GREENLAM and Red FM presents

“Greenlam ka zamana hai, Zamane ko Sajana Hai”

Beauty of life and universe is preserved because its heart wrenching to see the beauty bleed, surrender the splendor and lose the glory to garish gruesomeness

It could be emotional for humans but physical for all

tangible things, furniture too Braving the harsh weather, rough handling and time

eroding factors stands tough our fixtures and furnishing by way of Greenlam Laminates, so it’s about time we create a world of lamination in front of people and see what a world of difference it makes

 

Concept Note

The art is to beautify what is already beautiful and showcase how beautiful it would look in your own homes

We use laminates to make the already beautiful Monuments more beautiful

The listeners are further involved to come and add colors to these laminates and who so ever adds the best colors will be the winner.

RED FM and Greenlam decides to laminate the famous beauty landmark edifices – Taj Mahal, We will create miniatures in color of Greenlam laminate tiles

These colorful Greenlam Monuments will be placed in the prime malls in the city.

As the colorful set up grab eye balls in the mall, there will be an LCD touch screen with a Greenlam laminate palette wherein only the outline of monument is marked on the LCD screen and the crowd will get the chance to recreate and refurbish the monument in new Greenlam colorful laminates using the Greenlam laminate palette with your touch and Laminate Delhi’s Beauty, after all “zamaane ko sajaana hai”!

 

Concept

Mainly we are portraying that if Greenlam’s external creation is so beautiful, how good it would make your interiors

Core Message

We will design the Tj mahal in greenlam laminates tiles and place in high footfall malls

There will be dedicated area in the atrium where we will dedicate a place to do the activity

There will be male and female promoters with emcee to attract the crowd.

They will disseminate information to people about Greenlam Laminates by way of handouts and presentations.

We will play games like quiz, puzzles, spin the wheel to explain the product and its features

The activity will happen in weekends

Activity

Campaign Flow

Greenlam- Laminates

Delhi Beauty

Teasers

Pre Revealers/RJ Mentions

Revealer SpotsRj

Mentions/Interview Bites

Final Big Contest

PHASE 1

Teasers

We will play the teasers portraying the great monuments of the country positioned in a different location now.

It will leave the listeners in a suspense phase

The teasers will be like shockers to the listeners as if it actually possible.

Activity Flow

TEASER 1 MVO1: arey jisne Dilli ka Taj Mahal nahi dekha, usney aakhir

kya dekha ..Anchor: Tajmahal in delhi...kaise.... Jaan-ne ke liye sunte raho Red Fm.

GREENLAM TEASER 01 OPTION 01.mp3

TEASER 2 MVO1: Mumbai ka Chaar- Minaar, Nigam saahab ne 10

minute mein tayyar kar diya... Anchor: kaise.... jaan-ne ke liye sunte raho Red FmGREENLAM TEASER 02 OPTION 01.mp3

Sample Teaser

TEASER 3 MVO1: Chennai ke lal Qile ko banne mein jaante ho kitne

minute lage the?Anchor:sirf 20... kaise.... jaan-ne ke liye sunte raho Red Fm...

PHASE 2

Pre Revealers – Through the RJ Mentions would talk about these monuments at different places from their current location which is impossible but everywhere it will be put across by Saundarya Premi

Now saundarya premi will reveal a little bit about the greenlam activity

Our OB jock Devika will also be on the streets taking reactions of people having Taj Mahal in delhi

