Goodyear Strategic Plan
Goals for Tonight’s Meeting
• Review strategic planning process steps that have taken place to date– Goodyear Mission– Council’s vision and priorities
• Present administration’s interpretation of Council’s input
• Define strategic planning process steps that will occur in the future
• Receive additional input from Council
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Goodyear Strategic Plan
Why We Exist
Recent Council Definition
“The City of Goodyear will provide the finest municipal
services and promote a quality environment to enhance our
community’s prosperity through citizen and employee
participation. We are committed to the stewardship of resources and fulfillment of
the public trust.”
Current Mission
“To ensure quality of life, public safety, and public health by
providing city services such as public safety, water and sewer,
parks and recreation, community development, courts, trash and recycling, environmental stewardship,
streets and maintenance, transportation, and the library for residents, local businesses, visitors and the environment.”
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Goodyear Strategic Plan
Council Priorities
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Fiscal and Resource Management
Create a hub of services and amenities to establish a sense of place for the City
Economic Development“Economic vitality”
Maintain a strong quality of life for residents“Quality of life”
“Create a sense of community”
Goodyear Strategic Plan
Create a Sense of Community
Goodyear will provide the community with unique and energetic places and opportunities
to foster an enhanced sense of community.
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Goodyear Strategic Plan
Economic Vitality
Goodyear will be the preferred location for diverse, high quality development in order to
provide a sustainable community.
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Goodyear Strategic Plan
Fiscal and Resource Management
The City of Goodyear will implement and maintain innovative and responsible policies
and practices to ensure efficient and transparent fiscal and resource management.
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Goodyear Strategic Plan
Quality of Life
Goodyear will provide services and programs that enhance the lives of our citizens.
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Goodyear Strategic Plan
Strategies
• Create a Sense of Community– Provide programs and services that bring the
community together
– Develop or enhance gathering places
– Communicate and promote the benefits/image of Goodyear as a community
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Goodyear Strategic Plan
Strategies
• Economic Vitality– Grow assessed valuation
– Expand and diversify revenue base
– Enhance local job availability
– Be recognized as a “Business Friendly” City
– Develop infrastructure to support economic and community development
– Establish high quality development standards and guidelines
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Goodyear Strategic Plan
Strategies
• Fiscal and Resource Management– Implement streamlined processes
– Expand and diversify revenue base
– Provide quantity and quality of service levels based on a balanced budget
– Create an “Employer of Choice” culture
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Goodyear Strategic Plan
Strategies
• Quality of Life– Collaborate as council and staff towards a unified
vision – Ensure a safe community – Ensure excellence in customer service – Provide a clean and well-maintained community– Be an environmentally sensitive community– Promote healthy lifestyles – Ensure an engaged and informed community
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Goodyear Strategic Plan
Priority: Quality of LifeStrategy: Be an environmentally sensitive community
KPI: Recycling Rate (Percentage of refuse diverted from landfill)
5% 10% 15% 20% 25%
Target25%
Quarter 1Actual23%
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Goodyear Strategic Plan
Priority: Economic VitalityStrategy: Be recognized as a “business friendly” cityPI: Percentage on goal of published review cycle times met or exceeded (from prior fiscal year)
25% 50% 75% 100%
Target100%
EXAMPLEQuarter 1
Actual98%
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Goodyear Strategic Plan
Priority: Economic VitalityStrategy: Be recognized as a “business friendly” cityKPI: Percentage of businesses rating City as “business friendly” in local business survey
25% 50% 75% 100%
Target100%
EXAMPLEQuarter 1
Actual73%20
Goodyear Strategic Plan
The pieces integrate this way:
IF Quality of Life is a priority for you
AND attention to the environment is one strategy to improve quality of life
THEN we will allocate human and financial resources to this strategy
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Goodyear Strategic Plan
Council Vision
• The City of Goodyear will be:• A great place to live, work and raise a family• The biggest “small town” community in the valley; continuing smart
growth and affordable housing• A city with healthy lifestyles and commitment to the environment• We will be known as:
– A destination place for regional shopping– A destination for higher education designed for workforce needs– A place for diverse job opportunities and an inventory of industries– An incubator for entrepreneurs– A hub of arts and culture in the West Valley
• A growing community that provides quality opportunities and lifestyles
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