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Google - New Challenges
SLG National Conference 23rd-24th April 2016
Derbyshire Hotel, South Normanton, Derbyshire
Karen Blakeman, RBA Information [email protected] www.rba.co.uk
twitter.com/karenblakemanSlides available for a short time at http://www.rba.co.uk/as/
This work is licensed under a Creative Commons Attribution-ShareAlike License
“If I were you, I wouldn’t start from
here”
Artificial intelligence, robotics, driverless cars
www.rba.co.uk 402/05/2023
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FAQ: All About The New Google RankBrain Algorithm http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
Google: RankBrain Doesn't Use New Signals But May Adjust Weights Of Existing Ranking Signals https://www.seroundtable.com/google-rankbrain-new-ranking-signals-21797.html)
John Giannandrea, who had been leading the company's research into artificial intelligence, now Senior VP of search after Amit Singhal retired.
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Worldwide, More Than Half Of Google's Searches Happen On Mobile http://searchengineland.com/half-of-google-search-is-mobile-232994
Desktop search has grown, but mobile has increased at faster rate
Right to be forgotten
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Google Europe Blog: Adapting our approach to the European right to be forgotten http://googlepolicyeurope.blogspot.co.uk/2016/03/adapting-our-approach-to-european-right.html
Google Agrees To Complicated Worldwide "Right To Be Forgotten" Censorship Plan http://searchengineland.com/google-to-censor-worldwide-sorta-243938
Example: someone in Germany has a link to information about them removed from search results. For those searching for that person:
– Listing censored for those in Germany, using ANY version of Google– Listing censored for those in the EU, using a European version of Google– Listing NOT censored for those outside Germany but within the EU, using
non-European versions of Google– Listing NOT censored for those outside the EU, using ANY version of
All bets are off when it comes to predicting what your results will look like
Providing Quick Answers and “facts”, extracts from websites giving you the “answer”
Goes to great lengths to personalise your results according to your search history, contacts, what other people have searched and clicked on, location, device, phase of the moon....
Private Browsing, Go Incognito
www.rba.co.uk 802/05/2023
Google drops terms
Google drops another term
environmental intext:remediation zeolites Manchester site:ac.uk
Google Verbatim
“...” around phrases, document titles, song titles, book titles etc Does not always work
Minus sign to exclude information, OR to specify alternative terms, * (asterisk) to stand in for one or more words (solar * panels)
filetype: site: intitle: inurl: Numeric range search
Limit by date
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daterange:
Date/Any time menu option cannot be used with Verbatim
Use daterange: command instead
Uses Julian date format (fractions omitted)
Julian Date Converter, and information on Julian date format) is at http://aa.usno.navy.mil/data/docs/JulianDate.php/ Convert your dates to the Julian format and then, omitting the fractions, copy and paste them into your search
Syntax: for example articles between 1st January 2015 and 30th June 2015stem cell therapy diabetes daterange:2457023-2457203
Then apply Verbatim to the results page
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Automatically combining information from multiple sources can lead to errors
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http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html
www.rba.co.uk 1517/03/2015
Search on the word frugivore
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It is not the obvious howlers that are the issue, it is the less obvious errors and discrepancies together with the absence of sources that can
cause problems.
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No source given
No source given
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Need to read one or more sources in full rather than skim read the results page
But surely the peer reviewed research literature is OK?
Beall’s List http://scholarlyoa.com/ Predatory journals included in Google Scholar and subscription databases
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I Fooled Millions Into Thinking Chocolate Helps Weight Loss. Here's How. http://io9.gizmodo.com/i-fooled-millions-into-thinking-chocolate-helps-weight-1707251800
Behind the headlines - Health News - Index - NHS Choices http://www.nhs.uk/news/Pages/NewsIndex.aspx
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Resource sheets for schools | Information Literacy http://www.informationliteracy.org.uk/teentech/resource-sheets/
Evaluating the information you find – CRAAP test
http://www.informationliteracy.org.uk/wp-content/uploads/2015/10/evaluating_info_new1_20-1-16.pdf
Currency When was it published, updated?
Relevance Does it fit in with the needs of your project
Authority Who has published the information – individual/organisation? Do you trust them? What else have they written? Further information about them? Who is behind the website?
Accuracy Is the information correct/interpreted correctly? Check with another independent source (may not be easy or possible)
Purpose Why does the page/site exist? Activist site? Selling a product or service? Revenue from advertising?
People find information not just from Google but also from social media (Facebook, Twitter) and direct from
their favourite websites.
Information needs to pass the CRAAP test if it is to be used for projects and research.
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Images - genuine or fake?
SearchReSearch: Answer: Fake or real? How do you know? http://searchresearch1.blogspot.co.uk/2015/11/answer-fake-or-real-how-do-you-know.html
“Gun control works great for the people who are law-abiding citizens and it does nothing for the criminals, and all it does is put the people at risk.” Thomas Jefferson?
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Misquotes, wrongly attributed quote or completely made up. True or false?
http://searchresearch1.blogspot.co.uk/2015/11/answer-fake-or-real-how-do-you-know.html
Ngram Viewer used to check whether a quote was genuine or fake by analysing the occurrence of a key phrase
Quote 3: “Gun control works great for the people who are law-abiding citizens and it does nothing for the criminals, and all it does is put the people at risk.” Thomas Jefferson?
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False impressions from skim reading feeds and titles
True or false
“Germany Now Produces Half of its Energy Using Solar”
Image: Thomas Quine https://www.flickr.com/photos/quinet/6197284308/
Germany Now Produces Half Of Its Energy Using Solar | IFLScience http://www.iflscience.com/technology/germany-now-produces-half-its-energy-using-solar
True – sort off – but the title is misleading and inaccurate . Read the whole article.
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Dave Grohl ordered to stay the fuck indoors http://newsthump.com/2016/04/22/dave-grohl-ordered-to-stay-the-fuck-indoors/
The spoof news site
Plenty of them - get to know the main ones. Spoofs are not always obvious.
Inside Search Power Searching with Google http://www.powersearchingwithgoogle.com/
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