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GP- Retail Chain

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Table of contents Chapters Particulars Page No. Executive Summary Acknowledgment Chapter – 1 Introduction to retail Chapter – 2 Retail ready made garment showrooms in Ahmedabad Chapter – 3 Pantaloons Chapter – 4 West side Chapter – 5 Allen Solly Chapter – 6 Peter England Chapter – 7 Arvind Chapter – 8 Circle P Chapter – 9 Jade Blue Chapter – 10 Research methodology Chapter – 11 Swot analysis Chapter – 12 Findings Analysis and Conclusion Chapter – 13 Bibliography TYBBA/GP/2005-06/BPCBBA Page 1 of 209
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Page 1: GP- Retail Chain

Table of contents

Chapters Particulars Page No.Executive Summary

Acknowledgment

Chapter – 1 Introduction to retail

Chapter – 2 Retail ready made garment showrooms in

AhmedabadChapter – 3 Pantaloons

Chapter – 4 West side

Chapter – 5 Allen Solly

Chapter – 6 Peter England

Chapter – 7 Arvind

Chapter – 8 Circle P

Chapter – 9 Jade Blue

Chapter – 10 Research methodology

Chapter – 11 Swot analysis

Chapter – 12 Findings Analysis and Conclusion

Chapter – 13 Bibliography

Chapter – 14 Annexure

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Acknowledgment

This report would not have been successfully possible without the active support of our Director, Prof S Chinnam Reddy, Prof. R.K. Prusty, other faculty members.We also thank the store owners who supported us for data collection. We are gratefully thankful to our faculty guide Prof. Devang Patel who helped us whenever we needed.We also express thanks to all those who have directly or indirectly contributed to the project.

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Executive Summary

This report present a study on ready made branded retail showrooms for Ahmedabad A primary survey the 50 respondents is also done.An attempt is also compare the various stores on preset parameters.The project will be useful for a marketer planning to enter kalol markets for sale of ready made branded retail brands.The project took approximately three months to complete the data collection was based on primary survey web sites and personal visits to the retail store the project is approximately 160 pages.Data analysis and the presentation is in the form of graphs.Majority of the customers surveyed are found to be satisfied with the retail showrooms in Ahmedabad.Non co operation of the store owners and convenience sampling were the major limitations.

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Chapter – 1

Introduction to retail

The major types of retail ready made garments Co operate chains Voluntary chains Retail co or potation Consumer co operatives Franchise organization Merchandising conglomerate

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Retailing includes all the activities involved in selling of goods or services to final consumer for personal, non – business use. A retailer or retail store is any business enterprise whose sales volumes come preliminary from retailing.

Any organization selling to final consumer where it is a manufacture, wholesaler or retailer is doing retailing. It does not matter how the goods or service are sold by person whether it is sold though mailing, telephone, vending machine or internet or whether they are sold in a store, on the street, or from house of the consumer.

Consumer today can purchase the cloths from verity of retile organization. There are store retailers, non store retailers, and retail organization.

Although many retail stores are independently owned, an increasing numbers are part of some form of corporate retailing. Corporate retail organization achieves economies of scale, greater purchasing power, wider brands, more credit and better trained employees.

THE REMARKBLE WORLD OF RETAILThe very face of the Indian retailing industry. Special weekend discounts and offices. World over, the retail segment has performed exceptionally since its inception in the 20th century. Sample these facts:

· Retail is currently the biggest industry in the world with · · sales of $7.2 trillion

· Every 10th billionaire in the world is a retailer.· 25 of the top 50 Fortune 500 companies are in retail.

The Indian retail story couldn't have been more different. India has approx 12 million retail stores, more than rest of the world put together. But the per capita square feet area under retail is just 2 sq.ft or 0.2 sq. meters with fragmented keerana stores being the predominant players. Retailing in India has remained in the unorganized sector and largely untouched by corporate.

However, times are changing. With the GDP at an all time high and income levels shooting through the roof, the average Indian consumer has never had it so good. The propensity to consume has reached peaks that had never been scaled before. Credit cards are flashed with disdain and shopping baskets are getting bigger all the time. Here are some factors that indicate the potential of retail in India:

· At 271 million, one of the largest consuming base in the · world, forming 27% of the total population· A high spending community below 45 years comprises    81 percent of the population

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· A young population with 54% population below 25 years· Increased literacy from 44% in 1965 to 70% in 2003· Increase in workingwomen from 1.3 million in 1961 to   4.8 million in 1998··Increase in media penetration to 38-million cable   household and   80-million TV household in 2001

Inspire of all the above factors organized retail stands at 2 per cent in India compared to 85% in USA, 40% in Thailand, 55% in Malaysia and 20% in China. Consultants have predicted that retail in India is in a take off stage and expect the share of organized retail to jump from the current 2 per cent to 10 per cent by 2010. No wonder that consultants have estimated that by 2005, the retail business would have absorbed 5 lakh employees directly.

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The major types of retail ready made garments are follows:

corporate chainsA corporate chain means two or more outlets commonly owned and controlled, employing control buying and merchandising and selling similar lines of merchandise. Their size allows them to buy in large quantities at lower price, and they can afford to hire corporate specialist to deal with pricing, promotion, merchandising, inventory control and sales forecasting.

voluntary chainsA wholesale sponsored group of independent retailers charged in bilk buying and common merchandising.

retail corporationIndependent retailers who set up a central buying organization and conduct joint promotion.

Consumer co operatives.Consumer co operative means a retail organization owned by their customers. In consumer co operative residents contribute money to open their own store, vote on their polices, elect a group to manage it and receive paragon dividend.

franchise organizationContractual accusation between a franchiser and franchisees. Franchising has been prominent in dozen of product and service areas.

merchandising conglomerateA free from of corporation that combines several diversified retailing lines and forms under central ownership along with some integration of distribution and management.

Here in this repent we are considering a retail organization with ready made garment and day by day it is increasing likes anything it cries a wide variety of product ranging from clothing, home furnishings goods etc. it facilitates the shopping of normal consumer. People now need not have to go to different places or shop’s or stores for their different requirement or need and why should they go when they have the facility of retail organization, which has, clothing and apparel.

As we know that retail organization carries wide varieties of product lines. People get more and more brand choice, product choice etc. now there is no need to compromise, if you do not like anything you have other choice at a time. It can be also considered as a family shop. There are different department for men, woman and kids so a whole family can purchase at one place only.

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Chapter – 2

Retail ready made garment Showrooms in Ahmedabad

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The Gujarati people are said to be entrepreneur, the land of Gujarati is said to be land of entrepreneur. There are plenty of entrepreneur of Gujarat who have become legend today.

The retail ready made branded show rooms in Gujarat is increasing rapidly, from to fore years though Gujarat was suffering from earthquake, drought, riots etc.

We have chosen Ahmedabad city for research from many cities of Gujarat that is Surat, Baroda, Rajkot, etc. though Ahmedabad has faced problem like earthquake, riots etc. than also it is towards growth. Our chief minister Narendra Modi is trying very hard to pull the investments from foreign and other states of India. He is trying to make Ahmedabad metro city that is 5th metro city of India.

As we know that Gujarat is a land for entrepreneur, cities in Gujarat that is Ahmedabad, Surat, Baroda etc. are at developing stage. Therefore it would be the right time to invest money in any of the city of Gujarat. Thus many big family stores and multiplexes have started in last 2 to 3 years.

The standard of living is improving day by day in Ahmedabad. As we know before 4 to 5 years we could see very few teenagers in western outlets, especially girls.

As we also know number of Gujarati families stay in foreign countries. We know it is very expressive to spend on garments in foreign country compare to India, so many families specially occasion. Usually they use to go to Mumbai for purchasing, but as the international flights started arriving to Ahmedabad the market of Ahmedabad started growing therefore it is a great opportunity for retail ready made garment show rooms of Gujarat especially of Ahmedabad.

Here in our report. We have considered a store a retail ready made garment. Which carries a wide verities of product llano ranging from clothe to household goods. Here we have assumed the retail organization, which have broadly 4 to 5 sections in their store for men, woman, kids and other accessories. In short complete life style family show rooms which complete the circle of one family.

Here in Ahmedabad although many stores are independently owned but the growth of chain stores are more. As we know the major type of retail organization are chains, retail co operatives, franchise organization and merchandising conglomerates.

Here in our report we have found consumer satisfaction and trends of retail organization In Headband.

The first one is Pantaloons. It is situated near mithakhali 6; road Navrangpura Ahmedabad. It is chain store type of ratio organization. Pantaloons ranks

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amongst the top five retailers in India. It is a store of Pantaloons retail India limited.

The second one is Westside. It is also a chain store type of retail organization and situated near mix road, Navrangpura Ahmedabad. It is a unit of Trent ltd. Basicall7y, a tata enterprise. Westside is arguably the fastest growing retail chain in India.

The third one is Allen solly. It is also chain stores type of retail organization. It is situated at C.G road, opp, Peter England show room, Ahmedabad, with its association over 100 vendors across 130 Indians and international brands; Allen solly is truly poised to import foreign clothing to Indian retailing in a distinct manner.

The fourth one is Jade Blue. It is independently owned retail organization. It is situated at C.G road parishima complex, near shreeje art Ahmedabad. It is owned by Patel family. It is a popular store in Ahmedabad city.

The fifth one is Peter England. It is situated at C.G road, opp, Allen solly show room, Ahmedabad. It is not an independent retail organization. It’s importing foreign clothing for Indian retailing in distinct manner.

The sixth one is Circle P. it is situated near law garden of C.G road, opp, kenzer showroom. It is an independent showroom.

The seventh is Arvind.it is situated at Income tax of Ashram road. It is owned by Arvind mill’s a company it self only. It is independent show room.

There are more numbers of chains store is Ahmedabad, chain stores means outlets that are owned and controlled in common hand have central buying and merchandising and sell similar line of merchandise. They have many advantages over independent store. Their size allows them to buy in large authority at lower prices. They can offer to hire corporate level specialists to deal with Ares such as pricing promotions merchandising inventory control and sales forecasting.

Where as independent stores. The story is different and simple. They have small quantity at a higher rate: they can not hire only corporate level specialist.

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Chapter – 3

Pantaloons

Profile Vision Mission History Board of directors Management team Location Business & industries Group company Rewrite retail rules Green card Entertainment

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Profile

Incorporated in October 1987, Pantaloons ranks amongst the top five retailers in India….

Pantaloon Retail (India) Limited (PRIL) was incorporated on October 12, 1987 as Manz Wear Private Limited under the stewardship of Mr. Kishore Biyani. The Company was converted into a public limited company on September 20, 1991 and on September 25, 1992 the name was changed to Pantaloon Fashions (India) Limited and the same time it went public and today it has approximately 14,000 shareholders. It later changed its name to Pantaloon Retail (India) Limited on 7th July 1999.

From a humble beginning in 1987, Pantaloon as today evolved as a leading manufacturer-retailer in the country with 13 Pantaloon stores and 9 hypermarkets, 13 Food Bazaars and 1 central operational across the country. It has been a remarkable journey for PRIL as it’s evolved from a manufacturing to a completely integrated player controlling the entire value chain.

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Vision

Pantaloon has been a pioneer in introducing the concept of mega retail stores in India called 'Pantaloons' for the entire family. In an extremely price-sensitive market like India, the Pantaloons chain of stores has been successful in maintaining the equilibrium between quality and price.

........Products that offer real value for money

Through its chain of Pantaloon stores, the Company has brought to the Indian masses an ambiance conductive for shopping, and offers customer tremendous convenience to shop. In addition, the superstores also offer a varied range of brands which encompass every aspect of modern dressing in India.

.......Caters to the entire household

To complete the idea of a family store, besides garments, Pantaloons also retails household items, home furnishings, books, infant necessities, toys, music, fashion accessories, etc.

.......Customer assistance par excellence

With Pantaloons, the company believes in providing assistance par excellence to its customers, despite the stores being self-service stores. The company aims to deliver value to the customers through various unique avenues.

.......Providing service of customized suits within 48 hours

One of the services being tested presently by Pantaloons is unique customized, tailoring for trousers, blazers and suits, delivered to the customer within 48 hours.

......No question asked exchange policy

Another highlight of the Pantaloons service is "No question asked" exchange policy, which allows customers to exchange products within 30 days of buying them, without giving any reason.

.......Building long term relationships

To further enhance and build long-term-relationships with its customers, Pantaloons offers membership of the "Privilege Club" to its select customers.As Pantaloons moves into the era of Multi-brand and Multi-product retailing, it is time for its privilege program to mature. In our constant effort to offer our customers the best service, we are migrating to a new privilege card- the GREEN CARD

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Mission

"They share the vision and belief that by improving our performance through innovative spirit and dedication, we shall serve our customers and stakeholders satisfactorily.”

PRIL believes that unconventional and innovative thinking will be the key ingredients to attain leadership in the emerging retail sector where the rules of the game are still evolving. Whereas serving the customers satisfactorily is the core focus, the company also believes in adequately rewarding its shareholders though concerted efforts on reducing cost and improving profitability. To implement the corporate mission, PRIL has penned a well thought of corporate strategy and policy which will ensure rapid growth in the coming years. This strategy can be best described in the following words

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History

Incorporated in October 1987, Pantaloon is the fastest growing retail chain in India.

Pantaloon Retail (India) Limited (PRIL) was incorporated on October 12, 1987 as Manz Wear Private Limited under the stewardship of Mr. Kishore Biyani. The Company became a public limited company on September 20, 1991 and on September 25, 1992 the name was changed to Pantaloon Fashions (India) Limited. It was in 1992 that the company was listed on the bourses for the first time. On 7th July 1999, the company became known in its current avatar, Pantaloon Retail (India) Limited. Today, the company has approximately 13,000 shareholders and a market capitalization of over Rs. 550 cores

From its humble beginnings in 1987, Pantaloon has evolved into a leading retailer in the country with 13 Pantaloon stores and 9 Big Bazaar discount hypermarkets and 13 Food Bazaars operational across the country.

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Board of directors

A professional and broad based board is managing the company that has experience in the relevant fields of business making it a unique balance of experience and knowledge

Name (Age) CapacityOther engagements/ Directorships

Kishore Biyani (41)Managing Director

-

Rakesh Biyani (30)Executive Director

-

Gopikishan Biyani (57)Executive Director

-

S. Doreswamy (65) Independent Director

Other DirectorshipsEx-CMD- Central Bank of India, Kirlosker Electric Co. Ltd., Essar Shipping Ltd, Hindustan Motors Ltd, Jindal Viyajnagar Ltd and Ceat Ltd.

Mr. Ved Prakash Arya Director– Operations & Chief Operating Officer

 

Shailesh Haribhakti (45)

Independent Director

Deputy Managing Partner - Haribhakti & Co.,Vice Chairman-Indian Merchant ChamberDirectorGIC AMC Ltd., IDBI Capital Market Service Ltd., Zenith Computers Ltd.

Dr. Darlie O. Koshy (45)

Independent Director

Director of NID.

Anju Poddar (52)

Independent Director

Director, NIFT Hyderabad Chapter

Mr. Anil Harish Director  

Bala Deshpande (36)Nominee Director CICI Venture

Whole Time director Bill Junction Payments Ltd

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Management team

Name (Age) DesignationQualification

& Yrs of ExperiencePrevious

assignments

VED PRAKASH ARYA (35 yrs)

Director-Operations & Chief Operating Officer

M.B.A.(IIM, Ahmedabad), ESSEC-France, BE 11 yrs

CEO-Globus, H & R Johnson, Asianet Satellite Communications Ltd., Hathway Investment Ltd. (Rajan Raheja Group)

SHISHIR BAIJAL

JMD - PFH Investment Advisory Company Ltd.

MBA - Bond University Australia, Washington State University, Delhi University - Eco (13 yrs)

ITC Welcomgroup, Berjaya Group of Hotels (Malaysia), Inox Lesiure Limited

DAMODAR MALL (42 yrs)

President-Food Business Division.

PGDM,B.Tech(Mech.) (18 yrs)

Hindustan Lever,

NARENDRA M MALHOTRA (39 yrs)

President- Food & Restaurant Business

Dip in Hotel Management (IHMCN), Mgnt Training - IHA(Paris) (16 yrs)

Dodsal Corp Pvt Ltd, The Trident -Jaipur,Hotel Inter-continental -N.Delhi, The Leela Kempeinski -Mum, Welcomgroup Chola Sheraton -Madras.

BINA MIRCHANDANI (51 yrs)

Head- Pantaloon Category Management

MMS(Jamnalal Bajaj Inst., Mumbai) 22 yrs

Indian Designs, Weekender, Global Clothing Pvt Ltd.

KRISHAN KANT RATHI (43 yrs)

Head- Risk Management & Finance

ACA - ICAI, ACS - ICSI, Bcom - Raj. (20 yrs)

H & R Johnson (I) Ltd, KEC International Ltd, Universal Cans & Containers, Bihar Alloys & Steels Ltd., Macneil & Mayor

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Ltd.

KUSH MEDHORA

(38 yrs)

Head- New Store Venture (Projects)

B.COM. (15 yrs) Trent Ltd (Westside), Littlewoods, Lovelock &Lewis, Wipro, ITC Agrotech, PWC

Mr. MAHESH J SHAH (36 yrs)

Head - FurnitureBE (Production) - VJTI MMS - SP Jain Institute of Mgmt, Mumbai

Crompton Greaves, Polyset Plastics Ltd., Add Pens, Blow Plast Ergonomics, VIP Industries, Damro Exports, Nilkamal Plastics Ltd.

MAYUR TOSHNIWAL (37 yrs)

Head- Operations (North Zone)

PGDM - IIM (Ahbad), B.Tech - IT (12 yrs)

Coca Cola India, Asian Paints (India) Ltd.

