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GSD’s 2013 Fall Conference Call
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GSD’s 2013 Fall Conference Call
FUNDRAISING: WITH Liz Vander Leeuw FROM THE FOUNDATION
Fundraising: The Basics Fundamental principle of fundraising: People give to
people!
Thank your donors again—and again—and again!
Establish a sponsorship committee, and develop sponsorship opportunities
Assign dollar amounts to opportunities based on visibility and value to sponsor - not the cost of the event
Develop a prospect list, and identify the right person to make the ask
Defining You Case For Support
Describe your cause or case Relate it to your community Demonstrate it as real
Convince the donor that the cause is worth supporting
Explain how the funds will be used
Create a sense of urgency
And always remember… thank your donors again – and again – and again!
How We Can Help
www.asce.org/foundation
Provide fundraising plan guidelines
Distribute best practices documents
Share fundraising and stewardship examples
Give feedback on your materials
Answer questions and act as a sounding board
Foundation Staff Christine Williams, CFRE
Executive Vice President (703)295-6346
Elizabeth Vander Leeuw Senior Manager, Annual Giving
(703)295-6461
Natalie Zundel Senior Manager, Major Gifts
(703)295-6347
www.asce.org/foundation
MEMBERSHIP: WITH JACKIE SIMON for
MARCIA BOYD FROM THE MEMBERSHIP GROUP
An ASCE Membership Champion
Motivated to make a
difference in growing the
profession
A catalyst, creating &
encouraging strategic
thinking of membership
growth.
At the epicenter of member
recruitment &retention
activities
ASCE Membership Champions
Who Should Enroll?
Membership Chairs,
Committee Members,
Membership Contacts
Section and Branch (S/B)
Pres./VP/Pres.-Elect/Past
Pres.
Younger Member
Forum/Group Pres./VP
Local Institute Contacts
Other volunteers who have
been asked, or are willing to
help get & keep members
ASCE Membership Champions
The Benefits Of Being A Champion
Enabling greater efficiency of time and resources
Making adjustments as needed and establishing fluid action plans throughout the year to ensure success
Establishing a well-defined membership strategy
Increasing Section or Branch dues income
Delivering informative metrics on Section/Branch membership trends
Membership Champions Program
Membership Champions Program-Benefits
Helps You Create A “Playbook”
“1-on-1” interactive needs assessment session
“Plug ‘n play” strategy
Binder of customized tools & resources
Helps You “Suit Up” For The Game
Champions Center – www.asce.org/champions
Resources – Brochures, PPTs, Training
Membership Goals
1. Increase number of new and reinstated members
2. Increase new member retention after year 1
3. Increase student conversion
4. Increase engagement in 35-50 year olds (dues paying members)
5. Increase retention rate
Membership Champions Program
How You Can Help
As leaders, your credibility
is significant
Ask people to join or
participate
Meet with leaders of
agencies and companies
in your local area
Meet with leaders of
agencies and firms on
your ASCE travels
Become a Membership
Champion and use the
available tools and
resources
Membership Champions Program
www.asce.org/Champions/enroll
No Term Requirement
Dedicated Staff and Resources Exclusive to
Membership Champions
Early Bird Renewal DrawingYounger Member Renewal Contest
Early Bird
Renew for 2014 and qualify to win a Visa Gift Card!
Renewal drawing dates and prizes visit www.asce.org/renewal-drawing
www.asce.org/membership/drawing-rules
Younger Member Renewal
Contest
Ask Younger Member friends to
renew! highest % for YM team of
renewed members by December
13, 2013, it could win $1,000!
A total of three $1,000 cash
prizes will be awarded to an YM
team from each category (Large,
Medium, Small)
www.asce.org/ymfinishline
Section & Branch Renewal
Renew Your ASCE and Section Membership Today - and encourage your Section and Branch members to do the same!
If your ASCE Section has the highest percentage of renewed members by December 13, 2013, it could be the lucky winner of $1,000.
A total of three $1,000 cash prizes will be awarded to an ASCE Section from each category (Large, Medium, Small)!
www.asce.org/finishline
DIVERSITY: CONSTANCE THOMPSON,
STAFF LIASON TO THE COMMITTEE ON DIVERSITY &
INCLUSION (CDI)
Committee on Diversity & Inclusion (CDI)Kim Parker Brown, P.E., M.ASCE
Naval Facilities Command HQChair & Founding Member
Florence M. Ching, P.E., M.ASCENaval Facilities Engineering PacificYounger Member Representative
Dr. Celia A. Earle, A.M.ASCEBrown & Caldwell
Robert N. Evans, P.E., F.ASCEMcKissack & McKissack Architects &
Engineers
Jimmy A Galvez, P.E.Sherwood Design Engineers
Theresa E. Harrison, P.E., ENV SPASCE/AAAS Congressional Science &
Engineering Fellow®
Athena M. Hutchins, P.E., M.ASCENiagara Intl. Transportation Corp.
Eunices Simon-Alexander, A.M.ASCEAECOM/Tishman Construction
Karen A. SweeneyTurner Construction Company
Melissa Sue Wheeler, A.M.ASCEGeorgia Power Company
Region 5 Governor
CDI 2012-2017 Strategic Plan
Promote D & I as a way of doing
business within
ASCE and the civil
engineering
profession.
