GLOBAL SKILLS CONFERENCE

2013

Tara Orchard Career Transition / Performance CoachCareer-coach Canada

Maximizing the Possibility of your LinkedIn Profile

John Rose CPCProfessional Recruiter | Recruiter Leader | Social RecruiterGrand River Personnel Ltd | RaaS

Co Presented by:

MAXIMIZING YOUR LINKEDIN PRESENCE

LinkedIn and The Job Search Process

The Recruiters View

Using LinkedIn

THE SOCIAL NETWORK JOB SEARCH

Social network job searching IS NotLooking for and applying to jobs you find in social networks

Social Network Job Searching ISGathering information, Building relationships and actively Showcasing

your brand, knowledge, skills and value

LINKEDIN BENEFITS

LinkedIn enables you to

1) Efficiently Gather and Disseminate Information

2) Build and Establish Your Reputation

3) Increase your Connected Circle of Influence

4) Demonstrate your Value to others

5) Find and Be FoundWhy Does It Work?

JOB LEAD DEVELOPMENT PROCESS

1. Locat

e

•Finding jobs that are available NOW

2. Cultiv

ate

•Finding jobs that may be available Soon

3. Creat

e

•Finding jobs that are not available unless YOU create them3 Components of Job Lead Development

5 ACTIVITIES TO FACILITATE JOB LEADS

1. Locate

•1. Advertised Postings

•2. Recruiter Connections

2. Cultiv

ate

•3. Networking (including social)

3. Create

•4 Personally Developed Jobs

•5. Self-Employment Developed Jobs

Now

Soon

You

COMMON TIME ALLOTMENT

Job Available

Job Available

Soon

Job Not Available

0

20

40

60

80

100

70

20 10

25

45

30

Jobs AvailableJob Seekers time

Estimated % of Job Seekers Time and Activities % of Jobs Available Using Each Method

Locate

Create

Cultivate

75%

LINKEDIN SAVES TIME

Now

Soon

You

Locate

Cultivate

Create

The Job You Want

• Find Openings, but also find People, Organizations and Information

• Relationships with People, Organizations, Professional communities

• Opportunities based on research and connections

RE-DISTRIBUTE YOUR TIME

Job

Avai

labl

e

Job

Avai

labl

e So

on

Job

Not A

vaila

ble

020406080

100

25 45 30

25

45

30Jobs AvailableJob Seekers time

% of Job Seekers Time and Activities

LinkedIn enables this time Distribution

Locate

Create

Cultivate

THE RECRUITERS VIEW

Presented by John Rose CPCProfessional Recruiter | Recruiter Leader | Social Media Recruiter | John Rose CPC | LinkedIn Specialist

Finding the Needle in a Haystack

Now Imagine looking through these 36 Haystacks?

Several Tools Used to Find ‘The Needle’

Sections Used in Advanced Search

Keywords Section: 5 words and/or variations (Maximun 500)

Company Section: Target and Competitors

Title Section: Use variations of similar titles

Sections Recruiters Seach & Review

Sections Recruiters Seach & Review (Cont’d)

Sections Recruiters Seach & Review (Cont’d)

Reverse Searching

Finding the name of a ‘LinkedIn Member’ at a Company

Reverse Searching

Reverse Searching (cont’d)

Most Overlooked Section - Settings

THE C

HAN

GIN

G C

AREER

LAND

SCAPE

Social NetworkingWith LinkedIn

LINKEDIN PROFILE IN 3 DIMENSIONSMaximize Your LinkedIn Profile For 3 Purposes

Be Findabl

e

Be Reliable

BeImpressi

ve

In searches by recruiters or potential employers

Backup your claims with consistency, focus and accuracy when people check you out

Sell your value well when people find you or you find them

Locate

Create

Cultivate

BUILDING YOUR 3 DIMENSIONSBe

Findable

Be Reliable

BeImpressive

Keywords, Job Title, Location, Education, # of Connections

Consistent with Resume, other Social network profiles, Industry/Job Needs

Well crafted profile, descriptions, recommendations, publications, blogs . . .

In Groups Comments Activity Stream

LINKEDIN BASICS

Understand your Goals and Targets

Complete a Profile

Add a Photo

Keywords & Skills

Get Recommendations and Endorsements

Add Content

Join Groups

Make Connections

Say and Do things

LINKEDIN ADVANCED INGREDIENTS

1) Identity – Defining your Niche and Brand

2) Credibility - Establish Roles, Trust and

Expertise

1) Identity – Defining your Niche and Brand Career Focus, Purpose Personality, Style Value, Quality, Skills, Abilities, Knowledge

3) Connectivity – Building Effective

Relationships

A representation of who you are, what you can and what you want to do

Showcased in your

Your Identity = Your Brand

Images Profile Header Descriptions Key Words Statements Affiliations Activities

ARTICULATE Your FOCUS and Value

Brand Is Not A Job Title

Facilitating Insights to Promote Positive

Change

Who are you? What can you offer?What do you do?

Your Brand is Conceptual

Infused into Your

descriptions What you say What you do

15 Second Elevator Pitch

Header

Job Titles

Location

BRANDED IDENTITY LETS YOU

Position Your Strengths, SkillsUnique Contributions

For a TargetJobIndustryProjectClientEmployer

Purposely

Statements of Positioning and Targeting

Enables Social Recruitment

LINKEDIN ADVANCED INGREDIENTS

2) Credibility - Establish Roles, Trust and

Expertise Content Producer Content Curator

Content Facilitator Community Leader Thought Leader

Connector 3) Connectivity – Building Effective

Relationships

Identifying people, groups, communities

Moving people from no ties, to weak ties to strong

ties

L INKED

IN Active Networking with LinkedIn

Share Information Share Ideas

Share Information Share Ideas

Be Generous Be Generous

Join Group Discussions Join Group Discussions

Linkedin-Build Your Network

Engage People Connect People

Engage People Connect People

How do you do all of this well?

People Sourcing Tool

People Sourcing Tool

Information Sourcing ToolInformation

Sourcing Tool

Active and Engaged Approach

Goal of the LinkedInTo Facilitate Network Growth and Engagement

To Discover or Create Job Opportunities

Breadth of Content and Relationships

Depth of Content and Relationships

Connectivity - Invite Connection

Say Something Specific

Be Authentic in the connection

Review: their profile, activity, Groups

Find Professional Groups

1) Check out your Network Connection’s Groups

2) Search for Groups

3) Check them Out

Support your Connections

Start a Conversation

Engage with People

Facilitate Connections

Showcase and Facilitate Knowledge

Build Engagement

Final Tips to Get Started

Relationship Building to Facilitate Opportunities

1) Share Information

2) Offer your Ideas/Advice

3) Comment on Ideas/Information

4) Start Discussions

5) Answer/Post Questions

6) Connect People to Other PeopleBe Bold

Be ThoughtfulBe Active

Be Patient

MAXIMIZE LINKEDIN TODAY

Tara Orchard from Career-Coach Canada

Twitter @careerchatter

ca.linkedin.com/in/taraorchard

www.facebook.com/taraorchard.careers

Thank You For Your Attention