Assigned By: Dr. Tanvi Pathak Ma’am

By:Diljit SinghHetal ParmarKinjal Maheshwari

What is grofers?

It helps you order grocery, bakery, fruits & vegetables and other products that you need everyday from your mobile phone.

Approximately 1000 orders every day

The company employs approx. 1000 – 2000 people now, of which 700 are delivery boys.

Local delivery guaranteed within 90 minutes for order within 4km of pick up point.

Our vision is to build out our network to all the top cities so that consumers anywhere can rely on Grofers to get quick deliveries to their doorstep from trusted local retailers.

- Albinder Dhindsa(Co-Founder of Grofers)

Founded By -

Saurabh Kumar & Albinder Dhindsa

Albinder Dhindsa

Studied at IIT Delhi

Went to work in US after graduation.

Worked in Transportation & Logistics co. with Saurabh.

Completed MBA from Columbia

Joined Zomato & worked there for 3 years.

Joined full time at Grofers.

General overview

Type Private

Industry Internet

Founded December 27,2013

Founded By Saurabh KumarAlbinder Dhindsa

Headquarter Gurgaon, Haryana

Area Served India

Key People Saurabh Kumar Albinder DhindsaVarun Khurana (CTO)

Services E-Commerce(online shopping)

Number of Employees 1000-2000 (2015)

Website Grofers.com

Business model

It is a System of ON DEMAND LOGISTICS.

Their business Idea is Delivery in core sense.

They are not grocery but specialized delivery service for grocery Items for now.

They work HYPERLOCAL and hence can do delivery faster.

Products

Grocery

Bakery

Fruits & Vegetables

Flowers

Baby Care

Pet Care

Meat & Sea food

Cosmetics

Electronics

Delivery & Logistic

Order equal to or above 250/- : Free Delivery

Order below 250/- : Delivery charge of 49/-

Delivery can be scheduled for anytime in the next 2 days between 11.30 AM to 10.00 PM

100 replacement/refund policy for defective items

Approaching a Merchant

Getting in touch with a Merchant

Deciding upon Commission.

Photographs of products clicked by Grofers team.

Finalization of Contract.

Going Live.

Commission

Follows Dynamic Commission Model :

• Commission on Order Value

&

• Providing Credit Line to Merchants.

Challenges

Educating merchants on online trading.

Building a new behavior among users

Advantages to client merchants

Sales of local stores have gone up to 30%.

Local Merchants are taking advantage of the online trading boom.

They don’t have to separately take care of delivery and supply logistics.

Covering large market than before.

Advantages to consumers

Saves time

Get rid of standing in long queues.

Promised delivery time is 90 minutes or less.

However average delivery time is approx 40 minutes right now.

Sustainability

Grofers is currently bearing 10% loss (including operational cost).

But this is the lowest for any similar company.

Currently building business on the basis on customer satisfaction.

Has not achieved its breakeven point.

But has good potential according to its Investors.

Funding

1. Seed Funding: $0.5 Million from DeepinderGoyal, Founder of Zomato, and Sequoia Capital in September 2014

2. Series A: $10 Million was closed in February 2015 by Sequoia Capital and Tiger Global

3. Series B: $35 Million was announced in April 2015 by Sequoia Capital and Tiger Global

Utilization of fund

Use the funding to scale up technology platform so it can on-board bigger merchants sooner.

Payment to Delivery Boys & Fuel exp.

Competitors

BigBasket

Postmates

Peppertap

Zopnow

Localbanya

What makes it unique !!

One of the first companies to operate a Inventory less Hyperlocal delivery business model.

Biggest portfolio of products in this type of business model.

Operating in more than 27 cities in India including all major metro cities.

Our Experience

Bought Assorted Doughnuts from Dunkin Doughnuts (S.G Highway).

Order value was 362/-

Took 75 minutes.

Offline price of the order was Rs. 362/- only.

No issues with quality too.