ROLE OF STRATEGIC HUMAN RESOURCES MANAGEMENT (HRM) IN BUSINESS STRATEGY GMB 6070 - Session 2 16 th May ‘11
Transcript
1. Role of STRATEGIC Human Resources Management (HRM) in
Business strategy
GMB 6070 - Session 2
16th May 11
2. Presentation Plan
Discussion - Strategy formulation process
Discussion - Role of environment in strategy development
Role of Strategic Human Resources in the contribution to overall
strategy
Group discussion - Situational approach to strategy
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3. Strategy formulation process
Involves planning and taking decisions that lead to the
establishment and achievement of the organizations goals of a
specific plan.
The process comprises three phases:
Diagnosis
Formulation
Implementation
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4. Strategy formulation process
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Diagnosis:
Analyzes internal environment of the organization - this is also
called performing a situation analysis.
It involves evaluation of current mission, strategic objectives,
strategies, and results, plus major strengths and weaknesses
Analyzes external environment to review major opportunities and
threats
Identifies major critical issues usually a set of two to five major
problems, threats, weaknesses, and/or opportunities that require
priority attention by management
5. Strategy formulation process
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Formulation stage:
Development of a clear set of recommendations with supporting
justification, that revise as necessary the mission and objectives
of the organization, and supply the strategies for accomplishing
them.
Looks for "sustainable" competitive advantages (despite steady
erosion by the efforts of competition).
In order to align "fits" between resources plus competencies with
opportunities, and also fits between risks and expectations the
SHRM will help to focus on the following:
6. Strategy formulation process
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Review the current key objectives and strategies of the
organization, identified and evaluated as part of the
diagnosis
Identify a rich range of strategic alternatives to address the
three levels of strategy formulation
Balance evaluation of advantages and disadvantages of the
alternatives relative to their feasibility plus expected effects on
the issues and contributions to the success of the
organization
Decide on the alternatives that should be implemented or
recommended.
7. GMB 6070 - Session 2 May 16th
Role of Environment on strategy formulation
8. Environmental scanning
If an organization understands the environment in which it
operates, half the problems would be sorted.
9. This requires an analysis of what is happening outside the
organization and an evaluation of current resources (strength and
weaknesses) and an assessment of opportunities and threats present
in the environment.
10. Environment could be classified as external and
internal.
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11. Environmental scanning
External:
12. The external environment consists of variables that are
outside the organization and not typically within the short-run
control of top management.
13. They may be general forces and trends within the overall
set-up which consist of political, economic, socio-cultural,
technological, legal and environment, (PESTLE).
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14. Environmental scanning
Internal:
15. The internal environment of a corporation consists of
variables (strengths and weaknesses) that are within the
organization and are not usually within the short run control of
top management.
16. These include the corporate culture, structure, resources
and competencies.
17. One of the widely used methods for internal analysis of the
firms is Value Chain Analysis which assesses the strengths and
areas of improvement that divide a business into a number of linked
activities, each of which may produce value to the customers.
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18. Environmental scanning
HR Partnership
19. Parenting the manner in which the management coordinates
activities and deploys resources and cultivates capabilities among
product lines and business units.
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20. Environmental scanning
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21. HR Challenges
Business acumen
22. Influencing performance
23. Measuring performance
24. Determining competencies
25. Creating an enabling environment
26. Creating passion for quality and competitiveness.
27. ..HR BA.pptx
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28. GMB 6070 - Session 2 May 16th
Role of Strategic human resources in strategy
implementation
29. Role of Strategic human resources in strategy
implementation
Understanding the Corporate Mission:
30. An organizations mission is the purpose or the reason for
the organizations existence.
31. HR should articulate the fundamental, uniqueness and focus
that sets a company apart from other firms of its type and
identifies the scope of the company's operation in terms of the
products offered and markets.
32. HR should formulate policies to communicate the corporate
mission to all employees.
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33. Role of Strategic human resources in strategy
implementation
Some of the key policies to drive the HR agenda include:
34. On-boarding - (Orientation) policy,
35. Induction policy,
36. Remuneration Policy,
37. Motivation Policy,
38. Performance Management Policy,
39. Training and Development Policy,
40. Employee Satisfaction Index Policy
41. Employee Exit and Separation Policy
42. Such policies should help HR demonstrate value creation by
monitoring implementation of corporate strategy and business
competitiveness.
43. ..Climate 1 - Slide.pptx
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44. Role of human resources in strategy implementation
HR professionals are often defensive about their comparative worth,
but they do not need to apologize for not being subject matter
experts; all they need is to demonstrate strategy implementation
competitiveness.
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45. Role of Strategic human resources in strategy
implementation
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46. How Strategic human resources contribute to overall
strategy
In his book Workplace Excellence Dan Robkins wrote:
Its (HR) not just a place to go when troubles arise; Human
Resources is a vital department within companies, but too often
they are misunderstood and underutilized.
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47. How Strategic human resources contribute to overall
strategy
Thirty (30years ago) - 80s- the business environment talked
about the personnel department which took care of everything
relating to people in the workplace.
48. Twenty (20) years ago 90s- we realized the need for a new
department handling talent and other people issues Human
Resources,.
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49. How Strategic human resources contribute to overall
strategy
Human Resource Management addresses two functions HRM and
HRD.
50. According to Richard Chang, author of The Passion Plan at
Work, HRM focuses mainly on
51. HR Research and Information Systems
52. Labour Relations
53. Employee Assistance
54. Employee Compensation/Benefits.
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55. How Strategic human resources contribute to overall
strategy
Human Resource Development focuses on:
56. Career Development (helping individuals align their career
planning)
57. Organizational Development (helping groups initiate and
manage change)
58. Training and Development (design / execute)
59. Delivering training to ensure people are enabled to perform
their jobs competently
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60. How Strategic human resources contribute to overall
strategy
HRM and HRD tend to overlap in:
61. Selection and Staffing
62. Organizational/Job Design
63. Human Resource Planning
64. Performance Management System
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65. How Strategic human resources contribute to overall
strategy
Despite the importance of HRM and HRD, HR is generally too
often omitted from participation in key strategic decisions.
66. Reasons why HR should be part of the strategic planning
process team include:
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67. How Strategic human resources contribute to overall
strategy
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Selection and Staffing:
HRD is more equipped to make accurate selection of talent for
each position to develop a competitive workforce
68. HRD will help line managers to develop SMART performance
objectives for employees
69. HR professionals are best placed to detect potential
conflicts between what a company wants and what is truly realistic
in HR terms; thus helping to ensure business plans are workable
right from the start.