GROWTH HACKING by PromptCloud

Growth Hacking?Growth hacking is a marketing technique developed by technology start-ups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.Growth hacking has changed the rules of the new generation marketing, it is also termed as a Lean marketing, yet it is more than that.

What is growth hacking?

It is a funnel that with the help of strong technical skills, Innovative Marketing hacks and the ability to track results helps grow the subscriber base in small time

Product management Direct marketing Brand marketing and Engineering

Core Concept

The New Philosophy

“Growth hacking is more of a mind-set

than a tool”

-- Aaron Ginn-(Head of growth

Stumbleupon)

Growth hacking is a growing philosophy for marketing in start-ups and their key automation.

The data-driven experiments and online tactics make potential target audience.

Growth Hacking for Start-up For start-ups growth hacking should focus on the types of growth favoured: the slow solid growth or the express unsustainable growth. The challenge for a growth hacker is to find the right product-market that fits and work towards achieving the desired manner of growth.

The slow growth comes from SEO and Social sharing's

The rapid growth comes from campaigns, activities and other temporary tactics.

Growth hacking returns are far more than the investment.

You can use coupons, discounts and other gimmicks for customer acquisition.

The slower and stable growth gives you more traction

ROI

Growth hacking techniques It mainly rely on

analytics and data to get better insights.

The advantage over competition is more if organic search and SEO and SEM is right.

An expert growth hacker should be

able to answer the following questions: what the customer wants where he is what does he speak

Where do I get answers? Organic search is one way to answer these

questions. Sharable content also helps boost customer

base. Google trends or social media searching makes

life easy in this case since your audience directly tell you what it is they are interested to hear

The Social media standing and are treated as an influence in your own right.

Contribute relevant topics across to web and backtracking it to your site also creates SEO value

Do not spam Engagement is the key in growth hacking

Conclusion Typically Lean start-ups can take the most advantage of

growth hacking if there is a bigger picture in mind and the wise should know to grow not just vertically, but horizontally as well.

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