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Global Services Project- Airbus - Boeing

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    Presented by :

    Vohra Saqib, Aditwa Sharma, Asma Badache, Aurelien Replumaz

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    Global Marketing of Services

    Project on Airbus

    Project Supervisor- Prof. Tarun Das,

    IILM, New Delhi Presented by :

    Vohra Saqib-Group Leader,

    Aditwa Sharma,

    Asma Badache,

    Aurelien Replumaz

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    Global Marketing of Services

    Origin of Aerospace Industry.

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    Global Marketing of Services

    Project on Airbus

    Project Supervisor- Prof. Tarun Das, IILM, New

    Delhi

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    Airliners around the World

    Arospatiale Hawker-Siddeley

    Airbus Ilyushin

    Airspeed Junkers

    Antonov Kawasaki

    ATR Lockheed

    Avro McDonnell DouglasBAC NAMC

    BAe SAAB

    Boeing Saunders-Roe

    Bombardier Aerospace Shanghai

    Bristol Sud Aviation

    Cessna Sud-Est

    Convair TupolevDornier Vickers

    Douglas Yakovlev

    EMBRAER Fokker

    Ford Motor Company Handley Page

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    Airbus

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    History of Airbus

    Britain, France, and west Germany launched the Airbus project.

    In 1960

    Britain quit 1967

    Airbus project reorganized 1970,

    Named Airbus Industrie Franco-German Company French law

    Spain joined consortium -1971( 4.2% stake)

    First headquater Paris

    Shifted to Toulouse (France)- 1974

    First project A-300-B, a wide body twin jet capacity 226 passengers

    Market share increased - 10% -1975Incorporated as Integrated company Airbus is an EADS company 2006. EADSsharolders : DaimlerChrysler (22,32%), French State (15%), Lagardre group (7,5%),

    SEPI (5,44%), CDC (2,25%),, others : (46,7%)

    "S.A.S." (Socit par Actions Simplifie - Society for Simplified Actions)- French

    Law

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    Short details

    Type Joint stock company, EADS & BAE

    Founded1970 (Airbus Industrie)

    2001 (Airbus S.A.S.)

    Location Toulence,, France

    Key people Louis Gallois CEO

    Andreas Sperl CFO

    John Leahy Sales Director

    Industry Aerospace

    ProductsCommercial Airliners

    Revenues $34.4 billion USD (2004)

    Employees 49,700+

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    Short details

    Location geographical

    Airbus is formed by 5 "NatCos" (National Companies) :

    Airbus Central Entity ( Toulouse),

    Airbus France (Toulouse, St-Nazaire, Maulte, Nantes),

    Airbus UK (Filton, Broughton),

    Airbus Deutschland (Hambourg, Brme, Stade

    Airbus Espaa (Madrid, Illescas, Puerto Real).

    Final assembly production occurs at Toulouse (France)and Hamburg (Germany). Airbus also has three subsidiaries inthe USA, Japan and China.

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    Toulouse,, France

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    2000 $17.2

    2001 $20,5

    2002 19.5

    2003 $ 19.3

    2004 $ 20

    2005 $ 22,3

    Year Turnover (billions)

    Turnover of Airbus

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    Aircraft Description Seats Launch date 1st flight 1st delivery

    A300 2 engine, twin aisle, 250-375 May-69 Oct-72 May-74

    A3102 engine, twin aisle,

    modified A300 200-280 Jul-78 Apr-82 Dec-85

    A318

    2 engine, single aisle,

    shortened6.17m from

    A320 136 Apr-99 Jan-02 Oct-03

    A319

    2 engine, single aisle,shortened3.77m from

    A320 145 Jun-93 Jan-95 Apr-96

    A320 2 engine, single aisle 180 Mar-84 Feb-87 Mar-88

    A321

    2 engine, single aisle,

    lengthened6.94m from

    A320 220 Nov-89 Mar-93 Jan-94

    A330 2 engine, twin aisle 253-440 Jun-87 Nov-92 Dec-93

    A340 4 engine, twin aisle 261-440 Jun-87 Oct-91 Jan-93

    A350 2 engine, twin aisle 250-300 Oct-05 2012 2013

    A3804 engine, twin aisle,

    double deck 555-840 Dec-00 27-Apr-05 end 2007

    Product list and detail

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    CountryAirbus direct

    employees

    France 19,358

    Germany 18,423

    United

    Kingdom 8,688

    Spain 2,726

    United States 405+

    People's

    Republic of

    China 100+

    Total 49,700+

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    Airbus Plane DeliveriesMonth / Year 2005 2004 2003

