Growth Hacking &Data analysisBy : Amirhossein Seghatoleslami

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About me

• Growth Consultant in Fadak Trains

• Growth consultant in TravelStart.com

• Travelstart is a pioneer of online travel

• Achieve 25% market share of competitor in Iran in less than 100 days

• Co-founder of "Rahin" B2B cloud platform

• Point to point in less than 13 months

• Co-founder of Foodchi Bot

• Sold 7 month after launch to Chilivery (Netbarg)

• Founder of Iran Gamification Association

• Founder of “Roshdino” Organization

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What is behind story ?

می شود به مسئول کافی شاپیک نفر وارد کافی •می گوید که یک لیوان آب به من بدید ، شاپ

میزارهدر میاره و تفنگشوشاپمسئول کافی طرف ، شخص تشکر می کند و می رود پیشونیروی

!

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Unconventional methods ….

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Craigslist Hack

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Growth by hack

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Dropbox Growth

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Why is Growth hacking ?

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What is Growth hacking ?

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Growth hackers VS Digital Marketers

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User Acquisition

This section

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Customer intent

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User acquisition channel by type

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User Acquisition by framework

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Top line growth

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•Is it relay time to scale ?

•Have we reached •Product/market fit ?

•How can we answer these questions ?

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How would you feel if you could no longer use my product ?

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What is theCore user value

Of the very disappointed ?

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You don’t need 10000000 of users .

You need +10 that love it

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Ask these questions …

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Talk to your users

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Test that it works with

5-Second tests

Usabilityhub.com

Its free for your tester

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Show core value in

First User Experience

= User Onboarding

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Define steps of the ideal

First User Experience

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User Onboarding

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User Onboarding

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Sign up

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Download the app

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Welcome

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Getting Started

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Mobile app ? Check out Uxarchive.com

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Best examples of user onboarding ever ?

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Measure , Test, Iterate !

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Measure / TrackYour website performance

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hard data and soft data

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Your best friends

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Pirate Metrics !

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UTM Trackerswith google URL builder

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Which acquisition channels are working for us ?

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How are they working down the funnel ?

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Keep track of your UTM rules

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Why are we using these ?

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What metrics

Should we be measuring ?

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Who is our customer ?

What do they want to achieve with our product ?

How does this translate into website event ?

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Step 1 : Define key business Objective

DigiKala

= Sell Digital Stuff (not any more )

Eghamat24

= Booking Hotels

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Step 2 : Define KPIs

Digikala

= # of Digital Stuffs sold

Eghamat24

1.# of room booked

2. # of hotel put up

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Step 3 : Define the conversion funnel

DigiKala

Home page > Product page > Checkout > Sign up > pay

Eghamat24

????

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Step 4 : Define your Segmentation Criteria

Traffic Source

Location

New VS. Returning

Man VS. Woman

Mobile VS. Webapp

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Step 5 : Define your objectives

= Sell 1000 stuff

+20% monthly increase

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Know where you are losing visitors (and money)

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Know if users are retained

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Why ?Is this happening ?

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What is behind story (2)?

یک نفر لخت در بیابان پیدا می شود که مرده •.و یک کبریت نیمه سوخته کنارش افتاده !

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Why do problems occure ?= hypothesis on how to solve

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Talk to your users again and again

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Set up “exit surveys”with Hotjar

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Usability testing with Hot jar

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See a drop > jump to Soft data > Hypothesis

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What to do with all these hypothesis ?

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A/B test your sign up forms !

• Optimizely.com

• Google optiomize

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A/B test your Value Proposition

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A/B test Imagery and colors

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A/B test testimonials

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A/B test referral page

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A/B test payment pages

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OMGso much to test !!

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Identify your

Most important pages

Top landing page

Top exit pages

Highest traffic page

Most expensive page

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Potential 1-10

Importance 1-10

Ease 1-10

= Sum 3-30

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Even A/B testing ideas!!!

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Growth hacker tools

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Be careful

• There is no point in scaling if you have not reached product/market fit (sean ellis recommends 40% of users should be “very disappointed to lose your product”)

• Some growth hacks are not sustainable so only apply to very early stages

• The term “Growth hacking” is used for everything and any thing nowadays

• It doesn’t matter what you call it as long as it brings growth

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End part 1

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How can we use Heap Analytics ?

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Any question ?

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What is next Workshop ?

Growth Hacking and Branding

Me Dr Jabalameli

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Follow us on Roshdino channels

Search “Roshdino” in :

- Instagram

- Telegram

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