Google Analytics & AdWords: Building an effective marketing & ad campaignZac BuracCOM 301-02 WLC Fall 2014

•“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.’” – Jef Richards•“Advertising generally works to reinforce consumer trends rather than to initiate them.” – Michael Schudson

Why Google AdWords?

• AdWords works to bring in new visitors, grow online traffic, get phones ringing, or at least keep customers loyal.

• https://www.youtube.com/watch?v=05we2g3Edgs

Why Google Analytics?

• “No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase. “ – Google

• https://www.youtube.com/watch?v=opwrGPKcfYw

• Religious Non-Profit Organization• Smaller Organization• Completely Reliant on Marketing & Advertising• Limited Funds

Now What?• Study• Brainstorm

• Compare• Info• Days, Weeks, Months, Quarters, Years

• Identify Strengths & Weaknesses• Identify Your Goals

• Are You On Track To Complete Them?

• Decide How to Fix/Improve The Situation• Implement• Repeat

•“Many a small thing has been made large by the right kind of advertising.” – Mark Twain