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Genius Underground Marketing Machine
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Genius Underground Marketing Machine
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Page 1: GUMM

Genius Underground Marketing Machine

Page 2: GUMM

Josh’s Personal Friend and Guest:

Francis Ablola

Page 3: GUMM

Francis Ablola• Top Real Estate Copywriter and Marketing

Strategist• “Hired gun” helped create tens of thousands of

new leads, and over $7 million in revenue for clients in the last three years.

• 2010 Copywriter of the Year (awarded by the country’s TOP Real Estate Investing trainers.)

• Led Internet marketing operations for 5 business units of Fortune 1000 company.

Page 4: GUMM

In Demand

• “I first worked with Francis on a project that brought in over a million in revenue and thousands of new customers for my business in just a matter of weeks. It's no wonder I've hired him several times since. When it comes to marketing, he knows his stuff and his copy sells like magic. That's why I gave him the Copywriter of the Year Award at my 2010 Internet Marketing Super Conference.” – Jeff Adams

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Why should YOU care?

•Behind The Scenes! Get Things Done!•What Works vs. What Doesn’t •How To Put It Together

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24 (Little Known) & Powerful Tools To Immediately Increase…

•Your Online Lead Flow •Your Brand•Your Position•Your Credibility•Your Connections•Your Revenue!

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Everything You’re About To See Is…

•Easy To Use•Quick To Implement•Low Cost•Or No Cost•Make You Look Like A Rock Star Online!•Awesome!

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How To Dominate The Internet In 4 Easy Steps …

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Step 1: Get Professionally

Designed Websites Up And Running In Minutes…

…With no webmaster /no experience.…Absolutely FREE!

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Step 2: Drive Massive Traffic To Your Websites All Day

And Night…..with powerful low cost or no cost

Automated traffic tools

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Step 3: Automate The Follow Up

…..with killer copy and mind reading persuasion techniques

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Step 4: Outsource

EVERYTHING!…$3 Per Hour

…Work While You Sleep!

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So let’s get to it…(Get your pens ready)

•Lots of cool stuff•Very little time•I use everything I recommend

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What You’re About To Learn……

24 “Turn Key” Tools

That Will Turn You Into

a Money Making

Machine On The

Internet!!

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Why This Is Important To You

Image

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The marketing game has changed drastically over the last 5-10 years.

Newspaper – Down 20% TV – Down 10%Radio - Down 20%Yellow Pages – Down 50% Etc…

ALL Declining Each Year

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The Marketing Game Has Changed

What worked then, Does NOT work now.

Jump on board now and stake your claim of the Internet “Real Estate” or you’ll soon be a guppy swimming with the sharks.

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The Online Opportunity is Huge

87% of house buyers search online prior to engaging a real estate agent.- According to the National Association of Realtors

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Real EstateInternet Massive

Success

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No Internet Presence = No Credibility & No Leads Have Website but…

No lead flow. Lack of leads = lack of deals. Lack of deals = lack of income. Lack of income = stuck in same old place.

The Problem for Most Investors…

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4 Steps to Internet Domination Success

1. Good Converting Websites

2. Traffic

3. Follow Up

4. Outsourcing

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Step 1: Websites!

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Awesome Resource #1

Weebly.com

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•Access dozens of professional designs to customize•Easy to USE Totally Drag And Drop (WYSIWYG)•Use you own pictures, videos.•No Experience Needed•Set up a website in minutes•Completely Free / No Ads

Awesome Resource #1

Weebly.com

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Awesome Resource #1

Weebly.com

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Awesome Resource #1

Weebly.com

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Want A More Dramatic Looking Website?

(Without spending a ton of cash?)

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Awesome Resource #2

TemplateMonster.com

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Awesome Resource #2

TemplateMonster.com•Access THOUSANDS of professional high quality designs•Not just website, but logos, Facebookpages, mobile ready websites, full video intros, blog templates•As little as $35.

