Date post: | 18-Aug-2015 |
Category: |
Marketing |
Upload: | kathy-burke |
View: | 30 times |
Download: | 0 times |
The Content Marketing Growth Cycle
1. Your mail and social media campaigns drive traffic to your website through the content hub.
2. Your customers recognize you as a thought leader and expert in your field.
3. They share your advice and tips with their friends.4. You get new customers and more revenue!
Step 1: Planting the Seed
You send a monthly newsletter to customers and prospects that includes helpful information and advice.
Step 2: Pollination
Links in the newsletter lead to content on the website that can be easily shared through social media.
Step 4: Frequent Watering
Scheduled social media posts link to the offer and website content.You monitor and respond to email and social media interaction.
Step 5: Enjoy the Fruits of Your Labor
Your customers appreciate your product and share it with their friends.