+ All Categories
Home > Documents > Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker...

Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker...

Date post: 25-Dec-2015
Category:
Upload: alison-cannon
View: 213 times
Download: 1 times
Share this document with a friend
Popular Tags:
58
Greening Your Home for Greening Your Home for Resale Resale by by Beth Johnson Beth Johnson REALTOR REALTOR ® , Keller Williams Realty , Keller Williams Realty EcoBroker Certified, LEED AP EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Certified Green Professional, NAR GREEN Designee Designee Principal, Smart Green Now Consulting Principal, Smart Green Now Consulting (www.BethJohnson.com) (www.BethJohnson.com)
Transcript
Page 1: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Greening Your Home for Greening Your Home for ResaleResale

byby

Beth JohnsonBeth Johnson

REALTORREALTOR®®, Keller Williams Realty, Keller Williams RealtyEcoBroker Certified, LEED APEcoBroker Certified, LEED AP

Certified Green Professional, NAR GREEN DesigneeCertified Green Professional, NAR GREEN Designee

Principal, Smart Green Now ConsultingPrincipal, Smart Green Now Consulting

(www.BethJohnson.com)(www.BethJohnson.com)

Page 2: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 2 www.BethJohnson.comwww.BethJohnson.com

Beth Johnson:Beth Johnson:“Connecting and respecting“Connecting and respecting

the buyer, seller, builder, community, Earth” the buyer, seller, builder, community, Earth”

• First green-credentialed “Quadruple Crown” Realtor First green-credentialed “Quadruple Crown” Realtor on the planet:on the planet:– LEED AP (USGBC)LEED AP (USGBC)– EcoBroker CertifiedEcoBroker Certified– Certified Green Professional (NAHB)Certified Green Professional (NAHB)– GREEN (NAR )GREEN (NAR )

• First Texas REALTORFirst Texas REALTOR®® to earn either LEED AP or to earn either LEED AP or EcoBrokerEcoBroker

• Specialty is greenbuilding:Specialty is greenbuilding:– New construction: land / architect / builderNew construction: land / architect / builder– ResaleResale

• First North Texas REALTORFirst North Texas REALTOR® ® specializing in specializing in greenbuildinggreenbuilding

• 29 yrs. as professional with environmental advocacy 29 yrs. as professional with environmental advocacy organizationsorganizations

Page 3: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 3

OutlineOutline• Will green upgrades help sell the home?Will green upgrades help sell the home?

• How are other markets trending?How are other markets trending?

• Do we have North Texas data?Do we have North Texas data?

• Green upgrade certification, Green upgrade certification, documentation for resaledocumentation for resale

• Searchable green items in N TX MLSSearchable green items in N TX MLS

• Green upgrades that makeGreen upgrades that makephysical, economic and marketing sensephysical, economic and marketing sense

www.BethJohnson.comwww.BethJohnson.com

Page 4: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 4

Green homes are better for Green homes are better for people, pocketbook, and the people, pocketbook, and the planetplanet

• Energy efficient, lower billsEnergy efficient, lower bills• Healthier indoor airHealthier indoor air• Lower maintenanceLower maintenance• Comfortable, quietComfortable, quiet• Reduced water usageReduced water usage• Resource efficientResource efficient• Less air pollutionLess air pollution• Improved resaleImproved resale

www.BethJohnson.comwww.BethJohnson.com

Page 5: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 5

Will green upgrades help the Will green upgrades help the sale?sale?• Don’t do them merely for resaleDon’t do them merely for resale

• May have multi-year time horizonMay have multi-year time horizon

• Most home Most home improvementimprovement projects projects– don’t recoup don’t recoup fullfull value in increased sale value in increased sale

priceprice– may bring may bring quickerquicker sale sale

•Time is moneyTime is money

•Reduced DOM avoids stigmatizing a listing, Reduced DOM avoids stigmatizing a listing, reducing eventual pricereducing eventual price

www.BethJohnson.comwww.BethJohnson.com

Page 6: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 6

Remodeling Magazine, 2010 Cost Vs. Value Report,Remodeling Magazine, 2010 Cost Vs. Value Report,

West South-Central Region, Midrange PriceWest South-Central Region, Midrange Price

