Group 16

Creating a Green Experience for Mean Green Art Students

Overall Goal

Get more campus involvement by providing GREENER opportunities & resources for commuting students in the Art Program here at UNT.

4 Experiential Retailers Used to Create OUR Consumer Experience!

Whole Foods Fresh organic and clean produce Soft and calm music Knowledgeable staff Inviting atmosphere Target market is an older, refined adult willing to

pay the price for fresh produce.

5

What We Saw...

The biggest experiential aspect we encountered while visiting

whole foods would have to be the extreme selection of food.

One of the most impressive parts of the wide selection is that

the majority of the food is locally grown.

This is where we took our inspiration for the garden you cant

achieve true fresh food unless it is locally grown and this is one

reason a garden would be beneficial on campus.

Whole Foods

Sensory ConsumptionFresh, home grown produceRitual ConsumptionGarden and fresh produce

Experiential Elements Implemented

Quick Trip Convenience and low prices Large, open atmosphere Large variety of products Low gas prices

8

What We Saw...What We Saw...

What stood out about Quik Trip in comparison to other gas

stations is the convenience and cleanliness. There was a variety

of products inside the store and also many options for gas

pumps. Quik Trip is also very close to UNT Campus

These ideals inspired our UNT gas station that gives discount

gas prices to UNT students. This will entice commuters to spend

more time in Denton since the gas will be more affordable.

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Quik Trip

Experiential Elements Implemented

Ritual ConsumptionUNT gas station provides discount gas for UNT students

Symbolic ConsumptionBuying gas that supports school spirit

Groggy Dog Screen printing and Embroidery

Customization Friendly Atmosphere Wide Varieties Personalization

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What We Saw...

What we took from Groggy Dog was the easy accessibility of artistic ideas.

Colorful shirts covered the walls with all types of designs and colors and their

floor was decorated by carpets that they had created as well. This was a great

benefit because the wall gives you all kinds of ideas and then you get to take

them and turn them into a personal product of your own, which is what screen

printing is all about, personalizing.

Being able to personalized merchandise is what inspired us to create a UNT

screen printing shop that will allow students to submit their own creative ideas

for school spirit.

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Groggy Dog Screen printing and Embroidery

Experiential Elements Implemented

Symbolic ConsumptionSubmit your own ideas Increase school spiritOutlet for art students

•Ritual ConsumptionShowing school spirit in a unique way

Museum of Nature & Science Interactive atmosphere Educational and fun experience Tactile experience Fun for all ages

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What We Saw...

The Museum of Nature & Science is an interactive place for

people of all age groups. From 8 to 80, everyone can learn

something new while visiting. We also got hands on learning

experience about science.

This hands on experience gave our group the idea to create

and interactive Art exhibit on the UNT campus. This would

allow for more art students to showcase their work for

students to see than just the third floor of the Union.

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Museum of Nature & Science

Experiential Elements Implemented

Sensory ConsumptionInteractive art galleryShowcase art students’ work