Great Britain

Tourism SurveyApril 2015

2

HeadlinesAPRIL 2015

• There were almost 11 million domestic overnight trips in GB in April 2015, up +8% from April 2014 when there were 10.2 million trips.

• Expenditure on these trips was also up by +8% to £2 billion, while nights were up by +6% to 32.6 million.

• There were 9 million domestic overnight trips to England in April 2015, up +10% on April 2014 when there were 8.2 million trips

• Bednights and expenditure were up by +8% and +5% to 25.3 million and £1.5 billion respectively.

YEAR-TO-DATE

• In the year January to April 2015, GB trips were up +17% to 34.6 million from 29.6 million in the same period 2014. This is the highest volume of trips recorded in the survey for this period since it began in 2006.

• Nights and particularly expenditure are also up for the year to date, +16% and +21% respectively

• For the year to April 2015, England trips were up +18% to 28.7 million from 24.3 million in 2014. Nights and spend were also up by +18%

Context• Temperatures and sunshine in England in April were above average, and rainfall was

below average, except in the North West.• Good Friday 2015 was on the 3rd of April (April 18th in 2014), and Easter Monday was on

the 6th of April (April 21st in 2014). Please note that trips that started in the week prior in March and continued to Easter were included in the March results.

Summary of Results GB And England

Trips Nights

+8% +6% +8%

Spend

+10% +8% +5%

+17% +16% +21%

GBTS April 2015 Published 28th July 2015

Weather

+18% +18% +18%

3

YEAR-TO-DATE (Jan–April 2015) Trip Characteristics Trips Nights Spend PURPOSE

• HOLIDAY TRIPS in England from January to April 2015 increased +7% compared to the same period last year, to 10.3 million.

• Expenditure has increased at the same rate as trips overall (+7%), while bednights have increased further by +10%

• VISITS TO FRIENDS AND RELATIVES increased by +18% to 11.9 million, with bednights and spend for this trip type increasing at a slightly greater rate, by +21% and +22% respectively

• BUSINESS trips have also increased for the January to April period, up by +26% to 3.6 million. Nights (+24%) and spend (+25%) also increased at a similar rate.

55+ Class AB TRIP TAKERS

• Trips increased among all age groups and social grades• The biggest increases were among those aged 55+ (+27%), and in social class AB

(+26%)

North East Countryside DESTINATION TYPE

• All regions saw an increase compared to January-April 2014, with the North East recording the greatest increase (+30%)

• Trips increased to all destination types, with the biggest increase in trips to the countryside/villages (+24%)

Summary of Results England

+7% +10% +7%

+18% +21% +22%

+26% +24% +25%

+27% +26%

+30% +24%

GBTS April 2015 Published 28th July 2015

4

Overseas Travel by UK ResidentsInternational Passenger SurveyAPRIL 2015 JAN - APRIL 2015

Trip Spend Trip Spend

• In April, trips by Brits abroad were up by +12% and expenditure by +8%. • In the year to date, trips were up +9%. Expenditure has increased at a lower rate, +3%.

Other Tourism Surveys

APRIL 15 Room Bedspace OCCUPANCY

• Room occupancy in England in April remained flat compared to 2014 on 68%, while bedspace occupancy fell slightly by -3% to 50%

FEB-APR 15 Volume Spend DAY VISITS

• The volume of tourism day visits in England in the period February to April 2015 decreased by -8% to 289 million compared to 313 million in the same period 2014

• The value of those visits also decreased, by -4% to £10.2 billion

JUNE 15 Attractions Accomodation TOURISM BUSINESS MONITOR

• Attractions and accommodation businesses reported an increase in visitors for the period from January until the end of May

Context Other Surveys

+12% +3%+8% +9%

0% -3%

-8% -4%

GBTS April 2015 Published 28th July 2015

5

Headline Data GB and EnglandVolume and spend (2014 vs 2015)

£4,987

£3,987

£1,530

£4,242

£3,407

£1,455

Spend (£m)

Year to Date

Past 3 months

April '15

28.7

22.8

9.0

24.3

19.4

8.2

Trip Volume (millions)

+10%

+17%

+18%

Year to Date

Past 3 months

April '15

34.6

27.6

11.0

29.6

24.1

10.2

Trip Volume (millions)

