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Global Sales Channel Program Presenter: Ken Date: 2014/4/30
Global Sales Channel Program
Presenter: KenDate: 2014/4/30
About ATTEND
Connectivity Solution Provider
ATTEND, founded in 2002, has been singularly committed to providing the total connectivity solution to customers around the globe.
Our specialized major product lines cover various connector and cable offering including memory card socket, PCB card socket, I/O connector and cable assembly.
We pro-actively participate in our clients’ business and offer our innovative connectivity solutions that enables them develop innovative products and gain a competitive edge in the market.
About ATTEND
Vision
To be your most reliable connectivity partner in networking solutions.
Mission
To provide world-class connectivity solutions and create new networking innovations in the digital age.
Culture
To be attentive in the relationship with our partners; to create new service value upon reliability and integrity.
The ATTEND Identity
We are ATTEND, everything we do starts with our core value: “Innovation”.
ATTEND makes an important step to collaborate and build reliable partnerships, and to keep moving forward with our faith.
As we enter a new decade of growth & prosperity, we will keep our principle of being “Attentive” and deliver our promise through a whole new “ATTEND’s Way”.
Innovation
Partnership
Attentive
Table of contents
• ATTEND’s global market expansion strategy
• Who ATTEND are looking for
• How we promote ATTEND in the market
• How ATTEND protect your reputation
• How ATTEND protect your project
• Supporting resources from ATTEND
• The business term
• What ATTEND expects from distributors
ATTEND’s global market expansion strategy
Our Business Objectives and Growth Strategies
To be the main connectivity solutions provider in each country
To create long term partnership value through our services and global network
To continuously develop our brand and establish it in our key markets
How we realize our business strategy
Localized Service• Expect to provide localized services by local distributors.
How we realize our business strategy
ATTEND’s Extension Interconnected Growth
Distributors are the extension of ATTEND business forces and part of ATTEND.
Distributors will grow together with ATTEND.
Who ATTEND are looking for
Has Positive Attitude
Positive attitude will be the primary consideration.
Be Well-knowledged about connector or cable product
Must be well-knowledged about connector or cable products.
Be Close to ATTEND’s market
The company’s products are close to ATTEND’s market plan.
How we promote ATTEND in the market
Europe U.S.A.
Asia
Global Exhibitions
Embedded World 2014
How we promote ATTEND in the market
Sales leads from ATTEND Website
How we promote ATTEND in the market
B2B Online Promotion
How we promote ATTEND in the market
Distributors’ Online Shop
How we promote ATTEND in the market
Local Media Advertisements
How ATTEND protect your reputation
• ezBuyer : Instant Order Notification System
ezBuyer
ShippingNotification
Order Confirmation
T/TNotification
Customer
• Phase-out notice
• Customer complaint response within 24 hours
• Customer requirement handled within 24 hours
How ATTEND protect your project
Principle• Non-exclusive Distributor
• No conflict with each other
• Protect the benefits of distributors
Market Segment• Divided by region
• Divided by application markets
• Project Booking System
Reserved profit for production moved/relocation
CRM Management System
Project Tracing in CRM
Supporting Resources from ATTEND
Online Resources – Partner Zone -- marketing materials (catalog, brochure, flyer, ATTEND brand identity) -- product categories photos -- presentation files (company profile, product introduction, application)
The Business Term
Customer Disti
Order
Shipping
Payment
• Condition - Big customer - Big order - Customers prefer to contact supplier directly - Competitive case
• Payment: monthly collection
Order
Commission
12
3
4
5
What ATTEND expects from our distributor
• Work closely with ATTEND to promote the focused products.
• Prefer working in new project design, not just replacement.
• Interact with us efficiently.
• Provide market information (market demand and trends,
competitor information.. .etc.)
