Comparing Goodwin's theory to, Avicii – My feelings for you

Andrew Goodwin’s 6 features of music videos in reference to Avicii’s “My Feelings For You”

1 – Music videos demonstrate genre characteristics

2- There is a relationship between lyrics & visuals

3- There is a relationship between music & video

4- The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work

5- There is frequent reference to notion of looking

6- There are often inter-textual references to; films, TV programmes etc.

Music video demonstrates genre characteristics

There are often inter-textual references to; films, TV programmes, and other world objects.

There is a relationship between lyrics & visuals

There is a relationship between music & video