Global English Global English RangesRanges

- Details and Artwork- Details and ArtworkGreg Healy July 2009Greg Healy July 2009

16 Slides

UK USA Az S Af

250 250 250 250

NZ

Same

Can

Same

Typical name selections by country. Note:1) Even if a name is repeated it has a different languagecode and is therefore a unique SKU2) Some countries (NZ and Can) take a non specific namemix for simplicity

Total SKU’s 1000 for 4 mixes

Artwork sets as we do today

UK USA Az S Af

250 250 250 250

NZ

250

Can

250

Global Name range. Note:1) When titles are common to countries they are

identical and therefore the same SKU2) Every country gets the option to take a tailored

range

Total SKU’s 510 for 7 (or more) mixes

Global

510

HK/ Sing

250

Artwork sets global

How does the global approach relate to artwork? (1)Product artwork (inc P backer): - one set for whole global (english) range

510 titles510 Product backers

510 labels

510 barcodes

How does this global approach relate to artwork? (2)

POS – one set for each country

510 titles

UK

USA

Az

S AfNZ

Can

HK/ Sing

• Headers: headers can either be country specific or made up from a non-country “blank” with added stickers for the distributor address and the price.

• Price labels are language coded by currency eg all $ are 01.

• Stand backers are country/mis specific.

How does this global approach relate to artwork? (3)

• Questions?