+8%

+15%

+17%

+5%

+17%

+18%

£6,348

£5,113

£2,020

£5,267

£4,317

£1,871

Spend (£m)

+8%

+18%

+21%

England aa

2014

2015

GB aa

2014

2015

% change vs 2014

GBTS April 2015 Published 28th July 2015

6

Trips EnglandVolume of trips (millions) (2014 vs 2015)

April '15 Past 3 months Year to Date

8.2

19.4

24.3

9.0

22.8

28.7

3.8

8.29.7

3.7

8.710.3

1.12.9

3.9

1.2

3.94.9

3.1

7.9

10.1

3.5

9.1

11.9

+10% -1% +11% +11% +17% +6% +32% +15% +18% +7% +26% +18%

All trips

a a

2014 2015

Holiday trips

a a

2014 2015

Business trips

a a

2014 2015

VFR trips

a a

2014 2015

% change vs 2014

GBTS April 2015 Published 28th July 2015

7

April '15 Past 3 months Year to Date

23.3

50.8

62.2

25.3

59.6

73.4

11.7

23.026.5

12.3

25.529.1

2.56.7 8.3

2.4

7.810.38.7

19.8

24.7

9.4

23.5

30.0

+8% +5% -2% +8% +17% +11% +16% +19% +18% +10% +24% +21%

Nights EnglandVolume of nights (millions) (2014 vs 2015)

All trips

a a

2014 2015

Holiday trips

a a

2014 2015

Business trips

a a

2014 2015

VFR trips

a a

2014 2015

% change vs 2014

GBTS April 2015 Published 28th July 2015

8

April '15 Past 3 months Year to Date

£1

,45

5

£3

,40

7

£4

,24

2

£1

,53

0

£3

,98

7

£4

,98

7

£7

99

£1

,77

4

£2

,13

1

£8

08

£1

,91

7

£2

,28

5

£2

32 £

72

8

£9

08

£2

42

£8

65

£1

,13

6

£3

77 £

83

1

£1

,06

4

£4

07

£1

,03

5

£1

,29

8

+5% +1% +4% +8% +17% +8% +19% +25% +18% +7% +25% +22%

Spend EnglandExpenditure (£m) (2014 vs 2015)

All trips

a a

2014 2015

Holiday trips

a a

2014 2015

Business trips

a a

2014 2015

VFR trips

a a

2014 2015

% change vs 2014

GBTS April 2015 Published 28th July 2015

9

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

VOLUME by Month (2006-2015)

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

10.742 10.311

8.443

11.296 11.41711.963

11.154

9.35710.172

10.956

VOLUME – April (2006-2015)

Long Term Trends by Month GB2006-2015 (millions)

GBTS April 2015 Published 28th July 2015

10

Jan

-Ap

r '0

8

Jan

-Ap

r '0

9

Jan

-Ap

r '1

0

Jan

-Ap

r '1

1

Jan

-Ap

r '1

2

Jan

-Ap

r '1

3

Jan

-Ap

r '1

4

Jan

-Ap

r '1

5

£4,341 £4,200

£4,051

£4,447

£4,727 £4,585

£4,242

£4,987

£1,872 £1,995 £1,911

£2,193 £2,318

£2,012 £2,131

£2,285

£1,250 £1,067 £1,023 £1,050

£1,208 £1,289

£908 £1,136

£1,086 £1,035 £991 £1,059 £1,032 £1,084 £1,064 £1,298

Spend (£m)

Jan

-Ap

r '0

8

Jan

-Ap

r '0

9

Jan

-Ap

r '1

0

Jan

-Ap

r '1

1

Jan

-Ap

r '1

2

Jan

-Ap

r '1

3

Jan

-Ap

r '1

4

Jan

-Ap

r '1

5

26.71 26.84 26.91

28.3727.64

25.85

24.28

28.68

9.16

10.479.88

11.11 10.889.68 9.69

10.34

5.134.59 4.69 4.83 5.00 5.05

3.864.86

11.37 11.0011.53 11.49 10.58

9.96 10.13

11.93

Trip Volume (millions)

