GOOGLE ADWORDSPRESENTED BY

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GOOGLE ADWORDS

Google AdWords is an online advertising platform of Google.

It is paid program of Google.

96% of Google revenue only comes through AdWords.

80% of online population can be reached through Google

AdWords.

It is the biggest product of Google.

Google AdWords is divided into two Categories

1)Search N/W

2)Display N/W.

SEARCH NETWORK

Search Network:

Google.com(Property of Google)

Search patterns(Aol.com , Ask.com , Bingo etc..)

Only one Format of Ad is supporting i.e., TEXT ADS in

Search network.

Google Display n/w will support all types of Ads such as

text, Images, Rich Media, Flash Video etc…

There are 300+million websites are the partners to Google

AdWords.

Note: On any Google Page. You can find a max of 11 Ads.

DISPLAYING ADS ON GOOGLE PAGE

There is significance in the Bottom Ads.

If there is any harm are not good that ads are displayed in the Bottom Ads.

The Top ads, Bottom Ads, Tight Side Ads are called Paid listing, paid result, Sponsored Ads.

The Result of we search is called Free Listing Ads,Organic N/w,Natural N/w.

If we copy from any other sites of content by using plagiarism.

Page rank is used by Google and they give the rank to that Particular Page.

Ad Rank is used by the Google and they give Ad Rank to the Ads.

SEARCH NETWORK

Higher ad Rank will give Higher Ad Position.

Ad Rank Ad Position

Page Rank Website Position

Ad Auction:- It is the place where all the Ads will

compete each other.

Ad option is nothing but competition where Ads will

compete each other.

Search Term are given by users Keywords are given by

advertisers and Keywords are Given by Ad A/c.

SEARCH NETWORK

When: When a Search Term matches my Keyword.

My Keyword pushes the Ad into the Auction. In the

Auction Ad rank is calculated. Higher Ad Rank

Higher Ad Position.

Note: When does Auction Runs?

Every time some one Enters a Search Query Auction

runs.

In Auctions Ad Rank is Calculated.

SEARCH NETWORK

AD RANK :- It is Dynamic Variable.

Formula :Ad Rank = Quality Score * Bid.

Ad rank is Directly proportional to ad position.

Max CPC :- The higher an advertiser is willing to pay per

click.

Actual CPC :- The Actual amount of Google Charges per click

is called Actual CPC.

Actual CPC <= Max CPC

Max CPC >= Actual CPC.

The Advertiser able to pay the cost depends on the auction.

ACTUAL CPC = AD RANK BY BELOW ADVERTISER

MY QUALITY SCORE

Quality Score :- It is Dynamic Variable.

Ad rank = Quality Score * Bid/Max CPC.

Google Advertiser

Keyword Keyword

The Range of QS is 1 to 10 Above 5 is good but

achieving 7 to 10 is easy.

The whole Functionality of Actual CPC is called

AdWords Discounter.

Given

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AdWords Discounter :- It is the Advanced feature of

AdWords.

The least minimum Amount an advertiser should pay

and still hold on to the Ad Position.

It is always works on behalf of Advertiser.

When Quality Score increases Actual CPC decreases.

Quality Score has more than 200 Parameters out of 3

are Important.

1)CTR 2)Relevancy 3)Landing Page Quality

SEARCH NETWORK

CTR (Click Through Rate) :-

It is always calculated by %age.

CTR %=No. of clicks received

No. of Impression received

Impression:-

It is nothing but every time your Ad is served it is

recorded as an Impression.

If CTR increases Quality Score increases

If CTR increases Bid Decreases.

Always Second click on a double Click is invalid

clicks.

SEARCH NETWORK

Relevancy :-

How Relevant on your Keywords to your Ads.

How Relevant on your Ad to your Website.

How Relevant are your Ad together to your Website.

Landing Page Quality Score :-

Google consider Five important parameters.

1) Site load time(within 4 sec)

2) Content Should be Unique and original.

3) Your site should be Mobile Compatible.

4)Your site should be neatly categorized.

5) There Should be a Unique Value to the users Visiting's.

SEARCH NETWORK

When Search term K/w

Auction

Ad rank

Ad rank

Ad pos

clicks

CTR

QS

Ad Rank

High Clicks

QS

Ad Pos

High Clicks

CTR

QS

Ad Rank

Ad Pos

CTR

BID

SEARCH NETWORK

ANY QURIES???

THANK YOU