VISUAL IDENTITY 2015

INTRODUCTIONEvery succesfull business is represented by a symbol. A logotype. Likewise a business is characterized by the capability to communicate who they are and what they do. To accomplish this, you need to take care of your brand. And it’s not just about the logotype–it’s the whole concept. This guide to the Aqua Robur visual identity will help Aqua Robur communicate thier ideas and products.

2. AQUA ROBUR VISUAL IDENTITY INTRODUCTION

CONTENTLogotype 4 – 5Colors 6 –7Fonts 8 – 9Pictures 10 – 11Graphic elements & illustrations 12 – 13Templates 14 – 15Products 16 – 19

3. AQUA ROBUR VISUAL IDENTITY CONTENT

LOGOTYPEThis is the Aqua Robur logotype. It’s our main symbol in all communication as the key stone in our visual identity. No other logotypes are allowed.

4. AQUA ROBUR VISUAL IDENTITY LOGOTYPE

How to usePRINT When using Aqua Robor logotype make sure there are free zones around it according to the measurments described in the illustration. The logotype should be placed in the upper left corner or centered above text. The logotype can only be used in Light turqouise, black or white on a colored background.

Due to readibilty the logotype width may never be less then 30 milimeters. When writing Aqua Robur in text use uppercase and lowercase.

WEBThe rules for using the logotype on the web is the same as in printing. Use the .png logotype file for publishing on the web.

5. AQUA ROBUR VISUAL IDENTITY LOGOTYPE

COLORS

Turqouisecmyk: 70/0/45/0 profile: coated fogra39rgb: 61/180/160profile: sRGBhex: #3DB4A0

Bluecmyk: 84/32/36/16 profile: coated fogra39rgb: 2/119/136 profile: sRGBhex: #027780

Our colors are one of the basic elements andtherefore important in our visual identity. By using these colors we are a uniqe branded actor in the business creating a high recognition factor.

The colors are a turqouise as main color and a blue as a sekundary color. These colors have a positive and energetic vibe and symbolize water. They mediate the feeling of a modern, unique and credible company. Complementary colors can be used and are 60 % opacity of the turqouise and the blue and 100 % black and white.

6. AQUA ROBUR VISUAL IDENTITY COLORS

Turqouise 60 % Blue 60 % White Black

Complementary colors:

Main color: Secundary color:

How to use PRINTThe colors should be used to colorize headlines, introductions and highlighted parts in texts. The colors also apply for graphic elements such as text dividers. The colors can be used as background areas to put white text or illustrations upon.

WEBThe main rule is to use the colors in the same way on the web as in printing. It may be wise to avoid using the Turqouise as a background element due to poor readability. Use Blue instead. Colors can be used to divide pages to make a clear break when scrolling down.

7. AQUA ROBUR VISUAL IDENTITY COLORS

TEAMTHE NEED OUR SOLUTION TECHNOLOGYAqua Robur micro hydro turbineharvests energy in pipelines without harming the environment. Transportation, treatment, and use of water and waste water in cities can generate power – not losses. Water utility companies will trans-form problematic excess pressure in the pipelines into accessible electricity. Local micro hydro electricity will power on-site devices or be sold to the grid.

The diverse, multinational team driving Aqua Robur has a background and experience in business development, finances, mechanical engineering, design, R&D and managing renewable energy systems. Started as a venture at Encubator, Aqua Robur has access to knowledge hub consisting of Chalmers University of Technology and the Chalmers School of Entrepreneurship.

Aqua Robur develops innovative clean technology to let cities and municipa-lities profitably fight climate change. By transforming excess pressure in water and wastewater into accessible electricity cities will use their valuable resources more efficiently while reducing CO2 emissions. Aqua Robur will align with smart water management which is expected to dramatically increase.

Aqua Robur technology is covered in a Swedish patent and has EPO patent pending. The turbine has unique properties such as small size, scalability and capability to generate electricity within variable flow. These advantages of the micro hydro turbine technology open opportunities to develop competitive applications for cities and water infrastructure.

How cities and industries will use micro hydro power

to transform renewable resources into easy-to-access electricity

For more information visit www.aquarobur.se or contact Niklas Johansson: niklas@aquarobur.se, +46 709 72 46 69.

Illustration: The water turbine reduces the over pressure and turns it into electricity at specific spots in the water pipelines.

Water Power grid Electricity Aqua Robur Turbine

Aqua Robur turbine

Electricity

Power grid

Water

Illustration: The water turbine reduces the over pressure and turns it into electricity at specific spots in the water pipelines.