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Awesome Resource #2

TemplateMonster.com

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Awesome Resource #2

TemplateMonster.com

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Awesome Resource #2

TemplateMonster.com

$51

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Awesome Resource #2

TemplateMonster.com

$65

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Awesome Resource #2

TemplateMonster.com

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Awesome Resource #3

TemplateTuning.com

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Awesome Resource #3

TemplateTuning.com•Customize any “Template Monster” design•Low cost•Fast

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Awesome Resource #4

99Designs.com

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Awesome Resource #4

99Designs.com•Contest driven (Crowd Sourcing)•YOU Decide How Much•Multiple Designers Give You Design Concepts•You choose your favorite (only if you like them)•No risk•They’ll design practically anything…

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Awesome Resource #5

KillerCovers.com

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Your Website Design

Opt-In Box and Video Above “The Fold”Contact Info With Call to Action in Top Right-

Hand Corner

GOOD= www.freeclevelandhomesearch.comBAD = www.cantwellproperties.com

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Step 2: Traffic!

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Step #2-Let’s Talk Driving Traffic

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“Classified Ad Syndication”

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Classified Sites are Free!

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Awesome Resource #6Postlets

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Postlets is FREE! • Pushes properties out to dozens of

websites with a single click.– Backpage– ByOwnerMLS– Enormo– FrontDoor– Hotpads– Local.com– Lycos– Oodle– Overstock– Trulia– Vast– Yahoo– Zillow – Craigslist

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(Facebook, Twitter, Linkedin… Just Do it)

Facebook.com/francisablolaTwitter.com/francisablolaLinkedin.com/in/francisablola

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“Social Media On Steroids”

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Awesome Resource #7

KnowEm.com

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Awesome Resource #7

KnowEm.com

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Awesome Resource #7

KnowEm.com• Social Media on Steroids•Reserves and creates a profile for you across up to 300 social and business websites.•Protect your online identity•Extend your reach online. / Get Found Easier•Dominate your search engine rankings

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Twitter and Postlets Together

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Awesome Resource #8 And #9

• Twitter:– Download Hoot Suite (www.hootsuite.com).

• Schedule Tweets once a week.– 3 quotes every morning, one hour apart.

• Make Connections:– Treat Twitter like a Cocktail Party!

• Content/Sales ratio of at least 10 to 1.– Connect with 5 people a day (Engagement).

• Get & track your Klout Score weekly (www.klout.com).

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Online Video Is POWERFUL...

-People want to see and hear you to know like and trust you.

-You don’t need an expensive set up. (Digital Cameras, Flip Cams, Smart Phones)

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(Be Seen Everywhere!) Online Video Is Easy!

Shoot videos at noteworthy events you participate.

Here’s How…

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Awesome Resource #10

Animoto.com

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Awesome Resource #10

Animoto.com

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Awesome Resource #10

Animoto.com•Don’t want to be on video? Use Slide Shows!•Unlimited videos. FREE!•Easy to use, videos are done in minutes.•Use videos to highlight your work and your brand.•Resell videos to clients•Use to increase search rankings and traffic.

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Bonus Awesome Resource # 11, 12, 13:

IStockPhoto.comBigStockPhoto.com

Low cost royalty free professional quality images, videos, music, on any subject for anything.

($1 and up)

SXC.HU – FREE Professional Images

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Online Video Builds RelationshipsTake Pictures Of People

You Meet Here And Create An Animoto.com Video!

Upload videos to YouTube, Tag On Facebook… Syndicate them on

the web…

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Awesome Resource #14

TubeMogul.com

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Awesome Resource #14

TubeMogul.com

• increase your brand, position and reach•30 most popular video websites from 1 dashboard.•Be seen everywhere•FREE!

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Awesome Resource #14

TubeMogul.com

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Awesome Resource #15

PixelPipe.comVideosArticlesPicturesBlog ContentSocial Media Networks (Knowem.com)

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Awesome Resource #15

PixelPipe.com

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Online Press Releases•Build Credibility / Enhance Your Image•Be Seen – (News Outlets, SEO, Website Traffic)•Easy to Write – 500 Words. •Attach photos, and videos.

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Everything is PR newsworthy…

Write a press release about you attending

Mega Partnering

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Awesome Resource #16

PRLog.com

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Awesome Resource #16

PRLog.com

•Free Press Release Distribution •Search engine friendly articles•Been seen in online news outlets like as Google News and Many Others

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Awesome Resource #17

Free-Press-Release.com

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Awesome Resource #18

PRWeb.com

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Awesome Resource #18

PRWeb.com•Paid Service, Free Account•Only pay per press release•Get your name out to major media outlets.•Much larger distribution than PRLog.com – 250,000 subscribers, 30,000 websites, 30,000 bloggers.•Search engine friendly

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Step 3: Automated Follow Up !