Project Job Cost Cost Recouped

Roofing replacement $17,438 63.8%

Deck addition (composite) $14,695 64.7%

Bathroom remodel $14,536 70.5%

Window replacement (vinyl) $ 9,515 71.5%

Major kitchen remodel $53,452 73.8%

Minor kitchen remodel $20,321 74.2%

Garage door replacement $ 1,145 98.7%

Entry door replacement (steel) $ 1,079 116.6%

Entry door replacement (fiberglass)

$ 3,313 65.7%

www.BethJohnson.comwww.BethJohnson.com

Page 7: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 7

Will green upgrades help the Will green upgrades help the sale?sale?• Location, condition, priceLocation, condition, price

• ““Improvement” is different from “make-ready”Improvement” is different from “make-ready”

• Present the home market-readyPresent the home market-ready• Clean, good repair, move-in-readyClean, good repair, move-in-ready

• Professionally executed 12 steps to market-readyProfessionally executed 12 steps to market-ready

• Green story correctly and enthusiastically presentedGreen story correctly and enthusiastically presented– by qualified, experienced REALTORby qualified, experienced REALTOR®®

• Better value for the priceBetter value for the price

• What is your competition?What is your competition?• New homesNew homes

• Existing homesExisting homes

www.BethJohnson.comwww.BethJohnson.com

Page 8: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 8

Most homes have some green featuresMost homes have some green features

www.BethJohnson.comwww.BethJohnson.com

Page 9: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 9

Additional Features, Updates, ImprovementsAdditional Features, Updates, Improvements1234 XYZ Lane1234 XYZ Lane

Dallas, TX 75252Dallas, TX 75252

2010 Updates include:2010 Updates include:• New ceramic tileNew ceramic tile

• New carpet throughoutNew carpet throughout

• Fresh paint throughout (inside and outside)Fresh paint throughout (inside and outside)  

Energy-Efficiency/Green Features:Energy-Efficiency/Green Features:

• Climate-responsive design to control unwanted summer radiant Climate-responsive design to control unwanted summer radiant heat gain through windowsheat gain through windows– minimized unshaded west-facing windows to reduce unwanted minimized unshaded west-facing windows to reduce unwanted

summer heat gain & to lower air-conditioning billssummer heat gain & to lower air-conditioning bills– no unshaded south windowsno unshaded south windows

• Radiant barrier roof decking to reduce air-conditioning bills (2009)Radiant barrier roof decking to reduce air-conditioning bills (2009)

• Durable Class 4 impact-resistant roof (2009) garners 30% Durable Class 4 impact-resistant roof (2009) garners 30% premium discount on State Farm insurancepremium discount on State Farm insurance

• Flow-through ventilation for attic with air inlets low on roof and Flow-through ventilation for attic with air inlets low on roof and peak exhausts (2009)peak exhausts (2009)

www.BethJohnson.comwww.BethJohnson.com

Page 10: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 10

(continued)(continued)

• Double-pane windows throughout (except in laundry room and Double-pane windows throughout (except in laundry room and outer sunroom windows), including 4 that were replaced in outer sunroom windows), including 4 that were replaced in 2007 with durable, energy-efficient Energy Star qualified low-E 2007 with durable, energy-efficient Energy Star qualified low-E vinyl-frame windows with Sears lifetime warrantyvinyl-frame windows with Sears lifetime warranty

• Ceiling fans in kitchen, dining room, bedrooms provide Ceiling fans in kitchen, dining room, bedrooms provide comfort at higher thermostat setting to save on summer comfort at higher thermostat setting to save on summer cooling billscooling bills

• Programmable thermostatProgrammable thermostat

• 12-SEER AC (1999)12-SEER AC (1999)

• Expansive, attractive pebblestone covered patio outdoor living Expansive, attractive pebblestone covered patio outdoor living area reduces need for conditioned spacearea reduces need for conditioned space

• Generously naturally daylit design provides pleasant indoor Generously naturally daylit design provides pleasant indoor spaces and reduces daytime heat and electricity use from spaces and reduces daytime heat and electricity use from electric lightselectric lights

• Low-VOC inside paint throughoutLow-VOC inside paint throughout

• Hardie cementitious siding holds paint longer & resists Hardie cementitious siding holds paint longer & resists moisture, rot, insects, hail, firemoisture, rot, insects, hail, fire

www.BethJohnson.comwww.BethJohnson.com

Page 11: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 11

Competition from New Competition from New HomesHomes• Home Energy RatingHome Energy Rating

SystemSystem(HERS Index)(HERS Index)

