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Grassroots Advocacy Program
2011
July 2011
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The Grassroots Advocacy Program
The HAC Grassroots Program assists Hoteliers to:
become politically active in each of Canadas 308 ridings
establish professional and personal relationships with elected
officials
ensure issues make the National Agenda
become the constituent their MP knows, trusts and wants to
hear from
You are the most effective lobbyist for the lodging industry. You arethe expert on lodging issues and your Member of Parliament wants to
hear from you.
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2010 Tourism accounted for 1.6 million jobs, 9.2% of all jobs inCanada
Tourism is tied in 3rd position of top job creators with manufacturingonly exceeded by retail with 2 million jobs and healthcare and socialassistance at 1.7 million
Tourism is bigger than construction, finance and education
Tourism is the fastest growing industry in the world
The Grassroots Advocacy Program
TOURISM FACTS & FIGURES
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The Grassroots Advocacy Program
Engaging our Provincial Association Members in an outreachcampaign.
Educating new Ministers and MPs as they learn new roles and
responsibilities as Ministers, Parliamentary Secretaries and CommitteeMembers.
There is no Anti-Tourism lobby
In each province HAC will identify: MPs and their political affiliations
Ministers
Leaders of the Opposition Parties
Parliamentary Secretaries
Critics
Committee & Caucus Chairs
PROCESS
Provincial Members
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The Grassroots Advocacy Program
In each province HAC will identify: MP and their political affiliations
Ministers
Leaders of the Opposition Parties
Parliamentary Secretaries Critics
Committee & Caucus Chairs
Corporate Members
Through the HAC, Corporate Members will be engaged across Canada
Corporate Members will work with their GMs in consultation with theProvincial Association.
PROCESS
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www.hotelassocation.ca/grassroots:
Policy documents and Ask
How Ottawa Operates
Pre and post meeting advisories
Follow up requirements
Meeting status reports (updated bi-weekly)
The Grassroots Advocacy Program
http://www.hotelassocation.ca/grassrootshttp://www.hotelassocation.ca/grassroots8/3/2019 Grass Roots Presentation July 2011
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Question: Can I really learn to do grassroots/advocacy?
Answer: A resounding YES.
Advocacy Definition: Telling your story to a decision maker with theexpress purpose of compelling that person to do (or not do) something. A
verbal support or argument for a cause, policy that:
Takes time
Is personal in your own style and comfort level
Grounded in the establishment and fostering of good relationshipswith those you have the ability to affect change
Requires the foundation of trust
The Grassroots Advocacy Program
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FOUR ELEMENTS OF AN EFFECTIVE ADVOCACY STRATEGY
1. Identify the issues effecting your property
2. Develop your key messages
3. Decide the means by which your key messages will be delivered
4. Presenting your one ASK
The Grassroots Advocacy Program
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HOW OTTAWA OPERATES
A primer on legislative fundamentals including:
The structure of the Canadian Government
How a Bill becomes law
Roles and responsibilities of MPs
The Prime Minister
Cabinet Ministers
Ministers & Committees
Ministers of State
Parliamentary Secretary
Standing Committees
The Grassroots Advocacy Program
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THE POLICY DOCUMENT - RESTORING CANADA TO THE TOP TEN
Canadas Tourism Industry:
An engine of job creation
Can drive economic growth across Canada
The fastest growing sector in the global economy
The Grassroots Advocacy Program
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THE POLICY DOCUMENT - RESTORING CANADA TO THE TOP TEN
Canadian Tourism:
While the global pie is getting bigger, Canadas share is shrinking
The Canada Brand is #1, however we are 15th in foreign arrivals. (source:FutureBrand Index) Strong Brand interest is not converting into arrivals
In 2000 Canada was the 7th most popular destination in the world with a traveldeficit of just over $1 billion. Today the travel deficit is $13 billion and we are in15th place.
Taxation and Visa policies are the biggest barriers to entry
Between 2002-2009 almost all countries posted international tourist arrivalgains except Canada
Restoring Canada back in the top 10 would bring 5.7 million more visitors, $5.2billion in revenue and 46,900 more jobs. It would generate $1.5 billion in newtaxes.
The Grassroots Advocacy Program
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THE POLICY DOCUMENT - RESTORING CANADA TO THE TOP TEN
Canada cannot realize its full potential under the current structure.
Canada requires:
1. An improved Visa system and more competitive air access. This willalso assist the availability of people to work in lodging industry underthe federal Temporary Foreign Workers Program
2. Sustained funding for the Canadian Tourism Commission.
The Grassroots Advocacy Program
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The Grassroots Advocacy Program
THE POLICY DOCUMENT - THE ASK
1. Tourism is one of Canadas largest employers, however it haslost market share. By enhancing Canadas promotion abroad,
supporting more competitive air access and by improvingVisa processes we can win back market share in tourism andcreate thousands of jobs.
2. [Insert provincial/regional backyard Ask]
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The Grassroots Advocacy Program
www.hotelassociation.ca/grassroots
http://www.hotelassociation.ca/grassrootshttp://www.hotelassociation.ca/grassroots