Date post: | 21-Feb-2017 |
Category: |
Small Business & Entrepreneurship |
Upload: | christopher-marentis |
View: | 1,189 times |
Download: | 0 times |
Proprietary + Confidential 7/12/16
Going Viral & Getting New Patients
with Video Marketing
Surefire Social is the #1 Local Marketing Cloud for Optometrists
Local Marketing Professionals
“I need better/easier coordination of activities
across channels and data to prove ROI”
Think of Surefire Social when…
● You need more patients through digital channels
● You have no website, you hate your website, or you’d like to improve your website
● You need your practice to be in all the places your patients are looking for you
● You need someone to help guide your marketing
TODAY’S SPEAKERS
Alan GlazierCEO & Founder of Shady Grove Eye and Vision Care
Mark RoosEnterprise Account Manager | BetterVideo
Going Viral & Getting New Patients
with Video Marketing
Proprietary + Confidential 7/12/16
Multi-Property video strategy is a MUST
81 Million Unique Viewers
58 Million Unique Viewers
Proprietary + Confidential
182 Million Unique Viewers
TOP 3 ONLINE VIDEO PROPERTIES
7/12/16
Going Viral & Getting New Patients
with Video Marketing
210 million people(65% of the population) will watch digital videos in 2016.
Sources: eMarketer 2015
Proprietary + Confidential 7/12/16
VIDEO SUPERCHARGES DIGITAL MEDIAGoing Viral & Getting
New Patients with Video Marketing
Proprietary + Confidential
Visitors who view video on a website stay 2 minutes longer*
44% of consumers made a purchase after viewing an online video**
Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys
VIDEO ENGAGES WEBSITE VISITORS
7/12/16
Going Viral & Getting New Patients
with Video Marketing
Proprietary + Confidential
41% higher click through rate for listings and search results when video is included.
Sources: aimClear 2014
VIDEO OPTIMIZES ONLINE SEARCH
7/12/16
Going Viral & Getting New Patients
with Video Marketing
Proprietary + ConfidentialSource: * Hootsuite 2014, ** Animoto 2013
Videos are shared 1200% more than links or text combined
89% are likely to share a video if they consider it informative**
VIDEO BOOSTS SOCIAL SHARES
7/12/16
Going Viral & Getting New Patients
with Video Marketing
Proprietary + Confidential
Source: Forrester Research 2009
Video is 50X more likely to get organic page rankings on Google than plain results
VIDEO MAKES SEO RESULTS SKYROCKET
7/12/16
Going Viral & Getting New Patients
with Video Marketing
Proprietary + Confidential
Emails with embedded
videos received 55% higher revenue per email and 50%more clicks compared to emails with no embeddedvideo.
Source: Experian 2013. * Brainshark 2014 **Animoto 2014
VIDEO GET EMAILS OPENED AND ACTED UPON
7/12/16
Going Viral & Getting New Patients
with Video Marketing
(add title of deck in master view)
Proprietary + ConfidentialSource: LiveClicker 2015.
Service Providers who have added product videos saw a 91% increase in conversion.
VIDEO GETS “CASH REGISTERS” RINGING
7/12/16
Going Viral & Getting New Patients
with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Book Appointment
Using video on promotional landing pages can increase conversion by 80%
VIDEO MAKES LANDING PAGES CONVERT
7/12/16
Going Viral & Getting New Patients
with Video Marketing
(add title of deck in master view)
Develop the right strategy with video
Proprietary + Confidential
Who is your patient
Where is your patient
What is your patientsearching for
OUR GOALS FOR TODAY
7/12/16
Going Viral & Getting New Patients
with Video Marketing
(add title of deck in master view)
Most effective types of video
Proprietary + Confidential
Business Overview
Product Video
Call-to-Action
Testimonial Video
Social Video
7/12/16
OUR GOALS FOR TODAYGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Ensure your customers see that video
Proprietary + Confidential
Right Device
Right Online Property
Right Time
7/12/16
OUR GOALS FOR TODAYGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Win new patients with video
Proprietary + Confidential
Form fills
Phone Calls
Appointments
Referrals
7/12/16
OUR GOALS FOR TODAYGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Digital video is the most engaging way for your customers to connect with you
Your patients demand video
Your patients expect video
Your patients are searching for video
WHY VIDEO?