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The Most Profitable Component

Most of your real buyers, customers and clients come

after the 2nd contact

Follow up with series of 7 automated emails every 1-

3 weeks

Step #3 - Follow Up

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Build Your Email List!•(You’re leaving money on the table)•The customer and client is the most important asset in your business•Create Connection •Follow up with clients / prospects•Keep Top Of Mind•Present new offers

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Awesome Resource #19

Aweber.com

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Awesome Resource #19

Aweber.com• Email Management Software• Builds relationship + make money• Send out notifications, newsletter, things of

value• Copy and paste easy to put on your site• Start with a Free Trial

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Step #3 - Follow Up Sample

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Aweber Opt-In Forms

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Case Study

Ryan Bush, Member of Genius

Underground Marketing Machine,

Received Seller Lead through His site

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Marketing Funnel:

Landing Page with Opt In

Box

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Seller Property Information

Sheet

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• ARV- $60-70K• Repairs- $10K

Case Study

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Case Study

Seller agreed to $10K and 60 days to close

Sent 2 emails to my buyers list and ran 2 craigslist ads.

In less than 1 week I had 3 interested wholesale buyers

from my list and added 25 people to my buyers list

Page 89: GUMM

Case Study

One Interested buyer agreed on $17,500.

Buyer discovered a $2,500 property tax lien on the

house, so I agreed to drop the price to $14,500.

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Buyers List: Lucky #16

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Case Study

Assigned the contract and received a check for

$4,500.

TOTAL TIME INVESTED: Less Than 2 Hours

All Done ONLINE

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Only a Few Minutes of Work and Only $10 Out Of My Pocket

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Step 4: Outsource Everything!

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How to have a experts write for you – on any topic -- for

less than 2 cents a word.

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Awesome Resource #20

TextBroker.com

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Awesome Resource #20

TextBroker.com•US Based Writers•Original content on any subject•Fast •Cheap– about $.02 per word.•(50 pages @ 350 per page = $350)•You can have them write articles, Press Releases, special reports, even books!

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How To Outsource Everything For As Little As $3 dollars An Hour…

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Awesome Resource #21

Elance.com

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Awesome Resource #22

Freelancer.com

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Awesome Resource #23

ODesk.com

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Awesome Resource #21 - 23 Elance.com

Freelancer.comOdesk.com

•Do and Search and Find Someone To Do Anything!•Rank by experience, and feedback from other employers.•Rank by cost per hour or per job.•Payments and billing go through the service•Find workers from all around the world even the US.

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Awesome Resource #23

ODesk.com

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Awesome Resource #23

ODesk.com• See Examples of Past Work• Test vendors for skill level• Let’s you screen capture their work by the hour.• Find trusted virtual employees and hire them

off ODesk for a lesser rate.

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Awesome Resource #24

Fiverr.com

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Awesome Resource #24

Fiverr.com

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BONUS TOOLS….. To Become the “Top Of Mind” Expert In Your

Industry or Market…

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Create A How-To CourseOn CD or DVD

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Expert InterviewAn easy way to create your CD or DVD course is to record someone interviewing you on your expert

topic…

Or You Interview An Well Known Industry Expert

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Awesome Resource #25

Kunaki.com

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Awesome Resource #25

Kunaki.com

•Full production and shipping of CDs and DVDs•retail ready packaging, Even UPC bar code•CD and DVD ready in a day.•Fulfillment fully automated.•No warehousing -- ships with no minimum order•$1 + S&H

Page 111: GUMM

Write and Publish Your Book

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The Ultimate Calling Card

A Short Cut To Becoming An Obvious Expert In Your Industry…

after all…

You Wrote The Book On The Subject!

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The Lazy Author’s Way…

•Create the outline of chapters (table of contents)•Research your topic and take notes.•Give everything to your writer.•Enjoy

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Awesome Resource #26

Lulu.com

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Awesome Resource #26

Lulu.com•Books are great credibility builders•Self Publish Your Own Book With No Upfront Cost•Professional Binding, book store quality.•Print Books On Demand•Simple step-by-step interface•Sell though the Lulu.com Store•You can also buy in bulk and sell or give away.

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Awesome Resource #27

CreateSpace.com

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Awesome Resource #27

CreateSpace.com•Similar to Lulu.com•An Amazon.com Company•Free ISBN Number for your book.•Distribute through Amazon.com•Expanded Distribution Channels to sell your book through retail bookstores.

