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Going Global A Step by Step Guide for entering International Markets Roxanne Hawkins Co-Founder International Directions
| Date post: | 12-Jan-2015 |
| Category: |
Business |
| Upload: | ican-global-virtual-commercialization-acceleration-network |
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Going GlobalA Step by Step Guide for entering International Markets
Roxanne HawkinsCo-FounderInternational Directions
The Global Market Place
Why Go Global?If you want your business to remain
competitive you have to expand internationally. If you don’t, your
competitors will
AnalysisOpportunity / RiskLegalFinance/TaxesRegulatoryCulture
Opportunity
Opportunity Faster growth
Access to cheaper inputs (raw materials and labor)
New market opportunities & larger customer base
Diversification—less vulnerability
Risk Increased costs
Foreign regulations and standards
Cash flow woes due to delayed methods of payment
Operational complexity
Failure to understand local business norms and customs
Legal Employment law
Currency exchange issues
Dispute resolution
IP protection
Marketing Language and tactics
Product compliance
RegulatoryUse an Expert
Use an Expert
Use an Expert
Finance / Taxes Budget, forecast and cash
flow management
Repatriation of Profits
Import taxes + sales taxes: 2 + 2 does not always equal 4
Local taxes on profit
Local Payments, alternatives and issues
Currency exchange
Lost in Translation Cultural Themes
Communication
Group Dynamics
Product Design
Glocalization
EvaluationMore than the 4PsMarketBusiness ModelBusiness Plan
More than the 4Ps Product
Price
Promotion
Place
The Market Who
What
Where
Why
How
Business Model
Business Model Import finished goods/distributor model
Subsidiary
Acquisition
Manufacturing (partnership)
Business Plan Country Information & Opportunity
Objectives Corporate Finance Marketing
Market Overview Social, Political, Economic Climate SWOT Product Market Overview
Forecast & Budget
Key Strategies
Exit Strategy
Decision
Go / No Go
Go / No Go
Questions