FONTSThe font to communicate Aqua Robur is Verlag. This is a sans serif font that’s clean, modern and breathes stability.

Verlag has three sub familys and we work with two of them: Verlag and Verlag Condensed which both come with several weights.

Verlag lightabcdefghijklmnopqrstuvwxyzåäö 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ12345678910Verlag light italicabcdefghijklmnopqrstuvwxyzåäö 123456789ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ12345678910Verlag boldabcdefghijklmnopqrstuvwxyzåäö 123456789ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 123456789Verlag blackabcdefghijklmnopqrstuvwxyzåäö 123456789ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ 123456789Verlag condensed blackabcdefghijklmnopqrstuvwxyzåäö 123456789ABCDEFGHIJKLMNOPQRSTUVWXYZÅÄÖ12345678910

8. AQUA ROBUR VISUAL IDENTITY FONTS

How to usePRINTUse uppercase letters Verlag Condensed Black in Turqouise as the main headline. Use Verlag bold lower case letters in Blue color as sub headline and introduction.

For content text use Verlag Light in black and for highlighted parts use Verlag Bold in petrol blue. For bylines use Verlag Light Italic in colour black. The size of text depends on layout but main headline should always stand out in an direct way.

WEBUsage of the fonts on the web are the same as for print but to make sure the readability is satisfactory, increase the size of the content text. The line space should be 120–150 % of the content text size.

9. AQUA ROBUR VISUAL IDENTITY FONTS

HEADLINE IN VERLAG CONDENSED 25,6/30,72, TURQUISE.

Insert the body text here in Verlag light 10/12 with the black color. Don’t use indents - instead create a new line.

You can also highlight your text by using Verlag Black 10/12 in the blue colorearcientibus a suntem explignis aut entium. Nonsedi officiur, alit la quae liquibus modigni squatusam fuga. Ut ra conet fugiti to berio. Mod molorro et que vel id milliatemped quae conecum diae eatem volorrovit, conectus aut repedisquo dolore maxim aut et incid mos et voloritatas nonesto bla commo occum faci cus, cupid unt lant escit ut laborem perumen imendion evenestior auda eiurita tiundaeculpa cusdae. Ut omni officidenda quassec uscius dollab inte preperorent.

Ectotamusdam dolores et etur, arum liae. Rem nihit omnihil litatate litem quiduntur sunt etur sum as volut asi quid qui imus ernat.Xerfere rcitati quaepe perumqui de suntios sectiur? Quis vent ma nime in es ipsam accatiunt ius rerum que et evel molut ullacit ipid maxima non corehendis doloreiusa inveles totatus raeculpa expernatur apis maximet, tet, sum vel moluptat am idionsequi ommolore estio deligni hitinctatet ent dolorum, nectotas numquam, sinctur, nonse coribus es andit pratiberro veroviti nullest eaqui repe pre acerferum faccum, officiendis eturectatur rest que raectatia sinvel magnihilis nis enimint parchitas autecum et rehento et voluptum aspit volupta que vplitiis dit audit optaquo deruntiae conestias ut dolorru ptiscil explaborro bea-rum esto bla diatem faciat liquibus voloria iur rem landenda aut re, consedi tatiate catione cumquo ea quae auta nis ped milicillique la sit molupit, omnis autem iundis alignimaio eve-ribusam arumquid que venet pelestiunt quati senimus doluptati ut expellestio. Occulparum esciund igende magnihil es volupti aut rem eatate pa vel estem liquatus audandi tassitatus.Doluptaque nobitae lam fugita voluptatus voluptatia nonsed ulpa nost, si idipsunt ut as et officim agnihit quod quam niat ut endigendam re sumentio. Mus escidelento iurem que net debiste imporporro berest, si od molorpore sum et officit quatemq uiaectu risquia essitatem faceri ad quodit etur, te liam rehendiciam et maio. Cearcimi, cuptae nis magnihit pa voloribus maximusa comnimet, con cus mint.Udi quo mint, venitint rehendam velibus andam, od qui aut et aut odissit eario. Ut et

Preamble in Verlag Bold 16/17 using the petrol blue color.

PICTURESGenre pictures that Aqua Robur communicates with should have an urban city feeling as well as a scanidinavic touch. But at the same time not connect to a specific city in an obvious way. In the future documenatry pictures of working sites and products may be of use.