Long Term Trends, Year-to-Year England

Holiday TripsAll Trips Business Trips VFR Trips

GBTS April 2015 Published 28th July 2015

11

Rolling 12 Month Trendlines EnglandAll trips and spend

Apr-

06

Jun-0

6

Aug-0

6

Oct-

06

Dec-0

6

Feb-0

7

Apr-

07

Jun-0

7

Aug-0

7

Oct-

07

Dec-0

7

Feb-0

8

Apr-

08

Jun-0

8

Aug-0

8

Oct-

08

Dec-0

8

Feb-0

9

Apr-

09

Jun-0

9

Aug-0

9

Oct-

09

Dec-0

9

Feb-1

0

Apr-

10

Jun-1

0

Aug-1

0

Oct-

10

Dec-1

0

Feb-1

1

Apr-

11

Jun-1

1

Aug-1

1

Oct-

11

Dec-1

1

Feb-1

2

Apr-

12

Jun-1

2

Aug-1

2

Oct-

12

Dec-1

2

Feb-1

3

Apr-

13

Jun-1

3

Aug-1

3

Oct-

13

Dec-1

3

Feb-1

4

Apr-

14

Jun-1

4

Aug-1

4

Oct-

14

Dec-1

4

Feb-1

5

Apr-

15

90

95

100

105

110All Trips (millions)

Apr-

06

Jun-0

6

Aug-0

6

Oct-

06

Dec-0

6

Feb-0

7

Apr-

07

Jun-0

7

Aug-0

7

Oct-

07

Dec-0

7

Feb-0

8

Apr-

08

Jun-0

8

Aug-0

8

Oct-

08

Dec-0

8

Feb-0

9

Apr-

09

Jun-0

9

Aug-0

9

Oct-

09

Dec-0

9

Feb-1

0

Apr-

10

Jun-1

0

Aug-1

0

Oct-

10

Dec-1

0

Feb-1

1

Apr-

11

Jun-1

1

Aug-1

1

Oct-

11

Dec-1

1

Feb-1

2

Apr-

12

Jun-1

2

Aug-1

2

Oct-

12

Dec-1

2

Feb-1

3

Apr-

13

Jun-1

3

Aug-1

3

Oct-

13

Dec-1

3

Feb-1

4

Apr-

14

Jun-1

4

Aug-1

4

Oct-

14

Dec-1

4

Feb-1

5

Apr-

15

£15,000

£16,000

£17,000

£18,000

£19,000

£20,000

Spend (£BN)

Apr-06; 16194 Apr-07; 16225Apr-08; 16407

Apr-09; 15939

Apr-10; 16868

Apr-11; 16236

Apr-12; 18194

Apr-13; 19355

Apr-14; 18366

Apr-15; 18808

Apr-06; 103.888

Apr-07; 101.599

Apr-08; 98.765

Apr-09; 94.915

Apr-10; 102.318

Apr-11; 96.96

Apr-12; 103.549Apr-13; 102.667

Apr-14; 100.188

Apr-15; 96.89

GBTS April 2015 Published 28th July 2015

12

Rolling 12 Month Trendlines EnglandTrips by purpose (millions)