PRASHANT DESAI (33 yrs)

Head - Knowledge Office

ACA - ICAI, CWA - ICWAI, Bcom - Cal. (13 yrs)

Rare Enterprises, Trisys Comm. (P) Ltd, United Credit Securities Ltd,C.K. Kothary & Co.

Dr. RAKESH MITTAL

Head-Manufacturing

B.Sc, B.Text, PhD Grasim Industries, Mafatlal, Morarjee Mills Ltd.

SADASHIV NAYAK (34 yrs)

Head- Operations (West Zone)

PGDBM, BE (Elec) 11 yrs

Hindustan Lever Ltd, Asian Paints,

SANJAY JOG (45 yrs)

Head - Human Resources

- Institute of Management Development & Research

Taj Group, ANZ Grindlays, DHL Worldwide Express, Bharti Telecom, RPG Retail

SANJAY KABRA Head- Property CA, Bcom 12 yrs E-city

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(46 yrs) Division

Entertainment (I) PVt Ltd. (ECEL), Excel Glasses Ltd, Aaren advertising Pvt Ltd.,

SANJEEV AGRAWAL (38 yrs)

Head- MarketingM.B.A. , B. Tech,IIM, Lucknow 16 yrs

Balsara Home Products, Modi Revlon, Procter & Gamble, Godrej Soaps, Hindustan Lever,.

Mr. VINOD BAJAJ(54 yrs)

Head - Food Bazaar

B.Sc (32) yrs

Saga Department Store, Nanz Supermarket, Benaras IGA Supermarket, Al Futtaim Trading, Dubai, Tractel Group

MR. VINAY UPTA (42)

Head - Home Furnishing Stores

B Tech (M) - IIT, Bhu MMS - Sydenham College of Management

Hindustan Petroleum Corporation Ltd., Voltas Limited, Wipro Corporation, Shoppers Stop, International Franchise LLC, Hakoba Group, Welspun India

Mr. M VISHNU PRASAD(43 yrs)

Head-Operations (South)

M.B.A., 18 yrs Arvind Mills Ltd.

ANAND JADHAV UTTAMRAO (33 yrs)

Chief - New Business Development (Big Bazaar)

M.B.A., IIM, Lucknow 11 yrs

Globus, Shopper Stop, FCB ULKA

CHANDRA PRAKASH TOSHNIWAL (38 yrs)

Chief- Corporate Planning

CA , CS 14 yrs Donear Synthetics Ltd, Orient Vegetexpo Ltd.,

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Control Print India Ltd.

CHINAR DESHPANDE (36 yrs)

Chief- Information Officer

MBA & MS (USA), BE 14 yrs

Dodsal, Hindustan Levers Ltd., William M Mercer, USA

HANS UDESHI (42 yrs)

Chief- Big Bazaar - General Merchandise

B.COM. 19 yrs

Gokaldas Images, Pearl Global Group, BLR Knits, Little Woods International, DCM

JAYDEEP SHETTY J. (36 yrs)

Chief - New Business Lifestyle Retailing

M.B.A. (Jamnalal Bajaj Inst., Mumbai) 3 yrs

Inox,Reliance Web stores, Indya.com, BBC world wide India limited, Shoppers Stop, Bennett, Coleman & co. ,

KRISHNA THINGBAIJAM (34 yrs)

Chief - DesignFashion Design (NIFT) 9 yrs

Weekender, Hyderabad Apparels

RAJAN MALHOTRA (35 yrs)

Chief- Big Bazaar Category Management (Apparels)

M.B.A 13 yrs

Niryat Sam Apparel, M/s Design Connection, M/s Raymonds ltd.,

RAJESH BIRLA (33 YRS)

Chief- Supply Chain Management

CA, CWA, CS (11 yrs)

Globus Stores P Ltd, Rathi R & S Services P Ltd, Bhagat Impex P Ltd, KEC International Ltd..

SHIRAJ DEJ (48 yrs)

Chief- Corporate Finance & Company Secretary

CA, CS 23 yrs Lornamead Cosmetics P Ltd, Adam Comsof Ltd (ACL), SMZS Chem. Ltd, Masira Intl Com

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Ltd, UAE, Pragati Holdings Ltd, Bombay Footwear P Ltd

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Location

PANTALOONS AHMEDABAD

  Location  : Pantaloons-Ahmedabad

  Address  Abhijit III, Netaji Road, Near Law Garden,   Ahmedabad.

  Pin Code : 380 003

S  Contact Nos.: (079) 26425221/ 26470048 / 8010048

  Fax No : (079) 6425225   Email id : [email protected]   Contact   : Mehul Vaghela   Store Opening Date

: 24. May 2000

  Retail Space : 27,500

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Retail format of pantaloons

Pantaloon: Fashion by Pantaloon

Pantaloon is the company's departmental store and part of life style retail format. In fact, PRIL took its very initial steps in the retail journey by setting up the first Pantaloon store in Kolkata in 1997. In a short time Pantaloon has been able to carve a special place for it self in the hearts and minds of the asp rational Indian customers. The company has depth of offering for both men and women at affordable prices. A striking characteristic of Pantaloon has been the strength of its private label programmed. John Miller, Ajile. Scottsvile, Lombard, Annabelle are some of the successful brands created by the company. With 13 stores across the country and an ever-increasing stable of private brands, Pantaloon - in the coming years is poised to become a leading fashion trendsetter.

Big Bazaar: Is se sasta aur acha kahin nahin

Big bazaar is the company’s foray into the world of hypermarket discount stores, the first of its kind in India. Price and the wide array of products are the USP’s in Big Bazaar. Close to two lakh products are available under one roof at prices lower by 2 to 60 per cent over the corresponding market prices. The high quality of service, good ambience, implicit guarantees and continuous discount programmers have helped in changing the face of the Indian retailing industry. A leading foreign broking house compared the rush at Big Bazaar to that of a local suburban train.

Food Bazaar – Wholesale prices

Food Bazaar’s core concept is to create a blend of a typical Indian Bazaar and International supermarket atmosphere with the objective of giving the customer all the advantages of Quality, Range and Price associated with large format stores and also the comfort to See, Touch and Feel the products. The company has recently launched an aggressive private label programmer with its own brands of tea, salt, spices, pulses, jams, ketchups etc. With unbeatable prices and vast variety (there are 42 varieties of rice on sale); Food Bazaar has proved to be a hit with customers all over the country.

Central Mall - Shop, Eat, Celebrate.

Located in the heart of the city, Central are five floors of customer fantasy. From the basic to the extravagant, from home furnishings to groceries, from apparel to white goods, from ATM’s to restaurants……………. And many more all under one roof! Central will provide customers the opportunity of choosing from amongst the best brands in apparel, toys, books, music, sports, lifestyle accessories and more.

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With more than 300 brands and floors dedicated for women, men, youth and home, Central aims to provide customers with an array of options never seen before. Tired of shopping? Restaurants and food courts are just a floor away. Need a manicure, please step into the beauty parlor. Looking for an evening out? A pub and a nightclub await you.Central in a nutshell is a one-stop destination for shopping, eating and chilling out.

The flagship of the Pantaloon Knowledge Group, PRIL is the fastest growing retail chain in India. A spread over two retail format, lifestyle and value, the company has over 50 stores across the country occupying more than 1.5 million square feet. PRIL straddles four different retail categories comprising of Pantaloons (high fashion departmental store), Big Bazaar (discount hypermarket), Food Bazaar (food & grocery store) & Central (seamless mall).

The company currently has a turnover in excess of    Rs. 650 cores and is on a fast track growth plan. With more established retail categories than any other existing player in the domestic market, PRIL expects to double the existing retail space and the number of stores by June 2006. In the coming years, the objective of the company is to be the preferred retailer across income segments, geographies and product groups. The company is committed to increasing the consumption of value add products in an enjoyable environment at the best possible prices.

This course will provide dynamic young people the opportunity to work with India’s premier retail organization, in a management role. At Pantaloon, we are totally committed to our employees. We select them for their talent, abilities and commitment, and then provide them with opportunities to unleash their potential. We invite you to explore opportunities with Pantaloon and assure you a most challenging and rewarding career.

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Business & industries

Pantaloon: Fashion by Pantaloon

Pantaloon is the company's departmental store and part of life style retail format. In fact, PRIL took its very initial steps in the retail journey by setting up the first Pantaloon store in Kolkata in 1997. In a short time Pantaloon has been able to carve a special place for it self in the hearts and minds of the asp rational Indian customers. The company has depth of offering for both men and women at affordable prices. A striking characteristic of Pantaloon has been the strength of its private label programmer. John Miller, Ajile, Scottsvile, Lombard, Annabelle, Rig & Bare are some of the successful brands created by the company. With 12 stores across the country and an ever-increasing stable of private brands, Pantaloon - in the coming years is poised to become a leading fashion trendsetter.

Big Bazaar: Is se sasta aur acha kahin nahin

Big bazaar is the company’s foray into the world of hypermarket discount stores, the first of its kind in India. Price and the wide array of products are the USP’s in Big Bazaar. Close to two lakh products are available under one roof at prices lower by 2 to 60 per cent over the corresponding market prices. The high quality of service, good ambience, implicit guarantees and continuous discount programmers have helped in changing the face of the Indian retailing industry. A leading foreign broking house compared the rush at Big Bazaar to that of a local suburban big bazaar is the company’s foray into the world of hypermarket discount stores, the first of its kind in India. Price and the wide array of products are the USP’s in Big Bazaar. Close to two lakh products are available under one roof at prices lower by 2 to 60 per cent over the corresponding market prices. The high quality of service, good ambience, implicit guarantees and continuous discount programmers have helped in changing the face of the Indian retailing industry. A leading foreign broking house compared the rush at Big Bazaar to that of a local suburban big bazaar is the company’s foray into the world of hypermarket discount stores, the first of its kind in India. Price and the wide array of products are the USP’s in Big Bazaar. Close to two lakh products are available under one roof at prices lower by 2 to 60 per cent over the corresponding market prices. The high quality of service, good ambience, implicit guarantees and continuous discount programmers have helped in changing the face of the Indian retailing industry. A leading foreign broking house compared the rush at Big Bazaar to that of a local suburban train.

Food Bazaar – Wholesale prices

Food Bazaar’s core concept is to create a blend of a typical Indian Bazaar and International supermarket atmosphere with the objective of giving the customer all the advantages of Quality, Range and Price associated with large format

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stores and also the comfort to See, Touch and Feel the products. The company has recently launched an aggressive private label programmer with its own brands of tea, salt, spices, pulses, jams, ketchups etc. With unbeatable prices and vast variety, Food Bazaar has proved to be a hit with customers all over the country.

Welcome to Central, a world of pure indulgence.

Central represents the company’s foray into seamless malls formats. Located in the heart of a city, Central is a customer’s fantasy. From the basic to the extravagant, from home furnishings to groceries, from apparel to white goods, from ATM’s to restaurants, from beauty parlors to pubs and many more all under one roof! Central will provide customers the opportunity of choosing from amongst the best brands in apparel, toys, books, music, sports, lifestyle accessories and more. With more than 300 brands and floors dedicated for women, men, youth and home, Central aims to provide customers with an array of options never seen before. Central in a nutshell is a one-stop destination for shopping, eating and chilling out .At present there are 2 Central’s, one each located in Bangalore and Hyderabad, with the third mall opening very soon.

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Group Companies

Pantaloons Industries Limited (PIL)

The company manufactures and markets blended yarn fabrics for suiting and trousers under the brand name "Pantaloons Expression". The company supplies fabrics to Pantaloon Retail and other ready-made garment manufacturers and assists in creating and producing innovative blends and designs.

Pantaloon Retail Technologies Limited (PRTL)

Operating out of its 3000 square feet development centre near SEEPZ in Mumbai, PRTL was set up in November, 1999 to provide Retail Application Software to the Retailing Industry. The Company is working towards developing state-of-the-art retail solution products and leverages its position in the industry.

PFH Entertainment Limited

Incorporated in 1996, this media entertainment outfit of the group was into Advertising, marketing and Promotional needs of the group companies and also offered a comprehensive range of services like sports marketing and management, Product packaging, visual merchandising, Event management, contest etc.

In 1999, PFHEL forayed into film production, marking the first successful corporate and bollywood tie up. After 'Na Tum Jaano Na Hum' it also released "Chura Liya Hai Tumne" on March 21, 2003.

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Rewrite retail rules

Seamlessly integrate businesses

By seamlessly integrating business and disintermediation PRIL has a competitive advantage over other retailers in the company. Managing the value chain from retailing to manufacturing of apparels, which helps it to deliver value tothe customer, contain costs and reduce time-to-market Significantly. By capturing the value added at each level that company has also been able to capture maximum value for its shareholders.

Substantial Value Addition

Blending StrategiesTo targeting higher share in customer shopping basket the Company has adopted blending strategies. By entering into multiple formats - departmental stores and hypermarkets – PRIL has effectively blended the multiple strategies and thereby has been successful in addressing a high Share of the customer’s basket. Increase in this share has been primarily on Account of entering new product categories.

‘Family focuses rather than ‘individual focusesPRIL strategy is to target family as its customer rather than individual. With Indian audience having social ethics and culture deeply rooted in them addressing the family pulls more customers into the store. Moreover, it ensures repeat purchases. This strategy of the company is reflected in all its communications and product offerings.

Paradigm shift in ‘rapid roll-out’

The company has aggressive grow plan to achieve scale of economy and take leadership position in this evolving industry. PRIL’s ability to evolve from smaller

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format into large format retail stores is well proven. With aggressive growth plans the company has identify many locations across the company to roll out stores in the future. The company plans to increase the retail space under control from 2.00 Lac in FY0102 to more than 1 million square feet over the next 3 years to emerge as a ‘Godzilla’ of the Indian retail industry.

Though unconventional in redefining the ways of doing business, PRIL has never sacrificed on its core values. It believes in retain its core values while redefining the business rules.

Retain ValuesWill the company has ambitious growth plan, it want to retain its values. The company believes in the following value and these will be the foundation on which any strategy of growth opportunities will be capitalized.

Indian-nessThe core value of company is INDIAN-NESS. We believe in ourselves. The company is developing Indian model of retailing being India is unique country and the Indian customers have unique culture and value systems that’s why company’s is targeting family as customer rather then Individual, offers products of Indian taste, combination of own category and shop-in-shop category to offer to customer and having mix of big retailer partnering with small time shop keeper.

DedicationThe company is dedicated to customer satisfaction that why it has no question asked exchange policy, offering product which customer need or demand, follows inverse pyramid structure of organization where Board of Directors is at bottom and customer service executive is on the top.

LeadershipThe company wants to be leader and not a follower. The company has taken initiatives and taken leadership position in retailing by launching multiple formats of retailing and targeting all segments of society.

Self DevelopmentThe company is on the continuous process of self-development by sincere and hard work towards understanding customers, markets and products. The Company has moved over times from apparel manufacturing to distribution to franchisee retailing to departmental format retailing to hypermarket format of retailing. The companies are on the path of continuous learning and implement learning’s.

RespectThe company has respect for every individual whomsoever it may be that’s why even employees been considered as internal customer, Suppliers/Vendors are

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being treated as partners in progress and company believes in relationships to delivery value to customers rather business transactions/deals.

IntrospectionIntrospection is the key corporate value. The company has passed through the strategic points of inflection in the short life spun so far and came out well at all the times. The company is a living organization and always looks to itself first then others. The introspection has helped the company to move over times, from smaller format to big & multiple formats of retailing to target all sections of society.

INDIA’S FIRST SEAMLESS MALL CHAINCentral is an initiative of the Pantaloons Knowledge Group. Pantaloon Retail (India) Limited is the largest retailer in India today operating multiple? Formats like Pantaloons - The Family Store, Big Bazaar - The Discount Hypermarket & Food Bazaar – Food & Grocery Super Market. The annual turnover as at 30/06/04 stood at Rs. 660 cores. Pantaloons Knowledge Group currently has more than a million square feet space in operation. The company is in an expansion mode and expects to reach 3 million square feet of space by the end of 2005. Welcome to Central...!!

Welcome to a world of pure indulgence.Located in the heart of the city, Central are five floors of customer fantasy. From the basic to the extravagant, from home furnishings to groceries, from apparel to white goods, from ATM’s to restaurants……………. And many more all under one roof! Central will provide customers the opportunity of choosing from amongst the best brands in apparel, toys, books, music, sports, lifestyle accessories and more. With more than 300 brands and floors dedicated for women, men, youth and home, Central aims to provide customers with an array of options never seen before. Tired of shopping? Restaurants and food courts are just a floor away. Need a manicure, please step into the beauty par lour. Looking for an evening out? A pub and a nightclub await you. Central in a nutshell is a one-stop destination for shopping, eating and chilling out.

NON STOP SHOPPING.....NON STOP CONVENIENCE

The Mall design does away with in-between walls and offers a seamless shopping experience, an internationally proven retail format. You will find some of the most prestigious global and national brands in men’s wear, women’s wear, kids wear, home segment, accessories etc rubbing shoulders with each other.

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Green card- a brief by the MD Kishore Biyani

Dear green card holder,It gives me great pleasure to welcome and usher customer into the pantaloons green card family fold. Customer’s green card is their passport to a whole new world of exclusive benefits and privileges.Customer green card is their family’s calling card to special and exclusive service at any of our pantaloons stores spread across the country.This guide explains in detail everything customer needs to know about their pantaloons green card. If customer have any queries or suggestions, please get in touch with their nearest green service desk or write to green card team, marketing dept, pantaloon retail (India) Ltd, knowledge house, shyam nagar, off jogeshwari – vikhroli link road, jogeshwari (east), Mumbai – 400060 ot email us at [email protected] ahead… discover the joys of a unique new experience called green card shopping.

