january•february 2015HeaDL NES!

boost your new year sales!

T 01525 370784 F 01525 853220 sales@edwardsdrinks.com www.edwardsdrinks.com

HeaDL NES!

j a n u a r y 2 0 1 5 f e b r u a r y 2 0 1 5

DATES TO REMEMBER

01 New Year’s DaY

03-04 Fa Cup - 3rD rouND

20-21 CapiTal oNe Cup semi-FiNal 1sT leg

24-25 Fa Cup – 4Th rouND

25 burNs NighT

26 ausTralia DaY

27-28 CapiTal oNe Cup semi-FiNal 2ND leg

01 superbowl suNDaY XliX

06 wales v eNglaND, siX NaTioNs

07 iTalY v irelaND / FraNCe v sCoTlaND, siX NaTioNs

14 valeNTiNe’s DaY

14 eNglaND v iTalY / irelaND v FraNCe, siX NaTioNs

15 sCoTlaND v wales, siX NaTioNs

16-22 NaTioNal Chip week

17-18 ueFa ChampioNs league 16(1)

24-25 ueFa ChampioNs league 16(1)

28 sCoTlaND v iTalY / FraNCe v wales, siX NaTioNs

Dear Customer,

Welcome to our first edition of HeadLines for 2015. I hope the festive period has been busy and profitable for you and you are looking forward to a positive start to the New Year.

We have lined up some fantastic cask deals for this year so watch out for our regular special prices on featured cask ales every month.

In addition, we have FREE cases on bottled beers, RTDs, soft drinks such as the new green Coca Cola Life and ciders to help you re-stock your fridge after the hectic Christmas period.

Watch out for some outstanding promotions during the year to help you boost your business bottom line. Our special deals are achieved from benefits gained from being part of the huge buying power of the Today’s Group.

You can use our deals to make the most of the key calendar dates throughout the year, such as Burns night in January and Valentine’s Day in February. Not forgetting those live sport occasions including the big Premier League fixtures and the popular Six Nations battles. These give you a great opportunity to increase your trade.

Wishing you a very Happy & Prosperous New Year!

h o g s h e a dThis robust ale exhibits a maltiness with underlying tones of luscious

cane sugars whilst the use of Bramling Cross dry hops contribute

to the striking aroma and palate.

p a r a d i s e a l eA full bodied ale using pale ale malt and an exotic blend of old and new

world full hop flowers including Cascade to give a light, lusciously

flavoured taste of Paradise.

j a n u a r y O n L y f e b r u a r y O n L y

£71.49per 9g

equivalent

T H E A K S T O N B R E W E R Y m A S H A m

b i t t e r w i n t e rPale amber in colour. Light caramel

malt aroma with a touch of fruit. Bittersweet with malt character

flavours. Medium bodied with more bitterness than malt in the finish.

j a n u a r y & f e b r u a r yg r e a t s c o t p u r e m a l t

Pure Malt Ale for Burns Night. One Great Scot Deserves Another! Rich Amber ale, spice hop aroma

with smooth chocolate bitter finish.

j a n u a r y O n L y

3.8%

£87.38per 11g

4.5%

£81.99per 9g

4.0%

£74.49per 9g

4.1%

£69.99per 9g

4.2%

£69.99per 9g

C A L E D O N I A N B R E W E R Y E D I N B U R G H

4.8%

£75.99per 9g

4.4%

£72.49per 9g

F O R T H C O m I N G S E A S O N A L A L E S

F O R T H C O m I N G S E A S O N A L A L E S

£1.00 P e r

P I n T

£1.06 P e r

P I n T

3.8%

£73.49per 9g

£1.02 P e r

P I n T

£1.03 P e r

P I n T

£0.99 P e r

P I n T

£1.14 P e r

P I n T

£0.97 P e r

P I n T

£0.97 P e r

P I n T

Follow us on Facebook and Twitter www.caledonianbeer.com

Follow us on Facebook and Twitter www.caledonianbeer.com

All beers displayed contain Malted Barley

BEST OF THE BREWS

£74.754.1%

£66.494.2%

£66.494.0%

£73.493.8%

£73.494.3%

£59.993.9%

Amber

Malty, Rich Fruit

Sweet, Malty, Bitter Finish

Amber

Fruity, Light, Hoppy

Sharp, Malty, Dry Finish

Deep RedRich Toffee & MaltSlightly Sweet with Gentle Bitterness

Amber

Smooth, Balanced, Fruit

Hoppy, Malty, Fruity

Light Amber, Golden

Rich Fruit, Fruity Hop

Fruit, Crisp Bitter finish

Up front mango, lemon, passion fruit citrus and pine interplay heavily in this U.S. style amber ale featuring Mosaic hops.

Ja

nu

ar

y

PRICE BUSTER

Our philosophy at Camerons is to offer our customers high quality beers and lagers brewed at the Lion Brewery as well as a full range of products from other major breweries and suppliers.

We use the finest ingredients and water from our own well to deliver the highest quality craft beer brands and unrivaled service to our consumers and to our trade customers alike. Camerons make approximately 500,000 pints of beer or lager everyday!

featuredbrewer

£76.494.1%

Straw

Vibrant, Citrus, Zesty

Clean, Crisp, Refreshing

£76.494.1%

Light in colour with maris otter malt and the worlds finest hops, sweet and bitter, warming yet refreshing.

