Gmo JMI Service Overview General Latest Version

Copyright © 2012 GMO Research, Inc. All Rights Reserved.

GMO Japan Market Intelligence

Copyright © 2012 GMO Research, Inc. All Rights Reserved.

Organization

Company name ： GMO Japan Market Intelligence

Established ： 15th of August, 2001

Address ： Cerulean Tower, 26-1, Sakuragaoka-cho, Shibuya-ku, Tokyo, Japan

Capital ： 109,825,000 yen

Staff size ： 23 (As of January 2009)

ＵＲＬ： http://www.gmo-jmi.jp/index.php

President-CEO ： Shinichi Hosokawa

Phone ： Tel: 81-3-5784-1100

Service ：　Consumer insight and consulting services using both qualitative and quantitative solutions in a broad range of industries.

Group company ： GMO Research, Inc.http://www.gmo-research.co.jp/

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Company Profile

GMO Japan Market Intelligence (JMI) is a Full-service Marketing Research Provider

Our service line-up includes online panels, qualitative research, and quantitative research.

An experienced team of Bilingual and Multicultural Consultants

Delivering Actionable Insights based on clients’ needs

Japan’s Market Leader in Eye Tracking

Leader in Social Media

Who We Are

Copyright © 2012 GMO Research, Inc. All Rights Reserved. 2

Delivering Actionable Insights

Market UnderstandingHabits, Positioning, Branding, Shopping, etc.

Marketing OptimizationPackaging, TV, Print, OOH, POP, Web, Mobile, etc

Market Tracking360 Campaign Effectiveness, Customer Satisfaction, etc.


Using a Range of Techniques

Qualitative• Focus Groups• In-depth Interviews• Online Discussions• Ethnography• In-Home Testing

ENHANCED with Real-time Consumer Response• Eye Tracking• Mystery Shopping

Quantitative• Online Surveys• Face to Face• CLT• CATI• Mobile Phone


Market Leader in Eye Tracking

In Japan’s fragmented retail environment many Products are Unseen & as a result Unsold

Eye Tracking used by JMI since 2001 to improve the effectiveness and impact of leading brands’ packaging, in-store presence, print and web

JMI’s powerful and flexible Visualizer software records and analyzes peoples’ eye movements when presented with marketing stimuli. Many things are perceived by the human eye and remain unconscious and yet effect the buying decision

Understanding both the conscious, through interviews and field studies, along with 　the unconscious through Eye 　 Tracking is critical in getting a deeper understanding of what drives consumers’ attitudes and behaviors


ConsciousResponses

UnconsciousMovements

Conscious

Unconscious

Perception

Effect on Attitude & Behavior

Conceptual Model


Conscious


Global Social Research ™(GSR) provides a multi-lingual social media data crawling service that collects comments/posts from various social media from around the world, such as twitter, facebook, and blogs.

GSR brings to you cost- and time- efficient social media research that, until recently, was an expensive and time-consuming research method.

We provide innovative technology and analysis to help you understand the insights of conversations and/or how conversations and information spreads through social media.

GSR’s multi-lingual service currently covers 10 different languages, including English, Chinese, and Japanese.

What is Global Social Research (GSR)?

Conscious


Data Collection

We can collect the sentiments of comments and posts by crawling through social media such as Facebook, Twitter, and blogs. We provide both global and localized real-time data by the simple touch of a control panel

Mind Factor Analyzer

With the Mind Factor Analyzer (MFA), we are able to automatically analyze the meaning of collected data such as comments and posts and determine if they possess a positive or negative connotation. This is further explained on the following page.

　　 Multi-lingualCapabilities

GSR is capable of handling a number of languages, including Japanese, English, Chinese, French, German, Russian, Spanish, Portuguese, Arabic, Korean.

Data Repository

We can collect social media data associated with specific keywords, which can then be stored for later use.

How GSR works

Leader in the use of mobile digital systems to generate consumer insight

In 2006, GMO-JMI became the first agency from Japan to win an award at ESOMAR for “Best New Methodology” during a study conducted for and published with Adidas Japan.

Recognised by the Industry


Our Clients Are Saying...

[JMI’s Eye Tracking research for P&G Japan] “was identified as one of the best research studies and nominated for an Asia CMK (Consumer Marketing Knowledge) award. We (P&G) got this recognition thanks to you, and we really appreciate all the hard work you have done for us. Again, thank you very much”

P&GJapan

“From my earliest contact with your office, the JMI representatives were incredibly responsive and gave substantive help and direction on how to do the qualitative work. The groups themselves went flawlessly … and yesterday the draft of the final report came on schedule, and it may be the best qualitative report I have ever read. It is expertly written, creatively presented, and well documented with respondents’ quotes from the groups. I was proud to be associated with the work.”

Kraft FoodsUSA

“JMI has done a very good job. They are quick to respond and I do not feel I need to chase them to make sure that things are done on time. In fact, I think they are the best supplier I have dealt with in Japan”

AC NielsenHong Kong

“We anticipated that we would encounter quite a few problems in conducting this particular study in Japan (one Japanese agency even refused to quote for it), but we were very pleasantly surprised at how effortless it was. Nothing was too much trouble, everything was on time, and there were absolutely no problems with anything. It really was an extremely well run study and we are very grateful to JMI”

Fiori NashUK


http://www.pg.com/en_US/index.shtml

Phone: +81-3-5456-3244e-mail: [email protected] http://www.gmo-jmi.jp


Contact

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Gmo JMI Service Overview General Latest Version

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