Warm regards

Kishore BiyaniManaging director.

How the green card works?For every Rs. 50 you spend at any pantaloons store, you get one green point. The privileges you get on your green card depend on the number of green points you earn.

One statEnjoy one star privilege while you notch unto 399 green points in a year.

Three star400 or more additional green points in a year entitle you to three star statuses with enhanced privileges.

Five starYou reach the haloed five star statuses when you notch 800 or more additional green points, from the day of upgrade/renewal to three star statuses.

The privileges you get to enjoy at each level

Privileges One star Three star Five starGreen points 1 point for Rs. 50 1 point for Rs. 40 1 point for rs.25Green bonus No Yes YesExclusive green card shopping day

Yes Yes Yes

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Add on card for family members

1 add on card free

2 add on cards free

3 add on cards free

Green promotions Yes Yes YesGreen offers Yes Yes YesGreen drop No Yes YesGreen exchanges Unto 60 days Unto 90 days Up to 90 daysGreen service desk

Yes Yes Yes

Green news Yes Yes YesGreen channel No Yes YesAdditional ad on cards (max 3 cards)

Rs. 100 per card Rs. 100 per card Free

More about the green card more value for customer

Green pointsCustomer can earn green points for all the shopping at pantaloons. Green points can be redeemed for green vouchers of the same value. Three star green card holders receive an additional 25% as bonus green points (i.e. rs.40 will earn 1 green pot) and five star green card holders receive an additional 100% as bonus green points (i.e. Rs. 25 will earn 1 green point). To earn green points, customer will need to produce your green card every time customers make a purchase at pantaloons.

Green add on cardsCustomer green card benefits can now be shared with members of their family. Apply for an add on card today. Green points collected by their family will get credited to their account. Together, customers upgrade their green card status in no time. Unto 3 add on cards can be issued. A service fee of Rs. 100 will be charged for each ad on card.

Green hoursThese are special hours exclusively reserved for customer for promotions and festive shopping. Green hours also entitle customer to fabulous offers at select pantaloons stores from time to time.

Green channelOur special billing counter is open only to three star and five star green card holders. Now you no longer need to wait in a queue to pay your bill.

Green offers & promotionsThese will be offered to customer on a regular basis. Just present their green card and claim the special offers and promotions. At times, offers open to all customers will be spiced up further for green card holders.

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Green exchangeRelax! Now customer can exchange their products within 60 days of purchase (90 days for three star and five star green card holders).

Green dropTheir busy schedule may not permit customer to collect their alterations or purchases. Just ask for the green drop service and purchases will be home delivered to customer.

Green service deskFor all their queries, information and services, contact the green service desk at select pantaloon and stores.

Redemption of green pointsOnce their have collected a minimum of 100 green points, they can redeem these points for equal value of green vouchers. Thus, 100 green points can be redeemed for green vouchers worth Rs. 100. A minimum of 50 green points must be redeemed. Further redemption is possible in multiples of 10 points. Only the primary card members can redeem green points. Add on card members can also redeem points. If the primary member has signed the redemption request form.

Green vouchersGreen vouchers can be exchanged for select merchandise at any pantaloons store. Green vouchers may not be used in conjunction with any other offer. Customer will not earn green points for purchases made by green vouchers.

Green statementAll green card members can check their balance points online at www.pantaloons.com For three and five star members, a green statement will be mailed to customer every 6 months. The green statement will include all their green transactions chain. If they find any discrepancy in their green statement, contact the green service desk. Or mail the statement corrections request form with their original transactions receipts.

Upgrade to three star or five star levelTheir green card status will be automatically upgraded to the new level once they have collected the required green points. A new green card will be sent to them within 2 weeks.

Renewal. Of green cardTheir green card is valid for a period of 1 year. One star card will automatically be renewed at the end of 1 year, if during the year they have collected 200 or more green points. Else, if they are points are between 100 – 199 they will have to visit the store green service desk within three months of expiry date, and get 50 points deducted to renew membership. One star card with less than 100 points will not get renewed.

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Three star green card will be renewed with three star privileges if they have collected 400 or more additional points in one year. Similarly five star green cards will be renewed with five star privileges if they have collected 1,200 or more additional points in a year. If the green points number less than 1,200, the green card will be renewed with three star privileges.

Taking care of your green cardTheir green card has a magnetic strip on the back. This contains vital information about them and their green card account. Please keep the green card away from strong magnetic fields, water and fire, exposure to these may damage it, necessitating replacement.

Lost / damaged cardIf they have lost / damage their card please approach the green service desk. A replacement card will be couriered to them on filling up a lost/ damaged card replacement application form. Replacement fees of Rs. 100 will be charged

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Entertainment

Entertainment is an integral part of life and at central we have gone the extra mile to provide just that. Facilities include a Banquet hall, a fine dining restaurant, an open – air party terrace, an open theatre for performing artists and a gallery for art and handicraft

ServicesA pantaloon thinks the most important thing about Central is you - the customer. Everything has been tailored made, keeping this in mind. From our Royalty Card to exclusive offers and special events to in-store restaurants where we will serve you tasty dishes.

CelebrationCelebration is a full gift services, which gives you the opportunity to make an       occasion special in every way. Make Valentine’s Day memorable for some one   special, celebrate your anniversary like you never have, give your child a           birthday he can remember.

During its evolution the company achieved various milestone and demonstrated innovativeness and leadership by pioneering concepts that has now become industry standards. Some of the major milestone achieved by the company in its life span of 14 years is enumerated below:

Pantaloon: Evolution Curve

Pantaloon: Evolution Curve

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Chapter – 4

Westside

About Westside Store location Collection

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About Westside

High quality latest in style products, international shopping experience, and value for money pricing that’s what you get at Trent. Ltd’ Westside stores. Starting with one store at Bangalore in April ’98, Westside is already a part of the city’s landscape in Mumbai, Hyderabad, Pune and Chennai. Westside is arguably the fastest growing retail chain in India.

In a crowded market, Westside is one of a kind with its own brand of merchandise, which is both trendy and individualistic. Everything you find at Westside is exclusively designed for Westside. The range is changed frequently (there are new introductions every week). Every time you visit you are likely to find something different. Boasting of a variety of designs and styles. The merchandise at the Westside store are an exciting mix with a range extending from stylized clothes and accessories for men, women and children to well coordinated table lines, artefacts, home accessories and furnishings. Ass to it the plush interiors, sprawling space, prime locations, a lovely coffee shop, café west by taj and ever helpful personnel and you have the ultimate in retail ambience. It is shopping experience redefined. Westside store have the following departments menswear. Woman’s wear, lingerie, kid swear, household accessories, cosmetics, perfumes and other accessories. Each of wayside’s departments offers a complete range.

For women there are western casual, western formals and very classy ethic wear a look unique of Westside. In western wear again the range has great depth spanning from basic lines to very trendy casual wear. Unlike a lot of stores, the rang at Westside caters a wide age group and takes into the account the diff3ering tastes and requirements. The rang does not end with clothes but extends right into accessories. The store has a great range of handbags, jewellery, scarves and other accessories. Kids also have huge range to select from catering to a wide age band starting from infants to early teens the garments sport a look that is hip trendy and very international. In menswear the range extends from formal to casual to sporty also there is wide price range starting from value and extending into premium.

The household section is open of the most contemporary around every item here is exclusive and unique. The merchandise is well co ordinate and a customer can mix and matches and put in together their way. The rang is extensive starting from colourful towels and bathroom sets to bed linen and crockery down to brick a bract for the household. There is also a wonderful gift section with the trendiest of collection. The Westside stores are open on 365 days. Most of the stores offer exclusive parking. So shopping becomes that much more convenient. So the next time you want to feel really good about shopping striking that frin balance

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between style and price, you know where to head! Westside the affordable fashion store has the latest designs and styles for men, women and children.

Store location

Westside - Ahmedabad Abhijeet-V, Opp. Mayor's Bungalow,

Near Law Garden, Mithakhali, Ellis bridge, Ahmedabad - 380006

Tel: 079-5561 0190  /  92 Email: [email protected]

Westside - VadodaraMonalisa Centrum

off Race Course Road, Next to INOX Multiplex,

Vadodara - 390 007Tel: 0265-5523101-02.

Email: [email protected]

Westside - Mumbai - AndheriSuper Mall, Raheja Classic Complex,

Oshiwara, Andheri Link Rd,Andheri (w),

Mumbai - 400058

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Tel: 022-55021345 Email: [email protected]

Westside - Mumbai - Mulund R-Mall,

L.B.S Marg, Mulund (West), Mumbai-400080

Tel: 022-5555 4281/82 Email: [email protected]

Westside - Mumbai - Army & NavyArmy and Navy Bldg,

Ground floor, Kala Ghoda,148, Mahatma Gandhi Rd,

Mumbai-400001 Tel: 022-5636 0500

Email: [email protected]

Westside - Mumbai - Hughes Road39, N S Patkar Marg,

Mumbai - 400007Tel: 022 - 2384 1729 / 30

E mail - [email protected]

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Westside - Indore17, Race Course Rd,

Indore- 452003Tel: 0731-2432206

E mail - [email protected]

Westside - Bangalore - Commercial Street 77, Commercial Street, (Opp. Police Station),

Bangalore - 560001Tel: 080 - 25550861

E mail - [email protected]

Westside - Bangalore - KoramanglaThe Forum, 21 Hosur Road, Koramangla,

Bangalore- 560029Tel: 080 - 56670121 / 0122

E mail - [email protected]

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Westside - BangaloreGaruda Mall, C.T.S. 15, Magrath Road,Opp. Karnataka Police Hockey Ground,

Bangalore- 560025Tel: 080 - 5664123-31

E mail - [email protected]

Westside - Chennai G-50, Spencer Plaza, Phase II, 769 Anna Salai,

Chennai - 600002 Tel: 044 - 2849 0573

E mail - [email protected]

Westside - Delhi - Karol Bagh 15 A, 34/35, Ajmal Khan Road, Karol Bagh, New Delhi - 110008

Tel: 011 - 25729760/1E mail - [email protected]

Westside - New Delhi - Lajpat NagarA-15, Feroze Gandhi Marg,Alankar Cinema Building,

Lajpat Nagar III, New Delhi - 110024

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Tel: 011 - 2983 2158/ 59/ 60E mail - [email protected]

Westside - Noida Centrestage Mall,

L-1, Sector 18, Noida,

U.P. - 201301 Tel: 0120 - 251 7761

Email: [email protected]

Westside - Hyderabad Khan Latif Khan Estate, Muncipal No. 5-8-62, Fateh Maidan Road,

Hyderabad - 500001 Tel: 040 - 5566 6000

E mail - [email protected]

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Collection

MENS WEAR

Men's PC formal shirts for Rs. 399 a piece. Men's jeans are available for Rs. 499. Men's cotton rich polos are available for as little as Rs. 249 and a pack of 3 Polo Shirts costs only Rs. 599. A pack of 3 briefs costs Rs. 115. Men's socks cost Rs. 39 a pair.

FORMAL WEAR

TIES Arrow

Extremely experimental. Ready to take risks. Well turned out by design and not by chance. Ready to expedient with fabrics, colors, cuts and styles. Arrow is ready for the new age male.

ZodiacTies in fashionable textures and designs on definitive colors. For the business wardrobe that exudes power in a contemporary style.

Austin ReedSuperb British style for the discerning corporate you. Augmenting your drive and ambition with sartorial brilliance and premium taste.

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SUIT Van Heusen

For the fiercely ambitious, seemingly invincible corporate star - the Van Heusen man. Premium suits from the first choice in corporate clothing.

RaymondThe starting point to looking good - getting clothes cut immaculately from the finest quality fabrics. The choice of colures, the weaves of fabrics and above all the selection of styles go to make that look special and appropriate for every occasion.

GivoThe true Italian fit to a perfectly crafted suit. In fabrics like polywool, polyblends, rayon blend and viscose blend.

Retro LoungeRetro Lounge is a blend of golden nostalgic moments with the new age culture of lounge...This season capture the essence of relaxed comfort clothing through variegated stripes, monochrome checks, polymeric, cords & dobbins. Get ready for mood clothing for the neo-age.

SHIRTS

The Manhattan Collection from Stop Get inspired by a line of finely crafted shirts with crisp cuts on diagonal bias, in textured fabrics that assure both comfort & convenience.

ArrowStori has introduced trousers and shirts in colours like Cool blue, Crocus green, Butter yellow and Burnt orange

Indian TerrainClassics for the sartorial needs of the upwardly mobile. In a variety of weaves, counts, constructions and designs. International in fabric quality, fit styling, trims, washes and packaging.

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TROUSERS

Allen SollyCrafted from pure style. In wider, cleaner, relaxed cottons and cotton blends. Colored in a wide range from khaki, beige and grey to shades of blue.

WillsPremium formal wear featuring the most luxurious fabrics crafted to perfection with the most contemporary styling.

WillsCasual line of relaxed apparel that's the face of contemporary fashion.

LifeA heavy dose of vintage glory & grunge styling with a dash of distressed look thrown in. This season Life reflects on integral aspects of one's existence...through individuality, Identity & attitude. The Cult is here to stay. Join the urban tribe.

WillsThe Catalyst collection premieres this season. Featuring edgy styles in tempting colours of the dark - sinful blacks, heady wines and ecstatic purples. So go ahead, set the night ablaze - be the Catalyst.

CASUAL WEAR

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TROUSERS

PepeCasuals for the urban and funky.

Vettorio FratiniA premium line for that touch of class to business wear, evening and weekend wear. In wrinkle-free cotton and polyester blends.

LifeLife a heavy dose of vintage glory & grunge styling with a dash of distressed look thrown in. This season Life reflects on integral aspects of one's existence...through individuality, Identity & attitude. The Cult is here to stay. Join the urban tribe.

LifeFor the young and forward thinking. Who wants to make a statement in a clear and distinctive style?

WillsCasual line of relaxed apparel that's the face of contemporary fashion.

JEANS WEAR & COTTON

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I, me, myself ... epitomizing individuality. Fashionable, good quality denims at very affordable prices.

KashishQuintessentially Indian. Uncompromising on quality, style and design. Adorned in cottons, crepes, polycot, silks, organza and handlooms.

RaymondThe starting point to looking good - getting clothes cut immaculately from the finest quality fabrics. The choice of colours, the weaves of fabrics and above all the selection of styles go to make that look special and appropriate for every occasion.

BuzzDesigner Gallery that houses Prêt lines from Raghuvendra Rathore, Rohit Bal and Ashish Soni. The designer wear is available at an affordable price starting from Rs. 1200 onwards for Menswear. Buzz is present in Shoppers' Stop Malad.

WINTER WEAR

JACKET

Allen-sollyJackets with the distinctive Allen Solly personality

OctaveGreat line of jackets that balance comfort and great looks. Durable, fashionable, and lightweight.

AdidasA wide range of quality winter wears. From the world's leading sports

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DESIGNERS

By Raghavendra RathoreThe Brand-"Inde Pret" from the makers of the world’s largest shirt!! Fashion is a statement of our life-style encompassing all age groups and segments of the society .Keeping this in mind, the latest Inde Pret collection designed by Raghavendra Rathore, is the perfect Indian answer to the international concept of commercial clothing with style.

By Ashish & Smita SoniAshish & Smita Soni's line of white cotton shirts with discreet detailing and black trousers with basic touches will see a main easily through busy 9 - 5 day

By Rohit BalRohit BAL’s offerings are shirts in bright checks for those hot summer days as well as some subdued evening wear.

FUTURE LAUNCHES

JEANS WEAR

I, me, myself...epitomizing individuality roducts: Denim bottom wear, shirts, jackets, shorts and tees

Price Points: 799 to 999 - Bottoms                       599 to 699 - Shirts, shorts                       899 - Jackets

Fits (Jeans):  Comfort, Straight, Boot cut, Low rise Boot cut - Initially only menswear (The fits have been test marketed and the feedback has been extremely positive).

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NEW LAUNCH

Killer lookKiller, the premium fashion men’s wear brand has unleashed Revealing Low Jeans for men. Killer’s entry into his category is timed to address the suave and fashionable cool male of today Killer has raised the bar this summer collection. Internationally styled, the collection is set to attract the elusive attention today trendy youth by being bold and audacious. The collection comes in two fits; the Classic straight fir and the Ultra Lows. The new state-of-the-arts laser treatment gives the jeans a more finished quality while maintaining its rugged and worn-out look. Something that is sure to make the collection and authoritative fashion statement this summer

Numero UnoNumero Uno has a range of slim fitted shirts with diagonal vertical and horizontal stripes with seersucker and crinkle effect that range between Rs 599 and Rs 899.Special all white shirts are also available. Denim shirts and Kurtas are priced between Rs 649 and Rs 849. Short denim kurtas for women have stylized floral embroidery and range between Rs 599 to Rs 699. Alsoailable are white tops and Blouses in crisp linen capris and trousers for men.

WOMEN’S WEAR

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Get some funky women's wear at amazing prices. SRC jeans available at Rs. 399.SRC Chest print tees are for Rs. 199 WW Cap Sleeve tees cost Rs. 199 each.You can even buy panties for Rs. 99 (Pack of 3) and Rs. 149 (Pack of 5).

FORMAL WEAR

COTTON

WUnique and gorgeous clothes from W. In extra luxurious fabrics that keep you cool and spirited.

Haute CurryHaute Couture for your Soul Curry. In gorgeous georgettes, silks and crepes. Technique in prints and sequins. Embroidered by hand or machine. Crafted to create your distinct statement.

KashishQuintessentially Indian. Uncompromising in quality, style and design. Pure cottons, natural fibres and minimal work. Capturing the essence of India.

