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Facebook

Group 5 | Anurag | Chetan |Puneet | Shivangi Joshi | Vijay

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Social Networking

Focus on building communities based oncommon interests/activities or from interest inexploring interests and activities of others

Can be categorized as

Internal social networking

Closed groups or communities External social networking

E.g. MySpace, Twitter, Facebook etc.

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Evolution of Onl ine Social

Networking

Chat rooms

Blogging

School/Internalsocialcommunities

Social

N/Wwebsites

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HISTORY...

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1997 - 2000

2002 -

2003 -

Not enough members

Low user involvement

No groups or forums Founded by Jonathan Abrams

Targeted towards abroader audience

Created for music and entertainment sharing

Customizable layout

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Launched in 2004

A creation of Orkut Buyukkokten

Popular only in Brazil & India

Launched in 2004Founded by Mark Zuckerberg

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Largest Social Networking site in the world

350 million active users

Second most trafficked PHP site in the world

One of the largest MySQL installations

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POWER TO THE USER

A Walled Garden

Leveraging the SocialGraph

Networking effect andswitching cost

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News Feed & Mini

Feed

Messaging, groups,

events, discussion

boards

Photos & Video

Sharing

Blogging Notes

Marketplace

Facebook Apps

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Facebook Connect

Implemented in May

2008

Allows access to

third party sites

3rd Party sites have

access to personalinformation of FB

users

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Online Network Service Statistics

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Comparison of social networking

websites

Facebook MySpace Friendster Orkut

Profiles Good Excellent Excellent Good

Security Excellent Excellent Good Excellent

Networking

features

Excellent Excellent Poor Poor

Search Good Excellent Excellent Poor

Help/Support Excellent Excellent Good Good

Legitimate

Friend Focus

Excellent Good Excellent Excellent

Unique Visitors Yearly ChangeFacebook 128339156 159.60%

MySpace 48585421 -13.88%

Orkut 427093 -1.27%

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Geographical Distribution of Social

Networking sites

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Privacy Digital Abuse

CyberBullying

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Revenues ?

Facebooks 1.6% stake bought by Microsoft forUSD 240 Mn

Implicit valuation of 15 billion

Funds used for Acquiring Parakey, Friend Feed

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OTHER PLAYERS AROUND

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Other Players Around

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INFORMATION

4% 6%

39%

32%

19%

Hours spent on the internet daily

Don't go online at all Less than one hour

One to three hours Four to six hours

More than six hours

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INFORMATION

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Real name

Gender

Age

Date of birth

Ethnicity

Marital Status

Sexuality

E-mail Addresses

Home Address

Contact Number

Personality Attributes

Religious Affiliation

Political Affiliation

User Information

User Information

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OUR RECOMMENDATIONS

Gated communities for corporates

Forum for gaming tournaments

Advertising context Selling off trend data keeping user anonymity

Large official groups have a revenue sharing

agreement