• A common languageA common language

• Govt. overseenGovt. overseen

• Certified ratersCertified raters

• Tested, inspectedTested, inspected

www.BethJohnson.comwww.BethJohnson.com

Courtesy: RESNET

Page 12: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 12

Competition from New Competition from New HomesHomes

• ENERGY STARENERGY STAR®® for Homes, U.S. EPA for Homes, U.S. EPA– HERS 85 or belowHERS 85 or below– Air-tight construction and ductsAir-tight construction and ducts– Insulation: effective, properly installedInsulation: effective, properly installed– HVAC efficient and right-sized, not oversizedHVAC efficient and right-sized, not oversized– Lighting/appliances: efficientLighting/appliances: efficient– Windows: high-performanceWindows: high-performance– Soon to require HERS 70-75, more robust Soon to require HERS 70-75, more robust

HVAC and water management verificationHVAC and water management verification

www.BethJohnson.comwww.BethJohnson.com

Page 13: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 13

Competition from New Competition from New HomesHomes• ENERGY STARENERGY STAR®® for Homes for Homes

– 1.2 million in U.S. since 19951.2 million in U.S. since 1995– 9,000 builder partners9,000 builder partners– TX is #1 stateTX is #1 state

• 337,000+ to date; 30,000+ in 2010337,000+ to date; 30,000+ in 2010

• 843 builder partners843 builder partners

• More than next 7 states combinedMore than next 7 states combined

• 43% market penetration43% market penetration

– Houston & DFW are top 2 U.S. marketsHouston & DFW are top 2 U.S. markets– DFWDFW

• 114,000+ to date114,000+ to date

• 8,000+ in 20108,000+ in 2010

• 177 builder partners177 builder partners

www.BethJohnson.comwww.BethJohnson.com

Page 14: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 14

Competition from New Competition from New HomesHomes• Green Built TexasGreen Built Texas®®, HBA, HBA

– HERS 83 or below (transitioning to 75)HERS 83 or below (transitioning to 75)– ENERGY STAR® certificationENERGY STAR® certification– Additional base-level requirements and Additional base-level requirements and

options in:options in:• Indoor air qualityIndoor air quality

• Water efficiencyWater efficiency

• Materials efficiency and durabilityMaterials efficiency and durability

• Site protection and waste Site protection and waste reductionreduction

www.BethJohnson.comwww.BethJohnson.com

Page 15: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 15

Competition from New Competition from New HomesHomes• Green Built TexasGreen Built Texas®®

– 6000 homes completed since 2006, 6000 homes completed since 2006, includingincluding• 114 in Plano114 in Plano

• 236 in Frisco236 in Frisco

• 300 in Allen300 in Allen

– 400 under construction400 under construction• 12 in Plano12 in Plano

• 28 in Frisco28 in Frisco

• 17 in Allen17 in Allen

– 70 builder partners, including70 builder partners, including• 12 volume builders12 volume builders

– 10+% of DFW market in ‘0810+% of DFW market in ‘08

www.BethJohnson.comwww.BethJohnson.com

Page 16: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 16

Competition from New Competition from New HomesHomes• LEEDLEED®® for Homes, USGBC for Homes, USGBC

– ENERGY STARENERGY STAR®® certification certification– Robust planning & verificationRobust planning & verification– Stringent mandatory requirementsStringent mandatory requirements– Rewards top-tier construction practices Rewards top-tier construction practices

in greenbuilding categoriesin greenbuilding categories

www.BethJohnson.comwww.BethJohnson.com

Page 17: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 17

Competition from New Competition from New HomesHomes• LEEDLEED®® for Homes for Homes

– 10,000+ homes certified since 200810,000+ homes certified since 2008– 38,000 in process38,000 in process– Texas has 500 certifiedTexas has 500 certified

•Half of which are in N TXHalf of which are in N TX

– Major DFW volume builder just committed Major DFW volume builder just committed to 100% LEED here in its signature brandsto 100% LEED here in its signature brands•300 homes per year300 homes per year

•Largest builder of single-family LEED homes in Largest builder of single-family LEED homes in TXTX

www.BethJohnson.comwww.BethJohnson.com

Page 18: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 18

Competition from New Competition from New HomesHomes• Frisco 2001:Frisco 2001:

– HERS 83 + other GB measuresHERS 83 + other GB measures

• Dallas 2009/2011: Dallas 2009/2011: – HERS 85 + other GB measuresHERS 85 + other GB measures– GBT or LEED or equivalentGBT or LEED or equivalent