Pre revealers

Superhits 93.5 Red Fm par sun rahe hain aap DL935 par Raunac ko , yaar kaash aisa ho sakta ki main bus pakad ke Europe nikal jaata, but possible nahi hai na, usi tarah jaise ki dilli mein Taj mahal.Dilli mein Taj Mahal?? chalo sunte hain logon ka ispar kya reaction hota hai..humari Jock Devika nikli hain CP ke oor yehi jannne....toh aaiye sunte hain....Devika: main yahan khadi hun aur mere saath hain..manoj..toh manoj bataiye...Dilli ke taj mahal ke bare mein kya jante hain?Manoj: kya? Arey madam TAJ Mahal dilli mein nahi Agra mein hai....Devika: (LAUGHS) acha theek hai manoj thank you...Devika: ab mere saath hain Kashif, toh kashif yeh bataiye aapko kya lagta hai ki Dilli ka mash-hoor taj mahal kitne time mein bana tha...Kashif: poore 21 saal lagey th..hainn?? madam taj mahal toh agra mein hai...Raunac: (laughs).....kasam se log pareshaan hain yaar, aur honge kyun nahi..baat hi aisi hai...kamaal hai...lekin koi toh zaroor hain jo humein batayenge ki Taj Mahal Dilli mein kya kar raha hai, Chaar Minaar Mumbai Mein aur India Gate Chennai mein...chaliye aap suniye 4 superhits back to back...93.5 red fm bajate raho!GREENLAM PRE REVEALER MENTION.mp3

Pre Revealer Mentions

PHASE 3

The saundarya premi will come in the picture by the means of spots mentions and Rj Mention

Saundarya premi is a character who is in love with beauty and would want to beautify anything

He has touched places like Delhi, Chennai and Bombay with his Aashirwad- saying Saundaryasta Bhawa, meaning that everybody is blessed to beautify the world around

His favourite line is Socho jo bahar se itna sundar ban sakta hai, woh andar se kitna sundar hoga!!

Entry Of Saundarya Premi

The interesting part is whenever and wherever Saundarya Premi is about to enter there is SFX of veena and sitar, that marks his entry, it becomes a branding

Further going we will be coming up with interesting spots which will be on the lines of “ friends planning to visit these historical monuments in their nearby mall.

These will be the final spots which will reveal the zamane ko sajana hai activity which will happen in the mall.

Revealer spot

MVO1: arey jisne Dilli ka Taj Mahal nahi dekha, usney aakhir kya dekha ..(laughs)MVO2(amazed): kya?? Dilli mein taj mahal???? ..(SFX OF VEENA) ENTRY OF Saundarya Premi

 Anchor(Saundarya Premi-narad ji type character classical music being played in the background like that of sitar or veena): Dilli sheher ko khoobsoorat banaane Greenlam saja raha hai bharat ke mashoor monuments ko...Visit keejiye Select city mall aur sajaaiye inhe apne pyare Saundarya Premi ke saath...aur le jaiye akarshak gifts bhi... socho jo baahar se itna sundar ban sakta hai, toh aapke ghar mein toh chaar chand laga dega. Sabhi ko mera SAUNDARYASTHA BHAVA Greenlam Laminates- Zamane ko sajana haiGREENLAM REVEALER PROMO 01.mp3

Revealer spot 1

MVO1: chal get ready, Chaar Minaar chalte hain, for a coffeeMVO2(amazed): whaatttt???? Chaar minaar?coffee? woh bhi Chennai mein!! ..(SFX OF VEENA) ENTRY OF Saundarya PremiAnchor(Saundarya Premi with the classical music being played in the background like that of sitar or veena): Chennai sheher ko khoobsoorat banaane Greenlam saja raha hai bharat ke mashoor monuments ko...Visit keejiye xyz mall aur aur sajaaiye inhe apne pyare Saundarya Premi ke saath...aur le jaiye akarshak gifts bhi...socho jo baahar se itna sundar ban sakta hai, toh aapke ghar mein toh chaar chand laga dega, SAUNDARYASTHA BHAVA Greenlam Laminates- Zamane ko sajana hai

Revealer spot 2

In the following RJ Mentions we will announce the winners who got the most likings on their picture for their creation and then these winners will be interviewed by Saundarya premi

We will announce the winner of the zamane ko sajana hai activity through Rj mentions and saundarya premi will talk to him

RJ Mentions/Interview Bites with winner of Saundarya Premi

Superhits 93.5 Red Fm par sun rahe hain aap mujhe Rocky ko, aur main aapko bata dun ki Dilli ki janta ne dilli ke Taj Mahal ko bana diya hai khoobsoorat aur pankaj sethi ki creation par aaye hain...1, 530 likings, wahhh (applause) aur hamare saath aaj hain is sab ke karta dharta...Saundarya Premi...(sfx of sitar and veena), aur humare saath hain, Jasola se Pankaj Sethi..