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Your Mission: *Action Plan!-Free Website-Build Your List-Dominate Social Media-Be An Internet Video Celebrity-Send Out Press Releases

-Don’t Write Anything!-Create Your Book, CD or DVD.-Outsource Everything!-Have People do Crazy things for $5.

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120

Hey Ryan! I wanted to send you an update with a big thank you! We took one of the sites live about 10 days after some training from you and your team. We only launched the Calgary sell site so far and within days I've received a pile of leads of people dying to sell their houses...two are from Europe actually looking to sell their homes back here in Canada. One particular seller stood out that contacted me a couple days ago. She has 25 houses to sell quickly as it is a divorce sale. I now have these houses under contract and She also mentioned some of her tenants would like to buy! My pulse is ready to explode! I haven’t decide how I’m going to sell them yet but Even if I close on these with jv partners or I wholesale them to other real estate investors I stand to make 250,000.00 to 375,000.00! Seems like a large number but really that's only 10,000.00 per house cut! I wish I would have started with you sooner...I'm starting to see all the deals I've lost not having an online present that is professionally structured like the sites you provide! Jason Watson Calgary,Alberta

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Still Not Convinced?

Unsure what to do next?

Do you still feel like the Internet is uncharted

territory for you?

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Will You Be the Next Success Story?

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What People are saying about the Genius Underground…

• “Josh, I bought the Genius Underground and I was blown away by how simple it was. I was expecting to be completely overwhelmed. I’ve used just a few of the strategies in the training program and my online lead flow has tripled. Thanks again. – Kyle Garifo (GUMM Member)

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What People Are Saying About Brian Hanson…Hello Brian,

I wanted to thank you for all the hard work you did for me. Lord knows I would have never had time to do all of the behind the scenes work it takes to get to the

top of Google. Every month my sales keep going up and my commissions too! Last month I increased my sales record by 80%. WOW!

I'm now the the Rock Star of the company and Everybody is wondering what I'm doing to get this much business... even the owner of the company... who's looking to use your service for several of his 38+ locations.

Thanks again for all you and your team have done and continue to do. With these kinds of results I'll never need to hard sell again. - Cassie Thomas, Jacksonville, FL

Page 124: GUMM

What people are saying about Francis Ablola…“Francis has an unique ability to write killer, killer copy that converts. It's not that often that you come across a copywriter who can easily create the perfect sales

angle for a unique product. He's one of the best copywriters in the Real Estate space... and that's the truth. Just ask almost anyone in the industry - they'll tell you the same.” Chris Brisson, Founder, PowerLaunch Consulting, Delray Beach, FL

“I've had the good fortune of consulting with Francis on a few occasions, and he always seems to come up with good ideas for applying proven marketing concepts to whatever it is I'm working on. He really knows his stuff and is very experienced

not only in a variety of markets, but with a wide variety of media. I would recommend working with Francis--if he's available for hire!” - Alan Brymer, Salt Lake City, UT

Page 125: GUMM

“Benefits of G.U.M.M.”

• Set it and Forget it • Automated Lead Generation • Dealing with REAL Sellers and Buyers• Works With Any Type Of Transaction• More Time & Money• Financial Freedom• A Competitive Advantage

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Are Your Ready to Ramp Up Your Online Business?

Page 127: GUMM

It’s easy with SREC’s Genius Underground Marketing Machine

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Genius Underground: What’s Included?

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Genius Underground Marketing Machine

• 8 Coaching modules that take you in-depth into the world of generating leads online.

• Secret strategies from Josh, Ryan, Bernard, Brian, Francis, Remy, Mike and more!

• Everything you need to jump-start or accelerate your Internet Marketing.

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www.geniusunderground.com

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Genius UndergroundMODULE 1:

DOMINATE YOUR MARKET

How to Dominate Your Marketplace: Foundations• Setting up your business for total Internet Marketing

success.• Professional websites made easy (Fast, cheap, even

free!)• Uncovering hidden profit goldmines in your local

market and around the country.

Page 132: GUMM

Genius Underground MODULE 2:

PAID Traffic BOOSTERS

The Fastest Way To Drive New Seller And Buyer Leads To Your Business Instantly… You Can Start In Minutes!•Google, Yahoo/MSN•Facebook Advertising

•Secret Low Cost Traffic Source No One Else Talks About!