10. AQUA ROBUR VISUAL IDENTITY PICTURES

How to usePRINT & WEBWe communicate with black and white pictures with a slight touch of brown, the latter to ensure a warm and welcoming feeling. When editing the pictures for duotone in rgb mode the preferences should be as follows: colour 1: r0 g0 b0colour 2: r118 g112 b101duotone curve: 0: 0 % 40: 16,3 % 100: 100 %.Pictures are allowed to have rectangular and round shapes. It’s also allowed a colored block with text upon the picture.

LIISA KARTTUNENLiisa creates insights on the changing energy markets. She systematically explores opportunities to build innovative partnerships and business models for Aqua Robur.Liisa is on her way to complete her MSc at the Chalmers School of Entrepreneurship. She holds a Bachelors degree in Design and Communication from her home country of Finland. Liisa has several years of experience as a designer and an entrepreneur working on sustainable lifestyle innovations and future media concepts.

tel. +35 84 05 55 94 42mail: liisa@aquarobur.se

NIKLAS JOHANSSONNiklas is a purposeful growth strategist with a great rapport with Aqua Robur’s customers and partners. He moves things forward both on operational level and when working with our growing network.Niklas is fi nishing his MSc at the Chalmers School of Entrepreneurship. He holds a Bachelors degree in Industrial Engineering and Management from Chalmers. Niklas has a background as a CEO, aco-founder and a board member from a variety of industries.

tel: +46 70 97 24 669mail: niklas@aquarobur.se

PABLO BÁRDOSSYPablo has unique skills what comes to combining technology development, business fi nancials and IP. At Aqua Robur he is leading the productdevelopment process.Pablo holds a Masters degree in industrial Engineering and Management from Argentina and is currently fi nishing a MSc in Business Design and Entrepreneurship at the Chalmers School of Entrepreneurship. He has settled in Sweden after working as a controller in Vienna for fi ve years.

tel: +46 72 833 23 50mail: pablo@aquarobur.se

How cities and industries will use micro hydro power

to transform renewable resources into easy-to-access electricity

11. AQUA ROBUR VISUAL IDENTITY PICTURES

GRAPHIC ELEMENTS& ILLUSTRATIONSRegarding grafic elements for print and web we use squares, circles and thin lines, vertical as well as horizontal. It suites our minimalistic layout. When making illustrations these elements are the starting point. These elements can be just squares, circles and lines but put together the right way they can resemble turbines and water pipes.

12. AQUA ROBUR VISUAL IDENTITY GRAPHIC ELEMENTS & ILLUSTARTIONS

How to usePRINT & WEBThe graphic elements can be used to divide text blocks as well as stregthen the visiual identity in documents. The line should never be thicker than 0,5 millimeters. The main element used on the web is a thin line underneath each page headline.

The illustration is to clarify the function of our turbine.

Illustration: The water turbine reduces theover pressure and turns it into electricity at specific spots in the water pipelines.

Aqua Robur turbine

Water Power grid Electricity

TEAMThe diverse, multinational team driving Aqua Robur has a background and experience in business development, finances, mechanical engineering, design, R&D and managing renewable energy systems. Started as a venture at Encubator, Aqua Robur has access to knowledge hub consisting of Chalmers University of Technology and the Chalmers School of Entrepreneurship.

TECHNOLOGYAqua Robur technology is covered in a Swedish patent and has EPO patent pending. The turbine has unique properties such as small size, scalability and capability to generate electricity within variable flow. These advantages of the micro hydro turbine technology open opportunities to developcompetitive applications for cities and water infrastructure.

OUR SOLUTIONAqua Robur micro hydro turbine harvests energy in pipelines without harming the environment. Transportation, treatment, and use of water and waste water in cities can generate power – not losses.Water utility companies will transform problematic excess pressure in the pipelines into accessible electricity. Local micro hydro electricity will power on-site devices or be sold to the grid.

THE NEEDAqua Robur develops innovative clean technology to let cities and municipalities profitably fight climate change. By transforming excess pressure in waterand wastewater into accessible electricity cities will use their valuable resources more efficiently while reducing CO2 emissions. Aqua Robur will align with smart water management which is expected to dramatically increase.

For more information, visit www.aquarobur.se or contact Niklas Johansson: niklas@aquarobur.se, +46 709 72 46 69.

Aqua Robur turbine

Electricity

Power grid

Water

Illustration: The water turbine reduces the over pressure and turns it into electricity at specific spots in the water pipelines.

