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Group 5 | Anurag | Chetan |Puneet | Shivangi Joshi | Vijay
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Social Networking
Focus on building communities based oncommon interests/activities or from interest inexploring interests and activities of others
Can be categorized as
Internal social networking
Closed groups or communities External social networking
E.g. MySpace, Twitter, Facebook etc.
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Evolution of Onl ine Social
Networking
Chat rooms
Blogging
School/Internalsocialcommunities
Social
N/Wwebsites
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HISTORY...
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1997 - 2000
2002 -
2003 -
Not enough members
Low user involvement
No groups or forums Founded by Jonathan Abrams
Targeted towards abroader audience
Created for music and entertainment sharing
Customizable layout
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Launched in 2004
A creation of Orkut Buyukkokten
Popular only in Brazil & India
Launched in 2004Founded by Mark Zuckerberg
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Largest Social Networking site in the world
350 million active users
Second most trafficked PHP site in the world
One of the largest MySQL installations
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POWER TO THE USER
A Walled Garden
Leveraging the SocialGraph
Networking effect andswitching cost
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News Feed & Mini
Feed
Messaging, groups,
events, discussion
boards
Photos & Video
Sharing
Blogging Notes
Marketplace
Facebook Apps
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Facebook Connect
Implemented in May
2008
Allows access to
third party sites
3rd Party sites have
access to personalinformation of FB
users
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Online Network Service Statistics
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Comparison of social networking
websites
Facebook MySpace Friendster Orkut
Profiles Good Excellent Excellent Good
Security Excellent Excellent Good Excellent
Networking
features
Excellent Excellent Poor Poor
Search Good Excellent Excellent Poor
Help/Support Excellent Excellent Good Good
Legitimate
Friend Focus
Excellent Good Excellent Excellent
Unique Visitors Yearly ChangeFacebook 128339156 159.60%
MySpace 48585421 -13.88%
Orkut 427093 -1.27%
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Geographical Distribution of Social
Networking sites
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Privacy Digital Abuse
CyberBullying
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Revenues ?
Facebooks 1.6% stake bought by Microsoft forUSD 240 Mn
Implicit valuation of 15 billion
Funds used for Acquiring Parakey, Friend Feed
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OTHER PLAYERS AROUND
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Other Players Around
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INFORMATION
4% 6%
39%
32%
19%
Hours spent on the internet daily
Don't go online at all Less than one hour
One to three hours Four to six hours
More than six hours
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INFORMATION
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real name
Gender
Age
Date of birth
Ethnicity
Marital Status
Sexuality
E-mail Addresses
Home Address
Contact Number
Personality Attributes
Religious Affiliation
Political Affiliation
User Information
User Information
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OUR RECOMMENDATIONS
Gated communities for corporates
Forum for gaming tournaments
Advertising context Selling off trend data keeping user anonymity
Large official groups have a revenue sharing
agreement