Opening tag-Greenlam presents- Zamane ko sajana ha

Please note the entire conversation between Saundarya Premi and the contest will have classical music in the background

Pankaj: hello Rocky... Rocky: hi pankaj ab aap seedha baat karenge Saundarya

Premi se... Saundarya Premi: namaskaar pankaj...meri bohot bohot

shubhkaambnayein hai tumhe.. Pankaj: thank you Saundarya Ji...yeh toh sab..bas.. Saundarya Premi: toh aapko yeh kaise soojha ki aap Taj

Mahal ko aise sajayein, mera matlab facebook par itni saari likings...

Pankaj: bas thoda bohot kar leta hun...apne ghar ko bhi kabhi kabaar..kuch karte hi rehte hain..

(In this way the interview will proceed further also talking about different features of laminate and finally conclude)

Saundarya Premi: bohot achi baat Rocky: toh Saundarya jee, humein bohot acha laga ki aap

saakshaat yahan par aaye aur aapne dilli ko Saundaryasta Bhava kiya..

Saundarya Premi: jo baahar se itna sundar ban sakta hai, toh aapke ghar mein toh chaar chand laga dega SAUNDRASTYA BHAVAH!! (last sound of sitar)

Rocky: toh aap suno 4 superhits back to back, red fm bajate raho!!

Closing- Zamane ko sajana hai brought to you by Greenlam

GREENLAM CONTEST WINNER.mp3

Sample

PHASE 4

Greenlam presents-Saundarya Premi kaun hai

The Final Contest- Sustenance

This contest Saundarya Premi will directly connect with the listeners and ask them “Aapke Ghar mein Saundarya PREMI Kaun Hai?”

The listeners will call in and talk about their relatives or family members who are beauty freaks and then Saundarya Premi will talk to them directly and there will a Saundarya Premi of the week

MVO1: thoda aur...haan bas thoda aur...haan thoda yahan bhi, aur thoda..yahan...umm isey aise rakh do..yeh idhar kar do...waaaahhh, ab dekho..(SFX OF VEENA) ENTRY OF Saundarya Premi

Anchor (Saundarya Premi): Kuch log kahin bhi hon, har cheez ko sundar banane mein lage rehte hain...baahar hon ya ghar ke andar, kyonki inka man-na hai ki baahar se jo itna sundar ban sakta hai woh andar se kitna sundar hoga..toj bataiye humein aise saundarya premi ke bare mein. sms kijiye RED<space>DL<space>aapka jawab aur bhej dijiye on 58585... Saundrasthya Bhava!! Powered by Greenlam Laminates- Zamane ko sajana haiGREENLAM REVEALER AD 01.mp3

Spot

Superhits 93.5 Red fm par sun rahe hain aap mujhe Rocky ko aur mil gaya hai humein aap hi mein se ek Saundarya Premi aur us Saundarya Premi se baat karne aa gaye hain hum sab ko Saundaryasta Bhava karne , Swayam Saundarya premi...

Opening- Greenlam presents-Saundarya Premi kaun hai

Saundarya Premi: Namaskaar... Rocky: toh line pe lete hain Amit ko jo hain is week ke

Saundarya Premi... (conversation between Saundarya Premi & the contestant

takes place with the same classical music background and then it concludes with....

Saundarya Premi: bas ant mein main yehi kehna chahunga ki baahar se jo itna sundar ban sakta hai woh andar se kitna sundar hoga SAUNDRATHYA BHAVA!!

Rocky-superhitz 93.5 red fm bajate raho.

Closing- Saundarya Premi kaun hai brought to you by Greenlam-Zamane ko sajana hai.

Time Check: We will talk about greenlam in time check

Time hua hai 5 bajke 25 minute aur time hai ghar sajane ka, greenlam laminates lagwane ka!

TIME CHECK.mp3

Time Check

THANK YOU