13. AQUA ROBUR VISUAL IDENTITY GRAPHIC ELEMENTS & ILLUSTARTIONS

TEMPLATES

14. AQUA ROBUR VISUAL IDENTITY TEMPLATES

When Aqua Robur presents the company to possible investors or custumers we use slides to pitch our ideas. This is an examle of how the material can be presented in the slides. When writing a printed letter or making a folder, use the paragraph styles and keep the columns short. The content should be placed in the middle of the document.

HEADLINE IN VERLAG CONDENSED 25,6/30,72, TURQUISE.

Insert the body text here in Verlag light 10/12 with the black color. Don’t use indents - instead create a new line.

You can also highlight your text by using Verlag Black 10/12 in the blue colorearcientibus a suntem explignis aut entium, nonsedi officiur, alit la quae liquibus modigni squatusam fuga. Ut ra conet fugiti to berio. Mod molorro et que vel id milliatemped quae conecum diae eatem volorrovit, conectus aut repedisquo dolore maxim aut et incid mos et voloritatas nonesto bla commo occum faci cus, cupid unt lant escit ut laborem perumen imendion evenestior auda eiurita tiundaeculpa cusdae. Ut omni officidenda quassec uscius dollab inte preperorent.

Ectotamusdam dolores et etur, arum liae. Rem nihit omnihil litatate litem quiduntur sunt etur sum as volut asi quid qui imus ernat.Xerfere rcitati quaepe perumqui de suntios sectiur? Quis vent ma nime in es ipsam accatiunt ius rerum que et evel molut ullacit ipid maxima non corehendis doloreiusa inveles totatus raeculpa expernatur apis maximet, tet, sum vel moluptat am idionsequi ommolore estio deligni hitinctatet ent dolorum, nectotas numquam, sinctur, nonse coribus es andit pratiberro veroviti nullest eaqui repe pre acerferum faccum, officiendis eturectatur rest que raectatia sinvel magnihilis nis enimint parchitas autecum et rehento et voluptum aspit volupta que vplitiis dit audit optaquo deruntiae conestias ut dolorru ptiscil explaborro bea-rum esto bla diatem faciat liquibus voloria iur rem landenda aut re, consedi tatiate catione cumquo ea quae auta nis ped milicillique la sit molupit, omnis autem iundis alignimaio eve-ribusam arumquid que venet pelestiunt quati senimus doluptati ut expellestio. Occulparum esciund igende magnihil es volupti aut rem eatate pa vel estem liquatus audandi tassitatus.Doluptaque nobitae lam fugita voluptatus voluptatia nonsed ulpa nost, si idipsunt ut as et officim agnihit quod quam niat ut endigendam re sumentio. Mus escidelento iurem que net debiste imporporro berest, si od molorpore sum et officit quatemq uiaectu risquia essitatem faceri ad quodit etur, te liam rehendiciam et maio. Cearcimi, cuptae nis magnihit pa voloribus maximusa comnimet, con cus mint.Udi quo mint, venitint rehendam velibus andam, od qui aut et aut odissit eario. Ut et

Preamble in Verlag Bold 16/17 using the petrol blue color.

12,7 mm

60 mm

79,53 mm

4,2 mm

41,8 mm

50 mm

4,2 mm

12,7 mm

15. AQUA ROBUR VISUAL IDENTITY TEMPLATES

”Yes, decentralised/distributed generation is one of the advantages of renewables. An energy system that resembles the internet more than a 19th century phone system.”

RESILIENCE

Stewe Sawyer, Secretary General, Global Wind Energy Council (GWEC)www.kolladenharlanken.se

TECH ADVANTAGEConversion Efficienties

Rotational speed (r.p.m.)

Efficie

ncy

Dominant Designers Aqua Robur

PRODUCTSResponsive websiteOur website is onepage and fully responsive. It’s imortant to keep it updated with relevant information as its our main platform to our custumers and inverstors.

Folder & RollupWhen we attend fairs and other representetive meetings we have an information folder in A5 as well as a rollup with the mesaurements 1000 × 2000 milimeters.

16. AQUA ROBUR VISUAL IDENTITY PRODUCTS

17. AQUA ROBUR VISUAL IDENTITY PRODUCTS

MORE PRODUCTSBusiness cardsBusiness card size is 55 × 85 milimiters and prints in four colors. The cheap option is to print on one side. For a more exclusive look, double sided printing with the logotyp on the other side, can be used.

StationaryThis is a guide how our design can be applied on stationary products.

18. AQUA ROBUR VISUAL IDENTITY PRODUCTS

19. AQUA ROBUR VISUAL IDENTITY PRODUCTS

ANNA PERSSON & ADAM LUNDBERG