Global Trade and Logistics Employer Engagement Status and Summary Report

May 21, 2014

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Prepared by Philip Jordan, BW Research Partnership

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Acknowledgements

!The Deputy Sector Navigator for Global Trade & Logistics – San Diego and Imperial

Region (DSN-GTL) and the Center for International Trade Development (CITD) at Southwestern College would like to thanks all of the participants who attended the April 8

employer engagement session or provided feedback via electronic survey. !!DSN-GTL CITD would also like to thank the following organizations for their support of

the event: !San Diego & Imperial District Export Council (DEC)

San Diego World Trade Center

Grossmont College

Southwestern College

Palomar College

San Diego State University Center for International Business Education and

Research (CIBER)

San Diego — Imperial Region Center of Excellence

City of Chula Vista

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Introduction and Summary !Deputy Sector Navigator for Global Trade & Logistics – San Diego and Imperial Region (DSN-GTL) and the Center for International Trade Development (CITD) at Southwestern College is a grantee under the California Community Colleges “Doing What Matters for Jobs and the Economy” program, with a focus on its region’s global trade and logistics cluster. DSN-GTL and CITD commissioned BW Research Partnership to facilitate an employer engagement session to determine existing workplace needs, future trends for the industry, and existing and potential partnerships between education and training programs and industry. !This engagement included a survey of employers and participation in a roundtable event organized by DSN-GTL and CITD, which included a presentation by the region’s Center of Excellence on regional labor market supply and demand, and was held at the Bahia Resort Hotel in San Diego on April 8, 2014. This report is a summary of the feedback gathered from these leaders. !For any questions about the initiatives or this report, please contact: !Victor Castillo Director & Deputy Sector Navigator Global Trade & Logistics Doing What MATTERS for Jobs and the Economy, California Community Colleges Center for International Trade Development (CITD), Southwestern College vcastillo@swccd.edu

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Doing What Matters for Jobs and the Economy !The engagement was part of the California Community College Chancellor’s Office initiative called Doing What Matters for Jobs and the Economy. The goals of Doing What Matters for Jobs and the Economy are to supply in-demand skills for employers, create relevant career pathways and stackable credentials, promote student success and get Californians into open jobs. A focus on priority/emergent sectors and industry clusters; take effective practices to scale; integrate and leverage programming between funding streams; promote common metrics for student success; remove structural barriers to execution. Engagements such as this showcase how community colleges can be essential catalysts in California’s economic recovery and jobs creation at the local, regional and state levels. !Deputy Sector Navigator Global Trade and Logistics San Diego & Imperial Region !The main objective of the Deputy Sector Navigator (“DSN-GTL”) Global Trade and Logistics - San Diego & Imperial Region is to act as a workforce system integrator, identifying gaps and connecting needs and resources in the regional Global Trade and Logistics sector. !The DSN-GTL works collaboratively with the network of the statewide sector navigator and the other Deputy Sector Navigators as well as with the Chair of the Regional Consortium. The DSN-GTL coordinates and collaborates regionally with Community Colleges and High Schools to develop effective sector partnerships with employers, professional trade associations, Workforce Investment Boards, and other regional organizations. !!!

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Employer Difficulty and Skill Requirements !Participants represented firms that were selected by DSN-GTL and CITD and the San Diego & Imperial District Export Council (DEC). These firms are located across the region and are engaged with a variety of business activities. !The participants were asked a series of questions, some more basic questions about their needs, and others more probing to elicit conversation and discussion. Responses were gathered using a platform called “Poll Everywhere” which incorporates questions into presentations and allows for real-time data collection via smart phone or computer. As the presenter asks the questions, participants can send their answers via text and results populate immediately. !In addition to the in-person participants, six employers participated in a web-based survey (with identical questions). Results from the web survey participants are included in the poll results throughout the report. !The first series of questions presented to employers were focused on their companies’ specific activities as well as workforce and skill needs. When asked about their primary activities (more than one response was allowed), one-third of respondents reported each of importing and exporting and wholesale trade, transportation, and logistics. !Figure 1: Participant Profile by Activity