Apr-

06

Jun-0

6

Aug-0

6

Oct-

06

Dec-0

6

Feb-0

7

Apr-

07

Jun-0

7

Aug-0

7

Oct-

07

Dec-0

7

Feb-0

8

Apr-

08

Jun-0

8

Aug-0

8

Oct-

08

Dec-0

8

Feb-0

9

Apr-

09

Jun-0

9

Aug-0

9

Oct-

09

Dec-0

9

Feb-1

0

Apr-

10

Jun-1

0

Aug-1

0

Oct-

10

Dec-1

0

Feb-1

1

Apr-

11

Jun-1

1

Aug-1

1

Oct-

11

Dec-1

1

Feb-1

2

Apr-

12

Jun-1

2

Aug-1

2

Oct-

12

Dec-1

2

Feb-1

3

Apr-

13

Jun-1

3

Aug-1

3

Oct-

13

Dec-1

3

Feb-1

4

Apr-

14

Jun-1

4

Aug-1

4

Oct-

14

Dec-1

4

Feb-1

5

Apr-

15

0

5

10

15

20

25

30

35

40

45

50

Holiday trips Business trips VFR trips

Apr-0643.025

Apr-0741.001

Apr-0841.158

Apr-0941.068

Apr-1046.415 Apr-11

44.772

Apr-1245.929 Apr-13

44.799Apr-1444.932

Apr-1541.388

Apr-0640.696

Apr-0741.767

Apr-0839.76

Apr-0936.814

Apr-1038.526

Apr-1135.924

Apr-1238.472

Apr-1338.302

Apr-1438.36 Apr-15

37.7

Apr-0616.936 Apr-07

15.76 Apr-0815.054 Apr-09

14.425

Apr-1014.97 Apr-11

13.598

Apr-1215.677

Apr-1315.944

Apr-1413.932

Apr-1514.55

GBTS April 2015 Published 28th July 2015

13

Rolling 12 Month Trendlines EnglandSpend by purpose (£m)

Apr-

06

Jun-0

6

Aug-0

6

Oct-

06

Dec-0

6

Feb-0

7

Apr-

07

Jun-0

7

Aug-0

7

Oct-

07

Dec-0

7

Feb-0

8

Apr-

08

Jun-0

8

Aug-0

8

Oct-

08

Dec-0

8

Feb-0

9

Apr-

09

Jun-0

9

Aug-0

9

Oct-

09

Dec-0

9

Feb-1

0

Apr-

10

Jun-1

0

Aug-1

0

Oct-

10

Dec-1

0

Feb-1

1

Apr-

11

Jun-1

1

Aug-1

1

Oct-

11

Dec-1

1

Feb-1

2

Apr-

12

Jun-1

2

Aug-1

2

Oct-

12

Dec-1

2

Feb-1

3

Apr-

13

Jun-1

3

Aug-1

3

Oct-

13

Dec-1

3

Feb-1

4

Apr-

14

Jun-1

4

Aug-1

4

Oct-

14

Dec-1

4

Feb-1

5

Apr-

15

£0

£2,000

£4,000

£6,000

£8,000

£10,000

£12,000

Holiday trips Business trips VFR trips

Apr-068250

Apr-078253

Apr-088776 Apr-09

8599

Apr-109530 Apr-11

9355

Apr-1210158

Apr-1310702

Apr-1410584 Apr-15

10201

Apr-063806

Apr-073846

Apr-083827 Apr-09

3659Apr-103582

Apr-113545

Apr-123874

Apr-134244 Apr-14

4059

Apr-154295

Apr-063690

Apr-073672 Apr-08

3434Apr-093327

Apr-103423 Apr-11

2988

Apr-123696

Apr-133830

Apr-143276

Apr-153726

GBTS April 2015 Published 28th July 2015

14

South East

YTD

2014 2015

4003 4689 +17%

9656 11653 +21%

580 646 +11%

Regional Analysis EnglandTrip characteristics – region (2014 vs 2015)

Trips(000s)

Spend(£ millions)

Nights(000s)

North East

YTD

2014 2015

909 1184 +30%

2548 2814 +10%

148 189 +28%

North West

YTD

2014 2015

3462 3998 +16%

8189 10367 +27%

621 709 +14%

West Midlands

YTD

2014 2015

1971 2503 +27%

4247 6197 +46%

280 435 +55%

Yorkshire & Humberside

YTD

2014 2015

2793 3215 +15%

6995 7914 +13%

402 519 +29%

East Midlands

YTD

2014 2015

1837 2222 +21%

4751 5394 +14%

254 292 +15%

East

YTD

2014 2015

2362 2672 +13%

7166 6904 -4%

364 366 +1%

South West

YTD

2014 2015

3879 4505 +16%

11728 13533 +15%

783 859 +10%

London

YTD

2014 2015

3297 4151 +26%

6339 8375 +32%

762 950 +25%

GBTS March 2015 Published 23rd June 2015

15

UK Outbound Travel (International Passenger Survey)Total volume (millions) and spend (£bn)

April '15 Past 3 Months Year to Date

5.00

11.92

15.64

5.59

13.15

17.09

2.73

7.13

9.45

2.95

7.44

9.74

Trips

a a

2014 2015

Spend

a a

2014 2015

+12% +8% +10% +4% +9% +3%

% change vs 2014

GBTS April 2015 Published 28th July 2015

16

Appendix: Domestic Tourism EnglandTrip characteristics (Year-To-Date: Jan-April 2015)

