Group Research on Mobile Marketing

Joshua ElliottDalton SebastianTanya CebasevaRob Armistead

Hayden BrindleyGeorge Balkwill

Proximity Marketing

Short Range (<10m)

• Bus/Train stations• Wall Billboards• Kiosks

Long Range (>10m)

• Stadiums• Road Billboards• Malls

Proximity Marketing

Cellular Network Signal

• Mobile Marketing - ‘Close Contact’ wireless distribution of data

NFC“allows people to connect to each other through smart phones or anything that have a NFC tag”

Used for:

•Access control•Consumer electronics•Healthcare•Information collection and exchange•Loyalty and coupons•Payments•Transport

Benefits and Uses in Mobile marketing:

• Time squeezed consumers eg. Coffee on way to work

Real world uses:

App Development

SOFTWARE• Adobe Icon Builder• Candy Bar• Software Developer Kit from Apple

App DevelopmentAPPS

Bring your files with you when you're on the goAdd files to your Favourites for fast, offline viewing.

Easily upload photos and videos to DropboxShare freely with friends and family

Scan a product and add to your basket using our handy barcode scanner plus voice search on AndroidTop up on the go.

Amend an existing order or delivery slot up until 11pm the day before your delivery is due

search for train times and fares but also to purchase tickets through their mobiles

Available from all App stores

iAds

• Set up by Apple for third parties to embed their own ‘interactive’ ads into apps form the App Store

• iAds most likely to be place as a small strip at the bottom or the top of the app while you are using the application

Smartphone Statistics

• 49% UK population own a smartphone• Global smartphone penetration

Smartphone Statistics

• 51% of users still primarily use their smartphones for email rather than other features

“The most popular smartphone operating system is Android from Google”; with the most popular phone being the Samsung Galaxy S3

QR Codes

• Pattern that encrypts information• A QR code can hold everything from a contact

card through to a URL (web address)• typically scanned with an application on a

smartphone through use of the camera which then presents the information to you

Our groups blog QR code

QR Uses• Transport for London: employed QR codes to

promote real-time bus timetables• Take up was large:– 16000 scans within 5 months from 400 posters