G R O W T H H A C K I N G E X P E R I E N C E S A S E L E C T I O N O F D I F F E R E N T T E C H N I Q U E S ( H A C K S ) T H AT H E L P M E G R O W I N G U P M Y S TA R T U P S .

M AT I A S P U G A

D E V E L O P E R M A R K E T E RG R O W T H H A C K E R

T E C H M A R K E T I N G

L E A R N

M E A S U R E

R E - T E S T

A P P

A D J U S T

T R A F F I C

F E E D B A C K L O O P

S E O S C A L I N GP R O J E C T : T E M P S D O C I Y E A R : 2 0 0 1

80 destination

domainslinked

+300%Traffic

+80%Sales

Tempsdoci

PA N D A

HACK:We developer more than 80 domains linked between.

Ej viajesvietnam.com viajestailandia.com viajesitalia.com

R E S U LT: 60% growth of traffic followed for a similar amount of sales in all Spain.

Problems with “Google Panda”

P R O J E C T : T E M P S D O C I Y E A R : 2 0 0 1

A N D R O I D V S I P H O N EP R O J E C T : T I C K E T H O Y

A N D R O I D 4 M I L L I O N

I P H O N E 2 0 0 . 0 0 0

C A M PA I G N : We ran an install app campaign on Facebook targeting Android (4M) vs iPhone (200 K) users in Buenos Aires.

L E A R N I N G: Android users doesn´t see a Smartphone as a service end device in LATAM.

H A C K We developed “cinema” campaign for high class user in Buenos Aires

R E S U LT 2.5% sales conversion in mobile for iphone users.

P R O J E C T : T I C K E T H O Y A P P Y E A R : 2 0 1 4

I M P R O V I N G T H E S A L E S F U N N E LP R O J E C T : PATA G O N L I N E

L E A R N I N G : Online user searching for this cruise brand did not buy online because of credit card limitations.

H A C K We created an advertising campaign offering -5% discount and paying only through local agencies or bank transference.

R E S U LT 500% Increase in sales for this campaign.

P R O J E C T : PATA G O N L I N E 2 0 1 4

conversion 0,3%

Traffic

Agencies :-)

? commission-5% ROI

500%

L I M I T 5 . 0 0 0€

G E T T I N G U S E R F R O M FA C E B O O KP R O J E C T : G R U P P I T

L E A R N I N G : Dating on Facebook is complicate, users can´t escape their social graph and meet new people.

H A C K We ran one of the first Facebook campaigns in 2006 for singles.

R E S U LT We started getting qualified users at a cost per user of 1 € in (2006) . And with grow hacking we decreased prices to 0,30 € per new user (2015)

P R O J E C T : G R U P P I T O N FA C E B O O K Y E A R : 2 0 1 1

D AT I N G O N FA C E B O O K

Mama

Ex BossBoss

Ex Mama

Mama

NO!

D AT I N G S O C I A L

N E T W O R K

500.000User

0,3EUR

I M P R O V I N G T H E S T I C K I N E S S O F A P R O D U C T

P R O J E C T: G R U P P I T

L E A R N I N G : People install your app and don´t be patient. They make the first interaction and if nothing happen they delete your app en -24 hours.

H A C K We sent a push notification for people who is liking your profile and generating the users to come back and open de app and finding the match´s

R E S U LT Increase of 300% of match´s

P R O J E C T : G R U P P I T A P P Y E A R : 2 0 1 5

500daily

matchesx

M O V I N G T O A B 2 B S T R AT E G YP R O J E C T : T I C K E T H O Y

C A M PA I G N : We realize than a lot of sales are coming from people “searching for” Venue rather than show tickets.

L E A R N I N G Cinemas and Theaters don´t have an online booking system.

H A C K We developed a new digital experience for buying a ticket in Argentina and Chile. (Ads, Retargeting, App - Venue App)

R E S U LT Today 60% of sales are coming from Venue campaigns.

P R O J E C T : T I C K E T H O Y Y E A R : 2 0 1 4

T H A N K Y O U

Matias Puga matias@matiaspuga.com