    January 24 18 18

    February 28 18 30

    March 35 31 15

    April 29 36 23

    May 37 25 27

    June 36 33 34

    July 27 24 22

    August 24 13 11

    September 31 26 24

    October 33 37 27

    November 33 29 40

    December 30 34

    Year Total 304 320 305

    Monthly Average 30.4 26.6 25.5

    Cumulative Deliveries 4056 3752 3432

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    Airbus Deliveries

    0

    10

    20

    30

    40

    50

    January

    Febr

    uary

    March

    April

    May

    June Ju

    ly

    August

    Septembe

    r

    Octobe

    r

    Novembe

    r

    Decembe

    r

    Month

    No.

    OfPlan

    e

    2005

    2004

    2003

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    Airbus Customers

    Airlines United Airlines (195 A319/A320/A321s in operation or on

    order),

    Northwest Airlines (over 200 aircraft ordered, with A319s,A320s and A330s in operation),

    US Airways Group (a total of some 200 A319/A320/A321s,A330s and A350s in the fleet or on order) and Air Canada (with a fleet of 130 aircraft in operation, composed

    of A319s, A320s, A321s, A330s and A340s).

    Freight, cargo and express package FedEx (A300s and A310s, with A380F freighters on order), United Parcel Service (A300s, with A380F freighters on order), Express.Net Airlines (A300s) and ASTAR Air Cargo (A300s).

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    Customer continue..

    Leasing companies (largest customers)

    International Lease Finance Corporation (with more than 580 Airbus aircraft on order including the all-new A350),

    GECAS (more than 220), CIT Group (more than 100), GATX/CL Air (45) and Boullioun Aviation Services (30).

    Armed Forces

    liaison missions, VIP flights

    Government missions.

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    Airbus 300

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    William E. Boeing

    Boeing

    Company Founder and Owner, President, Chairman of the Board

    William E. Boeing left Yale University in 1903 - advantage of opportunities in the

    risky and cyclical, - financially rewarding, Northwest timber industry - experience

    would serve him well in aviation.

    World's leading aerospace company - the largest combined manufacturer of commercial

    jetliners and military aircraft,.

    With additional capabilities in rotorcraft, electronic and defense systems, missiles,

    rocket engines, satellites, launch vehicles and advanced information and communication

    systems

    Started first commercial jet Boeing 707 - 1952

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    Short Summary

    Type Public

    Founded 1916

    Headquartered Chicago, Illinois, USA

    Location Toulouse,, France

    Key people

    W. James McNerney, Jr CEO

    James A. Bell CFO

    Industry Aerospace and Defence

    Products Commercial Airliners, Rotorcraft,Electronic and Defense systems, Missiles,

    Rocket engines, Revenues $52.5 billion USD (2004)

    Employees 153,800, 67 countries

    World leader in Military aircraft, largest contactor for NASA

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    BOEING HEADQUATE USA

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    This slide describes the legacy of The Boeing Company. It tracks the

    development of the companies that merged to become a single enterprise

    as the twentieth century ended.