Page 133: GUMM

Genius Underground MODULE 3:

FREE TRAFFIC BOOSTERS

Free Traffic To Drive Reliable Buyer And Seller Leads On Autopilot.• Low cost video marketing to dominate the

market place.• Advanced Local Search Marketing.• Little known free classified ads sites that

generate tons of traffic.

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Genius Underground MODULE 4:

Copy and CONVERSION

Mastering The Art of Salesmanship in Print.• Building trust, rapport, credibility and driving

your prospects to action.• The magic email system that keeps you Top Of

Mind, and drives sellers and buyers wild to work with you!

• Testing and tracking increase your profits.

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Genius Underground MODULE 5:

Video

Low Cost Video That Produces Big Budget Results!• How to have professional advertising videos made

for less than $2 each (or even free).• How to get your videos (and your brand) spread

across the web with the click of a mouse.• Optimizing videos to get seen by your target market

in your local area, and nationwide.• How to do video if you never want to be on camera!

Page 136: GUMM

Genius Underground MODULE 6:

Social Media Marketing

How to Establish Your Brand and Become a Person Of Influence.

• Using Twitter to build your brand, your audience and generate leads.

• Using Facebook to build your business.• Using LinkedIn to build your network.• Building your list through social media.• Creating trust, relationship, rapport.

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Genius Underground MODULE 7:

Virtual Cheap Labor

1. Virtual Assistants2. Fiverr3. Odesk4. TextBroker5. Elance

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Genius Underground MODULE 8:

Start, Build, Buy and Sell a 7- Figure Business

How to Start, Build, Buy and Sell a 7 Figure Online Business

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GENIUS UNDERGROUND OFFER

• Mod 1: DOMINATE YOUR MARKET • Mod 2: PAID Traffic BOOSTERS • Mod 3: FREE TRAFFIC BOOSTERS • Mod 4: Copy and CONVERSION• Mod 5: Professional Video• Mod 6: Social Media On STERIODS • Mod 7: Virtual Cheap Labor • Mod 8: Start, Build, Buy and Sell a

7- Figure Business • Total Value Of G.U.M.M. =

• $497 • $497 • $497 • $497 • $497 • $497 • $497 • $497

• $3,976

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www.geniusunderground.com

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But We’re Not Done Yet!

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Bonus #1: GUMMInternet Marketing Mastermind Event

In Jacksonville, FL• Gain in-depth training on the

strategies and techniques that will take your Internet marketing to new levels.

• Share ideas and ask questions in this exclusive mastermind setting.

• 2-day event in Jacksonville.

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Bonus #2: Project Quick Start • Quick start guide includes ideas for making

money fast!• How to grab your prospects by the eyeballs in 4

easy steps to increase your new leads and profits.

• The fastest way to get found online in under 15 minutes.

• Dominating your local market and building your online business brand.

• FREE traffic sources you can start using today!

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Bonus #3: Genius Interview Series

• Monthly interviews. • 6 start-up interviews.• Josh interviews each genius separately.• MP3 format. • $197 value each.

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Bonus #4: Genius Management Machine

• Genius Management Machine• ALL DONE FOR YOU!!

– Database Management– Websites – Auto-responders – Blogs

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RealeFlow• Powerful, complete real estate investing

business management platform.• Open Road 3x – Three systems in one:

– Marketing (Lead Pipes, Sellpoint, Squeeze Pages, Blogs, Artificial Intelligence and more!)

– Business Management (Short Sale Pack, Hammerpoint Estimator, CRM, Expense Generator, Reporting, HUD-1, and more!)

– Community (Power Matching Plus, Power Linking, Crossroads, Business Advisor)

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Bonus #5: Professional Videos Done For You

• You’ll Receive Professionally Produced Buyer And Seller Videos For Your Squeeze Pages And Websites

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Bonus #6: 30-Minute Strategy Session with a SREC Business Coach

• Work with one of my expert Business Coaches to define your path to success.

• Unprecedented opportunity to fine-tune your business focus.

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Bonus #7: Mega Media Marketing

• Learn how television advertising can bring in enough leads to keep your pipeline full at all times.

• Super-charge your lead generation capabilities.• Get more control and make more money.

