Green World Future Business

Green ITLeo Victor Zalki

The Bad News:ICT Accounts for approximately..

..of global Carbon di oxide emissions

Findings: Early Indicators of a Raising ‘Green Business' Trend

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IT operations are challenged by operational issues

IT Energy Crisis

Data center watts/sq. ft.

Doesn’t include energy needed to remove heat… can increase overall power requirements by 80% to 120%

The Good News:

There are substantial inefficiencies in thetechnology and use behaviors that can be readily addressed…

...and IT can significantly contribute to control and reduce the 98%of Carbon di oxide emissions caused by other activities and industries.

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Five building blocks provide the tools to operational savings and business growth. SUSTAINABILITY

Double your IT capacity• In the same energy

footprintReduce operational costs • 40-50% energy savings• Positive environmentalImpact• 1,300 less cars or 3.5Mless pounds of coal

Getting started with Green IT

Update your hardwareUsing energy-efficient hardware is a simple way to reduce your carbon footprint

If it’s not in use, turn it offNew technologies can help you switch off the lights—and other idle resources—automatically

Virtualize, virtualize, virtualizeVirtualization lets you get more done with less hardware, lowering your energy consumption

Consolidate data centersEliminating data centers or building new, “green” ones cuts power utilization dramatically

Optimize IT Energy useManaging

Power Wisel

y

High Availability and

Virtualization

Protecting and

Backing up Data

Designing

Efficient Data Center

s

IT transformation - Energy savings

Provide energy efficient technology and products for the Commonwealth such as Energy Star qualified computers, printers and monitors.

Reduce the costs of power and cooling through the consolidation and virtualization of the IT server infrastructure.

Promote environmental improvement by increasing levels of efficiency that ultimately reduce greenhouse gas emissions.

Audit compliance with “green” or “emissions” objectives, regulation and standards.

Work toward establishing an enterprise-wide awareness to staff the expected power management settings requirements and best practices for energy conservation – Ensure that everyone understands their personal responsibility to do so.

Virtualization

The process of running two or

more logical computer

systems on one set of hardware.

Server Virtualization

Virtualization one of the most effective tools for cost effective, greener computing.

Reduce the cost of power and cooling through the consolidation and virtualization of the IT server infrastructure.

$300 -$600 per year in energy savings for every server removed through virtualization based consolidation.

Virtualization helps a company/enterprise lower power and cooling consumption, by reducing the machines and servers it needs.

Power IssuesLive Poll: How Far Along Are You

Today?

What stage of power management are you in:• Early stages; research only• Planning stages, but no

implementation yet• Implementation in progress• Fully implemented & complete

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Today’s Environment

Lets deliver profit/watt, not just performance/watt

Scaling IT faster than cost with c-Class, IPM & Thermal Logic50% more servers

25% lower airflow

50% more servers

26% drop in Temp

50% more servers

37% less power

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System activity display with power management

A data center is a centralized repository, either physical or virtual, for the storage, management, and

dissemination of data and information organized around a particular body of knowledge or pertaining to a

particular business

Data Center

What’s driving data center transformation?

Business pressures• Support growth• Integrate acquisitions

• Support business innovation

• Exploit technology• Reduce costs and risksData center constraints• Power and cooling• Facilities• Personnel• Relocations Legacy infrastructure

Customer priorities and expected outcomes

Top Data Center challenges

Reduce IT Load

Consolidate & virtualize servers Storage Area Network Remove decommissioned

servers from rack and power Right sized servers Dynamic power load

management Dynamically migrate workloads

from underused servers to enable them to be shut down

Use a low-power state or shut down servers when not in use

Purchase Green Servers (energy star, RoHS, EPEAT)

Architectural/software choices that promote efficiency

Raise temperature in data center

“Get our ducts in a row” (step 1) Bottom-to-top airflow (step 2) Replace HVAC w/higher

efficiency Options for free cooling or

reuse of heated air

Reduce Cooling Load

DC air pressure at 5% above DC thermal analysis & leak

detection Use blanking panels

Reduce Power Distribution Losses

Data Center ECS monitoring/management Use of renewable offsets More efficient

UPS+generators Need to improve efficiency Rotary vs. cell

Better power monitoring

Server More-efficient power supplies Focus on fans/blowers Electrical conversion at the

server Energy management

software

Holistic Look at Data Center Impact

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Benefits of Data center

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PC/Laptop power management

PCs, monitors account

for more than a third

of ICT power consumption

and CO2 emissions. Sixty percent of PCs are

left on after hours. So the fix is educate staff,

use a lower power state

such as stand by, for

PCs and monitors after hours.

Greening printers and printing

Average office worker

prints 1,000 pages/month,

40 lbs/month. The paper itself consumes

10x the energy of printing

on it. So the fix is print less

measure and analyze

document flows. Consolidate the printers into

fewer, standard, low impact

that share the same consumables.

Greening the staff..

Recommendations- It Starts With Measuring

Reduce•Consume fewer servers, printers, so forth by increasing utilization- virtualize.•Stop over provisioning; improve capacity planning.•Turn equipment off, turn power management on.

Reuse•Extend the life of assets by reusing them within the enterprise and externally.

Recycle•Ensure and validate the correct disposition of all electronic equipment.•Buy recyclable products.

What does the future hold..?

Increased legislation, regulation and tax breaks — power consumption, hazardous substances and e-waste.

Energy management across the ICT infrastructure, creating a more dynamic sense-and-respond environment.

More-efficient and smarter cooling, UPS and power supplies in the data center and for client devices and so on.

Better power management at every level — processors, PCBs, systems, operating systems and applications.

Power consumption as a design criterion for software and energy profiling.

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Encourage the IT sector to be involved in green tech and carbon data

management. Promote Renewable Energy: the Green Light to India’s growth…

“The World Cannot SolveClimate Change Problem Without

IT ”