Date post: | 21-May-2015 |
Category: |
Education |
Upload: | chris-stadler |
View: | 144 times |
Download: | 4 times |
They build tension in the intended audience. They talk about benefits, never features. But, they’re not great headlines.
Usually after incubation. Usually after writing a bunch of losers, and getting the lame ones out first (yeah, put them down on paper). Sometimes without incubation. Often, with a unique point of view.
Product-centric
Audience-centric
Audience-centric (with more specific point of view)