• Plano 2009:Plano 2009:– HERS 85, tested, inspectedHERS 85, tested, inspected– Drought-survivable landscapingDrought-survivable landscaping– Efficient hot-water supplyEfficient hot-water supply– Return air path for bedroomsReturn air path for bedrooms

www.BethJohnson.comwww.BethJohnson.com

Page 19: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 19 www.BethJohnson.comwww.BethJohnson.com

Page 20: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 20

Market TrendsMarket Trends• 3rd-party certified green homes sell faster and for more money3rd-party certified green homes sell faster and for more money

• 10.5-28.9% higher $/SF, 24% less time on market 10.5-28.9% higher $/SF, 24% less time on market (Seattle)(Seattle)

• 20.5% higher $/SF, 9.5% less time on market (Portland)20.5% higher $/SF, 9.5% less time on market (Portland)

• McGraw-Hill SmartMarket Report (Fall ’08)McGraw-Hill SmartMarket Report (Fall ’08)

““We’re We’re crossing the tipping pointcrossing the tipping point for green home building. for green home building. Concerns about energy costs, health and even resale value are Concerns about energy costs, health and even resale value are adding up…. Green homes are adding up…. Green homes are here to stayhere to stay.”.”

80%80% of respondents believe green homes are of respondents believe green homes are more more economicaleconomical, offer , offer betterbetter and and healthierhealthier places to live. places to live.

70%70% of buyers are either “more” or “much more” of buyers are either “more” or “much more” inclined to inclined to purchase a green home over a conventional home in a down purchase a green home over a conventional home in a down housing markethousing market..

““Making homes greener is now the Making homes greener is now the number one reason for number one reason for home improvementhome improvement (42%) over remodeling for comfort reasons (42%) over remodeling for comfort reasons (34%) or to improve appearance (24%).”(34%) or to improve appearance (24%).”

www.BethJohnson.comwww.BethJohnson.com

Page 21: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 21

Competing against New Competing against New HomesHomes• Existing homes may compete well Existing homes may compete well

on…on…– LocationLocation– More modest sizeMore modest size– Mature treesMature trees– PricePrice

www.BethJohnson.comwww.BethJohnson.com

Page 22: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 22

Competing against Existing Competing against Existing HomesHomes• $10-$25 increase in resale value for every $10-$25 increase in resale value for every

$1 decrease in annual utility bills $1 decrease in annual utility bills (Appraisal Journal, 1998)(Appraisal Journal, 1998)– ($1,000/yr. energy savings = $10K-$25K ($1,000/yr. energy savings = $10K-$25K

higher sales price)higher sales price)

www.BethJohnson.comwww.BethJohnson.com

Page 23: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 23

North Texas data still North Texas data still accumulatingaccumulating

• Comps are lackingComps are lacking– New-home and retrofit programs are recentNew-home and retrofit programs are recent

– MLS green update is recentMLS green update is recent

• Appraisal environment challengingAppraisal environment challenging

– GB education is newGB education is new

– ““Value” is not same as your Value” is not same as your costcost

– ““Value” is what others’ Value” is what others’ lenderslenders say it is say it is

– Beware of “over-improvement”Beware of “over-improvement”• Functional obsolescenceFunctional obsolescence

• Remodel $/SF > new-construction $/SFRemodel $/SF > new-construction $/SF

• TeardownsTeardowns

www.BethJohnson.comwww.BethJohnson.com

Page 24: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 24

Start with a RESNET-certified Start with a RESNET-certified raterrater

• Make green upgrades that are cost-Make green upgrades that are cost-effectiveeffective– for for youryour home home– for for youryour time horizon time horizon

• They won’t hurt resaleThey won’t hurt resale– Can differentiate the listingCan differentiate the listing– May increase perceived valueMay increase perceived value– Data will comeData will come

www.BethJohnson.comwww.BethJohnson.com

Page 25: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 25

Green Upgrade CertificationGreen Upgrade Certificationfor Retrofitting Existing Homesfor Retrofitting Existing Homes• ““Regreen”, USGBC guidebook and trainingRegreen”, USGBC guidebook and training

• Green Built TexasGreen Built Texas

• Home Performance with ENERGY STARHome Performance with ENERGY STAR®®

– Process backed by U.S. EPA and DOEProcess backed by U.S. EPA and DOE– 30 locations nationwide30 locations nationwide– 75,000 families have improved their homes 75,000 families have improved their homes

while helping the environmentwhile helping the environment– 2 locations in TX:2 locations in TX:

•Austin EnergyAustin Energy

•Oncor Service AreaOncor Service Area

www.BethJohnson.comwww.BethJohnson.com

Page 26: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 26

Oncor Service Area:Oncor Service Area:

www.BethJohnson.comwww.BethJohnson.com

Page 27: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 27

Home Performance with ENERGY Home Performance with ENERGY STARSTAR®®

• Whole-house approach to making your home:Whole-house approach to making your home:– More comfortableMore comfortable– Reducing its energy useReducing its energy use– Improving indoor air qualityImproving indoor air quality– Creating a healthier homeCreating a healthier home

• Certified contractors approved by ENERGY STARCertified contractors approved by ENERGY STAR®®

– (31 in North Texas)(31 in North Texas)

• State-of-the-art equipmentState-of-the-art equipment

• Best-available building scienceBest-available building science

• Professional diagnosisProfessional diagnosis

• Recommendations for improvementsRecommendations for improvements

• ComprehensiveComprehensive

• Cost-effectiveCost-effective

• You decide what improvements to doYou decide what improvements to do

www.BethJohnson.comwww.BethJohnson.com

Page 28: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 28

Home Performance with ENERGY Home Performance with ENERGY STARSTAR®®

• Typical improvement measures:Typical improvement measures:– Sealing external air leaksSealing external air leaks– Attic and perhaps wall insulationAttic and perhaps wall insulation– Solar window screensSolar window screens– Duct sealing and insulationDuct sealing and insulation

• 20-40% leakage typical20-40% leakage typical

– Duct system efficiency and air-balanceDuct system efficiency and air-balance– High-efficiency (SEER) ENERGY STARHigh-efficiency (SEER) ENERGY STAR®® air conditioner air conditioner

• May replace if > 10 years oldMay replace if > 10 years old

• Half perform poorly (up to 30% less efficient than advertised)Half perform poorly (up to 30% less efficient than advertised)due to incorrect installationdue to incorrect installation

– OversizedOversized– Incorrect refrigerant chargeIncorrect refrigerant charge– Mismatched indoor/outdoor unitsMismatched indoor/outdoor units

www.BethJohnson.comwww.BethJohnson.com

Page 29: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 29

Home Performance with ENERGY STARHome Performance with ENERGY STAR®®

• Typical improvement measures Typical improvement measures (cont.):(cont.):

www.BethJohnson.comwww.BethJohnson.com

Page 30: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 30

Home Performance with ENERGY STARHome Performance with ENERGY STAR®®

• Typical improvement measures Typical improvement measures (cont.):(cont.):– High-efficiency hot water heaterHigh-efficiency hot water heater– ENERGY STARENERGY STAR®® lighting and appliances lighting and appliances– Energy-efficient windows – (maybe)Energy-efficient windows – (maybe)– Solar hot water – (maybe)Solar hot water – (maybe)– Solar photovoltaic -- ??Solar photovoltaic -- ??

www.BethJohnson.comwww.BethJohnson.com

Page 31: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 31

Home Performance with ENERGY STARHome Performance with ENERGY STAR®®

• Benefits:Benefits:– Fewer drafts, modern comfortFewer drafts, modern comfort– Consistent temperatures across roomsConsistent temperatures across rooms– Better ventilation and humidity controlBetter ventilation and humidity control– Lower utility billsLower utility bills

  

• Financing:Financing:– $1500 cash incentive from Oncor$1500 cash incentive from Oncor– Third-party financingThird-party financing– Federal and state tax credits for homeowners:Federal and state tax credits for homeowners:

•www.Dsireusa.org

– 203K FHA loan203K FHA loan

www.BethJohnson.comwww.BethJohnson.com

Page 32: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 32

Documentation / Disclosure:Documentation / Disclosure:

• Disclose any inspection last 4 yearsDisclose any inspection last 4 years

• Pre-work, post-work HERS reportPre-work, post-work HERS report

• Test-in, test-outTest-in, test-out

• All receipts, manuals, warrantiesAll receipts, manuals, warranties

• Utility bills before and afterUtility bills before and after

• (Reminder: lead-based paint (Reminder: lead-based paint remodeling)remodeling)

www.BethJohnson.comwww.BethJohnson.com

Page 33: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 33

Austin’s Energy Conservation and Disclosure (ECAD) Austin’s Energy Conservation and Disclosure (ECAD) OrdinanceOrdinance