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    Commercial Airline Segment

    1998 $36.9

    1999 $38.4

    2000 $31.1

    2001 $35.0

    2002 $54.1

    2003 $50.1

    Years Revenue( million)

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    Employment By Location

    Arizona 4,939

    California 31,457

    Kansas 3,836

    Missouri 16,429

    Pennsylvania 4,706

    Texas 5,376

    Washington 61,042

    Other Locations 24,955

    Total Company 152,740

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    Employment By Group (Division)

    CommercialAirplanes 48,956

    Boeing Capital

    Corp 131

    Connexion by

    Boeing 753

    Integrated

    Defense Systems 75,531

    Phantom Works 4,409

    Shared Services

    Group 21,020

    World

    Headquarters 1,928

    Other 12

    Total Company 152,740

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    B 747 B 777

    2000 18 41

    2001 24 54

    2002 18 37

    2003 6 18

    2004 3 17

    2005 3 9

    2006 1 8

    2007 1 0

    2008 0 0

    Total 74 184

    Current Order BookCurrent Order Book

    (by Scheduled Delivery Date)(by Scheduled Delivery Date)

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    Orders through737 747 767 777 787 Total

    24-Jan-06

    2006 Net Orders 10 - - - - 10

    Aeromexico 6 6

    Hainan Airlines 4 4

    2006 Gross

    Orders10 - - - - 10

    Changes - - - - - -

    2006 Net Orders 10 - - - - 10

    737 747 767 777 787 Total

    Orders

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    Singapore airlines

    Air India

    Sahara AirlinesQuantas

    Air Mauritius

    American Airline

    China southern Airline

    Some of the Boeing Major Customers

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    Boeing Vs Airbus

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    Product Range of

    Airbus & Boeing

    Category Airbus BoeingSingle Aisle Family Model A 319 757

    A 320 757-200

    A 321 767

    A 318 757-300

    717

    Wide Bodied Aircraft Model A 300-600R 767 200 ER

    A330 200 767 300ER

    A 340 200 767 400 ER

    A 330 300A 340 200

    A 340 300

    A 340 500

    A 340 600

    Super Jet Jumbo A 380 747 400

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    Some Interesting Facts

    Boeing employed 216 workers per aircraft, whileAirbus employees 143 workers per aircraft.

    This amount to 51% productivity difference

    between two companies

    Boeings 119,000 workers manfactured 550 jets

    while airbus manufactured 230 with help of 33,000

    workers per year.Airbus relied on contact workers so it couldincrease or decrease the worker hired on contract on

    the basis of its order book positions.

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    MARKET SHARE OF AEROSPACE

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    Airbus Vs Boeing

    Airbus-B

    oeing competition: Plane net orders 2002-2005

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    AIRBUS

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    Guess??

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    Airbus 380-origin&history

    Timeline

    A380

    1994

    A3XX

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    Airbus 380-origin&history

    Launch

    2000

    Timeline

    A380

    1994

    A3XX

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    Airbus 380-origin&history

    2002

    productionLaunch

    2000

    Timeline

    A380

    1994

    A3XX

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    Airbus 380-origin&history

    Maiden flight

    2004

    Timeline

    A380

    2002

    productionLaunch

    20001994

    A3XX

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    Airbus 380-origin&history

    Enter airline service

    End 2007

    Maiden flight

    1994

    A3XX

    2002

    productionLaunch

    2000

    Timeline

    2004

    A380

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    A380-airfield compatibility

    Compatibility

    Runway breadth 60m

    Taxiway breadth 30m

    Additional shoulders 7.5m

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    Airline EIS

    Type

    A380-800A380-

    800FOptions

    2008 10 4

    2007 5

    2007 41 2

    2008 4

    2008 10 10

    5 5

    2010 5

    2008 5 3

    2008 15 10

    2007 6

    2007 12 10

    Air France

    China Southern Airlines

    Emirates

    Etihad Airways

    FedEx

    ILFC

    Kingfisher Airlines

    Korean Air

    Lufthansa

    Malaysia Airlines

    Qantas

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    Current Situation : Airbus problems

    A 380 Delay : In June, 2006, Airbus became embroiled in a significantinternational controversy over its announcement of a further delay in the delivery ofits A380. Singapour airline, which is the first company which will use A380 plane,it will receive the A380 at the end of 2007 after a delay of several months.

    Loses of market share since 2004.

    For 2006, Boeing has sold 854 planes whereas Airbus hassold 604

    New polilicy : Power 8 program Cost Reduction

    Launch of A350 : Which financement ?

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    ThankYou!


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