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10%

19%

24%

24%

33%

33%

0% 20% 40%

None

Marketing

Inbound/Outbound Logistics

Professional Services

Wholesale Trade/Transportation/Logistics

Importing & Exporting

!Participants were then asked about their difficulty finding qualified applicants to fill their positions related to international trade and supply chain sectors. 60% reported that it is somewhat difficult while 27% reported no difficulty and 13% very difficult. !Figure 2: Employer Difficulty

!!This is generally good news for community colleges, because “some difficulty” often means that there are generally action-oriented changes that can make a big difference to employers. When there is no difficulty, employers see little value in engagement (because they easily find the talent that they need), and when they report “very difficult,” it often means that there are systemic shortages that cannot be addressed by community colleges alone. !After these more qualitative polling questions, the large group was divided into three small groups to foster discussion on skill needs. The first major issue discussed in the small group was the reason for difficulty hiring. !Several reasons were provided for the perceived difficulty. The first most frequently reported issue was lack of communication skills. When pressed further, participants said that the challenge includes basic written and spoken English (such as grammar and

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Very difficult 13%

Somewhat difficult

60%

Not at all difficult 27%

spelling) as well as effective communication, which is the ability to explain complex issues to colleagues and customers. This is a persistent concern across industry clusters and while difficult to incorporate into training programs, effective communication skills are a concern and deficiency that represent an actionable conclusion for improving existing programs at all levels. !Related to communication skills (and in particular this regional cluster due to heavy trade volume with Mexico), employers value fully bilingual, English and Spanish language proficiency. The level of proficiency requires the ability to interpret customs rules and regulations for both imports and exports in both languages. !Participants in each small group were then asked to list important, new, or emerging skills in the sector and were then asked to prioritize the top three in terms of importance. The following skills were voted on as a group. The important, new, or emerging skills that participants stated include: !

• Critical Thinking • Problem Solving • Initiative • Project Management • Basic Skills • Listening • Work Ethic • Team Player • Organization And Time

Management • Self-Starter • Entrepreneurial • Accounting • Communication • Trustworthy • Flexibility • Math • Accounting • Statistics • Interpersonal Skills

• Culture Skills • Language Skills • Internship Experience • Data Interpretation • Public And Customer

Relations • Professional

Appearance • Ethics • Fits The Culture • Business Etiquette • Self-Starter • Passion • Geopolitical Knowledge • Study Abroad For A Year • Marketing • Sales And Trade

Agreements • Accounting • Protocol-Diplomacy

• Writing Skills !!!!

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Participants then used the Poll Everywhere technology to vote on the top skills, which were led by Work Ethic, Initiative, and Critical Thinking, as seen in Figure 3 below. !Figure 3: Skill Preferences

Each participant was also asked to describe what comes to mind when thinking of their perfect workers and the following types of responses were gathered: attitude, communication, critical thinker, dynamic, hard worker, innovative, logistics professionals, motivated, positive attitude with the ability to learn, problem solver, professional, relationship building and networks, reliable, team, think outside the box, trustworthy, and willing to learn. !In addition to these specific skills, participants noted that many import-export, global trade focused firms are small. Working for a small company often requires wearing many hats, and it is hard for employers to find applicants who have cross-functional abilities. Thinking broadly about skills and experience and developing strong “generalists” can help candidates expand their search and provide more value to a greater set of potential employers. !Finally, experience was reported as both difficult to find and important for successful employment. Later discussions about partnerships highlighted some key strategies for colleges to include more experiential learning in their programs.

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Partnerships Following the skills discussion, participants were brought back to the larger group for additional polling. This second segment’s questions focused on partnerships and future trends. !Seventy-five percent of participants reported that they have an existing relationship with education and training providers regarding International Trade and Supply Chain employees. !Figure 4: Education/Training—Industry Partnerships

Participants were again polled to provide the elements of successful partnerships: employers input into curriculum, addressing future versus current needs, work-based learning opportunities, and the private sector providing facilities and instructors, as well as providing administrators and instruction to teachers at the colleges. !Once this was completed, participants went back to their small groups to discuss partnerships and future trends. In the small groups, a good deal of time was spent discussing internships. One thread of that conversation focused on getting the right interns to companies, and helping students to understand that they are supposed to learn by helping companies solve problems. This could be addressed by screening interns and preparing them for making real contributions to their employers. At the same time, preparation that includes teaching students about corporate “rules,” which can also be learned from earlier job shadowing and other exposure to the workplace. !From the employer’s side, internships are more likely to work when students are provided with clear job descriptions and tasks, as well as projects that can lead to professional development. These elements can create a “win-win” program.