StopCool cottons for that lovely casual feel. For you to lounge around or sashay in the coziest of comforts. Great value-for-money.

TOPS

Eliza Donate inEliza Donate in gives power dressing a whole new dimension. Freshness is the inspiration for the collection. So get down to business with our immaculate shirts, trousers and skirts. Cotton, soft silks, fine linens, lightweights twills and tweeds.

Stop

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Cool cottons and casuals that are great value-for-money. For you to lounge around in, stroll off, or just simply hang loose.

BOTTOM WEAR

Eliza Donate inEliza Donate in gives power dressing a whole new dimension. Freshness is the inspiration for the collection. So get down to business with our immaculate shirts, trousers and skirts. Cotton, soft silks, fine linens, lightweights twills and tweeds.

VibeUnique and gorgeous clothes. In extra luxurious fabrics that keep you cool and spirited.

WillsFormal wear for work and leisure. In a range of sizes and styles that go well with your look.

Allen SollyDistinctive, roomy and a trifle demanding. In fabrics that impart a soft feel to go with your feeling of ‘comfort ability’ in control.

LifeThis Season, take Life as It Comes! Party, music & with a lot of passion. We've got the story for you to go out & have a blast. Now you don't need a reason. Do you?

WillsFormal wear for work and leisure. In a range of sizes and styles that go well with your look.

Lee

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Lee believes that every woman should wear clothing that looks good. And fits evens better! Presenting Lee in the widest range of styles, sizes, colors, and of course, the fit.

CASUAL WEAR

T - SHIRTS

PepeCasuals for the urban and funky.

LifeFor the young and forward thinking. Who wants to make a statement in a clear and distinctive style?

TangleCotton casuals in a range of great styles and comfort fits. In various cool colors.

ReebokCasual wear in a variety of sizes and fits. From a global sports icon.

Tanta100% cotton T-shirts that capture the spirit and flavor of India, and use eco-friendly dyes.

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VibeUnique and gorgeous clothes. In extra luxurious fabrics that keep you cool and spirited.

ExpozayCasual wear for work and leisure. In a range of sizes and styles that accentuate your natural feel and look.

LeeLee believes that every woman should wear clothing that looks good. And fits evens better! Presenting Lee in the widest range of styles, sizes, colors, and of course, the it.

KURTI

Embroidered Kurti with Stole MRP: Rs.1995Color: Lime GreenSizes: XS/S/M/L/XLStores: Available in select stores only.

KurtiMRP: Rs.1995Color: BeigeSizes: XS/S/M/L/XLStores: Available in select stores only.

S/L Kurti MRP: Rs.999Color: BlackSizes: XS/S/M/L/XLStores: All

KurtiMRP: Rs.1995Color: Pink

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Sizes: XS/S/M/L/XLStores: All

Kurti MRP: Rs.1595Color: BlackSizes: XS/S/M/L/XLStores: All

JEANS WEAR

PepeJeans for the urban and funky.

WranglerWestern original jeans from Wrangler. Includes slim fit, low rise, and classic fit and bare backs.

LevisPremium denim wears from the original jeans maker. Comfortable. Fashionable. Fitted to wear your attitude and style.

StopCool cottons for that lovely casual feel. For you to lounge around or sashay in the coziest of comforts. Great value-for-money.

Haute CurryHaute Couture for your Soul Curry. In gorgeous georgettes, silks and crepes. Technique in prints and sequins. Embroidered by hand or machine. Crafted to create your distinct statement.

BuzzDesigner Gallery that houses Prêt lines from Priyadarshini Rao, Anshu Arora Sen, Rocky S, Ravi Bajaj, Shantanu & Nikhil and Suneet Varma. The designer

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wear is available at an affordable price starting from Rs. 745 onwards for Womenswear.Buzz is present in Shoppers' Stop Malad.

Feature brands

EscudoEscudo, the leading French fashion and accessories brand introduced Escudo Island Kiss, a limited edition fashion fragrance with unlimited sensuality for women. Island Kiss is a fruity, exotic and floral fantasy…warm and fragrant and shimmering with luxury.

CardoonMake his darkest fantasy come alive. NOX, inspired by the roman goddess of night, is a collection of ear tops, pendants and rings crafted from 18K white gold and genuine solitaire diamond. Sensual and exciting to wear. Breathtaking to behold. The NOX collection is available at Bangalore, Chennai, Gurgaon, Hyderabad, Mumbai, New Delhi and Pune.

Kids wear

their denim indigo jeans for young kids in the age group of (2 to 6 years) juniors are available for a special price of Rs. 299 and for those young kids in the age group of (7 to 14 years) seniors are also available for Rs. 299. Kids' crew neck tees for juniors (2 to 6 years) are available for as little as Rs. 99 and those for seniors (7 to 14 years) are available for Rs. 129. The polo pique tees, for juniors 2 to 6 years, can be bought for Rs. 129, and cost Rs. 149 for seniors (7 to 14 years).

Customers can also buy briefs and panties for the kids - both juniors and seniors at Rs. 29.

Socks for kids are available for Rs. 29.

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Chapter – 5

Allen Solly

About Allen Solly Location Product line The business brands News and style

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About Allen Solly

The case examines the changing dynamics of the women’s wear market in India during the 1990s and early-2000s. Changes in India’s cultural values and social system, and the impact of these changes on the dressing styles of Indian women are explored in detail. Madura Garment’s decision to enter the readymade women’s Western wear segment is examined in detail in light of the above changes. The case discusses the strategies adopted by the company in terms of marketing research, product design, retailing and promotion. The case also provides information about other players in the women’s Western wear market in India and takes a look at the market’s future prospects.

Case Code   MKTG042   Case Length    10 Pages

              Period    2002 Organization     Madura Garments

        Pub Date     2002Teaching Note    Not Available

     Countries    India      Industry    Readymade Garments

Issues

Understand the reasons for the increased activity in the branded women’s Western wear market in India in the early 21st century. Changing dynamics, women, wear market, India, 1990, 2000, cultural values, social system, dressing styles, Indian women, Madura Garment, readymade women, Western wear, marketing research, product design, retailing, promotion, future prospects. This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Location

Allen SollyOpp, Peterengland,At C.G. road,Ahmedabad.

SOUTH

Allen Solly Studio41, Commercial StreetBangalore 560 001Phone : 5582886

Allen Solly StudioAce AgenciesNo.2 Brigade RoadBangalore 560 001Phone : 5580059

Allen Solly StudioArafa Complex6/1168, cCherooty Road

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Calicut 673 032Phone : 0495-368311 Mobile No: 98460-8

Allen Solly StudioShop Nos.22 & 23, BasementKasi Arcade116, Sri Thyagaraja RoadT.NagarChennai 600 017Phone : 044-822611Fax : 044-8240244

Allen Solly StudioShop Nos.2 & 3Alsa Mall, Monteith RoadEgmoreChennai 600 004Phone : 044-8553730

Allen Solly StudioR.S.Clothing 17 Khader Nawaz Khan RoadNungambakkam Chennai 600 006Phone : 044-82703-8264112-8236677Fax : 044-8264228

Allen Solly Studio40/7032, M.G.RoadErnakulamCochin 682 035Phone : 0484-368172

Allen Solly StudioB24 & B25 EsplanadeCanal Road, Convent JunctionCochin 682 035Phone : 0484-392333Mobile : 984705744 Res : 532022/53203

Allen Solly StudioManian Corner382/B, D.B.RoadR.S.PuramCoimbatore 641 002

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Phone : 0422-473725-390296-432926Shop : 393317

Allen Solly Studio6-3-85/7c, SomajigudaHyderabad 500 482Phone : 040-227359Phone cum Fax:040-3395132

Allen Solly Studio5-9-241 Abid RoadHyderabad 500 001 Phone : 040-240490-240493-235067Fax : 040-240489

Allen Solly Studio95 Park LaneSecunderabad 500 003Phone : 040-7813135

Allen Solly StudioYenapoya ChambersBalmatta Main RoadBalmattaMangalore 575 002Tel/Fax : 0824-218-440949-218588

Allen Solly Studio133/1, Dr.Devraj Urs RoadMysore 570 001Phone : 0821-423054

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Product line

It's the best thing that's happened to elegant dressing in the Indian workplace, modular interiors, laptop computers and the cellphone. The Allen Solly brand has been in existence since 1744 and is currently a trademark of William Hollins & Co. Ltd., England. Through association with Friday Dressing in India, this International brand is today the symbol of a genre that has rescued business dressing from a dip in corporate starch. For the soul that questions corporate formality, its the brand that provides a well dressed way out.

SHIRT

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Allen Solly Shirts - Extra Fabric, Roomier, A Trifle Demanding Lift your right hand away from the mouse for an instant. Now try touching your left shoulder blade with it. Can you? Or does your shirt hold you back? Can you feel the tightness...the pressure...? If this is a familiar feeling, try imagining how long you've lived with this problem. As long as worn formal shirts, perhaps? Loosely speaking there's a lot more in an Allen Solly shirt that adds to your comfort.

Like a wider shoulder seam and armhole. Box pleat for fullness. A longer back to secure your shirt and confidence in style. Plus a

horizontal last buttonhole for ease of wear. The distinctive burgundy buttonhole on cuff and pocket identify the Allen

Solly wearer. Choice of 4 collars - button down, regular, cutaway and Mandarin. Not

forgetting contrast neckbands.

And not the least... a variety of finishes, washes and fabric that imparts a soft feel to go with your general feeling of 'comfortably in control.'

FEARTHER FINISH SHIRTS

The latest from Allen Solly. Pure, rich cotton puffed up into a light fluffy fabric. The process begins with weaving the fabric from super soft 2 ply yarn with a twill weave. Then further softening it using a very, very special process, viz. Putting it into special washing machines along with cellulose-based enzymes and softeners which permeate deep into the garment. The result - a range of light as feathers twill shirts, with a relaxed look that exudes something much beyond comfort. Created in a dozen colours like burgundy, lime green, aquamarine blue and orange. Just what you need to make light of the pressures at the workplace.

TROUSERS

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Allen Solly Trousers - Crafted from pure styleA distinctive cut that is quite in keeping with the business meet and at the late evening dinner. The wider, cleaner, relaxed-fit cut is accentuated with double pleats. The colour palete centers around khaki, beige, grey, tan and shades of blue. While fabrics hinge on cotton and cotton blends.

Chinos

These comfortable and extremely light trousers put you totally at ease. Woven from rich cotton yarn, this exotic fabric owes its origin to China - which explains the name 'Chinos'. While Chinos are a favorite the world over, what makes Allen Solly chinos special is the unique micro-sand finish. A process that raises the surface fibres of the fabric, making it wonderfully soft and supple. There are even 12 trend-setting colours to choose from.

Khakis

The Allen Solly cut with a straighter fit, no pleats and a narrower thigh, give it a jeans-like fit. Available in fabrics like cotton and blends and in all the characteristic. As colours, they are washed to finishes like feather or peach.

T- SHIRT

The Allen Solly T-shirt is made from cotton fabrics in a variety of summer colours. Piques, Roundnecks, Interlocked, contrast, collars and a range styling features make the Allen Solly T-shirt a study in "comfortable style". Available in M, L, XL and XXL sizes.

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BERMUDAS

Crafted from fine cotton blend fabrics, the Allen Solly bermuda has most of the regular trouser features like the coin-pocket and cross pocket.The turned up hem lends a formal touch.

SocksChoose from the Melange or the Agyle collection. The socks have a Lycra grip that won't step the blood flowing through your legs. Its comfortable without being constincting. Comfort is reinforced by the larger heel and toe area adding to ease of wear.

FRIDAY DRESSING

Friday Dressing is a style of relaxed workday dressing, initially allowed only on Fridays. High productivity rates on Fridays, proved that people worked better when comfortable. It was then extended to the rest of the week. The Friday Dressing ethos helps free grown men from their pinstripes, or the robot-like assembly line uniformity.

MIX’N MATCH

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mall freaks can check out colour combination at the mall, simply by clicking on the Allen solly garment of your choice

HERITAGE

1993 The year formal office uniforms were thrown into the dustbin of history by the Allen Solly range of casually elegant basic shirts and ties.

Beginning... with earth toned Naturals, Allen Solly moved on to Mandarin collared linen shirts, and more recently to the Tartan Checks Collection, inspired of course by the Scottish Highlands.

1994 The Allen Solly spectrum gets enhanced with trousers and T-shirts.

From an initial offering of Hand-painted ties, the Allen Solly Wildlife Tie Festival took flight. Travelling closely behind were Sepia, Aqua, Cappuccino and Cocktail, Knitted and Woolen Ties.

1995 Friday Dressing gets firmly secured in the corporate psyche with belts. Followed by other accessories like bermudas and jackets.

Mickey and gang stare back at you from shirtfronts, through the Walt Disney Tie Festival.

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The range gets more adventurous, wild, green, inky, shady, animated and colourful.

1997 Just a few steps behind is Khakis. A brand new trouser line, with a brand new fit.

Friday Dressing gets even more unconventional with the Spring/Summer Seersucker collection in crunchy cool lettuce, lime, carrot and tomato colours. Also making a splash were a palete of colours in sunny bright yellows to beiges and of course, whites. Today an outstanding collection of Allen Solly shirts, trousers, ties and matching accessories can be picked up from over 90 Allen Solly Studios, Galleries and Destinations in India

ADVENTURE SPORT

Extra clothing

Pleated dobby shirt rs. 799 flat front corduroy trouser rs. 1099 Satin check full sleeve shirt rs.799 cargo trousers rs.999 Stitch line shirt rs.699 pleated trouser rs.899. Regular comfort fit jeans rs.799 welf cord trousers rs.799 overyed

jeans rs. 699

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Cargo trousers rs.999 cut and sewn polo neck t-shirt rs.599 flat front corduroy trouser rs.1099

Yarn dyed pique t-shirt rs.499 regular comfort fit jeans rs.799 autostriper with twill collar rs. 599 flat front trouser with cargo pocket rs.899

Blasted distress wash jeans rs.999 pigment padded serapping jeans rs.11999 cross hatch linen jeans rs.899 cross hatch tinted jeans rs.1199.

Full sleeve chain stitch print tee rs.599 tee with speed demon badges rs, 599 short sleeve layersd tee rs.499

Kantha work kurti rs.699 drawstring pants rs.599 long kurta with phulkari placket rs.499 bizylizy churidar rs.299

Black printed shirt rs.3

The business brands

The shirt inspired by America

A forerunner in the branded shirts market, this range of classical quality shirts are designed with international styling and incorporate features like double stitching, plackets, pearl buttons, button down and Seville collars.

Pantaloons No. 1 trousersLaunched in 1987, today this product is a well recognized name in men's wear. The formal, executive and cotton collection is characterized by perfect fits, flawless falls, knife-edge creases and classic cuts. Pantaloon is synonymous with

the ready- made trouser for the contemporary Indian male looking for style, quality and affordability.

Bare

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Bare is the casual range by Pantaloon for men, women as well as children. It was originally launched as a jeans brand in 1991, but was later extended to include shirts, knit wear,

gabardines, jackets and other accessories.

Annabelle – western wear for the contemporary modern woman

The amazing silhouettes in the "office wear" complement the working women with sensuous lingerie, delightful accessories, cosmetics and exotic fragrance completing her

wardrobe at Pantaloons.

Ajile – more than sportswear The Ajile street gear is a range of products including knitted T-shirts, polo shirts,

jogging pants, track suits, shorts and accessories, inspired by American street fashion .This brand also confirms to the Pantaloons marketing philosophy-'Bringing the common man what only the rich can afford'.

Honey

T - 2000

Enjoy the pleasures of t-2000 troMade of superfine cotton, washed for that smart casual appearance, special processes done on the garment provide effortless care. Get into the best trouser of the country

Bare kids

Bare Kids caters to children from age group of 3-14 age groups. The Brand has Sportswear, Street wear, Casual Wear, Jeans

Wear and Khaki Wear.

Popeye

The Popeye & friends range of Kids clothing brought exclusively in India by Pantaloon Retail (India ) Ltd.

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The clothing range launched initially is for age groups 3-12 both boy's and girl's (with Popeye & Olive Oyl labels respectively ). Introducing a Basics collection available in brightest colors and the contemporary styles. The knits range consists of basic T-shirt’s, tops and bottoms with variety of Classic Popeye prints. Priced very reasonably starting with RS 175/- for shorts goes up to RS 295/- for some extra detailed tees.

DisneyThe Disney brand covers Characters Mickey and Friends Winnie The Pooh. Mickey and friends Basic Range which covers the basic casual wear covering knits to woven to denims. Stories known As

STRs which are theme specific. Stories for Summer 2003 Marathon Mouse: sports wear Basics for boys with marathon prints.Pool House: A casual wear range with the cool aqua look for Girls. Stories for Summer 2003 are [Winnie The POOH] Wild Woods: A Khaki wears range for Boys with wild animal and reptile prints. Floral Medley: A floral Girls range with all over prints and floral chest prints.

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News and style

What makes Friday Dressing, Friday Dressing?

Allen Solly belives it's an expression of what you are. Different. Irrevrential. Doing regular things the irregular way. But doing it better. Because every day is a challenge. Every day is Friday. When it comes to clothes, we also believe it's all in the details.

The Allen Solly shirt Wider shoulder seam Wider armhold Box pleat for fullness Horizontal last button hole Longer back to avoid twisting of garment while seated

The Allen Solly trouser 2 pleats Coin pocket Hip pocket with flap 8 belt loops Open length

STYLE TRAND

Move beyond the shallow

Explore the elegance of deep colours. Ink blue trousers balanced with dark green and white striped shirt. The blue Solids tie completes the relaxed formal look.

Tan without the sun Blend a textured light blue shirt with tan relaxed fit trousers. Add to the languid grace of this combination with blue and yellow painted silk tie.