PURPOSE

Pure Holiday 1-3 nights +4 nightsVFR

(on holiday)Holiday(total)

VFR(non-holiday)

VFR(total)

Business

TRIPS000s

2014 9690 7282 2408 6165 15856 3963 10128 3857

2015 10337 7685 2652 7022 17359 4903 11925 4861

+7% +6% +10% +14% +10% +24% +18% +26%

NIGHTS000s

2014 26519 13559 12960 16057 42576 8691 24748 8334

2015 29139 14536 14603 18808 47947 11225 30033 10335

+10% +7% +13% +17% +13% +29% +21% +24%

SPEND

£millions

2014 2131 1454 677 688 2819 377 1064 908

2015 2304 1500 804 828 3132 472 1300 1145

+8% +3% +19% +20% +11% +25% +22% +26%

Unwtd Trips 1415 1029 385 1007 2420 680 1686 532REGION

West Midlands East of England East Midlands London North West North East South East South WestYorkshire &

the HumbersideTRIPS

000s

2014 1971 2362 1837 3297 3462 909 4003 3879 2793

2015 2503 2672 2222 4151 3998 1184 4689 4505 3215

+27% +13% +21% +26% +16% +30% +17% +16% +15%

NIGHTS

000s

2014 4247 7166 4751 6339 8189 2548 9656 11728 6995

2015 6197 6904 5394 8375 10367 2814 11653 13533 7914

+46% -4% +14% +32% +27% +10% +21% +15% +13%

SPEND£millions

2014 280 364 254 762 621 148 580 783 402

2015 435 366 292 950 709 189 646 859 519

+55% +1% +15% +25% +14% +28% +11% +10% +29%

Unwtd Trips 340 377 311 520 525 154 626 617 427

% change vs 2014

GBTS March 2015 Published 23rd June 2015

17

SOCIALGRADE

AB C1 C2 DE

TRIPS

000s

2014 10353 7370 3871 2684

2015 12998 8341 4175 3163

+26% +13% +8% +18%

NIGHTS

000s

2014 25436 18581 11034 7188

2015 32480 20574 10760 9598

+28% +11% -3% +34%

SPEND£millions

2014 1981 1274 634 353

2015 2409 1479 678 452

+22% +16% +7% +28%

Unwtd Trips 1374 1200 596 665

CHILDRENIN H/H

Any None

TRIPS

000s

2014 7326 16952

2015 8694 19982

+19% +18%

NIGHTS

000s

2014 18871 43369

2015 21231 52181

+13% +20%

SPEND£millions

2014 1100 3142

2015 1263 3756

+15% +20%

Unwtd Trips 1267 2572

LOCATIONTYPE

Seaside Large City/Town Small TownCountryside

/VillageTRIPS

000s

2014 3580 11553 5564 4212

2015 4184 13522 6240 5223

+17% +17% +12% +24%

NIGHTS

000s

2014 10900 24716 13842 12669

2015 12401 29480 15462 15945

+14% +19% +12% +26%

SPEND£millions

2014 711 2106 758 657

2015 790 2525 887 810

+11% +20% +17% +23%

Unwtd Trips 592 1737 853 715

Appendix: Domestic Tourism England

AGE

16-24 25-34 35-44 44-54 55+

TRIPS

000s

2014 2941 4210 4792 4938 7397

2015 3283 4514 5641 5818 9420

+12% +7% +18% +18% +27%

NIGHTS

000s

2014 7691 10250 11474 11633 21191

2015 9312 10779 13415 13755 26151

+21% +5% +17% +18% +23%

SPEND£millions

2014 450 652 843 978 1319

2015 531 751 891 1120 1726

+18% +15% +6% +15% +31%

Unwtd Trips 447 613 700 675 1402

% change vs 2014

GBTS March 2015 Published 23rd June 2015

Trip characteristics (Year-To-Date: Jan-April 2015)

18

Accommodation

CommercialAccommodation

(a)Serviced accom

(b)Hotel/motel/guesthouse

(c)Bed & Breakfast

Totalself-catering

rented

(a)Camping &

Caravanning (inc. owned caravans)

(b)Other self-catering

rentedHostels*

Own home/friends'/

relatives'