• 20092009

• Single-family site-built homes 10 years old or Single-family site-built homes 10 years old or olderolder

• Sellers required to have an ECAD auditSellers required to have an ECAD audit

• Provide copy to prospective purchasers & Austin Provide copy to prospective purchasers & Austin EnergyEnergy

• Air sealing in plumbing areas & weatherstrippingAir sealing in plumbing areas & weatherstripping

• Attic insulationAttic insulation

• Duct performanceDuct performance

• HVAC efficiencyHVAC efficiency

• Windows: shading, low-E glass, solar screensWindows: shading, low-E glass, solar screens

www.BethJohnson.comwww.BethJohnson.com

Page 34: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 34

ECAD OrdinanceECAD Ordinance• Rebates & incentivesRebates & incentives

• Exempted if participated inExempted if participated in– Home Performance with ENERGY STARHome Performance with ENERGY STAR®® or or– Equivalent Austin Energy programEquivalent Austin Energy program– Within last 10 years andWithin last 10 years and– Show at least 3 energy efficiency Show at least 3 energy efficiency

improvementsimprovements

• Variance if binding agreement to remodel Variance if binding agreement to remodel within 6 months & get an auditwithin 6 months & get an audit

• 41% of sellers felt ECAD helped sell the home41% of sellers felt ECAD helped sell the home

www.BethJohnson.comwww.BethJohnson.com

Page 35: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 35 www.BethJohnson.comwww.BethJohnson.com

N. TX MLS green update—2008N. TX MLS green update—2008

• Energy Efficiency

Tankless Water Heater Smart Electric Meter 13-15 SEER AC 16+ SEER ACProgrammable Thermostat 12"+ Attic

InsulationDouble Pane Windows Variable Speed HVACENERGY STAR® Appliances Radiant BarrierLow E Windows Dehumidifier90% Efficient Furnace High Efficiency Wtr

HeaterFoam Insulation Storm WindowsStorm Doors Ceiling Fans

Page 36: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 36 www.BethJohnson.comwww.BethJohnson.com

N. TX MLS green update—2008N. TX MLS green update—2008

• Green Certification– HERS Rated– HERS 0 – 85– HERS 86 – 100– HERS 101+– Energy Star Certified– LEED Certified– LEED Silver– LEED Gold– LEED Platinum– Green Built N. Texas– NGBP - National Green

Page 37: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 37 www.BethJohnson.comwww.BethJohnson.com

N. TX MLS green update—2008N. TX MLS green update—2008• Green Features

– Solar Electric System– Solar Hot Water– Geo-Thermal HVAC– Drought Tolerant Plants– Low Flow Commode– Low Flow Fixtures– Recirculating Hot Water– Rain/Freeze Sensors– Wind Power– EF Irrigation Control– Rain Water Catchment– Energy Recovery Ventilator– Mechanical Fresh Air– Enhanced Air Filtration

Page 38: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 38

Third-party inspected, tested, Third-party inspected, tested, certified:certified:

Blower-door test assures low infiltration of air through the envelope.

www.BethJohnson.comwww.BethJohnson.com

Page 39: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 39

Duct-blaster test assures minimal duct leakage.

Third-party inspected, tested, Third-party inspected, tested, certified:certified:

www.BethJohnson.comwww.BethJohnson.com

Page 40: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 40 www.BethJohnson.comwww.BethJohnson.com

Courtesy: TexEnergy Solutions

Page 41: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 41 www.BethJohnson.comwww.BethJohnson.com

Page 42: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 42

Insulated attic hatch seal

www.BethJohnson.comwww.BethJohnson.com

Page 43: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 43

Wind-washing from soffit vent has removed ceiling insulation.

www.BethJohnson.comwww.BethJohnson.com

Page 44: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 44

Dropped ceiling/soffit’s vertical portion has no insulation.

www.BethJohnson.comwww.BethJohnson.com

Page 45: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 45 www.BethJohnson.comwww.BethJohnson.com

Duct joint is severed – severe leak.

Page 46: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 46 www.BethJohnson.comwww.BethJohnson.com

Unnecessary duct length

Page 47: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 47 www.BethJohnson.comwww.BethJohnson.com

Insulation has come off the duct.