Advance recruitment & retention of diverse
membership and
profession
Expand perceived
value, visibility and presence of diversity & inclusion
Increase the positive
perception and
sustainability of the civil engineering profession and ASCE
Advance civil
engineering as an
inclusive and people-
serving profession
Web- & social media-based
communications strategy
Collaborate to advocate for D & I across
ASCE
Integrate inclusion into recruitment- &
retention-focused
partnerships
Create data archive &
information resource
Catalogue, develop &
promote tools & materials
ASCE Section & BranchDiversity Awards
Winner (1)
$500 Honorarium
Certificate
Established in 2003 (CDWCE)
Highlight strides ASCE Section & Branches are making towards a more inclusive profession
Part of S&B Award submission
Presented at MRLC’s
Honorable Mentions (3)
$200 Honorarium
Certificate
Winning SubmissionsBest Practices
Collaborative
Beyond K-12 Outreach
Focus on Chapter Governance
Include Metrics
Impact on Local Community
Leverages Media
Service as thought leaders and community consultants
Established Diversity Committees
Beyond race/ethnicity & gender
Selection Process
• Due October 30 Section G S&B Award Application- 25 pts)
• Judging Committee: CDI Members
• Best Practices criteria used
• Notified in December 2013
• Presented at WSBL
PRE – COLLEGE OUTREACH: WITH LESLIE PAYNE,
PROGRAM MANAGER
Pre-College OutreachLeslie Payne, Senior Manager
Fall 2013Region Governors & Section &
Branch Presidents Call
Pre-College Outreach
Civil Engineering Club™
13 Clubs!
Water Resources Modulewww.asce.org/civilengineeringclub
Honolulu, HI (4) Cedar Hills, UT Dallas, Texas Nashville, TN Lakeland, FL Glen Burnie, MD Philadelphia, PA Brooklyn, NY Hampton, NH Yokahama, Japan
There’s still time…
• Download CE Club Guide• Identify school partner / faculty advisor• Find core group of volunteers / Sponsors
On your mark
Go!
Get Set…
GO!
email: [email protected]
Civil Engineering Club
Register Club online with ASCE
• Hold Planning Meetings with faculty advisor• Receive the CE Club Resource Kit• Launch your CE Club!
2013-2014!
Engineers Week!
Same programs, new look!!
Pre-College Outreach Resources
Shop the Outreach eStore:
Visit our online Volunteer Center:
www.asce.org/Outreach/K-12-Outreach
asce.org/precollege-resources
Like us on Facebook!
Tutorials ▪ Career Fair Kit
Pre-College Outreach Resources
100+ civil engineering activities for kids!
www.asceville.org/activities
NEW Bridges Content on ASCEville!
ASCE Pre-College Outreach
Program Manager
Leslie [email protected]
703.295.6364
Need more help? [email protected]
GOVERNMENT RELATIONS: WITH EMILY FISHKIN FROM GOVERNMENT RELATIONS
http://www.asce.org/keycontacts
Capital Branch (WA) MembersMeet Rep. Schrader
Legislative Fly-In 2014: March 18-20Applications available: Late October 2013
Deadline: December 2013
http://www.asce.org/keycontacts
ASCE State Government Relations
• Mission– Develop, encourage, and support Section and
Branch efforts to influence state and local government on issues affecting civil engineering and advocate for ASCE priority issues at the state level
• State Government Relations Committee – Member committee that guides state program– One member from each ASCE Region
Resources
• Legislative tracking service available online– http://www.asce.org/MLTS.aspx
• Staff can assist Sections with drafting testimony, position papers, letters, op-eds, and letters to the editor
• Staff generates alerts on pending legislation to members asking them to act (support or oppose)
• Materials and information for visits with state legislators
Importance of State Level Involvement
• States are where the action is!• Opportunity to build relationships:
– 43 U.S. Senators previously served in state legislature
– 219 Members of U.S. House previously served in state legislature
Source: National Conference of State Legislatures (NCSL)
WWW.INFRASTRUCTUREREPORTCARD.ORGProducts and images are for illustrative purposes only. ©2012 ASCE
• 16 graded categories
• 50 state profiles
• 100+ infrastructure
success stories
• Infrastructure news
• Category videos
With Investment, We Prevent:
What can you do?• I Have One Minute
– Sign Up to Take Action on Future Infrastructure Issues– Join the “Save America’s Infrastructure” Facebook group
• I’ve Got Five Minutes– Email Congress the Report Card– Share Your State’s Facts on Facebook, LinkedIn or Twitter – Send the Report Card link to your State legislator– Request a Report Card Speaker for a Community Presentation
• I Want to Do More– Sign Up to Become an Advocate for Infrastructure - We’ll send you updates from time to
time about infrastructure and how you can help– Schedule a presentation for a new group of non-engineers. The
Report Card Toolkit is up and available with Report Card presentations, state fact sheets, etc.
– Take a “Behind the Scenes” Tour of Your Local Infrastructure– Offer to sign up your kid’s class for a tour of an infrastructure facility– Tour a new project in your area or go to a community meeting