TRIPS

000s

2014 14130 11027 10033 880 2807 1538 1614 150 10005

2015 15783 12148 10988 1087 3144 1893 1741 291 12509

+12% +10% +10% +24% +12% +23% +8% +94% +25%

NIGHTS

000s

2014 10900 24716 13842 12669 10900 24716 13842 12669 10900

2015 12401 29480 15462 15945 12401 29480 15462 15945 12401

+10% +2% +6% -3% +21% +36% +15% +133% +24%

SPEND£millions

2014 10900 24716 13842 12669 10900 24716 13842 12669 10900

2015 12401 29480 15462 15945 12401 29480 15462 15945 12401

+12% +8% +8% +5% +26% +25% +30% +261% +37%

Unwtd Trips 2115 1628 1472 146 421 254 233 39 1676

Appendix: Domestic Tourism EnglandTrip characteristics (Year-To-Date: Jan-April 2015)

*caution small sample size % change vs 2014

GBTS March 2015 Published 23rd June 2015

19

All Tourism Holidays Business VFR

2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015

TripLength

2.56 2.68 2.56 2.52 2.56 2.56 2.98 2.89 2.77 2.71 2.74 2.82 2.44 2.55 2.53 2.51 2.44 2.52 2.00 2.19 2.24 2.21 2.16 2.13

SpendPer

Night£59 £59 £67 £70 £68 £68 £65 £68 £77 £77 £80 £78 £35 £36 £39 £43 £43 £43 £109 £100 £108 £116 £109 £110

SpendPer Trip

£151 £157 £171 £177 £175 £174 £193 £197 £213 £208 £220 £221 £86 £92 £98 £109 £105 £109 £218 £217 £241 £255 £235 £234

Appendix: Domestic Tourism EnglandYear to date trip length, spend/night, spend/trip

GBTS April 2015 Published 28th July 2015

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Note about these results: The GB Tourism Survey is a survey of British residents, in which 2000 respondents are interviewed each week, making a total of 100,000 each year. Any respondent having taken one or more overnight trips in the previous 4 week period is asked to describe the details of trips taken. Each year, data from around 17,000 trips is collected, and this is subsequently grossed up to provide population estimates. Full details of the survey methodology can be found at: https://www.visitengland.com/sites/default/files/banner-images/gbts_2013_-_methods_performance_report_v2.pdf On an annual basis, the survey is extremely robust, with a confidence level for England data at +/- 3% at the 95% level for the number of trips and nights measured, and +/- 4% for the expenditure figure. For shorter time periods and for other subsets of the data such as region or trip purpose, the margin of error is wider – guidance on confidence intervals at national and regional level for annual and quarterly data is provided on the next page. For any questions about data interpretation, please contact VEResearch@visitengland.org No part of this publication may be reproduced for commercial purposes without the permission of VisitEngland. Extracts may be quoted if the source is acknowledged. Users wishing to include results from this survey within a press release should contact Angelah Sparg in the VisitEngland Press Office Angelah.Sparg@visitengland.org for review prior to external release.

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GB Domestic Tourism: Confidence Limits at the 95% level

  TRIPS (millions) BEDNIGHTS (millions) EXPENDITURE (£ millions)

Destination: Single Quarter Annual Single Quarter Annual Single Quarter Annual

GB Total 4.8% 2.5% 5.5% 3.0% 6.8 3.6%

England Total 5.2% 2.8% 6.0% 3.2% 7.5% 4.0%

East 14.5% 7.7% 18.9% 9.4% 20.1% 11.6%

East Midlands 15.7% 8.3% 17.0% 9.4% 19.2% 10.6%

London 15.7% 7.2% 17.0% 9.1% 19.2% 11.0%

North East 20.4% 11.0% 25.9% 14.3% 49.0% 20.6%

North West 11.6% 6.2% 13.8% 7.4% 16.2% 8.0%

South East 10.5% 5.7% 11.8% 7.5% 13.3% 9.1%

South West 10.5% 5.4% 13.5% 6.3% 20.5% 9.2%

West Midlands 15.6% 8.1% 18.4% 10.0% 19.8% 11.6%

Yorks & Humb 13.2% 6.9% 16.3% 10.1% 19.5% 12.0%

Based on Quarter 2