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Chapter – 6

Peter England

Introduction Location map Peter England shirts Size chart Delivery

Introduction

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This building once housed the Peter England shirt factory. Previously this company was known as Hogg & Mitchell which were located at Great James Street. Like so many others, they relocated in the 1970's to newer more modern premises on the outskirts of the city. In fact they were the one who started the trend locally. It was later taken over by Coates Viyella Branded Menswear PLC and subsequently closed in 1996. It is currently occupied by C V Home Furnishings who produce bed linen.

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Location map

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Peter England shirts

Presenting a splendid creation woven in the glorious traditions of European shirtmaking. The classic Peter England Shirt. A name that's now synonymous with quality as well as elegance, the world over. Undoubtedly a manifestation of the impeccable reputation, that has stood the test of time since 1888. It is therefore with considerable pride that we reaffirm our commitment to quality and look forward to earning your complete satisfaction.

Classical ShirtsPresenting a range of shirts. For a look that says you'll always remain unruffledPlease find below swatches of all the wonderful colours available in a styled shirt

FAWN

Price:$ 21.95 SIZE

40"

42"

44"

DARK GREEN

Price:$ 21.95 SIZE

40"

42"

44"

LAVENDER

Price:$ 21.95 SIZE

40"

42"

44"

ORANGE

Price:$ 21.95 SIZE

40"

42"

44"

 YELLOW

Price:$ 21.95 SIZE

40"

42"

44"

MAROON APRICOT

Price:$ 16.95 SIZE

39" 

40"

42"

44"

BLACK Price:$ 16.95 SIZE

39"

BUTTER MILK Price:$ 16.95 SIZE

39"

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40"

42"

44" 40"

42"

44"

CORN FLOWER BLUE

Price:$ 16.95  SIZE

39"

40"

42"

44"

CREAM

Price:$ 16.95  SIZE

39"

40"

42"

44"

ICE BLUE

Price:$ 16.95 SIZE

39"

40"

42"

44"

NAVY

Price:$ 16.95 SIZE

39"

40"

42"

44"

SAGE

Price:$ 16.95 SIZE

39"

40"

42"

44"

SEA GREEN

Price:$ 16.95  SIZE

39"

40"

42"

44"

TEAL

Price:$ 16.95 SIZE

39"

40"

42"

44"

WHITE

Price:$ 16.95 SIZE

39"

40"

42"

44"YELLOW Price:$ 16.95

SIZE

39"

40"

COFFEE BROWN

Price:$ 16.95 SIZE

39"

40"

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42"

44"

42"

44"

MEDIUM COFFEE

Price:$ 16.95 SIZE

39"

40"

42"

44"

LIGHT BLUE

Price:$ 16.95 SIZE

39"

40"

42"

44"

PINK

Price:$ 16.95 SIZE

39"

40"

42"

44"

GREY

Price:$ 16.95 SIZE

39"

40"

42"

44"

LIGHT ORANGE

Price:$ 16.95 SIZE

39"

40"

42"

44"

Ramraj Classical Shirts

White Shirt - Full Sleeve Price:$ 21.95 SIZE

40"

42"

44"

Extra Large

 White Shirt - Half Sleeve

Price:$ 21.95 SIZE

40"

42"

44"

Extra Large

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Dhoti from Century Textiles Mercerised 100% Combed Cotton  Paramsukh Bleached Dhoti 127cms x 3.7 mts

Delivery : All India on working days, within seven days. Click on the images for details.

PETER ENGLAND SHIRTS PETER ENGLAND

TROUSERS

RAMRAJ COTTON SHIRTS

PREMIER DHOTI

LOUIS PHILIPPE SHIRTS T-SHIRTS

Size chart

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T-Shirts - Size ChartNormal Measuremen

Size Chest Thigh Waist Hips Sleeves

Small20.4""

52cm

14.5"

37cm

12.4"

31.5cm

22"

56cm

8.2"

21cm

Medium21"

54cm

15"

38cm

13"

33cm

22.8"

58cm

8.6"

22cm

Large22"

56cm

15.5"

39cm

13.5"

34.5cm

23.5"

60cm

9"

23cm

X-Large23"

58cm

15.7"

40cm

14.17"

36cm

24.4"

62cm

9.4"

24cm

XXL23.5"

60cm

16.14"

41cm

14.7

37.5cm

25"

64cm

9.8"

25cm

For Fitted Tees

Size Chest Sleeves

Small18.8""

48cm

7.8"

20cm

Medium19.6"

50cm

8.2"

21cm

Large20.4"

52cm

8.6"

22cm

X-Large21.2"

54cm

9"

23cm

XXL25.9"

66cm

9.4"

24cm

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World wide delivery available

English Cottons from 'Peter England' which has become a household name, presents another manifestation of the impeccable reputation, that has stood the test of time since 1888.

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Chapter -7

Arvind

About Arvind An Indian multinational History History of Denim Philosophy Board of director Business at glance Technology Product range Customer service New Arrival Product capacity and capability Design and development Facility

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About Arvind

The Arvind Mills' Denim Division was established in 1987 and has since grown into one of the world's largest denim producer. With a turnover of US$ 180 million, Arvind Denim has a capacity for producing 110 million metres per year. The denim is exported to more than 70 countries all over the world, besides catering to the Indian market.

A capital investment of USD 100 million in a greenfield project with a capacity of 33.5 million yards per annum and a turnover of USD 97 million per annum of 100% high value cotton shirtings has been made at Arvind’s 450-acre Santej textile complex near Ahmedabad.

Technical Excellence has been achieved through:

Investments in state-of-the-art European Technology.

World class product & design innovation.

Assurance of quality and consistency.

Flexible production has been made possible and is reflected through:

Lower minimums.

Reflection of product/fashion dynamics.

Consistency and quality.

Delivery Adherence – on time every time.

Continuous product development – new fibers/yarns/finishes.

Strong emphasis on design creation/modification to suit specific customer needs.

The division believes in the philosophy “On time and in full”, whether it is information, product quality or order quantity. The design studio attached to the pilot mill is fully equipped to reproduce customer design samples and also to make customized seasonal collections. The SAP R/3 module facilitates better and faster material management for our customers.

Arvind’s Knits Business Division (KBD) is a part of the Arvind’s 500 million US Dollars investment in line with the corporate vision of creating world class differentiated fabric capacities and capabilities as Arvind’s response to the challenges of the dynamic environment, wherein these fabrics can be converted into strategic and deep “Garment Package Relationships” with select Global Brands & Retailer.

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Arvind Knits (KBD) is a part of the ‘Multi product textile facility’ set up at Santej, Dist: Gandhi Nagar, near Ahmedabad in the state of Gujarat with an investment of US $ 50 Million in technical collaboration with Alamac Knits Inc. USA. Arvind KBD operates as one of Asia’s largest vertically integrated knitwear plants, which features state of the art equipment and world class production capacities. Arvind assures the best quality and total standardization with its in-house production from yarn to the final garment.

The installed capacity of the Fabric facility is 16 TPD (Tonnes per day). Of this 11 tonnes is piece dyed and 5 tonnes is yarn-dyed fabrics. The Garmenting facility has an installed capacity of 10,000 garments per day, to be doubled by the end of 2005. Arvind Knits offers one of the world’s most comprehensive and most enchanting range of knitwear products, to a clientele that comprises of the most renowned garment brands & retailers of the World.

Cotton has been the primary focus of Arvind Knits, but lately it has ventured into new age fibers like Lycra® blends, Modal, Polyester, Tencel®, Viscose, and their blends. Constant evolution and innovation is the focus, to cater to the ever-changing market demands.

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An Indian multinationalThe Arvind Mills was set up with the pioneering effort of the Lalbhai brothers in 1931. With the best of technology and business acumen, Arvind has become a true Indian multinational, having chosen to invest strategically, where demand has been high and quality required has been superlative. Today, The Arvind Mills Limited is the flagship company of Rs.20 billion (US$ 500 million) Lalbhai Group.

Arvind Mills has set the pace for changing global customer demands for textiles and has focused its attention on select core products. Such a focus has enabled the company to play a dominant role in the global textile arena. With its presence across the textile value chain, the company endeavors to be a one-stop shop for leading garment brands.

Forevision and Technology has brought Arvind to be one of the top three producers of Denim in the world, and on its way becoming the Global Textile Conglomerate. Arvind is already making its presence felt in Shirting’s, Knits and Khakhis fabrics apart from being all set to create ripples in the ready to wear Garments world over.

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HISTORYTheEvolution1930 was a year the world suffered a traumatic depression. Companies across the globe began closing down. In UK and in India the textile industry in particular was in trouble. At about this time, Mahatma Gandhi championed the Swadeshi Movement and at his call, people from all India began boycotting fine and superfine fabrics, which had so far been imported from England. In the midst of this depression one family saw opportunity. The Lalbhais reasoned that the demand for fine and superfine fabrics still existed. And any Indian company that met this demand would surely prosper. The three brothers, Kasturbhai, Narottambhai and Chimanbhai decided to put up a mill to produce this superfine fabric. Next they looked around for state-of-the-art machinery that could produce such high quality fabric. Their search ended in England. The best technology of that time was acquired at a most attractive price. And a company called Arvind Mills was born.

Arvind Mills started with a share capital of Rs 2,525,000 ($55,000) in the year 1931. With the aim of manufacturing the high-end superfine fabrics Arvind invested in very sophisticated technology. With 52,560 ring spindles, 2552 doubling spindles and 1122 looms it was one of the few companies in those days to start along with spinning and weaving facilities in addition to full-fledged facilities for dyeing, bleaching, finishing and mercerizing. The sales in the year 1934, three years after establishment were Rs 45.76 lakhs and profits were Rs 2.82 lakhs. Steadily producing high quality fabrics, year after year, Arvind took its place amongst the foremost textile units in the country.

In the mid 1980’s the textile industry faced another major crisis. With the power loom churning out vast quantities of inexpensive fabric, many large composite mills lost their markets, and were on the verge of closure. Yet that period saw Arvind at its highest level of profitability. There could be no better time, concluded the Management, for a rethink on strategy. The Arvind management coined a new word for it new strategy – Renovision. It simply meant a new way of looking at issues, of seeing more than the obvious and that became the corporate philosophy. The national focus paved way for international focus and Arvind’s markets shifted from domestic to global, a market that expected and accepted only quality goods. An in-depth analysis of the world textile market proved an eye opener. People the world over were shifting from synthetic to natural fabrics. Cottons were the largest growing segments. But where conventional wisdom pointed to popular priced segments, Renovision pointed to high quality premium niches. Thus in 1987-88 Arvind entered the export market for two sections. Denim for leisure and fashion wear. And high quality fabric for cotton shirtings and trousers. By 1991 Arvind reached 1600 million meters of Denim per year and it was the third largest producer of denim in the world.

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In 1997 Arvind set up a state-of-the-art shirting, gabardine and knits facility, the largest of its kind in India, at Santej. With Arvind’s concern for environment a most modern affluent treatment facility with zero affluent discharge capability was also established.

Year 2005 is a watershed year for textiles. With the mulitifiber agreement getting phased out and the disbanding of quotas, international textile trade is poised for a quantum leap. In the domestic market too, the rationalizing of the cenvat chain and the growth of the organized retail industry is likely to make textiles and apparel see an explosive growth.Arvind has carved out an aggressive strategy to verticalize its current operations by setting up world-scale garmenting facilities and offering a one-stop shop service, of offering garment packages, to its international and domestic customers.

With the Indian economy poised for rapid growth, Arvind brands with its international licenses of Lee, Wrangler, Arrow and Tommy Hilfiger and its own domestic brands of Flying Machine, Newport, Excalibur and Ruf & Tuf, is setting it’s vision on becoming the largest apparel brands company in India.

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HISTORY OF DENIM

Denim has its origin in tough canvas cloth from Nimmes, France (de Nimmes - of Nimmes). Genoese sailors used this cloth to make rough-and-ready pants that lasted for ever. Called "Genoese," which in time got corrupted to "Geans" or "Jeans", these trousers found favour around the world wherever men had to do work that would ruin most other clothes. In the American Wild West, cowboys practically lived in them, as did railroad workers and farmers.

- of Nimmes). Genoese sailors used this cloth to make rough-and-ready pants that lasted for ever. Called "Genoese," which in time got corrupted to "Geans" or "Jeans", these trousers found favour around the world wherever men had to do work that would ruin most other clothes. In the American Wild West, cowboys practically lived in them, as did railroad workers and farmers.

In the 1950s, blue jeans were the archetypal youth wear. Marlon Brando wore them in The Wild One. So did James Dean, in Rebel Without A Cause. Hollywood Westerns made a cultural icon of the cowboy and helped jeans cross over into mainstream wear.

There have been many versions of jeans - drainpipes for teddy boys, embroidered ones for hippies, designer denims for society ladies. They transcend fashion, income and social barriers, enjoy universal appeal, and have been wardrobe staples for nearly half a century now. No doubt, if asked to select the apparel equivalent of "Desert Island Discs", most people would number their favourite pair of jeans among the must-have clothing they would want to be marooned on a desert island with.In today's global village, jeans are here-to-stay as everyday attire of the young and the young-at-heart.

Behind every well-known jeans label, is quality denim. In many cases, Arvind Denim.

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PhilosophyARVIND BELIEVESIn people and their unlimited potential.In content and focus in problem solving.In teams for effective performance.In intellect & its power.

ARVIND ENDEAVOURTo select, train and coach people to obtain higher responsibilities.To nurture talent to build leaders for tomorrow's corporation.To reward, celebrate and activate all intellectual business contributions.

ARVIND DREAMOf excellence in all endeavours.Of mutual benefit and prosperity.Of making the world a better place to live in.We Make Things Happen.

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Board of directors CHAIRMAN

Mr. Arvind N. Lalbhai

He is a Science Graduate and has been associated with the Company for over 60 years. He has been the Director since March 1974 and Managing Director since January 1975 till November 2002. He is the former President of the Federation of Indian Chambers of Commerce and Industry.

WHOLETIME DIRECTORES

Mr. Sanjay S. Lalbhai, Managing Director

A Science Graduate with a Master’s degree in Business Management, has been associated with the Company for more than 25 years.

Mr. Jayesh K. Shah, Director Finance

A Chartered Accountant having distinguished academic and professional career, has been with the group since the last 17 years.

OTHER DIRECTORS

Mr. Deepak M. Satwalekar

A ‘B. Tech.’ from The Indian Institute of Technology (IIT), Mumbai and a post-graduate in Business Administration from The American University, Washington DC, he is the Managing Director of HDFC since 1993; He is also Managing Director and Chief Executive Officer of HDFC Standard Life Insurance Corporation Ltd.; He has been a Consultant to the World Bank, Asian Development Bank, and other bilateral and multilateral agencies and has worked in several countries. He is a member of Governing Council of various management and educational institutions and government expert groups.

Ms. Rama BijapurkarShe is a Bsc (Hons) and MBA from IIM –A and has worked for McKinsey, Lintas and has been the Deputy Managing Director of MARG and a founder Director of MODE Services. She has also been consulting Hindustan Lever and other Indian and Multinational Corporates. She is visiting Professor at IIM- A. and is on the Board of Infosys Technologies Ltd., CRISIL, Titan Industries and Godrej Consumer Products Ltd.

Mr. Jaithirth RaoWith a Masters Degree from the University of Chicago and IIM-Ahmedabad, he is the Chairman and CEO of MphasiS BFL Ltd. and is on the Board of Cadbury India Ltd., Mahindra Holidays & Resorts India Ltd., IDFC Asset Management Company Limited and Gabriel India Limited

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Mr. S. Sridhar (Nominee of EXIM Bank) He is an Executive Director of Export-Import Bank of India

Mr. Balaji Swaminathan (Nominee of ICICI Bank)A Sr. Gen. Manager and Chief Financial Officer of ICICI Bank Ltd, he is also Director on the Board of ICICI Infotech Ltd., ICICI One-Source Ltd., Kalyani Forge Ltd., Orient Paper & Industries Ltd. and Unison Hotels Ltd..

CAPACITIES

Total Capacity  110 million meters per annum

Slasher Capacity    70 million meters per annum

Rope Capacity    40 million meters per annum

FINANCE

Arvind Mills is acclaimed in the Indian corporate field for its financial skills. Be it the phase of rapid growth or downturn; the company has demonstrated swift, sharp and robust financial acumen to navigate the Company through different phases of economic cycles. Arvind Mills was the first Textile Company from India to issue GDRs in the year 1992-93. Highly complex financial restructuring exercise involving more than 80 domestic and international lenders which the Company implemented following the major downturn in the business cycle during year 2000-2002 is considered to be the benchmark for the Indian corporate. Arvind Mills has been making judicious choice of fund-raising avenues in the domestic as well as international markets so as to construct very efficient capital structure, which is in the tune with operating risks and enhances the shareholders’ value.

The Company has laid down the Risk Management policy to manage the financial risks emerging out of currency and interest rate risks. It runs an active treasury desk so as to make use of modern hedging tools available to manage financial risks.

Arvind Mills was the first Textile Company in India to implement ERP, SAP as back as in the year 1997-98. The company follows best accounting practices to prepare its financial statements as envisaged in the Indian and international accounting standards.

UTILITIESArvind established its own Naphtha based combined cycle cogeneration plant in 1997. The same has been converted into Natural Gas fuel. Being operated on Natural gas fuel it is totally emission free and environment friendly.

Arvind is serving the nation by preserving the precious resources with

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establishment of highly efficient combined cycle cogeneration plant both at Naroda and Santej (main two facilities). At the same time it is also serving the objective to provide stable, reliable, uninterrupted quality power and economic steam.

