Goodwin’s Theory Kooks- Naive

Applying Goodwin's Theory to music video Analysis

Genre

Low angle shot signifies she is has more authority and wears the trousers.

• Kooks naïve is indie genre track which is more narrative based video rather than a performance and concept video.

• This is because this video uses various of camera shots and the filming implies that is informing the story.

• The opening of this music video begins with a calm atmosphere when the main character walks into his room looking at if she’s cheating on him. The opening of the video also signifies he feels insecure and and upset because the hands in his pockets and he looks down onto the floor which also shows us his loneliness.

Visual and lyrics• The name of the track Naïve indicates that its showing a

lack of experience and understanding it means natural or innocent, and did not connote uselessness.

This music video shows that she's cheating and he knows it, and she knows he knows, but he doesn't want to bring it up “And every time your on his side” this quote signifies us that she’s unfaithful. “I know that she knows that I'm not fond of asking” this quote implies us that he does not want to talk about her cheating because it may lead to conflict.

This screenshot below impliesthat she’s cheating by flirting.

Visual and music• There are mainly 2 locations in this video one is set at a

bar and the other in the bedroom. The bedroom signifies that the main artist is putting across his feelings to his girlfriend cheating on him.

• As the tempo increases it measure musical location for a repeating pattern of musical beat.

• The bar also implies that the female’s social area where she cheats on her boyfriend to find new partners

Need to sell the artist • The music video uses a range of mise-en-

scene. The use of costume used in this music video highlights to the audience that their young adults at between the age 18-21. The male artists wears a dark brown leather Jacket this implies us that he’s a young teenager adult who is confused and going through tough times through his relationship.

• The use of costume of the female character shows us she's a young teenager who enjoys her social life by attending to clubs and bars.

• Low key lighting is also included which requires only one key light, optionally controlled with a fill light or a simple reflector. This type of setup is usually shot against a dark background. The low key lighting connotes her guilt towards cheating and causing chaos by messing with the artist feelings.

Intertextuality • The Intertextuality of the Kooks Naïve music video relates

to Ashanti-foolish which is a performance/narrative video. This is because the narrative of the R & B track is based on the partner cheating on the other however it’s the opposite is that the male is cheating on his girlfriend. These two shots have different meanings. The first shot of Ashanti highlights that she feels lonely the fact that her man is secretly cheating on her. Whereas the second shot of the kooks signifies that the girl feels guilty and in the wrong of cheating on her boyfriend.

Looking • In the end of the music video reverse shot was included between both

of the couples look at each other this shot shows that the male character is looking at her shamefully and walks off because he knows she cheated and all the things she did behind his back.

• The boys look at her in a different way they see her as a flirt who just seeks for attention.