7/12/16
Going Viral & Getting New Patients
with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Introduce your business & share what makes it special
Why are you different
What makes you better
Why should they choose you
7/12/16
WHY VIDEO?Going Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Tell your story, in your words
Provide exceptional service
Fast, friendly, professional
Use the latest technologyor treatments
7/12/16
WHY VIDEO?Going Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Visually familiarize new customers with your location & staff
Create trust
Show you’re a real business
Show your human side
7/12/16
WHY VIDEO?Going Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Showcase new products, seasonal sales & services
Set yourself apart from your competitors
Latest treatment / equipment
Plan for 6 or 12 months
7/12/16
WHY VIDEO?Going Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Share powerful customer testimonials & reviews
Happy patients makegreat testimonials
Patients are looking for
credibility
Reviews help your SEO
7/12/16
WHY VIDEO?Going Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Identify what your video strategy goals are
Are you looking for patients
Are you promoting your brand
Are you trying to differentiate your practice
Tip 1
8 STRATEGIC TIPS FOR VIDEO
7/12/16
Going Viral & Getting New Patients
with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
One video is not enough to stay relevant
Commit to creating video
Your patients prefer video over reading
You need different types of video
Tip 27/12/16
8 STRATEGIC TIPS FOR VIDEOGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Ensure you’re creating content with multiple intents
The same video won’t work for all your needs
You need video that your patients are searching for
Tip 37/12/16
8 STRATEGIC TIPS FOR VIDEOGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Video length is very important
Keep it short & sweet
Generate enough interest
Cut out the fluff
Tip 47/12/16
8 STRATEGIC TIPS FOR VIDEOGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
If your video isn’t performing delete it
Dial in your message
Test different types of video
Don’t create doubt
Tip 57/12/16
8 STRATEGIC TIPS FOR VIDEOGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Release your video on a schedule
Organic SEO benefits
Google loves new videos
Keep patients engaged
Tip 67/12/16
8 STRATEGIC TIPS FOR VIDEOGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Make sure your video titles are searchable
Best practices for SEO
Your patients want specific video
Do key phrase research
Tip 77/12/16
8 STRATEGIC TIPS FOR VIDEOGoing Viral & Getting
New Patients with Video Marketing
(add title of deck in master view)
Proprietary + Confidential
Consider outsourcing video production
Maintain high quality
Save time
Hire professionals
Tip 87/12/16
8 STRATEGIC TIPS FOR VIDEOGoing Viral & Getting
New Patients with Video Marketing
Business Overview Video
Convey credibility
Proprietary + Confidential
Tell your story
Showcase your location & staff
MOST EFFECTIVE TYPES OF VIDEO
7/12/16
Latest
Technology
Going Viral & Getting New Patients
with Video Marketing
Product Video
Where can I buy it
Proprietary + Confidential 7/12/16
MOST EFFECTIVE TYPES OF VIDEO
How does it work
What does it look like
Going Viral & Getting New Patients
with Video Marketing
Call-to-Action VideoSpecial offers
Proprietary + Confidential 7/12/16
MOST EFFECTIVE TYPES OF VIDEO
Create a sense of urgency
Seasonal promotionsLatest StylesArriving Daily!
Contact lenses 50% Off in July!Book Your
Appointment
NOW!
Going Viral & Getting New Patients
with Video Marketing
How-To VideoProvide value
Showcase your knowledge
Solve a problem
Proprietary + Confidential
Video Makes the Sale
7/12/16
MOST EFFECTIVE TYPES OF VIDEO
Testimonial Video
Brand champion
Proprietary + Confidential 7/12/16
MOST EFFECTIVE TYPES OF VIDEO
Add a personalconnection
Provide validation
Going Viral & Getting New Patients
with Video Marketing
“They made
me feel like
family”
OrtezOptometry
Social Video
Don’t sell, offervalue
Proprietary + Confidential 7/12/16
MOST EFFECTIVE TYPES OF VIDEO
Give your brand personality
Keep it light
Top 5 Things To Consider Before Lasik
Going Viral & Getting New Patients
with Video Marketing
Proprietary + Confidential 7/12/16
WANT TO GO FROM 0 to 60? Talk to me
Have you taken all the steps necessary for your digital marketing?
I can provide you with an assessment of your digital marketing and how video fits in.
Let’s talk.
Lauren [email protected]