PowerPoint Presentation

Google Analytics Training@dimitriszotos

2

Who are you?@dimitriszotos

Which topics would you prefer?@dimitriszotos

Hello! Its me.@dimitriszotos

Im Greek. I moved to London 6 months ago.Digital strategy manager at theMediaFlow7 years of agency experienceGoogle Analytics & AdWords CertifiedVolunteer at Outreach Digital.

Agenda

2Basic Concepts

Traffic Analysis

Attribution

Action

1

3@dimitriszotos

4

Basic Concepts

Why do we use Google Analytics?@dimitriszotos

To Avoid This

How Google Analytics Works?@dimitriszotos

How Google Analytics Works?@dimitriszotos

How Google Analytics Works@dimitriszotosData CollectionConfigurationData ProcessingReporting

How Google Analytics Works@dimitriszotos

@dimitriszotos

Google Analytics provides us with information presented through metrics and dimensions.

@dimitriszotos

War is 90% Information

Metrics & Dimensions@dimitriszotos

Metric: Is a number.

Metrics & Dimensions@dimitriszotos

Dimension:A dimension is, typically, an attribute of the Visitor to your website. Metric: Is a number.

Metrics & Dimensions@dimitriszotos

Dimension:A dimension is, typically, an attribute of the Visitor to your website. Metric: Is a number.A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.

Metrics@dimitriszotos

SessionsTransactionsBouncePageviewsTime on siteClicksRevenue% Exists

Dimensions@dimitriszotos

CountryDateOperating SystemDeviceVisitor TypeLanding PageAge

@dimitriszotos

All these metrics are completely useless without context.

QUIZ@dimitriszotos

A visitor enters the home page of a website from a laptop in the morning, and in the same day, he enters the home page of the same website from his smartphone device. How many sessions?How many pageviews?

Hints@dimitriszotos

Hits: All data is sent using a hit. Most hits are actually the request for an invisible image file. events, pageviews, tranactions, user timings, screenviews.

Hints@dimitriszotos

Hits: All data is sent using a hit. Most hits are actually the request for an invisible image file. events, pageviews, tranactions, user timings, screenviews.Session: A session is a collection of hits. It ends when there has been 30 minutes of inactivity.

Hints@dimitriszotos

Hits: All data is sent using a hit. Most hits are actually the request for an invisible image file. events, pageviews, tranactions, user timings, screenviews.Session: A session is a collection of hits. It ends when there has been 30 minutes of inactivity.User: A user is the tools best-guess of an anonymous person.

Traffic Analysis

All Traffic Analysis@dimitriszotos

Segments

Advanced Segments@dimitriszotos

Analysis Using Segments@dimitriszotos

Plot@dimitriszotos

Table View@dimitriszotos

Secondary Dimension@dimitriszotos

Table Filter@dimitriszotos

Advanced Filter@dimitriszotos

Cohorts@dimitriszotos

Export Data@dimitriszotos

Supermetrics?@dimitriszotos

Analyse on Google Sheets@dimitriszotos

Attribution

With Attribution@dimitriszotos

We assign credit for sales and conversions to touchpoints in conversion paths.

Multi Channel Funnel@dimitriszotos

MCF helps us see what happens before a conversion

Multi Channel Funnel@dimitriszotos

MCF helps us see what happens before a conversionAssisted conversions: touch-points that assisted

Multi Channel Funnel@dimitriszotos

MCF helps us see what happens before a conversionAssisted conversions: touch-points that assistedSessions/Days to Transaction (how many sessions/days it takes to get someone to convert)

Multi Channel Funnel@dimitriszotos

Resources

Training Material, Online Course & Certification@dimitriszotos

Advanced Web Metrics with Google Analytics (book)Occam's Razor (website)Google Analytics BlogpostAnalytics Individual Qualification (IQ)

Time for Action

Want more?

Thanks for your attention!