Page 48: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 48 www.BethJohnson.comwww.BethJohnson.com

Page 49: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 49 www.BethJohnson.comwww.BethJohnson.com

Page 50: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 50

- 13-15 SEER AC- 13-15 SEER AC - mechanical fresh - mechanical fresh airair- 90% efficiency furnace- 90% efficiency furnace - enhanced air - enhanced air filtrationfiltration

www.BethJohnson.comwww.BethJohnson.com

Page 51: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 51

ENERGY STAR® appliancesENERGY STAR® appliances

www.BethJohnson.comwww.BethJohnson.com

Page 52: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 52

- Doublepane windows- Doublepane windows- Low E windows- Low E windows

Multiple panesLow-E coatingGas fillWarm edge spacersImproved frame materials

.40 or lower SHGC

www.BethJohnson.comwww.BethJohnson.com

Page 53: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 53

- Drought-tolerant plants- Drought-tolerant plants- Rain/freeze sensors- Rain/freeze sensors- EF irrigation control- EF irrigation control

www.BethJohnson.comwww.BethJohnson.com

Courtesy: TXSmartscape.com

Page 54: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 54 www.BethJohnson.comwww.BethJohnson.com

– Extended-warranty fiber cement exterior claddingExtended-warranty fiber cement exterior cladding– GuttersGutters– Rain water catchmentRain water catchment

Page 55: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 55

75024 Plano, $330 max for existing home, any $ for 75024 Plano, $330 max for existing home, any $ for newnew

Existing New

# listed 57 8

Price range $165-$330K

$330-$679K

Average price $268K $528K

Average SF 2912 3405

Year built 1987-2004 2010-new

Energy Star 0 0% 4 50%

13-15 SEER AC 3 5% 7 88%

Low E windows 1 2% 5 63%

ES appliances 3 5% 4 50%

Radiant barrier 1 2% 4 50%

90% furnace 0 0% 2 25%

12”+ insulation 4 7% 2 25%

Mechanical fresh air

0 0% 2 25%

Tankless HW 0 0% 1 13%www.BethJohnson.comwww.BethJohnson.com

Page 56: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 56

Summary:Summary:• Why – to help Why – to help you and the planetyou and the planet

• When – ASAPWhen – ASAP

• Who – RESNET-certified raterWho – RESNET-certified rater

• How – How – – Home Performance with ENERGY STARHome Performance with ENERGY STAR®®

– REALTORREALTOR®® specializing in GB specializing in GB

• What –What –– Pre- and post-test, HERS reportPre- and post-test, HERS report– Cost-effective energy, durability, IAQCost-effective energy, durability, IAQ– All docs incl. utility billsAll docs incl. utility bills

www.BethJohnson.comwww.BethJohnson.com

Page 57: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 57 www.BethJohnson.comwww.BethJohnson.com

Upcoming Greenbuilding Events:Upcoming Greenbuilding Events:

• See See www.BethJohnson.com

– July 14-15, Dallas – USGBC North TX July 14-15, Dallas – USGBC North TX Sustainable ShowcaseSustainable Showcase

– July 16, Austin – “Green by Design” July 16, Austin – “Green by Design” Workshop, Austin Energy GBPWorkshop, Austin Energy GBP

Page 58: Greening Your Home for Resale by Beth Johnson REALTOR ®, Keller Williams Realty EcoBroker Certified, LEED AP Certified Green Professional, NAR GREEN Designee.

Slide 58 www.BethJohnson.comwww.BethJohnson.com

Contact info for Beth Contact info for Beth Johnson:Johnson:

Beth JohnsonBeth JohnsonREALTORREALTOR®®, Keller Williams Preston Rd., Keller Williams Preston Rd.

LEED AP, EcoBroker Certified, Certified Green Professional (CGP), NAR LEED AP, EcoBroker Certified, Certified Green Professional (CGP), NAR GREENGREEN

"Connecting, respecting buyer, seller, builder, community, "Connecting, respecting buyer, seller, builder, community, Earth" Earth"

P: 972.732.6000 F: 972.468.7480 P: 972.732.6000 F: 972.468.7480 Mobile: 214.415.5089 Mobile: 214.415.5089

Home office: 972.635.9774 Home office: 972.635.9774 [email protected] [email protected] www.BethJohnson.com www.KWPreston.com

18383 Preston Rd., #150, Dallas, TX 7525218383 Preston Rd., #150, Dallas, TX 75252


Recommended