The CCPP consists of 2 x 10.45 MW GE make Gas Turbines, Waste heat recovery steam generators and 1 x 6.4 MW BHEL extraction cum condensate steam turbine both at Naroda and Santej. In addition to CCPP both plants have stand by auxiliary boiler running on agro waste fuel.

The exhaust waste flue gases of Gas turbines efficiently utilized to generate the high-pressure steam from Heat Recovery Steam generators, which again generate the power from steam turbine. The low pressure extracted steam from the steam turbines serve the steam requirement of the textile process. Almost 70 % of the heat energy of the fuel are being recovered.

By achieving the highest availability constant production needs is being attained. By Maintenance of constant, quality power in terms of voltage and frequency which attributes to consistent production rate with less maintenance of the equipment.

MATERIALS Yarn, dyes, chemicals and spare-parts are forming part of other materials (other than Cotton) in the process of manufacturing. Arvind Mills has policy to make global sourcing so as to optimize quality and cost of these inputs. The company has stringent quality standards and has well equipped testing facilities to ensure adherence to these standards for inward-materials. While procuring the dyes and chemicals it also ensures that internationally accepted Eco-norms are met with. Arvind Mills deals with internationally renowned names.

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Business at glance

The vertically integrated plants rank among the most modern in the world. Arvind offers both Slasher as well as Rope dyeing facilities under one roof.

The basket of products includes denims from 6 oz. to 15.5 oz. in various shades of indigo, yarn-dyeds, different casts, tints, naturals and over-dyeds, both open-end and ring-spun, in various weaves, in 100% cotton and cotton-based blends with Lycra® , Polyester, Tencel®, Bamboo, Jute, Linen etc., and in various finishes.

Continuous innovation and market / customer-based development is backed by a dedicated DNTG (Development and New Technology Group) and a fully-equipped pilot plant for sampling of new products.

Denim from Arvind offers reliability, quality and value-addition through services like shrink-film-wrapping and bar-coded labeling of rolls, providing washed and unwashed shade blankets with every order and faster documentation, using the SAP/R3 module. A customer counseling team is devoted to resolving quality issues and achieving desired wash results.

Global offices and independent dedicated sales teams for all locations and key accounts enhance the customer service.

Trend-setting seasonal collections, introduced in consultation with the designers, and market feedback keep us miles ahead of competitors.

To support this entire infrastructure, there is technical expertise on and off the shop floor, a vigilant quality assurance team, a dedicated DNTG, computer professionals and a thoroughly professional marketing and customer service team.

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Technology

With state-of-the-art technology and equipment, the plants rank among the most modern in the world. Being one of the largest producers of denim in the world, Arvind caters to the high quality markets of Europe, US, West Asia , the Far East & the Asia Pacific.

The following technologies are used to deliver quality fabric:

Spinning - open-end

Foam Finishing

Spinning - Ring

Mercerizing

Slasher Dyeing

Continuous Dyeing Range

Rope Dyeing

Air-Jet & Projectile

Wet Finishing

All the units have in-house power generation plants, ensuring round-the-clock power supply and an effluent treatment facility, which recycles wastewater. Denim waste is converted into recycled denim paper.

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Product range

Besides the regular open-end, ring indigos and over-dyed denims, the product portfolio includes:

Cotton blended with other fibres like: Polyester, Jute, Tencel, Bamboo, Lycra, Nylon, Linen, etc

Interesting weaves like: Left hand twill, right hand twill, broken twill, cross hatches, cords, dobby’s, structures, etc

Weight ranging from : 6 oz. To 15.25 oz

Finishes like: mercerized, water repellant, moisture management, self cleaning, anti bacterial etc.

New dyeing styles with various color combinations.

The new product developments include poly urethane-coated denims, customized designer denims, printed denims and structurals. Arvind’s seasonal collections are trailblazers in the international market. Arvind brings forth two collections every year, the Spring - Summer and the Autumn - Winter.

COUNTS : 16s, 20s, 24s, 30s, 2/30s, 40s, 50s, 2/50s, 60s, 2/80s, 2/100s and 2/140s

BLENDS : 100% Cotton, Tencel, Linen, Modal, Polyester Cotton, Lycra, Silk, etc.

VARIETIES : Yarn-Dyed Stripes, Checks, Fil-a-fils, Chambrays and Solids in all possible weaves like twills, satins, dobbies and jacquards.

CHEMICAL FINISH : ETI, Stain Free, Odor Free, UV Cut, Arvi silk, Nano-Care, Nano-Pel, etc.

MECHANICAL FINISH : Peaching, Brushing, Biancalani, etc.

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Customer service

In keeping with Arvind's customer-oriented philosophy, reliability, quality and value-addition through services is offered to all the customers. Shrink-film wrapping and bar coded labeling of rolls, providing of washed and unwashed blankets along with each order and faster documentation using the SAP R/3 module, facilitate better and faster material management for the customer. A customer counseling team is devoted to resolving quality issues and achieving desired wash results.

APPROVALS & CERTIFICATIONS

ISO 9001

ISO 14001

OEKOTEX Standard 100

Lycra Assured Partners of Du Pont

LABS ACCREDUTED BY

Marks & Spencer

Levi Strauss & Co.

NEXT

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New arrivals

SPRING SUMMER ’06 COLLECTIONImmersed in strong tints, weaves blends and structures, our Spring - Summer ’06 collection is full of innovation and inspiration. It comprises of SS’06 XX & SS’06 XY

SS ’06 XXLet the mind become fashion conscious. Be you, be naughty, apparently malicious but feminine. Flit and flutter above the aura of petals. Touch, fly, rest, get splashed with the colors of denim, dyed and sun blasted. Here begins the play of force between indigo power and the pleasure of colors.

SS ’06 XYLive clean but sway as the careless. Remove the extras, gain power in those wings of fantasy. Stun the world with your Greek God looks, celebrate the pandemonium of culture and fashion. Become the paparazzi’s hot dude. Born with wings of desire, take off to a fantasy flight to hunt for colors and fragrance.

HIGHLIGHTS OF OUR SS ’06 COLLECTION

Lighter weights with good yarn textures in dense constructions so that they can be used for both tops and bottom-wear

Cotton/Linen blends in light and medium weights with strong slub characters

Bright indigo, grey indigo, grey, brown, green and yellow casted denims

Denims with super dark indigo and multi-color shade

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Stay black denim with fine textures

Stretch denims in different casts with comfort stretch

Products with regular twills, canvas, broken twills, structures and new dobby weaves

Lighter and medium weight denims in differentiated casts

Polyester blends with different colored polyester yarns

Flat finished denims

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Production capacities & capabilities

Capacity Million Yards/Annum

Total 33.5

The plant has an integrated manufacturing facility from yarn to finished fabrics under one roof. The Shirting division is committed to world class quality products, with the installation of the latest technology and continuous quality improvement program.

It is equipped with state of the art technology right from spinning of the yarn to final processing and testing of the high quality fabric. It is equipped to spin compact yarn as well as slub yarns. The state of the art machinery includes Yarn-singeing machines, Computerized yarn-dyeing machines, automatic drawing-in machines, etc.

The testing laboratories are equipped with the latest testing equipment, which can perform tests of international standards, and are accredited by Marks & Spencer, Next and Tommy Hilfiger. All products are Eco-friendly and Oekotex 100 certified.

CUSTOMERS

100% cotton shirting fabric is supplied all over the world to leading brands.

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Design & development

The division has an in-house Design Studio with a team of qualified professional designers. The design Studio is fully equipped with latest technologies. It gets continuous design inputs on latest international trends from designers based in Italy and UK.

Range Collections:

Season-wise collections for S/S and A/W. Customized collections for key customers(based on their concepts/inputs). Stock Service through the Classic Line Collection.

Facilities:

Computer Aided Designing A mini mill dedicated to design & development Sample sizing & warping for desk loom samples & road samples Independent weaving for sample making Small package dyeing machine for new shad Comprehensive shade library to enable quick responses.

ACCREDITATIONS

The QA Lab of Shirting is accreditated by reputed brands like

Mark & Spencers

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NEXT

Levi's

Dupont (for Lycra)

FUTURE PLANS

To showcase the potential in the global arena on a sustained basis the future plans include expansion of production capacities to meet ever-increasing customer demands and requirements.

The plan is to increase the yarn-dyed & solid - dyed shirting capacity by 2.1 & 1.6 million yards per annum respectively during financial year 2005-6 to increase the production capacity to 37.2 million yards per annum.

ACCREDITATIONS AND STRATEGIC BUSINESS ALLIANCE

Arvind KBD, over the years has acquired a reputation in partnering with some of the finest names in the industry. International buyers and vendors have taken pride in furthering their accreditation for Arvind Knits. Tie up with distinguished fiber companies have also been made who have lend their name to the product.

Arvind KBD has the distinction of being the only nominated supplier of INVISTA (DuPont) Specialty Lycra® Fabrics in the Indian Subcontinent. Furthering the relationship, DuPont has entrusted Arvind Knits as the only DuPont accredited Readymade Garment Vendor (RGV) source for Lycra® based garments in India.

Arvind KBD has tied up with International Fiber Companies like Celanese (for Acetate), Lenzing (for Modal), Courtaulds (for Tencel®) and Wellman who have approved Arvind knits as a Vendor for fabrics made from their fiber.

Arvind KBD is a nominated supplier of fabrics to Nike Golf, Marks & Spencer, Arnold Palmer, Eddie Bauer, Calvin Klein and Columbia Sportswear.

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Working towards total in-house solutions, Arvind KBD has also acquired accreditation for its Laboratory and Testing Facility from esteemed clients like Marks & Spencer, Target and Invista (DuPont).

DESIGN AND DEVELOPMENT

Arvind Knits is at the fore front of offering full design packages to its clients – from seasonal trend briefs to final fabric / garment designs tailored to the brands / retailers in question. Customized Design Briefs and Product Presentation along with Marketing Concepts is presented to all Key Customers each season.

This value-added service is supported by:

International Design Consultants based in Europe for constant feedback on the design and trend outlook for the Markets.

In-house Design Cell - working on Trend and Color Stories, for seasonal presentations, a year in advance.

Development Cell - Constantly working on the intrinsic properties of the Fabric like - New Yarn, Knitting Technology and Surface Finishes.

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Facility

FABRIC FACILITY

Arvind KBD till now has focused primarily on cotton fabrics and has the expertise to handle yarn counts ranging from 10s to 2/100s.

The fabric range includes Single Jersey, Pique, Textures, Pointelles, French Terry, Autostriper, Electronic Jacquards, Popcorn and Waffles. The Double Knits range includes Interlocks, Needle Outs, Ottomans, Thermals, Pointelles, Textures, Reversibles, Autostripers, Electronic Jacquards, Ribs, Fleece- Yarn Dyed and Piece Dyed and Variegated.

To cater to changing market demands, new product innovations are constantly being brought about. The latest range showcased by Arvind Knits includes:

Lycra®:

Arvind KBD is the only DuPont accredited readymade garment vendor (RGV) source for Lycra® based garments in India. Arvind over the years has perfected the art of producing garments with high Lycra® content (upto 13%). Arvind Knits has the capability of making Lycra®, DO9M, Cool Max fabrics with all feeds and alternate feeds.

Mercerized:

Arvind Knits has the capacity and the know-how to produce singles and double mercerized fabrics with exquisite sheen and handfeel. Arvind Knits is one of the few firms who can expertly produce Mercerized Lycra® Fabrics. This feat also makes KBD a part of the elite Supima Club.

Moisture Management Fabrics:

Arvind KBD has developed technologically superior fabrics for moisture management. Moisture Management Fabrics can also be created with chemical treatment to any fabric for e.g. 100% Cotton at Arvind KBD. Currently supplying to Cutter & Buck, Eddie Bauer & Nike.

New Age Fibers:

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Arvind KBD has been a pioneer in experimenting with, and introducing new age fabrics made from fibers like Modal, Tencel®, Viscose, Comfortrel, Sensura etc.

Blends:

Arvind KBD has the expertise to work on new blends. Production has already been done on Modal/Cotton, Tencel®/Cotton, Viscose/Cotton, Polyester/Cotton, Polyester/Viscose, Silk/Cotton and Silk/Viscose and other man made / cotton blends

DYEING

Arvind KBD has a daily capacity to produce 11 tonnes piece dyed fabric and 5 tonnes yarn dyed fabric.

The dyeing plant has state-of-the-art machinery comprising of 20 THEN Yarn Dyeing Machines and 11 SCLAVOS Piece Dyeing Machines (Atmospheric and High-Temperature Dyeing Machines with autodosing of chemicals).

The capacity of yarn dyeing machines range from 60 to 300 Kg and the same for piece dyeing machines range from 180 to 720 Kg.

The Dyeing capability is assisted by the Dyeing Lab, which checks the lots for shade variation with DATA Color Shade Matching System.

The Processing Lab is modeled on the production setup to achieve production results in the lab itself.

FINISHING

Arvind KBD has the latest machinery for fabric finishing. Tubular and Open width finishing is done on Tubetex and Santex ranges respectively.

We have Compacting lines and Relax Drying routes to cater to varied requirements.

Dornier Singeing and Mercerizing machines are used for process value addition.

In-house Babcock 8-chamber Stenter is used for superior heat setting (for Lycra®) and width standardization and application of finishes.

FINISHES

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Arvind KBD is constantly updating and developing new finishes and finishing techniques to add value to the fabric. Some of the finishes that can be provided to the fabrics are:

Value Addition through Finishes:

Moisture Wicking

Anti Microbial FinishS

UV Protection Finish from CIBA

NANO Finish from BURLINGTON

TEFLON Finish from INVISTA

Easy Care-Wrinkle Resistance

Bio Wash / Enzyme Softening

Peaching

AIR-DRAPE ™ Finish (for Softer handle, and adding bounce to the fabric through Air Beating)

GARMENTING FACILITY

Arvind KBD Garmenting operation was an addition done to provide complete solutions to the buyer in terms of GARMENT PACKAGE, thereby reducing cost and lead times. Garmenting, which is the final step in the value chain is the now the focus of Arvind Knits. It aspires to be a one-stop-shop for any apparel buyer across the globe. What sets apart KBD is the complete material flow in one straight line, from yarn to the final garment ensuring maximum efficiency & optimization of resources.

CONCEPT PRODUCTION FACILITIES

AMBAR Designed Specifically for producing Premium High End Golf-wear and LeisurewearAML CASUALS (SYMPHONY) Designed for producing Sportswear / Casual wear / Cut & Sew Tees & Polos AML ESSENTIALS To be Operational by Q4-2005- Designed Specifically for Producing Volume Run Core Basic Products. Complete efficiency control to pass on the price benefit to the Customers

Arvind KBD currently has a garment capacity of 10,000 garments a day, which shall soon be doubled in the current year. The Skilled Labor Force has the capability to shift and adapt to any new style, which is introduced in the lines.

The current Garment Portfolio includes:

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Basic Tee Shirts

Polo Shirt

Golf Polo Shirt

Full Placket shirts

Cut & Sew Tee Shirts

Rugby Shirts

Gym wear / Loungewear

EMBROIDERY

Arvind Knits has 4 BARUDAN Computer Embroidery Machines serving with 56 heads.

These machines are used for logo embroidery. METAL DETECTOR

Arvind KBD has a Hashima Metal Detector Machine. 100% inspection of pieces for non-conformities is conducted,

both at the cut part stage as well as at the final assembled stage.

QUALITY

Audit & Quality Assurance is of utmost importance at Arvind Knits Garmenting. The accreditation given by international quality conscious buyers speak at length about quality at Arvind Knits. Certain buyers like Nike have shown complete faith in the company and have nominated an Arvind Knits Employee as their in-house auditor.

KBD follows AQL 1.5, in consonance with most of the buyers’ requirements.

100% In-line and final checking of the garments is done to assure the filtering of imperfect garments.

There is a shift from the Quality Control Policy to a Quality Assurance Philosophy. Gradually the Product control practices are being discarded and Process control techniques are being adopted. The Garmenting plant does a process audit along with a product audit.

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Chapter - 8

Circle P

About Circle P

Location

Collection

Return And Exchange

Shipping And Handling

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About Circle P

Fashion has never remained unchanged and today it has come a very long way with a varied range of styles, designs, textures, materials etc. Such changing trends in fashion kindle people’s desire for wide-ranging attires and outfits. Catering to the needs of such fashion conscious audience is a great challenge, acceptance of which gave birth to Circle P. Established in 2000, Circle P is a New Millennium Fashion store that satiates every single need of dressing and adornment. This three storey boutique is situated at LawGarden - one of the most posh and happening shopping localities of Ahmedabad. It houses everything in clothing, right from exquisite ladies wear in contemporary and ethnics to majestic menswear in formals and traditional to an exciting range of kids-wear. Complementing this vivid collection is an extensive choice of accessories too. Circle P is thus, a one stop store, where one can customize his/her own fashion statement.

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Location

Circle P the store

Law garden, off, C.G road,

Ahmedabad – 380006

Contact No.- (079) 6402622, 6402623, 6402624.

www.circlepstore.com

Email – [email protected]

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CollectionCOLLECTION FOR MEN

SUITS

ST5/1three piece designer suit with embroidered and antique embroidery waistcoat in sequins and diamante.

ST5/2three piece designer suit in polu crafted fabric with Lucknowi embroidery on the vestcoat.

ST5/3three piece suit with chinese neck vost coat and black embroidered in diamante, sequins and beads.

SHERWANI

ST6/1Dupion silk sherwani tap and crushed kurta with antique and resham embrodery.

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ST6/2Poly crafted sherwani with all over antique french knots, and resham embrodery.

