Global English Global English RangesRanges
- Details and Artwork- Details and ArtworkGreg Healy July 2009Greg Healy July 2009
16 Slides
UK USA Az S Af
250 250 250 250
NZ
Same
Can
Same
Typical name selections by country. Note:1) Even if a name is repeated it has a different languagecode and is therefore a unique SKU2) Some countries (NZ and Can) take a non specific namemix for simplicity
Total SKU’s 1000 for 4 mixes
Artwork sets as we do today
UK USA Az S Af
250 250 250 250
NZ
250
Can
250
Global Name range. Note:1) When titles are common to countries they are
identical and therefore the same SKU2) Every country gets the option to take a tailored
range
Total SKU’s 510 for 7 (or more) mixes
Global
510
HK/ Sing
250
Artwork sets global
How does the global approach relate to artwork? (1)Product artwork (inc P backer): - one set for whole global (english) range
510 titles510 Product backers
510 labels
510 barcodes
How does this global approach relate to artwork? (2)
POS – one set for each country
510 titles
UK
USA
Az
S AfNZ
Can
HK/ Sing
• Headers: headers can either be country specific or made up from a non-country “blank” with added stickers for the distributor address and the price.
• Price labels are language coded by currency eg all $ are 01.
• Stand backers are country/mis specific.
How does this global approach relate to artwork? (3)
• Questions?
