Google and 180fusion Seminar October 15th

Google Confidential and Proprietary

WELCOME

1. Google prize pack 2. $500 from 180Fusion

towards Adwords PPC management

DROP YOUR BUSINESS CARD TO WIN A PRIZE


Marketing for a constantly connected world

Bo PulitoChannel Partnerships

Moving People in the Moments That Matter


Google, Channel Sales

Marketing Discussion

Bo Pulito – Strategic Partner Manager

• Educate clients on Google’s ever-growing suite of offerings• Promote Search, Mobile, Display, YouTube as aligned with client

business needs• Support clients in growing new business

Business Objectives for Clients:

• 5+ years focused on cross-platform and strategic advertising products• Advisor to many SMBs in a variety of industries including retail,

engineering, and technology on Business Strategy and Digital Marketing

• Currently managing high profile SMB partnerships for increased adoption of, and success with, Google advertising solutions

Bio:


180Fusion

Marketing Discussion

Scott Cohen – CEO

• Increase sales, general qualified leads, build brand awareness by driving qualified traffic in profitable way

• Grow companies digital presence and ROI in PPC, SEO, Mobile & Social • Support overall strategy for online client growth

Business Objectives for Clients:

• Thought leader with 17+ years in software and internet sector• 180fusion awarded Inc 500 fastest growing private companies & Top 20

Best Places to Work• Contributor to Wired, Tech.co ,Social Media Today, Search Engine Journal• Guest Lecturer at USC Marshall School of Business, Georgetown, and

UofA• On the Board of Directors of Non Profits & Privately Held Tech companies

Bio:


Marketing for a constantly connected world

Bo PulitoChannel Partnerships

Moving People in the Moments That Matter




AgendaPeople are ALWAYS ON across MULTIPLE DEVICES

Think MOBILE FIRST to communicate with potential customers

Use LOCAL INFORMATION to maintain relevance

180Fusion strategies to win customers in the moments that matter

Blake Johnson, Managing Partner and Founder of IMCA Capital and Prime Credit







Google Confidential and ProprietarycomScore, Media Metrix Multi-Platform, 2013

100%because of tabletsand smartphones

Time spent online has increased

2010-2013


Our time is spread between 4 primary devices


People are constantly multi-screening and multi-tasking


Device proliferation has changed the path to purchase


People are always online many moments throughout the day

comic-con 20132:51p

auto lease deals

10:01a

best pizza delivery sf

10:26p

tony’s pizza delivery11:02p

who won giants game3:35p

average mpg suv10:30a

candy crush

download9:38p

directions to nissan

dealership12:41p

supermantrailer8:11a

amc theaterbuy tickets

5:37p

supermanshowings

11:08a

nearest coffee shop sf7:43a


Together, the moments form a consumer journey

comic-con 20132:51p

auto lease deals

10:01a

best pizza delivery sf

10:26p

tony’s pizza delivery11:02p

who won giants game

3:35p

average mpg suv10:30a

candy crush download

9:38p

directions to nissan

dealership12:41p

supermantrailer8:11a

amc theaterbuy tickets

5:37p

supermanshowings

11:08a

nearest coffee shop sf7:43a


What moments matter to YOUR business?








Your customers are using mobile


Mobile device usage will continue to grow


Mobile is no longer the second choice

Google/Nielsen Life360 Mobile Search Moments Q4 2012. 09 Base: Total mobile searches n=6,303. Q: Where are you?

Google Confidential and ProprietaryCQ11: Where did you make your most recent purchase in the following categories?

45%Purchased

online (desktop/tablet)

Purchased in-store

17%Purchase directly on their mobile phone

82%

Google/Nielsen Mobile Path to Purchase custom study, Nov 2013. Data varies by category.

Mobile drives consumers to convert in other channels


Mobile drives calls

http://www.youtube.com/watch?v=TFg0Nsnc-pQ


leave a non-mobile-optimized Business’s Website

86%

67%

[gTIP] Mobile optimized websites prevent bounce

Go to a competitors site

CQ8: For each of the categories you considered purchasing in the past 30 days, did you do any of the following on your Smartphone?

Google/Nielsen Mobile Path to Purchase custom study, Nov 2013. Data varies by category.








51%

Hotels in SF

in-store

56%of searches have local intent

on the go

of searches have local intent

Base: n=293 on the go smartphone searches and n=95 in-store smartphone searches. Google/Purchased Diary Q1. Where were you when you conducted the search?; Q2. Was this a local search?

1 in 3 mobile searches have local intent


Consumers use location information in ads

Computer/Tablet

61%use local address or phone number

Smartphone

68%use get directions or call button

Base: Exposed to device image and quota assignment (n=134-179 for smartphone, n=306-361 for computer/tablet).Google/Ipsos Survey Q19. Have you ever used any of the following ad features when searching for [sub-vertical] information on your [device] to complete your [sub-vertical] [purchase / - related activity] at a local store or business? Select one for each.


[gTIP] Leverage Click-to-Call call extensions to increase CTR

increase in CTR+8%


[gTIP] Claim your business on Google My Business to maintain updated local information








There’s a simple way to think about this


Always there


Across the whole web


Midnight 3am 6am 9am 12pm 3pm 6pm 9pm

On all devices, at all times of day

Google internal, 2013AT&T Nielsen, Clickstream Study, 2010

of online shoppingtakes place between 8pm and midnight

19%


Consideration

Awareness

Purchase

of conversions occur on a non- branded keyword

33%

At every stage of the funnel


Always relevant


Relevant to intent


Relevant to device





Relevant to time of day


Relevant to content


Re-engage with visitors who’ve shown an interest in your products or services

of people who visit a website leave without completing the actions marketers want them to take

96%

of people abandon their shopping cart without completing a purchase

70%Your Ad

Your SiteX-

Relevant to behavior



The Flow of Remarketing


450%

Dynamic remarketing

can boost CTRs by

Google internal, 2013



Always optimized


Attribute, evaluate and optimizethe whole customer journey


180Fusion and Google helps you complete the picture

Increase Sales Lower CPAs

Increase ProfitsIncrease Customer Lifetime Value

Holistic View of Marketing Strategy

Your Company Here!









• Where we started

• What was needed

• What we did

• How it turned out

• Plans for the future


Search

Video

Mobile

Offers

Local

Site

Display300 x 250

How to Manage Digital Marketing Effectively?

Social


180Fusion partnership has historically…

Increased Account Performance

Increased Customer Satisfaction

Decreased Advertiser Churn

Enhanced Google Customer Service

Expanded Advertising Product Mix

Google Confidential and Proprietary Google confidential

Jump in!



WELCOME

1. Google prize pack 2. $500 from 180Fusion

towards Adwords PPC management

DROP YOUR BUSINESS CARD TO WIN A PRIZE

Date post:	20-Jun-2015
Category:	Technology
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Google and 180fusion Seminar October 15th

Technology