ST6/3Brocade marron coloured sherwani with antique embroidery.

three piece sherwani with weaved polynosie jacket embroidered with zardosi (shawi not included)

angarkha on jamevar fabric with zardosi work and swaroski crystals. ( turban not included)

JODHPURI SUIT

ST7/1jodhapuri suit with pin tucks worm with jamewar waiscoat embroidery in antique and resham.

ST7/2Three piece jodhpuri wuit with waistcoat embroidery all over.

ST7/3Three piece jodhpuri suit with imported polyyiscose fabric with touch of zardosi and resham.

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CHUDIDAR KURTA

CK8/1pure silk chudida kurta with all over antique embroidery (moidi not included)

CK8/2pure silk designer chudidar kurta with a broacade patch on the chest with antiwue zardosi embroidery.

CK8/3Chudidar kurta in organga fabric with highlighted motif.

CK8/4silk chudidar kurta with antique and resham, sequins embroidery all over.

CK8/5Silk chudidar kurta with silver antique and sequins, beads embroidery.

CK8/6A designer three piece polinosic four button suit with princess line on the sides.

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CK8/7a two piece front open chudidar kurta on jamevar fabric with swamski crystals and zardosi emroider.

CK8/8Three piece chudidar kurta with traditional maroon coloured short jacket with cream coloured long ja.

CK8/9Front open two piece chudidar kurta.

CK8/10short jacket chudidar kurta with zardosi work.

Woman’s wearSaree

SR1/1pure georgette saree with parsee work and antique border.

SR1/2pure georgette saree with sequins resham all over with embroidery.

SR1/3pure georgette saree with antique all over embroidery with stitched blouse.

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SR1/4Pure georgette saree with sequins resham all over with naka Tiki embroidery.

SR1/5pure georgette saree with stitched blouse embroidery with multicoloured sequins and reshami.

SR1/6Pure georgette saree with multicoloured sequins and antique reshami embroidery.

SR1/7Chiffon georgette saree embroidered with all over katha work embellished with diamante and gota patt.

SR1/8Pure georgette shaded saree with stiched blouse embroidery with sequins and stone.

SR2/1pure crepe with french knots and antique embroidery.

SR2/2Pure crepe saree with contrast border and heavy antique embroidery.

SR2/3pure italian crepe sari embroidered with zari and multicoloured sequins andbeeds.

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SR2/4Pure intalian crepe sari embroidered with antique zardozi and sequins.

SR3/1pure italian crepe sari embroidered with zari and sequins.

SR3/2pure intalian crepe sari embroidered with multicolored resham and stones recommended for formal wear.

SR3/3Pure georgette sari with kashmiri embroidered resham jal work.

SR3/4Recommended for formal wear.

SR3/5Pure italian crepe sari all embellished with multicolored sequins and stones recommeneded for formal.

SR4/1pure grorgette sari embroidered with sequins, beeds and resham work.

SR4/2Silk tissue sari embellished with zardozi recommended for formal wear.

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SR4/3Pure crepe sari embroidered with resham work. Recommended for formal wear.

SR4/4Sari appliqued with a woven zari border and highlighted with antique zardozi and multi coloured crystl.

SR5/1paithanin saree with real zari.

SR5/2Banarasi georgette with real zari all over.

SR5/3Traditional orisa sareee with real zari.

SR6/1

a traditional “PANETAR” with jal jardozi work with patch of bandhanni on the palav.

SR6/2Jut silk saree in silver golden work.

SR6/3

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Samo satin silk with kundan jardozi work

SR6/4Katan silk saree with resham zari contrast border.

SR7/1intalian crepe with silver golden zardozi work with heavy embroidered blouse.

SR7/2A shamo satin saree with oxidised work.

SR7/3Italian crepe saree with antique zardosi work.

SR7/4Real georgette crush saree with applique antique work.

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Kids wear

Kids waers are not for soldBOY’S

GIRL’S

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Return and exchange

Return-PolicyKeeping in mind the very basic nature of every Circle P outfit, our customers do appreciate that each outfit ordered online is individually created, crafted and made to fit perfectly in accordance to the measurements provided. Relatively, fashion is an evolution. Due to the dynamism of this evolution, we respect customers ability to support circlep’s “no return no exchange” policy to help us deliver the very best and latest in Indian fashion.

Circle p firmly believes that all the customers who order online are aware that colors seen on a monitor will be slightly different as compared to the colour of actual outfit ordered.

Circle P trusts and has faith in its customers for making its online venture successful so that every year Circlep can deliver and probably exceed customer’s expectations and beyond.

Colour Disclaimer

Circle P firmly believes that all the customers who order online are aware that colours seen on a monitor will be slightly different as compared to the actual outfits, accessories or jewellery ordered. All colour options offered on the net is an exercise to provide our customers with the maximum available choice of circlep outfits. It is practically impossible for Circle P to replicate the same colours on an outfit as seen on your monitor. A slight variation in the shade selected by you is considered as a normal practice as these garments have a tendency to reflect different shades of a color under different light and medium. We wish to clarify and ascertain that every customer who orders any outfit from circlepstore.com is aware of this genuine problem circlep faces.

Our effort will be to meet your expectations constantly and thus avoid any misunderstanding or discrepancies through our online venture.

circlep trusts and has faith in its customers for making its online venture successful so that every year circlep can deliver and probably exceed customer expectations and beyond. 

Shipping and handlingDo I have to pay customs duty at my endMany countries do not charge duty on garments for personal use. Other countries charge a very nominal duty. We will be more than happy to help you minimize payment of duty wherever possible. However these levies, if any, are

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the sole responsibility of the customer. International shipping restrictions

Our effort has always been to bring Indian fashion to every corner of the world. In rare cases, it may happen that due to reasons beyond the control of circlep’s authority it may not be possible to deliver. circlep apologises in advance for any such shipping restrictions created or observed in the future. 

Shipping of boxed gifts

Special moments and emotional occasions demands personalization. At circlep we believe in respecting every request made by our customer. However, an outfit / item which is gift-wrapped at circlep, may not reach the final destination in the same condition. This may be due to delivery procedures which may bring about wear and tear to the gift wrapped box. Under rare conditions it may even be opened by customs authority at either end for verification. If this ever happens to our customers, circlep will not be responsible in the event of such an incident.

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Chapter - 9

Jade Blue

About Jade Blue. Location Dulha Collection. Freedom of Choice. Special Diwali Offer.

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About Jade Blue

Situated on the premium location in the city of Ahmedabad, India, Jade Blue is an exclusive Men's fashion store housing the premium brands and the most popular Jade Blue brand shirts and trousers.Since last two decades the Designer duo Jitendra Chauhan and Bipin Chauhan with their inborn traditional skill and personal approach have won the applause of all the customers who loved the latest and best in men's fashion.

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About Shop

The Dulha Collection where we groom the groom. A range of sherwani in designs those are exclusive to JADE BLUE.

Add colour to your ceremony with the variety of our colours, styles, fabrics and embroideries from the kurta suits in the Dulha Collection. The never-ending range of classic trousers for the formal and semiformal look. An ideal place for today’s executives.

Jacket suits for all occasions you name the style, you name the colour, you name the fit. We have it in a plethora of fabrics. Suiting and shirting, to dress a gentleman. A variety, in fabrics and colours, so vast that you need look no further.

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Location

Jade blueB-12, Gr. Floor, Parishima complex,Nr, shreeje art. C.G. Road,Ahmedabad-9

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Dulha Collection

Classic Sherwani

Description This sherwani is made in Micro-Fiber fabric and is embellished with Aari and Zardoshi embroidery. Price: Rs.12000

Brocade sherwani embroidered with beads, sequins and resham all over. Two piece sherwani beautifully crafted on polyyiscose fabric with French knots: zardosi and resham. Two piece sherwani with resham work on japnese fabric.

Front Open Jodhpuri Suit

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Description Classics modified give us this ensenble of a front open Jodhpuri suit revealing a waistcoat of Jamewaram silk. A touch of zardozi embroidery at the front edges and the collar band make all the difference in this ensemble of jacket, waistcoat and a trouser. Price: Rs.9350two piece jodhpuri with choice in various colours on imported polyyisonse with zaedosi and swamski.

Chikankari Kurta

Description Chikankari, the heritage, is revisited in this exquisite ensemble. The unconventionally used georgette in a men’s ensemble further enhances it. A hint of Kasabkari is seen on the front and the stole and jutti accessories complete the look. Price: Rs.14460 pure silk chudidar kurta in Lucknowi embroidery.

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silk chudidar kurta with all over zardosi and kundan embroidery.

a long jacket chudidar kurta with resham and zardosi embroidery.

Front open long jacket chudidar kurta with resham work along with shawl.

Optional Item

Three Button Jacket with Stylish Suit

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Description A round-necked short jacket topped with a Chelsea-collared jacket for the casual look in a stylish suit. Price: Rs.9980

Special Diwali offers

MENS WEAR

Bare denim smart T-shirtRig smartT-shirt R-600+700 Bare denim Buy 2 denim & get Half slieve T-shirt Just for Rs.199

Reebock T-shirtsBuy worth rs.2000 of reebok products & get rebook shors FREE.

SCHOCKSpuma addidas rang 89 to 459 per 3 shocks

UMMNew arrival

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CargosT-shirt- 499 to 549,399Shorts- 799,1099Underground music movement freash fashion cargo 1399 Rs. f 1499Rs.

Akkriti Oatj waer & ethnic wear Festive surprises By fact Rs. 200 opp, on the 2nd

He can’s are their for new stock around 40 shirts carries the only.

LombardBuy Lombard apprard worth Rs. 2500 and complete jour look with Lombard accessories at a special price. Lombard watch Rs. 1995 for only Rs. 4991 size 39 to 42

John millerJohn miller also market ties rang 250rs. To 799 Rs. Offers buy john miller worth Rs. 1500 fget a gift voucher of Rs. 500

Sub segments are their

jone millers akkriti UMM Lee f factors JM sports Indigo nation cpntra formals best before 30 Lombard.

Shirts & other items

Sculler Sartel Akkriti F the factor Scotsulle Classic polo T-shirt Bare leisure Kurta pya jana Sharvani Ajile sport T-shirts Formal T-shirt

FEAMLE WEAR

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UMM

Annabelle Rig utility clothing Bare denim Black & white T-shirt Ajile Honey Scullers

Buy honey merchandise worth rs. 1000 & get worth rs. 999 for rs. 400 only.

Special diwali OfferBefore after1699 13991799 14992099 1699

EarnSpend Rs. 50 and they will give us 5 kids honey.

18 major languages 6400 caster & sub caster 6 major religions 52 major tribes 29 major ethnic groups F 1.2 billion people! Rs. 279 only Indian heritage collection.

KIDS WEAR

Freedom

Get gifts and toys in exchange for kids money. Condition open for kids between 3 and 12 years.

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Kids bank

Get your kid to join kids bank and make him learn to earn for good saving habits should being at an early age. T-shirt now get for rs. 79, 99 and 149. chalk party wear Rs. 199 for the 3rd garment.

Sub segment

Gini & jony Freedom wear Kids studio Challh Infants Ethic wear

Offer

Hi I’m EARNIE kids bank learn to earn join buy from the kids section worth Rs. 800 and join kids bank.

The right gift

Every time Let your loved onces choose from the widest range of fashion appared and accessories with gift vouchers from jade blue available in denominations of Rs. 100, Rs. 250,Rs 500 and Rs1000

Salary Salary is 4000 for sales person and 6000 for employers of jade blue working hours 8 bonus rate is as per working skills Diwali Bonus with one salary etra.

FacilityIn every department the air freshner room sparay or smale is different. There are barista coffee store in jade blue. 12 trial rooms.

Schemes for NRIIf NRI is their then he must be having passport or driving licence and if he buy more then 2500 Rs. Cloths than he will get 4% discount on it but he will not get scheme benefited he will get discount on his purchase only in his bill.

Shop of hop festival offerCelebrate festival with plant sports buy goods worth Rs. 3000 and get a pair of sports shoes worth Rs. 1700 absolute free !!! Dressing of sales persons Blue shirt and black formal trouser which is given by jade blue it self to their all workers. More over before joining jade blue they are giving training also.

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Freshness guaranteedThis new jade blue store sings the emergence of a fresh vibrant and self confident India. We believe that fashion has to be always be new fresh and different recognizing this need. We bring to you fresh fashion as frequently as you would like to visit the store. While trends will be sent more frequently quality and value for money will always be our guarantee.

Exchange policyThey do understand that you may wish to exchange merchandise purchase. We will exchange un conditional in the store within 30 days of purchase. Please ensure that the items you need exchanged are not used and or altered and that you retain the sales receipt.

Billing systemThey are having software of RAM [retail enterprise manager] this software is made by store it self. Scanning system for bills price tags are scanned. Cards are allowed. Screeches

InsuranceJade blue has taken insurance from TATA AIG.

Mike system Mike system is there for announcement or instruction to their workers or for to pass out any massage to any person roaming in store special to give instruction to their workers for customers service and other announcement.

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Chapter – 10

Research Methodology

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RESEARCH METHODLOGY

1. RESEARCH OBJECTIVES

To know the level of satisfaction of consumer for branded ready-made retail organization in Ahmedabad city .

To study the products offered by major branded retail ready made out lets in Ahmedabad.

To study the preference of customers for ready made versus tailor made garments.

To compare various stores on specific parameters.

2. RESEARCH SCOPE

Ahemadabad and kalol 7 stores of Ahmedabad

3. Secondary data

catalogues, brochure, support material provided by the stores company web sites news papers and magazines

4. primary data

unstructured primary interview with the staff of the stores survey of 50 respondents in kalol based on a questionnaire

5. sampling

convenience sampling method was used for primary survey in kalol 7 stores in Ahmedabad were selected on geography basis the sample size was also chosen to support analysis

6. data analysis and tools used

after the data was collected though the questionnaire data table were prepared an analysis was done on using pie charts

7. limitations

the staff of the stores in Ahmedabad gave an average response to our questions

we did not cover the unorganized market for the survey

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samples were only drawn in kalol sample size of 50 may be unreasonable disadvantages for convince sampling also hold true majority of the secondary data was collected from company web sites

1. state your preference for branded ready made garments V/S tailor Made garments for your garment purchase [please tick]

Strongly Prefer Do not prefer

Strongly do not prefer

1. Branded ready made garments

2. Tailor made garments

2. please give details for the following:

No. of visits in lat 6 months

Average spender per visit

Over all satisfaction With how many people you invites

< 1

1 to 3

3 to 5

5 +

< 500

500 to 700

750 to 1000

1000 +

Str Satis

Satis Not satis

Str not satis

1 1 to 3

3 to 5

5 +

PantaloonsAllen sollyJade BlueCircle PWest sidePeter EnglandArvind

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Chapter-11

Swot analysis

Identification of the threats and opportunities in the environment and the strength and weaknesses of the retail organization is the corner stone of the business policy formulation.

Strengths

They provide different product under one roof. They help in saving time. They survive with good brands and quality. They survive in a sophisticated manner. They have different counters for different products. They can provide different schemes and special discount offers.

Weaknesses

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How to attract the customers? They have to employ perfectly trained personnel where the cost increases. To survive with how many brands at a same time. Image at the people is that of a costly outlet/store.

Opportunities

Headband is at developing stage The standard of living changing at a fast scale. Private label is assuming the new level of significance by establishing a

distinctive identity among retailers. Foreigner visits increasing day by day.

Threats

Financial crises to survive in current scenario. Many retail organization. The foreign brands boom in India. Specialized stores pose a threat to them. Seasonal business.

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Chapter 12 GFINda[fpsagfjklj

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1. state your preference for branded ready made garments V/S tailor Made garments for your garment purchase [please tick]

Strongly Prefer Do not prefer

Strongly do not prefer

1. Branded ready made garments

24 25 1 0

2. Tailor made garments

14 19 12 5

BRANDED READY MADE GARMENTS

2 4

2 5

1 0

24 people is strongly satisfied 25 people would like to prefer 1 people do not prefer 0 people are strongly do not prefer

maximum of the people would like to prefer branded ready made garments and none are strongly do not prefer it majority of people is strongly satisfied from it.

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TAILERE MADE GARMENT

1 4

1 9

25

14 people are strongly satisfied 19 people would like to prefer 12 people do not prefer 5 people are do not prefer

maximum people would like to prefer tailor made garments and there is a people who strongly do not prefer it.

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NUMBER OF VISITS IN LAST 6 MONTHS

< 1 1 to 3 3 to 5 5 +Pantaloons 16 31 3 0Allen solly 29 14 7 0Jade Blue 16 27 6 1Circle P 38 5 6 1West side 34 12 2 2Peter England 26 17 7 0Arvind 24 21 2 3

PANTALOONS

1 6

3 1

3 3

0

<1 1 to 3 3 to 5 5 +16 31 3 0

Maximum people have visited pantaloons for 1 to 3 times in last 6 months. But none have visited pantaloons more than 5 times.

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ALLEN SOLLY

1 6

3 1

3 3

0

< 1 1 to 3 3 to 5 5 +29 14 7 0

Maximum of the people would like to visit allen solly once in a 6 month but no one would like to visit is more than 5 times

JADE BLUE

1 6

2 7

6 1

< 1 1 to 3 3 to 5 5 +

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16 27 6 1

Maximum people would like to visit jade blue 1 to 3 times only one people would like to visit jade blue 5 times.

CIRCLE P

3 8

5

6 1

< 1 1 to 3 3 to 5 5 +38 5 6 1

Maximum people would like to visit circle p once and only 1 people would like to visit it more than 5 times

WEST SIDE

3 4

1 2

2 2

< 1 1 to 3 3 to 5 5 +

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34 12 2 2

Maximum people would like to visit west side once and only 2 people would like to visit it more than 5 times.