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!Overall, employers and educators in all of the groups agreed that apprenticeship models might work better than internships, because of the greater focus on on-the-job training and applied skills. These types of programs would require colleges to be more proactive in finding employment sites, and some suggested a partnership with the Small Business Administration (SBA), the San Diego Workforce Partnership (SDWP), and other organizations. !Finally, company representatives were asked about the future trends in their industries, while remaining in their small groups. Each group reported out with several important knowledge and skill areas to monitor: !

• Free trade agreements • Manufacturing standards • New regulations to trade agreements, • Negotiating skills • Data analytics • Changes in finance and banking • Emerging market trends • Research skills • Flexibility • Social media proficiency • International and cultural awareness !

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Next Steps !Based on the feedback from the meeting, DSN-GTL and CITD at Southwestern College has identified the following next steps: !

• Disseminate this report to educational institutions and companies in the international trade community. !

• Disseminate the results of the gap analysis conducted by the Center of Excellence for the San Diego and Imperial region to educational institutions and companies in the international trade community as part of the action plan to address identified gaps between the workforce and employers. !

• Conduct a follow up meeting with the International Business Knowledge Community of the Community Colleges in the region to identify priorities and plan activities that will support and improve regional workforce training within the sector for both entry level and incumbent workers. !

• Connect high schools, community colleges, and industry partners in order to develop an articulated career pathway for International Business. !!

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Appendix A: Existing Programs

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INVENTORY OF INTERNATIONAL BUSINESS AND RELATED PROGRAMS

California Community Colleges Region 10 – San Diego & Imperial

May 2014

Prepared by:

Deputy Sector Navigator, Global Trade & Logistics – San Diego & Imperial

GLOBAL TRADE & LOGISTICS INITIATIVE

International Business Programs at Community Colleges in Region 10

College Information

Name: Grossmont College District: Grossmont-Cuyamaca

Address: 8800 Grossmont College Dr. City: El Cajon Zip: 92020 Phone: (619) 644-7000

Program Information Degree or Certificate(s) Offered:

Associate Degree* Certificate of Achievement

Required Courses:

Bus 120: Financial Accounting Bus 250: Intro to International Business Bus 251: Import/Export Procedures Bus 252: Global Sourcing, Buying and Manufacturing Bus 253: International Marketing – Expanding Exports Bus 256: International Financial Transactions Bus 257: International Transportation Bus 258: The Cultural Dimension in International Business *Additional General Education courses required for Associate Degree

Elective Courses:

Bus 121: Managerial Accounting Bus 140: Entrepreneurship – Developing a Business Plan Bus 146: Marketing Bus 265A-B-C-D: Internship in International Business Bus 266: Internship in International Business Bus 267: Internship in International Business

Outcomes 2012/2013 Enrollment Success Awards

199 143 Associates Degrees Chancellor Approved

Certificates Non-Chancellor Approved Certificates

2 2

Contacts Name Email Phone Program Contact/Chair: Priscilla Rogers Priscilla.rogers@gcccd.edu (619) 644-7446

Dean: Dr. Christina Tafoya Christina.tafoya@gcccd.edu (619) 644-7158

Instructor(s): Judith M. Zander Judith.zander@gcccd.edu Michael L. Barendse Michael.barendse@gcccd.edu Priscilla Rogers Priscilla.rogers@gcccd.edu James Burritt James.burritt@gcccd.edu John W. Dunlop John.dunlop@gcccd.edu Patricia K. Miller Pat.miller@gcccd.edu

International Business Programs at Community Colleges in Region 10

College Information

Name: Southwestern College District: Southwestern Community

College District

Address: 900 Otay Lakes Road City: Chula Vista Zip: 91910 Phone: (619) 421-6700

Program Information

Degree or Certificate(s) Offered:

Associate Degree*

Certificate of Achievement

Certificate of Proficiency

Required Courses:

Foreign Languange (5 units at intermediate level required for Associate Degree)