BEST OF THE BREWS

Did you know...One in six pints of beer

served in pubs is cask ale.*Cask Report 2014

ALL PRICES ARE SUBJECT TO DUTY CHANGES ALL PRICES QUOTED FOR 9G UNLESS OTHER WISE STATED

fe

br

ua

ry

£69.993.6%

Mahogany

Roast

Nutty, Fruity

£76.994.5%

Amber

Fruit, Hops

Citrus, Hoppy, Spicy

£73.954.5%

Amber

Malty, Toffee, Roasted

Warming, Fruity, Malted

£62.953.6%

Amber

Fresh, Clean, Hoppy

Hoppy, Dry, Refreshing

HOOK UP FOR THE

SIX NATIONS

6TH FEBRUARY - 21ST MARCH

GREAT FOR CASK SAlES!

HOOK UP FOR THE

SIX NATIONS

6TH FEBRUARY - 21ST MARCH

GREAT FOR CASK SAlES!

HEADL NES!

January • February 2015

BEST OF THE BREWS 2015

January • February 2015

make The mosT oF The siX NaTioNs 2015The Six Nations is the highlight of the domestic rugby union season and provides pubs the opportunity to boost their trade at the start of the year. It pays to plan, prepare and promote your pub’s offer to make the most of the live rugby.

Decoration Make your pub visually striking during the Six Nations. Use banners and POS to provide colour and to get the atmosphere going! Hang full size national flags of the competing nations.

staff – get them involved and be sure to have enough! Dress your staff in polo shirts, colourful rugby shirts or team colours. It shows they are keen to take part and contribute to the atmosphere.

Remember to plan your staff levels well in advance, particularly when England are playing, as you will need lots of resource to get through the evening successfully. You could also incentivise your staff to upsell – whatever you do to motivate them, make sure everyone is upbeat, energetic and focused on delivering a fantastic customer experience that people will want to come back for.

service This is a key area to get right and one which really benefits from some careful planning. You may have a few precious serving ‘windows’ of brief duration in which to sell as much as you can – make sure you are fully prepared so that your customers can get what they want quickly and easily.

Food Make sure your customers food is available and they know where to order it! Ensure all POS is displayed externally as well as internally if possible. Banners and A boards help to maximise awareness!

half time snacks Make it quick and simple. Hand-held bites such as burgers, hot dogs and pies are ideal. Get your customers to pre-order for half-time and make sure you have a stack of food ready for quick, hassle-free service. You do not want people queuing for food at the start of the second half!

menu planning for big sporting events, why not cut your day’s menu to a range of simple dishes and sharing platters which you know you can prepare and serve quickly.

DoN’T miss ouT oN The big opporTuNiTY laTer This Year!

rugbY worlD Cup 18Th sepTember - 31sT oCTober

6/7 FebruaryWales v England Fri 8.05Italy v Ireland Sat 2.30France v Scotland Sat 5.00

14/15 FebruaryEngland v Italy Sat 2.30Ireland v France Sat 5.00Scotland v Wales Sun 3.00

28/1 February/MarchScotland v Italy Sat 2.30France v Wales Sat 5.00Ireland v England Sun 3.00

14/15 MarchWales v Ireland Sat 2.30England v Scotland Sat 5.00Italy v France Sun 3.00

21 MarchItaly v Wales Sat 12.30Scotland v Ireland Sat 2.30England v France Sat 5.00

2015 rbs six Nations Fixture schedule

live here iN eNglaND!

M a r c H

M a y j u n e

a u g u s t

01 sT DaviD’s DaY

15 moTher’s DaY

17 sT paTriCk’s DaY

27 euro 2016 QualiFiers (27Th - 29Th)

a p r i l03 gooD FriDaY

05 easTer suNDaY

06 easTer moNDaY

23 sT george’s DaY

04 earlY maY baNk holiDaY

25 spriNg baNk holiDaY

30 Fa Cup FiNal

j u l y11 wimbleDoN laDies siNgles FiNal

12 wimbleDoN meN’s siNgles FiNal

14 basTille DaY

06 ChampioNs league FiNal

21 FaTher’s DaY

21 loNgesT DaY

29 wimbleDoN (29Th JuNe – 12Th JulY)

11 greaT briTish beer FesTival (11Th – 15Th)

29 rugbY league ChalleNge Cup FiNal

31 summer baNk holiDaY

Edwards Beers & Minerals Ltd.Unit 5, Grovebury Place, Grovebury Road, Leighton Buzzard, Beds, LU7 4SHTel: 01525 370784 Fax: 01525 853220Email: sales@edwardsdrinks.com Web: www.edwardsdrinks.com

Terms and Conditions1. All offers are available from 1st January to 28th February 2015 unless otherwise stated. 2. All offers are subject to regional

availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which

may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation

that there is no such tie. 7. All prices featured may be subject to a duty increase.

2015 looking aHeaD t o t H e b i g e v e n t s

DeCoraTe Your ouTleT wiTh aN

irish Theme

CreaTe a speCial FreNCh ThemeD

meNu

oFFer Free piNTs For DaDs wiTh a meal

DoN’T miss The lasT big proFiT eveNT oF

The summer

make The mosT oF The bumper

FamilY weekeND

promoTe Your live sporTiNg eveNTs iN

aDvaNCe