1. Setting up a Google Places Listing
Using Google Places to build local brand awareness

2. How does my business rank ???
3. Most Viewed / Most Trustworthy
4. Keywords Drive Traffic
5. Keywords People Use to Find You
Keywords Google Associates with You
Keywords Your Website and Social Media Platforms are Optimized For
6. Suggested Key Word Ideas
Day Spa
Tanning
Massage Therapy
Sunless Tanning
Relax Treatments
UV Free
7. Get on the Map
8. Now, thats what I call optimized!
9. Planet Beach Search
10. Its FREE!
Claim your business listing on Google. It's free!
Claim and EditVerify your information to make sure people can find you on Google
Stand outEngage customers with photos, offers, public responses and more
Get insightsUse info about your listing to make smarter business decisions
11. Step 1
Claim your listing
BEFORE
This will either read Edit this Place or Owner verified listing
12. Create a new listing if one doesnt exist.
AFTER
13. Step 2
UsePlanet Beach Day Spa (example) for your company name NOT your franchise name
14. Step 3
Create your listing at www.google.com/places
Sign in using a your Google account
15. Step 4
Planet Beach Day Spa
Enter basic information:
Company name, address, email, website, phone number, description and categories
123 Main Street
Main City
State
12345
planetbeach@gmail.com
www.planetbeachtan.com
This is where Faith will give you a description about your business.
Tanning
Day Spa
16. Step 5
Enter Google Maps locator pin and address
17. Step 6
Enter hours of operations and payment options
18. Step 7
Enter 10 photos use before and after photos
Enter 5 videos
Corporate youtube channel: http://www.youtube.com/planetbeach
Corporate Flickr: http://www.flickr.com/photos/pbphotos/
19. Step 8
Add additional details specific to your franchise
20. Step 9
Collect testimonials
Customers will need to write testimonials using a Google account
21. Testimonials
22. STAR RATINGS
Upload photos and videos
COMMENTS
23. Step 10
Monitor traffic and performance
Tweak as needed
24. Tips
Google places listings drive traffic to both your website and your listing page
Make sure the phone number is a salespersons direct phone number and that it is answered use a local number only!
Reviews are a HUGE factor in ranking try to get 10-15 positive
The more often you update and monitor your listing, the higher Google will rank it. Listings that are more complete and have more recent info perform better