Bus 134: eBusiness I: Principles of Electronic Commerce

Bus 142: Business Ethics – Corporate and Personal

Bus 143: eStrategic Business Planning

Bus 290 - 293: Work Experience in Business I - IV

LEGL 256: International Law for Business

LDR 152: Business Innovation

Bus 122: Principles of Importing and Exporting

Bus 126: Introduction to Business Logistic Management

Bus: 140 Business Law/The Legal Environment of Business

Bus 177: Principles of International Business *Additional General Education courses required for Associate Degree

Elective Courses:

ACCT 12: Computerized Accounting

ACCT 102: Principles of Accounting II – Managerial

ACCT 7 Basic Business Bookkeeping

ACCT 101: Principles of Accounting I

Bus 211: Communication in Business and Industry

Bus 212: Business Communication

CL 120: Computer Literacy

CIS 101: Introduction to Computers and Information Processing

Outcomes 2012/2013

Enrollment Success Awards

94 80 Associates Degrees Chancellor Approved

Certificates Non-Chancellor Approved Certificates

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Contacts Name Email Phone

Program Contact/Chair: (619) 421-6700 x5944

Dean: Silvia Cornejo scornejo@swccd.edu (619) 216-6755

Instructor(s): Elisabeth Shapiro,

J.D. eshapiro@swccd.edu

Irina Weisblat iweisblat@swccd.edu

Bernardo Andrade bandrade@swccd.edu

Michelle Dawson mdawson@swccd.edu

Sylvia Ramirez sramirez2@swccd.edu

International Business Programs at Community Colleges in Region 10

College Information

Name: Palomar College District: Palomar Community College District

Address: 1140 West Mission Rd City: San Marcos Zip: 92069 Phone: (760) 744-1150

Program Information Degree or Certificate(s) Offered:

Associate Degree* Certificate of Achievement

Required Courses:

ACCT 104: Accounting Spreadsheet Concepts ACCT 201: Financial Accounting Bus 100: Introduction to Business Bus 110: Business Mathematics Bus 155: Marketing Bus 205: Business Communication IBus 100: Introduction to International Business and Management IBus 105: International Marketing IBus 110: The Cultural Environment of International Business IBus 115: International Banking and Finance IBus 120 Essentials of Import/Export Procedures CE 100: Cooperative Education *Additional General Education courses required for Associate Degree

Elective Courses: IBus 197: International Business Topics

Outcomes 2012/2013

Enrollment Success Awards

82 56 Associates Degrees Chancellor Approved

Certificates Non-Chancellor Approved Certificates

1 1

Contacts Name Email Phone Program Contact/Chair: Jackie Martin ljmartin@palomar.edu (760) 744-1150 x2965

Dean: Norma Miyamoto mmiyamoto@palomar.edu (760) 744-1150 x2154

Instructor(s): Alba Maria Armistead aarmistead@palomar.edu (760) 744-1150 x2603

Customs Broker License Course - Community Colleges in Region 10

Information

Name: Grossmont College District: Grossmont-Cuyamaca College District

Address: 8800 Grossmont College Drive City: El Cajon Zip: 9202 Phone: (619) 644-

7000 Program Information Degree or Certificate(s) Offered:

Customs Broker License Exam - Preparation Course

Required Courses:

Day 1 HTS: GRIs + General Notes Regulations Section: 111 Day 2 HTS: Classification Regulations Section: 152 Day 3 Days 3-7 will be a combination of the following: HTS: Classification Regulations Sections: 141,

24,142,191,113,10,181,132,159,171,134,102,162, 143,144,18,19,174,163,12,146,133

High Level overview of balance of Customs Regulations Specified Customs Directives CATAIR Practice Exams

Elective Courses: N/A Contacts Name Email Phone

Program Contact/Chair:

Priscilla Rogers, Coordinator Marketing, Management and International Business Department

priscilla.rogers@gcccd.net (619) 644-7446

Dean: Dr. Christina Tofoya Christina.tafoya@gcccd.edu (619) 644-7158

Instructor(s):

Leslie Pembroke James Burritt

No emails found

International Logistics and Transportation Program at Community Colleges in Region 10

College Information

Name: Southwestern College - Higher Education Center at Otay Mesa

District: Southwestern Community College District

Address: 8100 Gigantic Steet City: San Diego Zip: 92154 Phone: (619) 216-6750

Program Information

Degree or Certificate(s) Offered:

Associate in Science Degree Logistics and Transportation—Basic Certificate Logistics and Transportation—Intermediate Certificate

Required Courses:

Associate Degree in Science: ACCT 7: Basic Business Bookkeeping ACCT 101: Principles of Accounting I BUS 142: Business Ethics—Corporate and Personal BUS 177: Principles of International Business CIS 133: Advanced Microcomputer Spreadsheets Software 1 GEOG 145: Introduction to Mapping and Geographic Information Science (GIS) 3 LEGL 256: International Law for Business BUS 290–293: Work Experience in Business I-IV *Plus the courses required for the Logistics and Transportation—Basic certificate *To earn an associate degree, additional general education graduation required must also be completed Certificate of Achievement – Basic BUS 122: Principles of Importing and Exporting BUS 126: Introduction to Business Logistics Management BUS 151: Principles of Operations Management BUS 173: Transportation Management BUS 183: Business Mathematics CIS 101: Introduction to Computers and Information Processing BUS 211: Communication in Business and Industry OR BUS 212: Business Communication Certificate of Achievement Intermediate Same as Associate Degree in Science *Additional General Education courses required for Associate Degree

Elective Courses:

Contacts Name Email Phone Program Contact/Chair: Victor Castillo vcastillo@swccd.edu (619) 482-6494

Dean: Silvia Cornejo scornejo@swccd.edu (619) 216-6755

Instructor(s): Irina Weisblat iweisblat@swccd.edu

Bernardo Andrade bandrade@swccd.edu

Appendix B: Attendee List*

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ADVISORY/SKILLS,PANEL,FOR,THE,INTERNATIONAL,BUSINESS,PROGRAM,IN,REGION,10,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,DEPUTY,SECTOR,NAVIGATOR,(DSN),GLOBAL,TRADE,AND,LOGISTICS,,

! ! !First,Name, Last,Name, Organization,Adriana! Garcia! U.S.!Department!of!Commerce!Adrienne! Turner! City!of!San!Diego!Albie! Armistead! Palomar!College!Aron! Davidson! Booz!Allen!Hamilton!Bob! Cange! Cange!International,!Inc.!Camille!! Schuster! Cal!State!San!Marcos!Cassie! Stiles! Export!Finance!Denisse! Cortan! San!Diego!&!Imperial!District!Export!Council!Desiree! Dolores! Center!for!International!Trade!Development!Drew! Garrison! San!Diego!Regional!Economic!Development!

Corporation!Edgar!! Perdomo! Center!for!International!Trade!Development!Efrem!! Bycer! San!Diego!Regional!Economic!Development!

Corporation!Gabriel! Reyes! Center!for!International!Trade!Development!Gustavo! Guerrero! Center!for!International!Trade!Development!Irina! Weisblat! Southwestern!Community!College!District!Jill! Andrews! U.S.!Small!Business!Administration!John! Dunlop! InterNetLC.com,!LLC!John! Tucker! Southern!States!University!Joseph! Molina! MiraCosta!College!Julie! Lien! San!Diego!World!Trade!Center!Kathy! Kelly! U.S.!Department!of!Commerce!Kimberly! Benson! Cange!International,!Inc.!Lawrence!! Hahn! Miramar!College!Margie! Fritch! San!Diego!Community!College!District!Matt! Andersen! U.S.!Department!of!Commerce!Monica! Rosas! Center!for!International!Trade!Development!Philip! Jordan! BW!Research!Priscilla!! Rogers! Grossmont!Community!College!District!Robert!! Hanon! Southern!States!University!Sally! Johnson! BritishQAmerican!Council!Southern!California!Silvia! Cornejo! Southwestern!Community!College!District!Siv! Della!Maestra! San!Diego!State!University!Q!Center!for!

International!Business!Education!&!Research!Sonia! Lira! GrossmontQCuyamaca!Community!College!District!Susan! Yamate! San!Diego!County!of!Education!Victor!! Castillo! Center!for!International!Trade!Development!Wendy! Gillespie! Frontier!Trading,!Inc.!William& Tunstall& South&County&Economic&Development&

Council/Center&for&International&Trade&Development&

Zhenya& Lindstrom& Chaffey&College&Center&of&Excellence&&

* Six additional employers participated anonymously via web survey