golfAsia 2014 on BT 1st August 2014, Friday

Your guide to Asia’s popular golf & spa destinations and more….

Outline

The Objective of this supplement aims to provide

our readers a special feature on some of the best

golf & spa facilities in the region including the

latest in golf equipment, accessories, gear &

accessories & fashion. We will also look at the

best deals in golf & spa packages. And a examine

what in store for golfers looking to invest in golf

courses in Singapore.

The Business Times Readers Profile

Our readers are affluent, well-educated , well –travelled and has the propensity to spend

84%65,000 of readers

are PMEBs

57%University / Post

Graduate education

$12,018Household Income

vs. $5,179

35%

58,000

Dwelling type Bungalow / landed /

semi Ds

27% BT readers took Biz & Pleasure trips in

the past year (1st/busn/econ)

37,000Of BT readers owns and drive a car

Of BT readers has

kids

40%

Proposed Stories A. One trend story on golf in Asia

B. What’s the latest in equipment

& how to lower your scores

C. Membership has its rewards &

privileges

D. Golf Membership term or full membership ?

E. Golf fashion

F. Nutrition & Protection

(A) Best Deals in Golf & Spa Destinations

Popular Golf Destinations in AsiaBT will do one key trend story on golf in Asia and feature some of the more popular golf courses in Asia. Best deals in Golf packages – which club and where & cost?

(B)What’s the latest in golf equipment

Let’s Get Started !

Equipment ?

What do you need?

Advertisers?

(C) Membership has it’s Rewards & privileges

Membership has its

rewards & privileges

with these cards

Premium credit cards

that offers “free golf

games . E.g. as shown

(D) Golf membership

Term or Full

membership

Potential

Advertisers ?

Here are some of

them as shown

(E) Golf Fashion Golf Fashion

Some of your

advertisers are

shown below

(F) Nutrition & Protection Nutrition &

Protection

The truth about

sunscreen / training

aids / sun blocks /

vitamins

Media Cost

SizeThe Business Times

Black & white Spot Color Full Color

Full Page (33cm x 6cols) S$2,871 S$3,671 S$6,071

Junior Page (27cm x 4cols) S$1,566 S$2,366 S$4,766

Half Page (17cm x 6cols) S$1,479 S$2,279 S$4,679

Quarter Page (17cm x 3cols) S$739.50 S$1,539.50 S$3,939.50

Publications : The Business Times Date of Publication : 1st August 2014 (Friday) Format : Modular Sized advertisements Colour : black & white or spot or Full colour

Booking & Copy Deadlines : 1st July, 2014(Tuesday) & 15th July, 2014 (Tuesday)

Note: prices quoted above are before 7% GST and before agency commission & master contract benefits & privileges Other acceptable ad sizes are also welcome

Special advertising platform Double page spread Sponsored advertorial

What’s this and how does Advertisers benefit from this ? (please see following slides)

Destination Focus (an example of a double page spread sponsored advertorial )

A special tie up with BT who will design, create & layout the page

Mandatory

A. Special Destination focus livery

B / C / D / E / FThe remaining boxes are pictures supplied by the advertisers for design & layout

G Company Name & Logo

A

C

B

D

E

F

G

Spa Focus (an example of a double page spread sponsored advertorial )

A special tie up with BT who will design, create & layout the page

Mandatory

A. Special Destination focus livery

B / C / D / E / FThe remaining boxes are pictures supplied by the advertisers for design & layout

G Company Name & Logo

A

B

C

D

E

F

G

Golf Equipment Special buy

A special tie up with BT who will design, create & layout the page

A

B

D

C

E

G

F

H

Mandatory

A. Special Destination focus livery

B / C / D / E / F / G

The remaining boxes are pictures supplied by the advertisers for design & layout

H Company Name & Logo

Special advertising Package Double page spread Sponsored advertorial

For Only S$12,000 / S$12,840 with GST includes copy and creative design as per samples shown (slide 13 – 15) (Normal cost is S$15,216 / S$16,281.12 with GST)

Booking Deadline: 20 June, 2014 (Friday) Advertorial Brief* Deadline: 27 June 2014 (Friday)

*Brief includes press releases, photos & logo (min. 300 dpi in resolution), etc.

Subject to maximum of 2 rounds of changes (text revision and photo replacement)

Brad

dell R

oad

For more information please contact us

Name: HP: +65 Email: xxxxx@sph.com.sgName : HP: +65 Email: xxxx@sph.com.sg

Thank You