prepare quality managers by equipping its students with the required skills and qualities so that they are able to meet challenges of dynamic environment both nationally and globally. The Institute offers Under Graduate, Post Graduate and Doctoral programmes in various functional areas of business and management.

ABS has become synonymous with talent, commitment & wisdom and focuses on developing a new cadre of professionals with a global outlook. It is at ABS that future managers develop a global perspective on social, political, economic and legal environment, as it prevails across the world. Constant interaction with industry helps its students to develop their expertise in dealing with varied issues effectively. We take immense pride in the achievements of ABS and its alumni who have been instrumental in carving a niche in the corporate world.

ACCOMMODATION

On request, accommodation can be provided in the University campus on nominal charges (` 200).

WEATHER CONDITIONS

Weather during the May month is pleasurable and blistering to some extent. The day time expected temperature is between 28°c to 35°c.

SPONSORSHIP

Industries / organisations are invited to sponsor the Conference and take part in it. All queries should be addressed to the Conference Convener.

IMPORTANT DATES

Receipt of abstractof the paper : June 06, 2014

Notification ofacceptance of abstract : June 11, 2014

Receipt of full paper : July 28, 2014

Acceptance of full paper : August 01, 2014

Registration close : August 08, 2014

Venue: Amity University Gurgaon (Manesar)

PATRONProf. (Dr.) R C SharmaVice Chancellor - Amity University, Gurgaon

CONFERENCE CHAIRPERSONProf. (Dr.) Padmakali BanerjeePro Vice Chancellor & Dean Academics, Amity University Gurgaon and Director - Amity Business School

CONFERENCE DIRECTORProf. (Dr.) Vikas MadhukarDy. Director-Amity Business School, Director-Admissions, Amity University Gurgaon

CONFERENCE ADVISORSProf. (Dr.) Bhavana Adhikari, Dy. Dean AcademicsProf. (Dr.) Gunjan M Sanjeev, Director – International Affairs

CONVENERProf. (Dr.) Ashutosh Kumar

Amity Business School

Amity University Gurgaon

CO-CONVENERMr. Sunil Kumar

Amity Business School

Amity University Gurgaon

CO-ORDINATORSDr. Tanushri Purohit

Dr. Vidhi Bhargava

Dr. Deependra Sharma

Mr. Kandpal L Bhaskar

Mr. P K Sharma

Mr. Rajni Kant Rajhans

REGISTRATION FORM

INTERNATIONAL CONFERENCE ON

SEPT. 11 & 12, 2014 • AMITY UNIVERSITY GURGAON

BUILDING AND SUSTAINING COMPETITIVENESS

Global Performance Challenges

Name (in Block letters) : 1 ________________________________________________________________________________

Designation & Affiliation : ________________________________________________________________________________

Name (in Block letters) : 2 ________________________________________________________________________________

Designation & Affiliation : ________________________________________________________________________________

Address for Correspondence : ________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

Mobile No.: __________________________________________ Fax No. ______________________________________________

E-mail : __________________________________________________________________________________________________

Participant Category : Paper Presenter In-absentia Participant only

Title of the Paper : _______________________________________________________________________________________

________________________________________________________________________________________________________

Details of Payment :

Demand Draft No.*/Banker's Cheque _____________________ Amount _________________________ Dated ______________

Online (NEFT/SWIFT/Online transfer):

Receipt No. _________________________Amount________________________________________ Dated___________________

Receipt of online transaction should be attached with the registration form

*The DD should be drawn in favour of “Amity University Haryana” payable at New Delhi.

Note: Registration Form can be photocopied for the use of other willing participants.

The filled in Registration Form and the Demand Draft/Banker's Cheque can be sent to :

(Prof.) Dr. Ashutosh Kumar

Conference Convener

Amity Business SchoolAmity University Gurgaon, Amity Education ValleyPanchgaon (Manesar), Gurgaon-122413

Signature of the Participant Signature of the Head of the Institution

Mr. Sunil KumarCo-ConvenerAmity Business SchoolAmity University Gurgaon, Amity Education ValleyPanchgaon (Manesar), Gurgaon-122413