PETER ENGLAND

2 61 7

7 0

< 1 1 to 3 3 to 5 5 +26 17 7 0

Maximum people would like to visit peter England once and no one like to visit it more than 5 times.

ARVIND

2 4

2 1

2 3

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< 1 1 to 3 3 to 5 5 +24 21 2 3

Maximum people would like to visit arvind once and 3 people would like to visit it more then 5 time.

AVERAGE SPEND PER VISIT

< 500 500 to 700

750 to 1000

1000 +

Pantaloons 4 19 9 2Allen solly 6 8 6 1Jade Blue 18 18 13 2Circle P 2 6 2 2West side 3 7 4 2Peter England 3 7 11 3Arvind 2 12 7 5

PANTALOONS

4

1 9

9

2

< 500 500 to 700 750 to 1000 1000+4 19 9 2

Very few people are spending more in pantaloons but maximum spender is spending 500 to 700 in it.

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ALLEN SOLLY

6

8

6

1

< 500 500 to 700 750 to 1000 1000+6 8 6 1

Maximum people are spending between 500 to 700 in allen solly only one person is spendind more then 1000

JADE BLUE

1

1 81 3

2

< 500 500 to 700 750 to 1000 1000+1 18 13 2

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Maximum people are spending between 500 to 700 in jade blue and only one person is spending less then 500 in it.

CIRCLE P

2

6

2

2

< 500 500 to 700 750 to 1000 1000+2 6 2 2

Maximum people are spending 500 to 700 in circle p others are same.

WEST SIDE

3

7

4

2

< 500 500 to 700 750 to 1000 1000+3 7 4 2

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Maximum people are spending between 500 to 700 in west side and very few are spending more those 1000.

PETER ENGLAND

3

7

1 1

3

< 500 500 to 700 750 to 1000 1000+3 7 11 3

Maximum people are spending 750 to 1000 in peter England And than after 500 to 700.

ARVIND

2

1 27

5

< 500 500 to 700 750 to 1000 1000+2 12 7 5

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Maximum people are spending 500 to 700 in arvind and very few people are spending < 500.

OVER ALL SATISFACTION

Str Satis

Satis Not satis

Str not satis

Pantaloons 7 22 4 1Allen solly 4 13 2 2Jade Blue 10 20 4 0Circle P 3 8 1 0West side 3 16 3 0Peter England 8 14 1 1Arvind 12 10 4 0

PANTALOONS

7

2 2

4 1

Strongly satisfied

Satisfied Not satisfied Strongly not satisfied

7 22 4 1

Maximum people are satisfied from pantaloons and only one person is strongly not satisfied from pantaloons.

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ALLEN SOLLY

4

1 3

22

Strongly satisfied

Satisfied Not satisfied Strongly not satisfied

4 13 2 2

Maximum people are satisfied from allen solly

JADE BLUE

1 0

2 0

4 0

Strongly Satisfied Not satisfied Strongly not

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satisfied satisfied10 20 4 0

Maximum people are satisfied from jade blue and no one is strongly not satisfied from jade blue

CIRCLE P

3

8

1 0

Strongly satisfied

Satisfied Not satisfied Strongly not satisfied

3 8 1 0

No one is strongly not satisfied from circle p but maximum people are satisfied from it.

WEST SIDE

3

1 6

3 0

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Strongly satisfied

Satisfied Not satisfied Strongly not satisfied

3 16 3 0

Maximum people are satisfied from west side and no one is strongly not satisfied from it.

PETER ENGLAND

8

1 4

1 1

Strongly satisfied

Satisfied Not satisfied Strongly not satisfied

8 14 1 1

14 people are satisfied and only 1 person is not satisfied from peter England

ARVIND

1 2

1 0

4 0

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Strongly satisfied

Satisfied Not satisfied Strongly not satisfied

12 10 4 0

12 people are strongly satisfied from arvind and no one is strongly not satisfied from arvind

WITH HOW MANY PEOPLE YOU WENT FOR SHOPPING

1 1 to 3

3 to 5

5 +

Pantaloons 8 18 4 4Allen solly 11 7 3 0Jade Blue 7 19 7 1Circle P 3 6 3 0West side 4 7 4 1Peter England

6 11 4 3

Arvind 5 10 4 7

PANTALOONS

8

1 8

4

4

1 1 to 3 3 to 5 5 +8 18 4 4

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18 people are visit pantaloons with 1 to 3 people and 4 people are visiting pantaloons with more them 3 people.

ALLEN SOLLY

1 17

3 0

1 1 to 3 3 to 5 5 +11 7 3 0

11 people are visiting allen solly with only 1 person and no one is visiting more them 5 people.

JADE BLUE

7

1 9

71

1 1 to 3 3 to 5 5 +

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7 19 7 1

19 people are visiting jade blue with 1 to 3 people and only 1 person is visiting jade blue with more them 5 people.

CIRCLE P

3

6

30

1 1 to 3 3 to 5 5 +3 6 3 0

6 people are visiting circle p with 1 to 3 people and no one is visiting circle p with more them 5 people.

WEST SIDE

4

7

4

1

1 1 to 3 3 to 5 5 +

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4 7 4 1

7 people are visiting west side with 1 to 3 people and only 2 person is visiting west side with more then 5 people.

PETER ENGLAND

6

1 1

4

3

1 1 to 3 3 to 5 5 +6 11 4 3

11 people are visiting peter England with 1 to 3 people and 3 people are visiting peter England with more them 5 people.

ARVIND

5

1 04

7

1 1 to 3 3 to 5 5 +

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5 10 4 7

10 people are visiting arvind with 1 to 3 people and 4 people are visiting arvind with only 3 to 5 people.

Chapter - 12

Conclusion

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1. It was a great experience to be a student-researcher and give research findings but it is very difficult to get response form respondent. You have to create faith in the person to answer your question but once you know the trick nothing like it. It will be too easy to do this work again.

2. We also learned that it is very difficult to work in groups and be collective about the total work on a single goal

3. We also learnt how to collect data from the internet and also from the stores

4. We made an attempt to apply the learnings of BBA in the project

Other general suggestions and conclusions

1. We conclude that the majority of the consumers are satisfied with the retail ready made garment.

2. Consumers are getting whatever they want at reasonable prices and in their budget and it is the only reason of positive growth of retail ready made garment sector in Ahmedabad.

3. Consumer feels status while visiting the showroom so they should advertise themselves on status criteria rather than other beneficial criteria.

4. They should advertise in a specific way to attract the customers of Surrounding areas of Ahmedabad as to their style of living.

As ladies love discount they should promote different schemes which would give maximum benefit to the customers.

They should have sufficient parking place in their store.

They should try to serve with many brands at a time.

They should take care of over all hospitality.

Amdavadis are fond of food and new cloths so all that stores which are having food facility that are more in benefit.

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Chapter -13

Bibliography

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Koltler, Phlip, Principles of marketing, prenticehall of India, 2002

Web sites

www.pantaloonsretailindia.com www.jadeblue.com www.circlep.com www.peterengland.com www.allensolly.com www.arvind.com www.westside.com

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Chapter-14

Annexure

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1. Questionnaire

1. state your preference for branded ready made garments V/S tailor Made garments for your garment purchase [please tick]

Strongly Prefer Do not prefer

Strongly do not prefer

1. Branded ready made garments

2. Tailor made garments

2. please give details for the following:

No. of visits in lat 6 months

Average spender per visit

Over all satisfaction With how many people you invites

< 1

1 to 3

3 to 5

5 +

< 500

500 to 700

750 to 1000

1000 +

Str Satis

Satis Not satis

Str not satis

1 1 to 3

3 to 5

5 +

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PantaloonsAllen sollyJade BlueCircle PWest sidePeter EnglandArvind

2. Articles from news paper (times of India) 18/aug/2005Arvind dresses up for cult denim bizIt’s as haute couture as it gets, at least for denim. With a pair of top-end jeans costing as high as an eye-brow raising $2000 apiece, you could call them the Harley Davidson of all jeans brands.

And gearing up to join this exclusive club of cult denim labels like 7 for all mankind, nudie, paper denim, Ernest sewn, rogn, 45 rpm, AG and melting pot is Ahmedabad based arvind mills Ltd.

These are brands that are never advertised and sold only through exclusive high street outlets in US, Europe and Japan.

This premium market is valued at a whopping $2.5-3 billion per annum. Enough reason for Arvind to acquire American rights for cult denim brand REDS, promoted by top-shot Italian designer stephano Turk for an undisclosed amount.

New Arvind is also gearing up to slip into the role of a preferred fabric supplier to haute brands with its own fabric brand @, designed by top notch Japanese designer Hiroshi Kato.

Sanjay Lalbhai has put in place a dedicated team of around 15 people to take care of the premium denim business code named 2X – running right from design through to production to marketing. The team includes Japanese designers Kato and Alire, along with Turk.

It has also designed a different business model and strategy for its foray into this rarefied space catered to only by right-odd denim fabric markers from Japan, Italy and Turky.

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This includes operation on the Italian concept of ‘proonto moda’ (meaning immediate shipment) and even manufacturing as small a lot as 2 meters of a particular design. The canvas includes denim blended with natural fibers like jute, silk, paper and linen.

But what prompted an Indian player to aim for the top league? “The global denim market is getting crowded but the premium space had very few players globally. With our economies of scale, we can easily take on the Japanese and Italians,” explains Jayesh Shah, director and chief financial officer, Arvind mills.

11/aug/05Pantaloon may buy landmark.Mumbai: landmark, one of the country’s largest and best-known bookstore chains, is on the verge of being sold. Its promoters, the Chennai-based Ramaiah family, are currently negotiating a sale with pantaloon, India’s largest retail chain.

Landmark CEO Hemalatha Ramaiah, who along Ramaiah holds majority stake, has confirmed that various options were being considered.

It is too early to comment on who and what it will be,” she said. Pantaloon CEO Kishore Biyani, however; denied any such deal.

Landmark and pantaloon have been in talks for over a month now, said insiders. Sources added that Rakesh Biyani, Kishor’s cousin, has been in touch with the Ramaiah family. Apparently, Hemalathan Ramaiah is keen to run the business, while her brother may eventually choose to exit it.

10/sep/05

Pantaloon to invest RS 250crBangalore: retail major pantaloon plans to invest Rs. 250 crore in the next two years in its new home solutions retail business. The plan is to create multiple formats in the category, including ‘home towns’ that will have just about everything you would need to build and manage a home.

Rahu Pillai, managing director & CEO of the pantaloon group company home solutions retail India, said the target is to set up 1 million sq ft of retail space in the next 30 months. : the potential is so huge that we think we should be able to do Rs. 1,000 crore turnover a year by 2007-08, the first full year of operations,” he said. Pillai recently moved to pantaloon from the RPG group, where he headed the latter’s retail business.

28/june/05

Retail boom: ancillary industries grow fast

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New Delhi: the boom in India’s $180 billion retail trade has triggered growth across a spate of organized ancillary industries. In addition to specialized retail storage firms, supply chain management providers and organized retail design companies, demand is also being fuelled from IT hardware and software firms, and manufacturers of air conditioners and microwave ovens.

Hyderabad based retail storage solutions major, makings group, has generated business worth Rs. 20.4 crore from its material division this fiscal itself, with a client list that includes pantaloon’s Big Bazaar and food Bazaar, RPG group’s giant and food world, and metro cash & carry. : based on growth figures of the retail industry, we have estimated revenues of Rs. 35 crore for the material division by 2005-06,” said MK Agrawal marketing manager, makings group.

Supply chain management is another area that’s preceding the retail boom. Said Ravi Mathur, CEO of supply chain and logistics solutions firm EAN India, “globally, supply chain costs account for 20% of production costs, therefore efficiencies in supply and logistics management had been identified as a key driver to profitability.” EAN is working with closely chains like crossroad, food world and Nilgiris.

The KK Modi group’s 24x7 chain of convenience stores had hired the pune-based consultancy firm elephant design to carve out a distinct retail identity for itself. Said Ashini Deshpande, director at elephant design. “Exposure to the international market has set this trend. “The logo of the store will be synergized with the stationary and staff outfits.

Yum restaurants-owned pizza Hut has been sourcing chillers and freezers from blue star, while microwave ovens are being sourced from Samsung, said an official at yum restaurant. “besides, there is a lot of emphasis on interiors – a key factor to attract customers,” a yum restaurants” officials said.

Existing retail chain like shoppers stop pantaloon, local and multinational food services providers, durables firms LG, Samsung and Sony, and lifestyle and apparel Arvind Mills, Nike and Reebok are not the only once driving the retail boom. Together with some of the country’s biggest industrial houses like Reliance, Hero, Godrej and Wipro, a cumulative investment of Rs. 3,000- 4,000 crore is expected too be pumped into retail expansion in the next year, even without foreign direct investment.

20/july/05

Denim in demand: Nanadan to double production capacity.Ahmedabad: Nandan exit Ltd, the chiripal group company which is engaged in textiles fabrics manufacturing is planning to invest Rs. 179 crore in doubling its denim capacity as well as cotton-spinning facilities and a captive power plant. “The company will invest Rs. 29 core in doubling its denim production capacity to

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20 million meters per annum. Term loan of Rs. 22.2 crore has ready been sanctioned by banks and the rest will be funded through internal accruals,” said Ved prakash chiripal, chairman of NEL, at a press conference will be completed by end of 2005-06.

Company has lined up another Rs. 150 crore project for whish it is finalizing the loans from banks. The equity component will be raised through either a private placement or a rights issue. “Around Rs. 100 crore will be invested in setting up cotton spinning facilities. Another Rs. 50 crore will be used for a gas – based captive power generation plant,” said chiripal.

NEL’s stock price jumped by 18.65% to close at Rs. 79 on the BSE on Tuesday. In the past one weekly it has risen by 33%. The company’s initial public offer (IPO) at Rs. 20 per share a few months back had got oversubscribed by 32 times.

For the first quarter ended June 30, net sales stood at Rs. 22 crore and net profit was Rs. 1.38 crore against Rs. 59 crore and Rs. 2.17 crore, respectively for the whole of 2004-05. The company also produces bottom weights for whish it has a capacity of 8 million meters per annum.Chiripal claimed that the domestic demand for denim is strong and it is growing at 25%per annum. “Currently, our realizations from domestic denim sales are higher than exports. We sell denim fabric to garment manufactures, many of whom are exporting,” he added.

7/sep/05

Textile ministry to sign pact for apparel parksahmedabad: the union textiles ministry centre is all set to join hands with is try centre is all set to join hands with IL&FS set up 25 apparel parks across the country in a year’s time by merging the apparel park for exports scheme (APSES) with the textile centres infrastructure development scheme shankersinh vaghela has said.

“We will be signing a MoU with IL&FS on September 15 for the shceme. We propose to set up a special purpose vehicle for the same and ensure a single window clearance to proposed projects,” veghela said at an interactive session with the textiles industry here on Monday.

The move will also enable easy availability of finance for new projects, each of whish will ensure employment to around 10,000 – 15,000 people, he added.

The new scheme will not only speed the process of setting up the much needed apparel parks required for India to compete globally by eliminating the role of state governments and local civic bodies but also make available more funds to apparel exporters from the centre.

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Union textiles minister Shankershinh Vaghela with members off the textiles industry.

“Under the new scheme the ministry will give Rs 50 crore subsidy to each apparel pak as opposed y ors. 40 crore that they could get under both the shames put together. Besides, we have observed that state governments have been slow in rising to the challenge of coming up with apparel parks,” he said.

While the first such apparel park has come up at Tirupur, others are proposed at location like Surat, Lidhiyana, Vishakhapatnam, Bangalore, Thiruvananthapuram and Jaipur, among others.

4/8/05

States may get say in letting FDI into retail Package likely before prime minister’s US visit

New DelhiState governments could have a major say in allowing FDI into the retail sector. As part of the effort to evolve a politically doable policy package that would remove the existing ban on FDI in retail, it is proposed that the prospective foreign investors would have to first secure state government’s clearance on location of retail outlets and stores before being allowed to bring in FDI.

A section of UPA government at the centre feels that powers to the states could be a possible way of resolving the political logia because of stiff opposition from the left parties to any move to allow FDI into the retail sector, officials said. After the stand-off on BHEL disinvestment is resolved, government is expected to soon open a dialogue with the left parties on opening up India’s $180 billion and fast growing retail market.

The policy for a measured opening of the retail sector to FDI is very much on the reforms agenda of the government for the next few weeks and officials except the move to fructify before this month’s visit of the PM to the us.Adequate safeguards to protect the country’s lakes of small “pop and son” stores and a say for the state governments in FDI approval could form the basis for the discussion with the left parties.

‘power for the state governments” was a major mitigating political factor which enabled UPA government recently to allow FDI up to 100% in the development and construction of housing, shopping malls, hotels and commercial premises, the policy clearly enunciated the role that the state governments would have in deciding the locations of the projects.

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The policy package for FDI is being evolved keeping in view the fact that unorganized trade and small shops at present account for as much as 98% of the retail market share in the country.

15/8/05

Mall math: movies & food sell, brands do not

New Delhi:Setting up a new mall? Forget high street brands. The only things that sell are movie tickets, food and drink and activities like bowling or miniature adventure sports. Developers say that over 60% of people who visit malls end up watching a movie and eating out, but only 30% actually end up shopping. On weekends, about 50,000 to 60,000 people visit malls.

Tushar dhingra, V-P, PVR cinemas says, “A cinema hall is the tenant of May mall. Last year, for example, 3.9 militant people visited PVR cinemas across our Bangalore. This year, we expect the figure to cross 10 million. “According to cross dhingra, average occupant levels at PVR theatres on weekends crosse4s 60%. “Being a specialty mall we get only serious buyers. People do not visit gold soak simple to kill time or when they have power cuts at home,” says Gaurav gupta director, aerens.

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