Graphic Standard Manual Caturdaya Pte Ltd SINGAPORE

Graphic Standard Manual

Caturdaya Pte LtdSINGAPORE


Table Of Content

01. Table Of Content

02. Introduction | about Logo

03. The Logo

03.Structure & Layout

04.Corporate Colours

05.Logo Colours

06.Incorect Usage The Logo

07.Typeface/font

08. Stationary Set

08.Namecard

09.Letterhead

10.Report Cover

11. Visual Merchandise

Caturdaya Pte Ltd SINGAPORE | Graphic Standart Manual 01.


Introduction



Basic Concept of Design

Blue circle is a picture of belief, integrity, and maximum achievment in maintaining the quality of product as a �rebrick company. Initial letter “C” as the indentity and characteristics formed from blue colored geometric �elds with orange accents inspired by the company’s name and produc from the Logo.

An Identity which describes the integrity and trust as a refractory stone that prioritizes product quality to achieve perfection with a spirit of partnership.

The Logo





Alternative layout 1

Alternative layout 2

Full Signature

Logogram

logotype

Caturdaya Pte LtdSINGAPORE20 Maxwell Road # 06 - 03Maxwell House, Singapore. 069113Tel : +65 6225291

Structure and Layout

The Logo



Corporate Colour

Colors play an important role in communicating our brand promise. The corporate colors are part of our brand identity system. The colors must be used as much as possible.


C M Y K

R G B215 87

11 80 96

43

2

#D7572B

C M Y K

R G B42 170

70 15 00

226

00

#2AAAE2

C M Y K

R G B28 54

100 77 28

100

12

#0C4979

The Logo




Greyscale Logo

Black and white logo on light background


Black and white logo on dark background


The Logo

Incorect Usage




Caturdaya Pte Ltd SINGAPORE Logo must always be applied in its correct forms, colors and sizes as speci�ed in the guideline. Incorrect usage of the logo risks its consistency in appearance.

Do not distort or adjust theproportions of the logo.

X Do not modify the artworkor substitute it withanother typeface.

X Do not add any specialeffects.

X

Do not alter the colorspecifications of the logo.

X

Do not eliminate anyelements of the logo.

X Do not change the position of the elements of the logo.

X Do not place logoon patterned or busybackground.

X

Do not place logoon same colourbackground.

XDo not rotate the logo. X

All components of logo may only be used in their full integrity. They may not beused individually.






Cat

urda

ya P

te L

td

SIN

GA

PORE



The Logo

Typeface / font



As with Corporate Colours, the fonts are integral part of visual identity. The following font are to be used in all o�cial documents or communication.

Myriad (14pt) RomanABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)

Myriad (14pt) BoldABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)

Myriad (14pt) ItalicABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)

Myriad (14pt) Bold ItalicABCDEFGHAIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.:,:(?!/&)

Stationary Set

Name Card




Kandali Achmad LubisDirector

20 Maxwell Road # 06 - 03Maxwell House, Singapore. 069113Tel : +65 [email protected]

size : 9 x 5.5 cm


20 Maxwell Road # 06 - 03Maxwell House, Singapore. 069113Tel : +65 6225291

Registered letter

Sample Company Ltd.000 Sample StreetPO Box 000Sample Town 0000

Subject A4 letterhead templateDate 23.05.2008Tel +00 00 000-00000Mobile +00 000 0000000E-mail [email protected]

Dear Mr. Example

This is the template of the letterhead of The typeface used is Arial 10.5 ptwith 12.5 pt line spacing. This text is so-called dummy text and has no meaning. This dummy textis not meant to be read. Its only purpose is to demonstrate the size, colour and position of the textwithin the correct format. The typeface used is Arial 10.5 pt with 12.5 pt line spacing. This text isso-called dummy text and has no meaning.

This text is so-called dummy text and has no meaning. This dummy text is not meant to be read.Its only purpose is to demonstrate the size, colour and position of the text within the correct format.This text is so-called dummy text and has no meaning. This dummy text is not meant to be read. Itsonly purpose is to demonstrate the size, colour and position of the text within the correct format.

Yours sincerely,Joe Sample

size : A4

Stationary Set

Letterhead Caturdaya Pte LtdSINGAPORE



Stationary Set

Envelope Caturdaya Pte LtdSINGAPORE


110m

m

220mm


20 Maxwell Road # 06 - 03Maxwell House, Singapore. 069113Tel : +65 6225291

Visual

Merchandise Caturdaya Pte LtdSINGAPORE






Caturdaya Pte Ltd

SINGAPORECaturdaya Pte Ltd

SINGAPORE



2014

Date post:	18-Feb-2017
Category:	Design
Upload:	ahmad-syarifuddin
View:	242 times
Download:	1 times