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Bonus #8: 2 Tickets to Real Estate Main Event 3

• SREC’s 3rd Annual Real Estate Main Event 3.• Bringing together the top minds in Real Estate

Investing and Internet marketing all on one stage.

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GENIUS UNDERGROUND BONUSES

• Mastermind Event in Jacksonville • GUMM Quick Start Guide • Genius Interview Series • 60 day free trial of Realeflow • 2 Professional Videos for Your Websites • Mega Media Marketing• 30 Min One on One Coaching Session • 2 TX to Real Estate Main Event 3 • Total Value of Bonuses =

• $10,000• $497 • $1182 • $997 • $740 • $497 • $497 • $1997 • $16,407

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Real World Value $20,383

Your Risk FREE Investment Only

$297

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Miss out on just one deal and you’ve paid 10-40 times the investment in

this Program…

Make one extra mortgage payment because you don’t have a buyers list

and you’ve paid for the entire investment in this program…

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• [INSERT CERTIFICATE]

Take action now and try the complete system for 90 days. If you aren’t

overwhelmed at how easy it is to do this system simply send it back.

But I know once you try it, you’ll see powerful results.

Guarantee #1 My Personal 100% Iron-Clad

Money Back Guarantee

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• [INSERT CERTIFICATE]

Attend the Genius Underground Mastermind Event and stay the entire 2

days. If you are not completely blown away,

just let us know and we will refund your entire investment.

Guarantee #2 My Personal 100% Iron-Clad

Money Back Guarantee

Page 156: GUMM

• [INSERT CERTIFICATE]

Implement at least 6 strategies and if you don’t get results we’ll give you your

money back.

But I know once you try it, you’ll see powerful results.

Guarantee #3: My Personal 100% Iron-Clad

Money Back Guarantee

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www.geniusunderground.com

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Who Wants To

Get Everything

For FREE?

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• [INSERT CERTIFICATE]

Do one deal using the strategies in the G.U.M.M., send us HUD1 and video, and we’ll send u a full 100% refund of your

$297 Investment.

Guarantee #4 Lifetime Do a deal guarantee

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Your Going To “Pay” For It One Way Or

Another!

(What’s the worst that can happen?)

(What’s the best that can happen?)

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Reserve Your Spot Today!

• Take advantage of these AMAZING BONUSES!

www.geniusunderground.com

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Fast Action Mega Bonus

For the First 15 people who sign up

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One-on-One Internet Marketing Strategy Session with Mike Gleba

• Social Media Manager for SREC and Sharp Concepts Realty.

• Find out his secrets and apply them to your business.• A rare opportunity to talk with one of the best in the

business.

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Real World Value $20,383

www.geniusunderground.com

$297

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Reserve Your Spot Today!

• Take advantage of these AMAZING BONUSES!

www.geniusunderground.com

Page 166: GUMM

Brian Hanson• Serial Internet Entrepreneur.• First website at age 21, first multi-million dollar

online empire at 29.• No background in any niche he’s ever gone into.• Turned a $1500 investment into 5.5+ Million in

annual sales.• Owns over 300 different niche websites. • Businesses are all on auto pilot, even my call center.• “My drive is lifestyle, not money.”

Page 167: GUMM

Francis Ablola• Top Real Estate Copywriter and Marketing

Strategist• “Hired gun” helped create tens of thousands of new

leads, and over $7 million in revenue for clients in the last three years.

• 2010 Copywriter of the Year (awarded by the country’s TOP Real Estate Investing trainers.)

• Led Internet marketing operations for 5 business units of Fortune 1000 company.

Page 168: GUMM

Bernard Ablola• World Traveler and Entrepreneur.• Helped launched Microsoft’s adCenter, managing over

$20 Million in ad spend for Fortune 1000 clients.• He knows what people search for, when they search

and how to leverage this information for your business.

• When it comes to getting MORE from your online advertising dollars, there are very few on this planet more qualified. (And that's a very small list).

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Mike Gleba• Social Media Expert• Brand new to Internet Marketing – less than one

year of experience.• In 1st 8 months – increased SREC’s total social

media audience by 399%.• Twitter alone increased by 3111% (almost 60,000

new followers).• Over 13,000 visitors to opt in pages (just in first 3

months).• 750% average Klout score increase across all SREC

profiles.• 38% increase in YouTube video views.• Tripled the size of our Social Media department.• Turned Twitter into SREC’s 3rd biggest traffic source.

Page 170: GUMM

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